Top 10 Retirement Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Brookdale	View 13,686 employees	🇺🇸 United States, Tennessee, Brentwood	$ >1000M	brookdale.com	Community and Lifestyle, Health Care
Vanguard	View 22,075 employees	🇺🇸 United States, Pennsylvania, Malvern	$ 500-1000M	vanguard.com	Financial Services, Professional Services, Lending and Investments, Community and Lifestyle
Merrill Lynch	View 32,219 employees	🇺🇸 United States, District Of Columbia, Washington	$ 500-1000M	ml.com	Financial Services, Professional Services, Community and Lifestyle, Lending and Investments
Edward Jones	View 39,683 employees	🇺🇸 United States, Missouri, St. Louis	$ 500-1000M	edwardjones.com	Community and Lifestyle, Financial Services, Professional Services
L’Assurance retraite	View 390 employees	🇫🇷 France, Île-de-France, Paris	$ 500-1000M	lassuranceretraite.fr	Community and Lifestyle, Financial Services, Professional Services
Principal Financial Group	View 18,176 employees	🇺🇸 United States, Iowa, Des Moines	$ >1000M	principal.com	Community and Lifestyle, Financial Services, Professional Services
Prudential Financial	View 23,016 employees	🇺🇸 United States, New Jersey, Newark	$ >1000M	prudential.com	Financial Services, Community and Lifestyle, Professional Services
Tiaa	View 13,113 employees	🇺🇸 United States, New York	$ 500-1000M	tiaa.org	Financial Services, Professional Services, Community and Lifestyle
Ameriprise Financial	View 22,476 employees	🇺🇸 United States, Minnesota, Minneapolis	$ >1000M	ameriprise.com	Community and Lifestyle, Financial Services, Professional Services
Aditya Birla Capital	View 24,274 employees	🇮🇳 India, Maharashtra, Mumbai	$ >1000M	adityabirlacapital.com	Financial Services, Professional Services, Community and Lifestyle

1. Brookdale

Brookdale Senior Living Inc. is a leading provider of senior living communities and services across the United States. Specializing in everything from independent living to assisted living and memory care, Brookdale is dedicated to enhancing the lives of seniors by providing a safe, nurturing environment that fosters independence and wellbeing. The company focuses on creating tailored experiences that meet the diverse needs of its residents, ensuring they receive the highest level of care and comfort. Brookdale’s commitment to innovation and excellence in senior care helps it stand out in the retirement industry, making it a trusted choice for families seeking quality senior living options.

Location 🇺🇸 United States, Tennessee, Brentwood	Size View 13,686 employees
Revenue $ >1000M	Industries Community and Lifestyle, Health Care
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2. Vanguard

Vanguard is a global leader in offering low-cost mutual funds and ETFs, and is renowned for its unwavering focus on serving the long-term investor. Specializing in retirement solutions, Vanguard provides an extensive range of investment strategies and retirement planning tools designed to help individuals and institutions achieve their future financial goals. With a unique, client-owned structure, Vanguard continuously advocates for low fees and investor education, ensuring that their interests are always aligned with those of their clients. This commitment makes Vanguard a trusted name in building retirement security.

Location 🇺🇸 United States, Pennsylvania, Malvern	Size View 22,075 employees
Revenue $ 500-1000M	Industries Financial Services, Professional Services, Lending and Investments, Community and Lifestyle
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3. Merrill Lynch

Merrill Lynch, a prominent wealth management division of Bank of America, is a major player in the retirement planning industry. Offering a comprehensive array of services, including investment advice, wealth accumulation strategies, and retirement planning, Merrill Lynch helps individuals and businesses prepare for their future financial needs. The company combines personalized service with robust, data-driven financial tools to navigate clients through their retirement journey effectively, aiming to secure a financially stable and fulfilling retirement for all their clients. With a longstanding reputation for expertise and trust, Merrill Lynch stands as a cornerstone in the retirement planning sector.

