Top 10 B2C Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Target	View 109,587 employees	🇺🇸 United States, Minnesota, Minneapolis	$ 500-1000M	target.com	Commerce and Shopping
Falabella	View 26,013 employees	🇨🇱 Chile, Región Metropolitana De Santiago, Santiago	$ 500-1000M	falabella.com	Commerce and Shopping, Consumer Goods, Sales and Marketing, Real Estate, Internet Services
Hy-Vee	View 11,705 employees	🇺🇸 United States, Iowa, West Des Moines	$ 500-1000M	hy-vee.com	Commerce and Shopping, Food and Beverage, Administrative Services, Transportation
Dixy Group	View 263 employees	🇷🇺 Russia, Moskva, Moscow	$ 500-1000M	dixy.ru	Commerce and Shopping, Food and Beverage, Internet Services, Transportation, Administrative Services
Primark	View 24,438 employees	🇮🇪 Ireland, Leinster, Dublin	$ 500-1000M	primark.com	Clothing and Apparel, Commerce and Shopping, Design, Internet Services, Community and Lifestyle
Lidl France	View 10,745 employees	🇫🇷 France, Île-de-France, Rungis	$ 500-1000M	lidl.fr	Commerce and Shopping, Internet Services, Consumer Goods, Transportation, Food and Beverage, Administrative Services
Hermès International	View 12,090 employees	🇫🇷 France, Île-de-France, Paris	$ 500-1000M	hermes.com	Commerce and Shopping, Transportation, Administrative Services
Assaí Atacadista	View 32,409 employees	🇧🇷 Brazil, São Paulo	$ 500-1000M	assai.com.br	Commerce and Shopping, Internet Services, Transportation, Administrative Services
CTT – Correios de Portugal, S.A.	View 3,568 employees	🇵🇹 Portugal, Lisboa, Lisbon	$ 500-1000M	ctt.pt	Commerce and Shopping, Internet Services, Sales and Marketing
Hallmark Cards, Inc.	View 11,103 employees	🇺🇸 United States, Missouri, Kansas City	$ 500-1000M	hallmark.com	Commerce and Shopping, Internet Services, Financial Services, Professional Services

1. Target

Target is a prominent retailer known for blending affordability with trendy merchandise, offering a wide assortment of goods from clothing to home decor. With its focus on enhancing shopping experience, Target implements innovative strategies like curated in-store displays and a comprehensive online platform, catering to the modern consumer’s need for convenience and style. The company’s commitment to sustainability and community engagement further strengthens its appeal, making it a preferred shopping destination for families across the United States.

Location 🇺🇸 United States, Minnesota, Minneapolis	Size View 109,587 employees
Revenue $ 500-1000M	Industries Commerce and Shopping
	View Similar Companies

2. Falabella

Falabella is a prominent South American multinational company that excels in the B2C retail sector, offering a diverse range of products including clothing, electronics, home furnishings, and more. Known for its department stores, Falabella also operates a successful online retail platform, providing a seamless shopping experience that caters to the modern consumer’s needs for convenience and variety. Additionally, the company is involved in banking and financial services underpinning its commitment to providing comprehensive consumer services. Through strategic expansion and a focus on digital transformation, Falabella continues to be a key player in revolutionizing the retail experience across Latin America.

Location 🇨🇱 Chile, Región Metropolitana De Santiago, Santiago	Size View 26,013 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Consumer Goods, Sales and Marketing, Real Estate, Internet Services
	View Similar Companies

3. Hy-Vee

Hy-Vee is a renowned supermarket chain based in the Midwest, offering a diverse range of products and services including groceries, pharmacy, bakery, and dine-in options. Known for its emphasis on quality and customer service, Hy-Vee operates over 240 stores, providing a personalized shopping experience with a focus on health and wellness solutions. The company integrates convenience and innovation, featuring online grocery services and meal solutions, catering to the evolving needs of modern consumers for both in-store and digital experiences.

Location 🇺🇸 United States, Iowa, West Des Moines	Size View 11,705 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Food and Beverage, Administrative Services, Transportation
	View Similar Companies

4. Dixy Group

Dixy Group is a prominent retailer in the B2C sector, known for its extensive network of convenience stores and supermarkets across Russia. Specializing in offering a wide range of daily essentials, Dixy focuses on providing quality products at competitive prices. The company emphasizes customer convenience through strategically located stores and an emphasis on local needs, ensuring a tailored shopping experience. With innovations in supply chain efficiency and customer service, Dixy Group continues to enhance its retail offerings, solidifying its position as a key player in the consumer market.

