Top 10 Rental Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Enterprise	View 26,378 employees	🇺🇸 United States, Missouri, Clayton	$ 500-1000M	enterprise.com	Commerce and Shopping, Transportation, Financial Services
Telmex	View 10,538 employees	🇲🇽 Mexico, Distrito Federal, Cuauhtémoc, Mexico City	$ 500-1000M	telmex.com	Hardware, Internet Services, Messaging and Telecommunications, Mobile, Commerce and Shopping, Media and Entertainment, Video
Hertz	View 15,322 employees	🇺🇸 United States, Florida, Estero	$ >1000M	hertz.com	Commerce and Shopping, Transportation, Professional Services, Travel and Tourism
Camping World	View 6,599 employees	🇺🇸 United States, Illinois, Lincolnshire	$ >1000M	campingworld.com	Transportation, Commerce and Shopping, Professional Services, Sales and Marketing
Rent-A-Center	View 6,262 employees	🇺🇸 United States, Texas, Plano	$ >1000M	rentacenter.com	Commerce and Shopping, Real Estate
Action Logement	View 1,588 employees	🇫🇷 France, Île-de-France, Paris	$ 500-1000M	actionlogement.fr	Community and Lifestyle, Commerce and Shopping
National Car Rental	View 855 employees	🇺🇸 United States, Missouri, St. Louis	$ 500-1000M	nationalcar.com	Transportation, Commerce and Shopping
Vonovia SE	View 1,057 employees	🇩🇪 Germany, Nordrhein-Westfalen, Bochum	$ 500-1000M	vonovia.de	Real Estate, Commerce and Shopping
Penske	View 984 employees	🇺🇸 United States, Pennsylvania, Reading	$ 500-1000M	gopenske.com	Transportation, Commerce and Shopping
Thor Industries	View 155 employees	🇺🇸 United States, Indiana, Elkhart	$ >1000M	thorindustries.com	Transportation, Sports, Commerce and Shopping

1. Enterprise

Enterprise Rent-A-Car is a leading rental service company renowned for its extensive network of locations across North America and Europe. Specializing in automotive and commercial truck rentals, Enterprise caters to a broad range of needs, including temporary vehicle replacements, business travel, and fleet management. Renowned for exceptional customer service and a vast, diverse fleet, Enterprise delivers convenient and reliable solutions, enhancing mobility and flexibility for individuals and companies alike. Their commitment to efficiency and customer satisfaction helps them maintain a pivotal role in the rental industry.

Location 🇺🇸 United States, Missouri, Clayton	Size View 26,378 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Transportation, Financial Services
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2. Telmex

Telmex, a prominent telecommunications company, has expanded into the rental sector, offering equipment and infrastructure rentals tailored to meet the diverse needs of businesses. With a focus on providing top-notch telecommunications gear, Telmex caters specifically to companies requiring temporary setups or looking to outsource their telecom operations. This strategic venture not only enhances Telmex’s service portfolio but also positions it as a comprehensive solutions provider in the telecommunications industry, helping businesses optimize their operations without the overheads associated with purchasing and maintaining equipment.

Location 🇲🇽 Mexico, Distrito Federal, Cuauhtémoc, Mexico City	Size View 10,538 employees
Revenue $ 500-1000M	Industries Hardware, Internet Services, Messaging and Telecommunications, Mobile, Commerce and Shopping, Media and Entertainment, Video
	View Similar Companies

3. Hertz

Hertz stands as a prominent leader in the global car rental industry, renowned for its comprehensive range of vehicles and customer-centric services. They offer everything from economic compact cars to luxury vehicles, catering to various needs whether for personal or corporate use. Hertz continuously innovates its service offerings, incorporating flexible rental terms and digital-first booking options to enhance convenience and efficiency for its users. This dedication to optimizing the rental experience and maintaining a vast, accessible fleet allows Hertz to effectively support travelers and businesses alike in managing their mobility needs.

Location 🇺🇸 United States, Florida, Estero	Size View 15,322 employees
Revenue $ >1000M	Industries Commerce and Shopping, Transportation, Professional Services, Travel and Tourism
	View Similar Companies

4. Camping World

Camping World, a prominent player in the outdoor and camping industry, specializes in providing a comprehensive range of recreational vehicle (RV) rental services. Offering a diverse lineup of RVs from compact campers to luxurious motorhomes, Camping World caters to every type of adventurer. The company simplifies road travel and camping, ensuring enthusiasts have access to the latest amenities and conveniences. By focusing on customer experience and a broad selection, Camping World stands as a go-to choice for those planning unforgettable road trips and exploration of the great outdoors.