Location 🇺🇸 United States, District Of Columbia, Washington	Size View 32,219 employees
Revenue $ 500-1000M	Industries Financial Services, Professional Services, Community and Lifestyle, Lending and Investments
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4. Edward Jones

Edward Jones is a distinguished investment firm that excels in helping individuals plan and manage their retirement. With a focus on client-centric advice and personalized investment strategies, Edward Jones commits to providing solutions that ensure long-term financial security and growth. The company’s network of financial advisors across the United States caters to diverse retirement goals, offering comprehensive services from retirement savings to wealth management. This approach empowers clients to make informed decisions geared toward achieving a financially stable and fulfilling retirement.

Location 🇺🇸 United States, Missouri, St. Louis	Size View 39,683 employees
Revenue $ 500-1000M	Industries Community and Lifestyle, Financial Services, Professional Services
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5. L’Assurance retraite

L’Assurance retraite is the leading pension fund administrator in France, managing the statutory pay-as-you-go pension system for private-sector employees. This institution plays a pivotal role in the retirement industry by ensuring the collection of contributions and the distribution of benefits. L’Assurance retraite is committed to providing secure and sustainable pensions, adapting to demographic changes, and supporting retirees in achieving a stable financial future. Their focus on streamlined services and digital transformation enables efficient management and enhances the user experience for millions of contributors and beneficiaries.

Location 🇫🇷 France, Île-de-France, Paris	Size View 390 employees
Revenue $ 500-1000M	Industries Community and Lifestyle, Financial Services, Professional Services
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6. Principal Financial Group

Principal Financial Group is a prominent leader in the retirement planning sector, offering a comprehensive suite of financial products and services designed to help individuals and businesses strategically plan for their future. The company specializes in retirement solutions that include 401(k) plans, pension schemes, and investment management services. Principal’s expertise in optimizing retirement benefits and asset management ensures that clients achieve financial security and growth, making them a trusted partner for long-term financial planning needs. Their commitment to personalized service helps clients navigate the complexities of retirement savings with confidence and ease.

Location 🇺🇸 United States, Iowa, Des Moines	Size View 18,176 employees
Revenue $ >1000M	Industries Community and Lifestyle, Financial Services, Professional Services
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7. Prudential Financial

Prudential Financial is a leading financial services provider specializing in retirement solutions, recognized for its comprehensive approach to helping individuals and institutions manage and grow their retirement savings. Their services include asset management, annuities, and structured settlements, designed to provide stability and security for a diverse clientele. Prudential’s deep commitment to financial wellness is enhanced by its innovative tools and personalized services, which enable clients to confidently navigate their retirement planning, adjusting strategies as needs evolve over time. This focus on dependability and longevity makes Prudential a pivotal partner in securing a financially stable retirement landscape.

Location 🇺🇸 United States, New Jersey, Newark	Size View 23,016 employees
Revenue $ >1000M	Industries Financial Services, Community and Lifestyle, Professional Services
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8. Tiaa

TIAA is a prominent financial services organization specializing in providing retirement solutions primarily for those in the academic, research, medical, and cultural fields. With a deep commitment to securing stable financial futures for its clients, TIAA offers a broad range of services including retirement planning, investment management, and insurance. Their expertise in managing retirement accounts and their focus on long-term investment strategies enable individuals and institutions to maximize their financial well-being and retirement readiness. TIAA’s dedication to service and client success has established it as a leader in retirement financial services.

Location 🇺🇸 United States, New York	Size View 13,113 employees
Revenue $ 500-1000M	Industries Financial Services, Professional Services, Community and Lifestyle
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9. Ameriprise Financial

Ameriprise Financial is a prominent leader in retirement planning and financial services, offering personalized advice to help individuals and businesses secure their financial futures. With a deep understanding of various investment strategies and a comprehensive range of services from wealth management to insurance and annuities, Ameriprise Financial empowers clients to navigate their retirement smoothly. Their commitment to client-centric solutions and a strong network of advisors ensure that retirement goals are both achievable and tailored to meet the unique needs of each client.

Location 🇺🇸 United States, Minnesota, Minneapolis	Size View 22,476 employees
Revenue $ >1000M	Industries Community and Lifestyle, Financial Services, Professional Services
	View Similar Companies

10. Aditya Birla Capital

Aditya Birla Capital, a pivotal player in the retirement solutions sector, offers a comprehensive range of services designed to secure a financially stable future for its clients. With a focus on customizing pension plans, retirement funds, and wealth management, the company caters to the diverse needs of its clientele, ensuring tailored strategies for long-term savings and asset growth. Aditya Birla Capital’s dedication to financial security enables individuals to plan confidently for retirement, providing peace of mind and a sustained quality of life post-work.