Location 🇷🇺 Russia, Moskva, Moscow	Size View 263 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Food and Beverage, Internet Services, Transportation, Administrative Services
	View Similar Companies

5. Primark

Primark, a prominent retailer in the fast fashion industry, is renowned for its wide range of affordable and trendy clothing and accessories. With stores across Europe and the United States, Primark attracts fashion-conscious consumers who seek style at competitive prices. The company emphasizes high-volume turnover, which enables it to offer fresh fashion quickly while maintaining low prices. Primark’s retail model is centered around high street presence and expansive store layouts, making it a key destination for budget-friendly, on-trend apparel and home goods. Despite minimal online sales, Primark’s commitment to physical retailing continues to draw substantial foot traffic, maintaining its strong position in the competitive fast-fashion market.

Location 🇮🇪 Ireland, Leinster, Dublin	Size View 24,438 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Internet Services, Community and Lifestyle
	View Similar Companies

6. Lidl France

Lidl France, as a prominent player in the European retail sector, operates a widespread network of supermarkets emphasizing affordability and quality. Renowned for its cost-effective strategy, Lidl simplifies shopping by offering a curated selection of goods that blend private labels with well-known brands, focusing on sustainability and regional products. The company’s efficient business model, which stresses streamlined operations and minimalistic store layouts, allows it to pass savings onto consumers while maintaining high standards. Lidl’s commitment to accessibility and customer satisfaction drives its continuous expansion and popularity among French shoppers.

Location 🇫🇷 France, Île-de-France, Rungis	Size View 10,745 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Internet Services, Consumer Goods, Transportation, Food and Beverage, Administrative Services
	View Similar Companies

7. Hermès International

Hermès International, a venerable icon in luxury fashion, epitomizes sophistication and craft in the design of leather goods, lifestyle accessories, home furnishings, and ready-to-wear fashion. Renowned for the quality and craftsmanship of its products, Hermès upholds a tradition of excellence that dates back to 1837, maintaining its commitment to artisanal techniques while innovating with new designs and materials. This dedication not only cements Hermès’ reputation within the high-end consumer market but also establishes a benchmark for luxury brands worldwide, combining timeless elegance with contemporary appeal.

Location 🇫🇷 France, Île-de-France, Paris	Size View 12,090 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Transportation, Administrative Services
	View Similar Companies

8. Assaí Atacadista

Assaí Atacadista is a leading wholesale chain in Brazil, catering primarily to small and medium-sized businesses, as well as regular consumers seeking bulk purchases. Known for its cost-effectiveness and extensive range of products, Assaí provides a no-frills shopping experience that focuses on value and convenience. Operating numerous stores across the country, Assaí successfully meets the dynamic needs of the Brazilian market by combining accessibility with a robust supply chain, making it a pivotal player in the B2C sector. This strategic approach not only supports local economies but also ensures customer satisfaction through competitive pricing and variety.

Location 🇧🇷 Brazil, São Paulo	Size View 32,409 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Internet Services, Transportation, Administrative Services
	View Similar Companies

9. CTT – Correios de Portugal, S.A.

CTT – Correios de Portugal, S.A., commonly known as CTT, stands as an emblematic postal and logistics service in Portugal, bridging traditional mail services with modern digital solutions. Profoundly rooted in history since its inception in 1520, CTT has evolved into a key player in the B2C sector, adept at enhancing customer experiences through innovative e-commerce solutions, reliable parcel deliveries, and extensive postal networks. The company’s dedication to operational excellence and customer-centric approaches ensures it remains at the forefront of addressing consumer needs in an increasingly digital world, making it integral to everyday personal and business communications across the nation.

Location 🇵🇹 Portugal, Lisboa, Lisbon	Size View 3,568 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Internet Services, Sales and Marketing
	View Similar Companies

10. Hallmark Cards, Inc.

Hallmark Cards, Inc. stands as a venerable icon in the consumer goods industry, renowned for its broad array of greeting cards, gifts, and wrap, tailor-made for countless special occasions. As a pioneer in personal expression, Hallmark continually evolves its product lines and business strategies to align with contemporary consumer preferences and digital trends. Leveraging its rich heritage in crafting heartfelt messages, Hallmark’s innovations extend beyond physical products to digital services, effectively bridging traditional sentiments with modern delivery methods. This strategic adaptability keeps Hallmark integral to celebratory traditions while enhancing emotional connections in an increasingly digital world.