Location 🇺🇸 United States, Illinois, Lincolnshire	Size View 6,599 employees
Revenue $ >1000M	Industries Transportation, Commerce and Shopping, Professional Services, Sales and Marketing
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5. Rent-A-Center

Rent-A-Center, a prominent player in the rental industry, specializes in leasing furniture, electronics, and appliances with flexible payment options. This model caters to consumers seeking affordability without the commitment of long-term ownership, allowing them to access the latest products with minimal financial burden. Rent-A-Center’s approach not only facilitates consumer access to necessary household items but also adapts to market demands, ensuring they provide solutions that enhance convenience and accessibility for their customers across various locations.

Location 🇺🇸 United States, Texas, Plano	Size View 6,262 employees
Revenue $ >1000M	Industries Commerce and Shopping, Real Estate
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6. Action Logement

Action Logement is a prominent player in the French rental market, dedicated to facilitating access to housing to enhance employment. By offering various services such as housing assistance, financing solutions, and social housing, Action Logement plays a critical role in supporting employees and employers alike. The company plays a pivotal role in the social and economic landscape by addressing housing challenges that directly impact workforce mobility and stability. Through its commitment to social responsibility and collaboration with various stakeholders, Action Logement contributes significantly to the welfare and sustainability of communities across France.

Location 🇫🇷 France, Île-de-France, Paris	Size View 1,588 employees
Revenue $ 500-1000M	Industries Community and Lifestyle, Commerce and Shopping
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7. National Car Rental

National Car Rental is a premier choice in the rental industry, renowned for its service geared toward frequent business travelers. Servicing airports across North America, Europe, Latin America, and Asia, National offers a streamlined rental experience with its Emerald Club membership, which allows customers to bypass the counter, choose their own vehicle, and earn rewards. The company focuses on efficiency and customer satisfaction, ensuring a fast, reliable, and hassle-free service for travelers looking to maximize their time on business trips or personal vacations.

Location 🇺🇸 United States, Missouri, St. Louis	Size View 855 employees
Revenue $ 500-1000M	Industries Transportation, Commerce and Shopping
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8. Vonovia SE

Vonovia SE is a major player in the European real estate market, primarily focusing on the management and development of residential properties. As Germany’s largest residential property company, Vonovia not only manages homes but also enhances living spaces by investing in modernization and sustainability initiatives. Their comprehensive approach ensures high-quality living conditions and supports community development. Vonovia’s strategic acquisitions and efficient property management practices have positioned it as a key influencer in shaping the future of urban living across Europe.

Location 🇩🇪 Germany, Nordrhein-Westfalen, Bochum	Size View 1,057 employees
Revenue $ 500-1000M	Industries Real Estate, Commerce and Shopping
	View Similar Companies

9. Penske

Penske is a prominent player in the transportation industry, specializing in truck rental services that cater to both personal and commercial needs. With a robust fleet of high-quality, well-maintained vehicles, Penske supports businesses in managing logistics and improving supply chain efficiency. Their commitment to reliability and customer service helps minimize downtime and optimize operations, making them a trusted partner for companies across various sectors seeking flexible transportation solutions. Penske’s dedication to maintaining a modern and efficient fleet underscores their role as a critical enabler of seamless business operations.

Location 🇺🇸 United States, Pennsylvania, Reading	Size View 984 employees
Revenue $ 500-1000M	Industries Transportation, Commerce and Shopping
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10. Thor Industries

Thor Industries is a leading manufacturer in the recreational vehicle industry, known for its extensive range of RVs from luxury motorhomes to travel trailers. The company has expanded its presence in the rental market, allowing more people to experience the joy of road travel without the commitment of ownership. Thor’s diverse portfolio, including well-known brands like Airstream and Jayco, caters to various consumer needs, enhancing the road travel experience with innovative features and comfort-focused designs. This strategic move into rentals has broadened Thor Industries’ market reach and reinforced its reputation as a versatile player in outdoor recreational solutions.

Location 🇺🇸 United States, Indiana, Elkhart	Size View 155 employees
Revenue $ >1000M	Industries Transportation, Sports, Commerce and Shopping
	View Similar Companies

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Things to Consider When Prospecting into Rental Companies

Common Pain Points and Challenges for Companies in Rental

Market Volatility

The rental market is highly sensitive to economic changes, impacting demand and pricing strategies.

Unpredictable pricing can alienate potential customers.
Increased vacancy rates during economic downturns.

Sales Insight: You can turn market volatility into an opportunity by staying informed about economic trends and adapting quickly. Offering flexible lease terms or promotional rates during slower periods can help maintain occupancy and attract new customers, enhancing your appeal in a fluctuating market.

