Top 10 Consumer Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
British Gas	View 9,062 employees	🇬🇧 United Kingdom, South East (England), Windsor	$ 500-1000M	britishgas.co.uk	Energy, Sustainability, Natural Resources, Commerce and Shopping
GE Appliances	View 3 employees	🇺🇸 United States, Kentucky, Louisville	$ 500-1000M	geappliances.com	Manufacturing, Commerce and Shopping, Consumer Electronics, Hardware, Consumer Goods
Terminix	View 4,631 employees	🇺🇸 United States, Tennessee, Memphis	$ 500-1000M	terminix.com	Administrative Services, Commerce and Shopping, Professional Services, Real Estate
Resideo	View 3,239 employees	🇺🇸 United States, Wisconsin, Pleasant Prairie	$ 500-1000M	resideo.com	Consumer Electronics, Hardware, Internet Services, Real Estate, Privacy and Security, Commerce and Shopping
Hindustan	View 167 employees	🇮🇳 India, Karnataka, Bengaluru	$ >1000M	hul.co.in	Commerce and Shopping
SmartStyle	View 1,612 employees	🇺🇸 United States, Minnesota, Minneapolis	$ 500-1000M	smartstyle.com	Consumer Goods, Commerce and Shopping, Community and Lifestyle, Clothing and Apparel, Design
GE Appliances Canada a Mabe Company	View 90 employees	🇨🇦 Canada, Ontario, Toronto	$ 500-1000M	geappliances.ca	Commerce and Shopping, Transportation, Clothing and Apparel, Consumer Goods, Professional Services
Busy Bees Childcare	View 1,391 employees	🇬🇧 United Kingdom, Scotland, Edinburgh	$ 500-1000M	busybeeschildcare.co.uk	Community and Lifestyle, Health Care, Commerce and Shopping
ServiceMaster	View 2,864 employees	🇺🇸 United States, Georgia, Atlanta	$ >1000M	servicemaster.com	Commerce and Shopping
Nanny Care	View 1,132 employees	🇺🇸 United States, California, Encinitas	$ 500-1000M	nannycare.com	Health Care, Community and Lifestyle, Commerce and Shopping, Internet Services, Professional Services, Administrative Services

1. British Gas

British Gas is a leading provider in the UK’s energy sector, renowned for supplying gas and electricity to millions of homes. As an established name in the consumer energy market, British Gas not only focuses on energy delivery but also on comprehensive home services including boiler installation and maintenance, smart home technology, and energy efficiency solutions. Their ongoing commitment to sustainability is evident in their investments in renewable energy and initiatives to reduce carbon footprints, making them a trusted partner for consumers aiming to manage energy use more responsibly.

Location 🇬🇧 United Kingdom, South East (England), Windsor	Size View 9,062 employees
Revenue $ 500-1000M	Industries Energy, Sustainability, Natural Resources, Commerce and Shopping
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2. GE Appliances

GE Appliances, a subsidiary of Haier, is a leading manufacturer of home appliances renowned for innovation and reliability. With a comprehensive portfolio covering everything from refrigerators to ovens and air conditioners, GE Appliances focuses on integrating smart technology into its products to enhance user convenience and efficiency. The company is committed to sustainability and modern design, consistently pushing boundaries to meet the evolving needs of households across the globe. GE Appliances’ dedication to quality and customer service ensures it remains at the forefront of the consumer appliances industry.

Location 🇺🇸 United States, Kentucky, Louisville	Size View 3 employees
Revenue $ 500-1000M	Industries Manufacturing, Commerce and Shopping, Consumer Electronics, Hardware, Consumer Goods
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3. Terminix

Terminix is a leading provider in pest control services, renowned for its commitment to safeguarding homes and businesses against pests. With a robust presence across various regions, Terminix specializes in innovative, environmentally sensitive solutions to prevent and tackle infestations of termites, rodents, and insects. The company emphasizes customer satisfaction, using advanced technology and expert knowledge to deliver efficient and effective pest management solutions. Terminix’s unwavering dedication to quality service and proactive prevention strategies positions it as a preferred choice for those seeking reliable pest control support.