Location 🇺🇸 United States, Missouri, Kansas City	Size View 11,103 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Internet Services, Financial Services, Professional Services
	View Similar Companies

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Things to Consider When Prospecting into B2C Companies

Common Pain Points and Challenges for Companies in B2C

Evolving Consumer Expectations

The expectations of consumers are constantly changing, influenced by new technologies and trends.

Expectation for instant service and rapid delivery.
Demand for personalized and seamless shopping experiences.
Increased focus on sustainability and ethical practices.

Sales Insight: As you approach potential customers, emphasizing your responsiveness and personalization in services can set you apart. Highlight your commitment to sustainability if applicable, making your business more attractive to the ethically conscious shopper.

Digital Transformation

The fast pace of digital adoption in B2C industries means businesses need to continuously innovate to keep up.

Integration of advanced technologies like AI for personalized experiences.
Utilization of digital channels for marketing and sales.
Need for up-to-date eCommerce platforms and mobile apps.

Sales Insight: You can use this movement towards digitalization to showcase how your solution helps integrate various digital tools, enhancing the consumer experience and streamlining processes for the business.

Data Privacy and Security

With the increase in online transactions, concerns over data privacy and security are more prominent than ever.

Growing consumer awareness and concern about data misuse.
Stringent regulations like GDPR affecting business operations.
Risk of data breaches undermining consumer trust.

Sales Insight: Leverage the increasing awareness of data security by ensuring your solutions are compliant with the latest regulations and are capable of protecting consumer information, thus boosting confidence among prospects.

Customer Retention Challenges

In a market flooded with alternatives, retaining customers is as challenging as acquiring new ones.

High competition leading to easy brand switching.
Need for continuous engagement and value addition.
Difficulty in predicting customer behaviors and preferences.

Sales Insight: Focus on how your service or product enhances customer stickiness through customization and ongoing support. Demonstrating long-term value can encourage loyalty in an otherwise volatile consumer base.

Price Sensitivity

Economic fluctuations and increased market transparency have heightened consumer price sensitivity.

High comparison-shopping behavior.
Price wars among competitors.
Influence of discount and deal-hunting websites.

Sales Insight: Navigate this by offering transparent pricing models and proving exceptional value. Strategies such as price matching or demonstrating superior quality or service can differentiate you in a crowded market.

Omni-Channel Integration

Consumers expect a seamless experience across all channels, whether shopping online, on a mobile device, or in a brick-and-mortar store.

Challenges in maintaining consistent brand experience across platforms.
Technical issues with integration of various selling platforms.
Handling supply chain complexities to meet omni-channel demands.

Sales Insight: Showcase your expertise in creating seamless cross-platform experiences, which can significantly enhance consumer satisfaction and lead to higher conversion rates. This highlights the integration capabilities of your solution, making it an essential tool for businesses aiming to thrive in omni-channel retail.

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Key Decision-Makers and Influencers in B2C

Key Departments

Digital Marketing

Insight: Focuses on developing online strategies to maximize digital footprint and consumer reach. Digital marketers prioritize solutions that enhance user experience, improve SEO, and increase online conversions.

Consumer Insights

Insight: Plays a pivotal role in understanding consumer behavior and shaping product development. Professionals here look for tools that offer deep analytics and real-time consumer data to inform their strategies.

Sales

Insight: Directly engages with consumers, aiming to convert leads into sales. Sales teams look for CRM and lead management tools that streamline the sales process and improve customer communication.

Customer Service

Insight: Responsible for post-sale support and maintaining customer satisfaction. This department values systems that optimize service delivery, enhance customer interaction, and manage feedback effectively.

E-commerce

Insight: Manages online sales channels and ensures seamless customer experiences from browsing to purchase. E-commerce teams prioritize robust platforms that support inventory management, payment processing, and data security.

Seniority Level

Vice Presidents (VP) of Consumer Insights

Insight: Tasked with understanding consumer behaviors and trends, VPs of Consumer Insights seek tools that provide deep analytical capabilities to predict and meet consumer needs effectively.