Tenant and Client Retention

Retaining tenants and clients in the rental business is crucial for steady revenue and reduced turnover costs.

Sustaining long-term relationships requires continuous engagement and satisfaction.
Competition can lure tenants away with better offers.

Sales Insight: Building strong, personal relationships with your clients can be a game changer. Regular communication, responding to feedback, and understanding their ongoing needs will likely increase their loyalty. Highlight the benefits of staying with your services, like consistent improvements or personalized solutions.

Maintenance and Upkeep Costs

Managing maintenance and upkeep is essential for preserving the value of rental properties and equipment.

Poor maintenance can lead to decreased tenant satisfaction.
Delayed maintenance can escalate into more significant problems.

Sales Insight: By investing in regular, preventive maintenance, you not only preserve the asset’s value but also enhance customer satisfaction. Implement effective maintenance schedules and consider using technology to track and manage repairs. This proactive approach can also be a key selling point when discussing with potential clients.

Legal and Regulatory Challenges

Navigating the complex landscape of legal and regulatory requirements is a constant challenge in the rental industry.

Legal disputes with tenants or clients can be time-consuming and costly.
New legal standards can disrupt established operational procedures.

Sales Insight: Keeping abreast of regulatory changes and ensuring compliance can set you apart from competitors. Offering transparency and guidance through these processes can reassure clients and boost your reputation, potentially attracting more business.

Technological Integration

Incorporating new technologies to improve efficiency and customer experience is increasingly important.

Resistance to technology adoption can put firms at a competitive disadvantage.
Initial technology investment can be high.

Sales Insight: Leverage technology to enhance client interactions and operational efficiencies. Implementing user-friendly rental management software, online payment systems, or virtual tours can significantly improve the user experience and operational effectiveness. Educate your team and customers about the benefits to encourage adoption.

Market Penetration and Expansion

Expanding into new markets or increasing market share in existing areas presents both an opportunity and a challenge.

Expansion involves considerable risk and resource allocation.
Adapting offers to different market needs can be complex.

Sales Insight: Research and strategic planning are your best tools for effective market expansion. Understand local market demands and tailor your services accordingly. Highlighting local insights and adapting your business model can help you resonate with new demographics and secure a competitive edge.

Environmental Sustainability

Environmental concerns are becoming more important to tenants and regulators alike.

Regulatory focus on sustainability is increasing.
Green upgrades can be expensive but necessary.

Sales Insight: Emphasizing your commitment to sustainability can not only comply with regulations but also appeal to eco-conscious clients. Consider implementing energy-efficient systems, using sustainable materials, or offering recycling programs. Showcasing these efforts in your marketing materials can attract a broader audience and foster greater client loyalty.

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Key Decision-Makers and Influencers in Rental

Key Departments

Leasing

Insight: This department handles tenant acquisition and retention. They look for solutions that simplify and enhance the tenant application and onboarding process, improve tenant communication, and manage lease agreements efficiently. They value systems that provide accurate tenant screening and seamless integration with other property management tools.

Maintenance

Insight: Responsible for the upkeep and repairs of rental properties, maintenance personnel value solutions that help in scheduling, tracking, and executing maintenance work efficiently. They prioritize reliability, cost-effectiveness, and speed in the solutions they choose.

Finance

Insight: The finance department oversees the financial health of the rental operations, including rent collection and budgeting for property upkeep and improvements. Their decisions are driven by solutions that provide accurate financial reporting, simplify rent collection processes, and ensure compliance with financial regulations.

Marketing

Insight: Focuses on promoting properties and reaching potential tenants. Marketing professionals in the rental industry seek solutions that enhance their advertising efforts, provide analytics to gauge campaign effectiveness, and tools to manage digital presence across various platforms.

IT and Technology

Insight: They support other departments by providing the necessary technical infrastructure. This department looks for scalable, secure, and integrated technology solutions that support the operational and customer service goals of the rental business. They value data security, user-friendly interfaces, and comprehensive tech support.

Seniority Level

Vice Presidents (VP) of Operations

Insight: VPs of Operations in the rental industry oversee extensive portfolios and are integral in driving operational efficiencies. They look for solutions that optimize asset management, reduce overhead costs, and enhance customer satisfaction. Their decision-making is heavily influenced by how well a solution integrates with existing infrastructure.

Directors of Fleet Management

Insight: Directors of Fleet Management focus on the logistical aspects of the rental industry, such as vehicle maintenance, turnover, and lifecycle management. They need reliable solutions that promise ease of maintenance, durability, and cost-effectiveness. They often look for innovations that can provide a competitive edge.