Location 🇺🇸 United States, Tennessee, Memphis	Size View 4,631 employees
Revenue $ 500-1000M	Industries Administrative Services, Commerce and Shopping, Professional Services, Real Estate
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4. Resideo

Resideo is a leading provider in the consumer industry, focusing on delivering smart home solutions that enhance comfort, safety, and efficiency in homes worldwide. With a suite of connected products ranging from thermostats and security systems to water and air purification systems, Resideo leverages advanced technology to ensure homeowners can control and monitor their living environments with ease. The company’s dedication to innovation and customer-centric design places it at the forefront of the smart home technology movement, helping to transform ordinary homes into integrated, energy-efficient spaces.

Location 🇺🇸 United States, Wisconsin, Pleasant Prairie	Size View 3,239 employees
Revenue $ 500-1000M	Industries Consumer Electronics, Hardware, Internet Services, Real Estate, Privacy and Security, Commerce and Shopping
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5. Hindustan

Hindustan Unilever Limited (HUL) is an Indian consumer goods company headquartered in Mumbai, India. As a subsidiary of Unilever, a global leader in the consumer goods industry, HUL offers a vast array of products spanning categories such as food, beverages, cleaning agents, personal care items, and water purifiers. Known for iconic brands like Dove, Knorr, and Surf Excel, Hindustan Unilever has a deep understanding of the domestic market, which enables it to innovate effectively and meet the diverse needs of the Indian consumer. The company is not only a household name but also a pioneer in sustainable business practices, aiming to create a brighter future where everyone can benefit.

Location 🇮🇳 India, Karnataka, Bengaluru	Size View 167 employees
Revenue $ >1000M	Industries Commerce and Shopping
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6. SmartStyle

SmartStyle is a prominent player in the consumer electronics sector, renowned for its innovative array of smart home devices. From advanced security systems to intuitive home automation products, SmartStyle empowers homeowners by enhancing convenience, safety, and energy efficiency. Their product offering is designed to integrate seamlessly, creating a connected home environment that adapts to user lifestyles, ensuring comfort and peace of mind. As technology evolves, SmartStyle continues to expand its portfolio, setting new benchmarks in smart home solutions.

Location 🇺🇸 United States, Minnesota, Minneapolis	Size View 1,612 employees
Revenue $ 500-1000M	Industries Consumer Goods, Commerce and Shopping, Community and Lifestyle, Clothing and Apparel, Design
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7. GE Appliances Canada a Mabe Company

GE Appliances Canada, a Mabe company, is a prominent player in the consumer appliances industry, offering a wide range of high-quality products that enhance the convenience and functionality of home environments. Their extensive portfolio includes innovative refrigerators, ovens, washers, and other essential household appliances that combine advanced technology with user-friendly features. This focus on reliability, efficiency, and design excellence helps GE Appliances meet the evolving needs of today’s consumers, ensuring their daily routines are not only easier but also more enjoyable. As part of Mabe, GE Appliances Canada benefits from a global perspective on design and manufacturing, which enhances its ability to deliver top-tier appliance solutions across diverse markets.

Location 🇨🇦 Canada, Ontario, Toronto	Size View 90 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Transportation, Clothing and Apparel, Consumer Goods, Professional Services
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8. Busy Bees Childcare

Busy Bees Childcare is a leading provider in the consumer sector, specializing in nurturing and educational environments for children. With a vast network of childcare centers, they offer personalized learning experiences that foster development and creativity in young minds. Busy Bees is dedicated to supporting families by providing reliable, high-quality care and education, tailored to the unique needs of each child. Their commitment to child development, combined with a deep understanding of the importance of early education, makes Busy Bees a trusted name among parents and caregivers.