Location 🇮🇳 India, Maharashtra, Mumbai	Size View 24,274 employees
Revenue $ >1000M	Industries Financial Services, Professional Services, Community and Lifestyle
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Things to Consider When Prospecting into Retirement Companies

Common Pain Points and Challenges for Companies in Retirement

Increasing Longevity

As people live longer, the need for extended retirement planning becomes critical.

Extended lifespan increases the financial burden.
Uncertainty about the adequacy of savings.
Pressure on pension funds and social security systems.

Sales Insight: Leverage this challenge by offering comprehensive retirement solutions that address longer life expectancies. Educate your clients about the importance of starting early and planning for various scenarios, ensuring they feel prepared for a longer retirement phase.

Economic Volatility

Economic fluctuations can significantly impact retirement savings and investments.

Market downturns can erode retirement funds.
Interest rate changes affect savings growth and pension payouts.
Inflation can diminish the purchasing power of saved funds.

Sales Insight: Stay informed about economic trends to provide timely advice to your clients. Offering diversified investment options can help mitigate risks associated with economic volatility. This approach reassures clients that their retirement plans can withstand economic challenges.

Healthcare Costs

Rising healthcare costs are a major concern for retirees.

Increased healthcare spending as people age.
Potential for unexpected medical expenses.
Long-term care needs might not be covered by traditional health insurance.

Sales Insight: Discuss healthcare planning as an integral part of retirement strategies. Help your clients estimate potential healthcare costs and consider health insurance products that provide broader coverage as they age. Showing expertise in this area can build trust and guide them towards financially secure retirement plans.

Regulatory Changes

Frequent changes in retirement-related laws and policies can create confusion and compliance challenges.

Difficulty in keeping up with changes in pension laws and tax policies.
Risk of non-compliance with new regulations.
Need for constant adjustment of retirement plans.

Sales Insight: Make it a point to stay updated on regulatory changes and communicate these effectively to your clients. Offering workshops or newsletters on this topic can position you as a trusted advisor who guides them through the complexities of retirement planning.

Technology Adoption

The shift towards digital solutions in retirement planning presents both opportunities and challenges.

Need for digital literacy among older clients.
Cybersecurity risks associated with online financial transactions.
Opportunities for more personalized and efficient planning through tech solutions.

Sales Insight: Encourage your clients to embrace digital tools by providing training and resources that enhance their confidence in using technology. Introduce secure, user-friendly platforms that simplify the retirement planning process, ensuring clients benefit from technological advancements without feeling overwhelmed.

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Key Decision-Makers and Influencers in Retirement

Key Departments

Client Services

Insight: Dedicated to providing support to clients, this department seeks solutions that streamline client communication and enhance service delivery. Their priorities are reliability, user-friendliness, and tools that enable personalized, high-touch client interactions.

Regulatory Compliance

Insight: Ensuring that all operations adhere to legal standards, this department values services that keep them updated on regulatory changes and help in maintaining compliance with minimal disruption.

Information Technology

Insight: IT supports the digital infrastructure necessary for efficient operation across the organization. They look for robust, secure, and scalable technologies that align with the industry’s standards and ensure seamless operations.

Marketing and Communications

Insight: Tasked with promoting retirement planning services and client education, marketing leaders prefer tools that enhance engagement, reach, and client education effectiveness. Their decisions are influenced by the potential to increase brand trust and client loyalty.

Human Resources

Insight: Focuses on employee well-being and aligning staff capabilities with organizational goals. HR in the retirement industry often looks for systems that aid in employee training, development, and productivity to better serve client needs.

Seniority Level

Vice Presidents (VPs) of Operations

Insight: VPs of Operations in the retirement sector are crucial in making decisions related to the day-to-day management and improvement of facilities and services. Their focus is on ensuring that operations align with the strategic goals set by upper management, keeping in mind the wellbeing of residents and the efficiency of services.