Procurement Managers

Insight: Procurement Managers are primarily concerned with sourcing equipment that meets the quality and reliability standards of the rental industry. They aim for cost-effective procurement while ensuring compliance with safety and environmental regulations. They value vendors who can provide comprehensive support and a strong track record.

IT Directors

Insight: IT Directors in the rental industry are focused on implementing software solutions that improve inventory management, booking systems, and overall operational efficiency. They look for scalable, secure, and user-friendly platforms that can be integrated seamlessly into the existing IT infrastructure. Their decisions are geared towards enhancing data accuracy and customer experience.

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Buying Processes and Behaviors in Rental

Emphasis on Cost Efficiency

Rental companies prioritize cost efficiency to maximize their profit margins.

They often operate on tight budgets and look to reduce overheads.
Rental businesses seek out products or services that offer long-term savings.
There’s a focus on maintenance and operational cost reduction to boost overall profitability.

How to leverage: Highlight how your product or service can reduce costs and enhance operational efficiency. Demonstrate ROI through case studies or cost-benefit analyses to appeal directly to decision-makers focused on the bottom line.

Long-Term Partnerships

Companies in the rental industry often favor establishing long-term partnerships.

Long-term relationships provide stability in supply and pricing.
These partnerships can offer exclusive deals or discounts that are mutually beneficial.
Regular suppliers are likely to be integrated into strategic planning for future needs.

How to leverage: Position your offering as a partnership opportunity, emphasizing reliability and long-term benefits. Build trust through consistent, superior customer service and by proving your commitment to their business growth.

Demand for High-Quality Products

Rental businesses need high-quality products that endure frequent use and minimize downtime.

Products with higher durability reduce the frequency of replacements.
Superior quality items often come with better manufacturer warranties.
High-quality products enhance the rental company’s reputation among its customers.

How to leverage: Ensure your products meet the highest standards of quality and reliability. Provide comprehensive product demonstrations and trials to showcase durability and performance, which can help in clinching deals with rental companies.

Technology Adoption

Rental companies are increasingly relying on technology for operations and customer engagement.

Technology streamlines booking, inventory management, and operations.
It offers competitive advantage in a tech-driven market.
Tech solutions improve customer experience and satisfaction.

How to leverage: Offer tech solutions that synchronize with their current operations or propose new systems that significantly improve efficiency and customer interaction. Demonstrating how your technology can integrate seamlessly into their existing platforms will be key.

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Prospecting Tips for Selling to Rental Companies

Understand Seasonal Trends

The rental market can be highly seasonal, with demand fluctuating based on the time of year, weather conditions, and economic trends. Showing that you understand these patterns will help you connect with rental companies who must optimize revenue during peak seasons and manage through slower periods.

Tip: Tailor your outreach to reflect awareness of their high and low seasons, suggesting solutions tailored for these varying demands.

Highlight Flexibility and Scalability

Rental businesses need to scale operations quickly based on fluctuating market demand. Highlight how your product or service offers flexibility and can easily scale up or down. This is especially appealing in an industry where rapid adjustments are often required.

Tip: Discuss scalability in your communications, possibly showing examples of quick deployments or scalable solutions you’ve provided in the past.

Emphasize Long-term Partnerships

Building long-term relationships is crucial in the rental industry. Companies look for vendors who won’t just sell to them but will partner with them as they grow and evolve. Stress your commitment to customer service and ongoing support.

Tip: Mention any support programs, training, or consultation services you offer that make your company a valuable long-term partner.

Leverage Technology Advancements

The rental industry is increasingly relying on technological advancements to improve customer experiences and operational efficiencies. When reaching out, showcase your knowledge of current tech trends in the industry, such as online booking systems, IoT for asset management, or AI-driven pricing strategies.

Tip: Share insights or case studies where technology has played a critical role in boosting efficiency or customer satisfaction in rental businesses.

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Want to see more Rental companies?

Things to Consider When Prospecting into Rental Companies

Common Pain Points and Challenges for Companies in Rental

Legal and Regulatory Challenges

Technological Integration

Market Penetration and Expansion

Environmental Sustainability

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Rental

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Rental

Technology Adoption

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Rental Companies

Need prospects?

Top 10 Rental Companies — a guide for sales

Want to see more Rental companies?

Things to Consider When Prospecting into Rental Companies

Common Pain Points and Challenges for Companies in Rental

Market Penetration and Expansion

Environmental Sustainability

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Rental

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Rental

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Rental Companies