Location 🇬🇧 United Kingdom, Scotland, Edinburgh	Size View 1,391 employees
Revenue $ 500-1000M	Industries Community and Lifestyle, Health Care, Commerce and Shopping
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9. ServiceMaster

ServiceMaster is a renowned leader in the consumer services industry, specializing in residential and commercial services including cleaning, restoration, and pest control. With a commitment to excellence and customer satisfaction, ServiceMaster employs state-of-the-art technology and tailored solutions to ensure homes and businesses maintain optimal environments. Their proactive approach to service management and emphasis on quality has made them a preferred choice for consumers seeking reliable and effective property care solutions across the United States.

Location 🇺🇸 United States, Georgia, Atlanta	Size View 2,864 employees
Revenue $ >1000M	Industries Commerce and Shopping
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10. Nanny Care

Nanny Care stands out in the consumer sector by offering bespoke and reliable childcare solutions tailored to meet the varied needs of modern families. As specialists in providing qualified and compassionate caretakers, Nanny Care ensures that children receive not only top-notch safety but also enriching developmental support. Their services are designed to integrate seamlessly with the dynamic schedules of today’s parents, guaranteeing peace of mind with a personal touch that sets them apart in the childcare industry. This focus on individual needs and high standards of care makes Nanny Care a preferred choice for families seeking dependable and nurturing childcare options.

Location 🇺🇸 United States, California, Encinitas	Size View 1,132 employees
Revenue $ 500-1000M	Industries Health Care, Community and Lifestyle, Commerce and Shopping, Internet Services, Professional Services, Administrative Services
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Things to Consider When Prospecting into Consumer Companies

Common Pain Points and Challenges for Companies in Consumer

Evolving Consumer Preferences

The rapid shift in consumer preferences and expectations presents a constant challenge for businesses in the consumer goods sector.

Rapid changes in trends and tastes.
The growing demand for sustainable and ethical products.
Increased competition from new market entrants adapting quickly.

Sales Insight: Staying ahead of consumer trends through continuous market research can be your edge. Offer the latest, most sought-after features or eco-friendly options that cater to these changing needs, positioning your offerings as the best choice for forward-thinking retailers.

Digital Transformation

Digital channels are overtaking traditional retail faster than many businesses can keep up, necessitating a swift and effective digital strategy.

Overwhelming pace of digital marketing and sales channels.
Integrating physical and digital sales strategies.
Ensuring consistent brand experience across all channels.

Sales Insight: Embrace the digital shift by understanding and implementing omnichannel sales strategies. This not only broadens the scope of your outreach but also enhances customer experiences, making your services invaluable to businesses aiming for digital excellence.

Regulatory Compliance and Privacy Concerns

Changing regulations and heightened consumer awareness about data privacy add layers of complexity in marketing and sales strategies.

Keeping up with regional and global regulatory changes.
Balancing aggressive marketing with privacy concerns.
Potential fines and reputational damage from non-compliance.

Sales Insight: Remaining transparent and proactive in your compliance can build trust. Educating your prospects about how your product adheres to or simplifies compliance can significantly ease partnership formations and enhance customer loyalty.

Economic Uncertainty

Fluctuations in the economy, such as recessions or downturns, influence consumer spending habits drastically.

Reduced consumer spending during economic downturns.
Budget constraints affecting purchasing decisions.
Necessity to offer more competitive pricing and value propositions.

Sales Insight: Adaptability in your sales approach during economic downturns is crucial. Highlight the cost-effectiveness and value of your solutions to align with budget-conscious consumers and businesses striving to maximize ROI in challenging times.

Supply Chain Volatility

Disruptions in global supply chains can lead to inventory challenges and affect the ability to meet consumer demand timely.

Delays in product availability affecting sales.
Increased costs affecting pricing strategies.
Dependence on global logistical networks.

Sales Insight: Leverage a deep understanding of supply chain dynamics to provide flexible delivery schedules and inventory solutions. Assure your clients of your ability to navigate and mitigate supply chain disruptions effectively.

Brand Loyalty and Competition

Building and maintaining brand loyalty in a market saturated with choices and competitors is increasingly challenging.

Intense competition from both established players and new entrants.
Difficulty in differentiating products in a crowded market.
Consumer fickleness impacting brand loyalty.