Directors of E-commerce

Insight: Directors in this role are pivotal in implementing online sales strategies. They look for robust, scalable platforms that can handle high traffic volumes and integrate seamlessly with other marketing and sales tools.

Marketing Managers

Insight: Marketing Managers often control budgets for specific campaigns and look for solutions that provide measurable returns on investment, ease of use, and direct impact on consumer engagement metrics.

IT Managers

Insight: Responsible for the technological infrastructure that supports consumer-facing operations, IT Managers prioritize solutions that are secure, scalable, and integrate well with existing systems to enhance the overall user experience.

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Buying Processes and Behaviors in B2C

Emphasis on Customer Experience

B2C businesses prioritize enhancing the consumer’s purchasing experience.

Companies invest in research and development to innovate product offerings.
They focus on personalization to better meet individual customer needs.
B2C businesses heavily utilize customer feedback to refine experiences.

How to leverage: Dive deep into understanding how your product enhances the customer journey or integrates seamlessly into their offerings. Position your solution as a tool to amplify their customer satisfaction and retention metrics. Personalize your pitch to highlight how you can specifically solve issues or enhance aspects of their customer’s experience.

Quick Decision-Making Processes

B2C companies often exhibit faster decision-making cycles compared to B2B entities.

The competitive nature of the market requires rapid adaptation and decision-making.
There is a high emphasis on trend responsiveness and market relevance.
Decision-makers are often under pressure to achieve quick wins for seasonal trends.

How to leverage: Be concise and clear about the benefits and ROI of your product. Ensure that your sales pitches are direct and that proposals are straightforward to expedite the decision-making process. Keep presentations data-driven to quickly demonstrate how your solution meets current trends and consumer demands.

High Focus on Brand Reputation

Maintaining a positive public image is crucial for B2C companies.

Consumers have increasing power in brand perception through social media and online reviews.
Brand loyalty is significantly tied to consumer perception of a company’s ethics and values.
Negative experiences can quickly escalate and impact sales due to the viral potential of social media.

How to leverage: Highlight how your offerings can help enhance their brand reputation or safeguard it against potential crises. Provide case studies or statistics that showcase success stories in managing or improving consumer perceptions and experiences.

Strategic Use of Data Analytics

B2C firms leverage data extensively to understand consumer behavior and preferences.

Data helps in tailoring marketing and sales strategies effectively.
Real-time data usage allows for agile adjustments in tactics.
Predictive analytics are employed to forecast future buying patterns.

How to leverage: Show how your product can integrate with their existing data systems or enhance their analytics capabilities. Focus on delivering insights on how your solution leads to better consumer insights and market forecasts, thus helping them stay ahead in the market.

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Prospecting Tips for Selling to B2C Companies

Understand Seasonal Trends

Many B2C markets are affected by seasonal trends which can influence purchasing behavior. Understanding and acknowledging these trends in your outreach can show that you are in tune with their business cycle.

Tip: Align your communication to acknowledge how your products or services can be beneficial in the context of upcoming seasonal peaks.

Highlight Speed and Efficiency

B2C businesses often operate in fast-paced environments where quick service can be a competitive advantage. Illustrate how your solutions can increase operational efficiency or reduce customer wait times.

Tip: Offer examples of how your product has helped other clients streamline operations to deliver quicker to their customers.

Focus on Scalability

As consumer markets are broad and can fluctuate rapidly, B2C companies need scalable solutions to adapt smoothly. Highlight how your product or service can scale up or down according to their needs.

Tip: Discuss flexible features of your solution or how it has enabled other businesses to expand their consumer base without hurdles.

Emphasize User-Friendly Features

Since B2C companies deal directly with consumers, the user experience offered by their products and services is paramount. When reaching out, emphasize how your offering enhances user experiences and interfaces.

Tip: Share data or testimonials that underscore the improvements in user interface and customer satisfaction post your product implementation.

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Want to see more B2C companies?

Things to Consider When Prospecting into B2C Companies

Common Pain Points and Challenges for Companies in B2C

Customer Retention Challenges

Price Sensitivity

Omni-Channel Integration

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in B2C

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in B2C

Strategic Use of Data Analytics

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to B2C Companies

Need prospects?

Top 10 B2C Companies — a guide for sales

Want to see more B2C companies?

Things to Consider When Prospecting into B2C Companies

Common Pain Points and Challenges for Companies in B2C

Omni-Channel Integration

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in B2C

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in B2C

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to B2C Companies