Directors of Facilities Management

Insight: Directors of Facilities Management play a key role in deciding upon and implementing enhancements in physical infrastructure and managed care facilities. Their priority is to ensure that the living environment is safe, comfortable, and appealing to current and prospective residents.

Purchasing Managers

Insight: Purchasing managers in the retirement industry are focused on procuring products and services that directly impact the quality of life of their residents. They look for cost-effective solutions that do not compromise on quality, ensuring residents receive the best care and amenities.

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Buying Processes and Behaviors in Retirement

Emphasis on Regulatory Compliance

Retirement funds are heavily regulated, emphasizing the need for compliant practices.

Regulations ensure the security and proper management of retiree funds.
Compliance reduces the risk of legal penalties and enhances reputation.
Regulatory frameworks are often complex and frequently updated.

How to leverage: Stay updated with the latest regulations impacting retirement funds. Offering solutions that simplify compliance will make your services indispensable to these organizations. Demonstrate your understanding of their specific regulatory environment in your discussions to build trust and show commitment to their needs.

Long-term Investment Focus

Retirement industries prioritize long-term stability in their investments.

Long-term investments help ensure that funds will be available for retirees in the future.
Stability is favored over high short-term gains to mitigate risk.
Strategic long-term investments are required to match or exceed the inflation rate.

How to leverage: Highlight how your products or services can contribute to long-term stability and growth. Be prepared to show historical data and case studies that demonstrate long-term value. Focusing on risk management tools or consultancy that can protect and grow their funds will align with their core objectives.

Stakeholder Involvement in Decision Making

Decision-making processes in the retirement sector involve multiple stakeholders.

Involvement of stakeholders ensures diverse insights and enhances decision-making.
Each stakeholder group has unique concerns and goals.
Comprehensive communication strategies are vital to manage these relationships.

How to leverage: When approaching retirement funds, ensure that your communication is tailored to the needs of each stakeholder group. Develop presentations and proposals that address specific concerns of trustees, investment managers, and the beneficiaries. Understanding and addressing the different perspectives can lead to more effective negotiations and stronger partnerships.

Risk Management Focus

Managing risks is crucial for the retirement industry to protect the funds.

Effective risk management protects against market volatility and economic downturns.
Continuous risk assessment helps in making informed decisions.
Risk management strategies include diversification, asset allocation, and hedging.

How to leverage: Offer risk management solutions that can help retirement funds safeguard their investments. Tailor your pitch to emphasize how your products can minimize exposure to financial risks. This approach not only meets their immediate needs but also positions you as a strategic partner in their long-term operational strategy.

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Prospecting Tips for Selling to Retirement Companies

Showcase Sensitivity to Security and Privacy

Retirement planning involves sensitive personal and financial information. It’s crucial that your outreach reassures potential clients of your commitment to security and confidentiality.

Tip: Stress the security features of your solutions and any certifications or compliances that testify to your product’s safety.

Promote Wellness and Life Quality

Retirement isn’t just about financial planning; it’s equally about wellness and quality of life. Position your product or service as a contributor to a healthier, more fulfilling retirement lifestyle.

Tip: Provide examples or case studies that demonstrate how your offerings improve life quality for retirees.

Leverage Data and Trends in Retirement Planning

The retirement industry is heavily influenced by demographic trends and economic forecasts. Show that you’re knowledgeable in these areas by incorporating relevant data into your discussions.

Tip: Use current demographic information and economic trends to frame how your service or product is a necessary part of future retirement planning.

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Want to see more Retirement companies?

Things to Consider When Prospecting into Retirement Companies

Common Pain Points and Challenges for Companies in Retirement

Regulatory Changes

Technology Adoption

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Retirement

Key Departments

Seniority Level

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Buying Processes and Behaviors in Retirement

Risk Management Focus

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Prospecting Tips for Selling to Retirement Companies

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Top 10 Retirement Companies — a guide for sales

Want to see more Retirement companies?

Things to Consider When Prospecting into Retirement Companies

Common Pain Points and Challenges for Companies in Retirement

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Retirement

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Retirement

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Retirement Companies