Sales Insight: Focus on creating exceptional customer experiences and fostering emotional connections with brands. Your ability to consult on and implement customer engagement strategies can make a significant difference in how brands retain loyalty amidst fierce competition.

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Key Decision-Makers and Influencers in Consumer

Key Departments

Marketing

Insight: Focuses on market trends, consumer behavior, and brand positioning. Marketing leaders seek solutions that enhance customer engagement, data analytics capabilities, and campaign effectiveness. They prioritize tools that deliver measurable results in terms of reach and conversion.

Product Development

Insight: Charged with innovation and the lifecycle management of products. These professionals look for cutting-edge technologies and materials that can create high-demand, quality products. Their decisions heavily weigh the potential for product differentiation and market disruption.

Supply Chain & Logistics

Insight: Ensures that products are delivered efficiently and sustainably. Leaders in this department value solutions that optimize logistics, reduce costs, and improve supply chain transparency. Their focus is often on scalability and adaptability to market changes.

Sales

Insight: Directly involved in driving revenue through customer acquisition and retention. Sales leaders need tools that streamline the sales process, improve customer relationship management, and increase sales effectiveness.

Customer Service

Insight: Key in maintaining brand reputation and customer satisfaction. This department looks for tools that enhance service quality, response times, and overall customer experience. They prioritize solutions that help resolve customer issues quickly and efficiently.

Information Technology

Insight: Supports all tech-related needs across the company. IT leaders seek secure, scalable, and innovative technology solutions that support other departments’ goals while ensuring cyber-security and data compliance.

Seniority Level

C-level Executives (e.g., CEO, CMO, CFO)

Insight: Focus on strategic initiatives like market expansion and brand positioning. These leaders are primarily concerned with overall ROI, scalability of solutions, and how these align with long-term business goals.

Vice Presidents of Sales and Marketing

Insight: Concentrate on driving revenue and improving customer engagement strategies. They look for solutions that can provide competitive advantages and enhance customer experiences to boost both loyalty and sales metrics.

Directors of Retail and E-commerce

Insight: These decision-makers are keen on optimizing consumer touchpoints and managing the online-offline integration seamlessly. They prioritize solutions that enhance customer journey mapping and personalization capabilities.

Marketing Managers

Insight: Tasked with operational execution of marketing campaigns, they seek tools that improve campaign effectiveness and analytics. Their purchase decisions are heavily influenced by user-friendly technology that fits into existing digital ecosystems with minimal disruption.

Sales Managers

Insight: Focus on tools and software that enhance the efficiency and productivity of their sales team. They need solutions that streamline processes, improve lead generation, and facilitate better sales tracking and forecasting.

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Buying Processes and Behaviors in Consumer

Strategic Supplier Relationships

Consumer goods companies prioritize strategic relationships with suppliers to ensure product quality and supply chain efficiency.

Consistency in product quality builds consumer trust and brand reputation.
Efficient supply chains reduce operational costs and minimize production delays.
Strong supplier relations allow for better negotiation on prices and contracts.

How to leverage: Establish yourself as a reliable partner by demonstrating how your solution improves product consistency or supply chain efficiency. Emphasize long-term benefits over short-term gains, showcasing case studies or ROI analyses that highlight your track record in bolstering efficiency and reliability in operations.

Emphasis on Sustainability

Sustainability has become a significant purchasing factor for consumer goods companies as consumers increasingly prefer eco-friendly products.

Companies are looking to reduce their environmental impact to appeal to a green-conscious consumer base.
Regulatory pressures for sustainable practices push companies to adopt greener solutions.
Sustainability can often lead to cost savings in the long term, such as through reduced waste.

How to leverage: Highlight how your product or service facilitates sustainability in production processes or final products. Be specific in how you help reduce carbon footprints, enhance recyclability, or conserve resources. Providing clear, measurable benefits will help align your offerings with the company’s strategic sustainability goals.

Digital Transformation Initiatives

The consumer goods industry is increasingly investing in digital technologies to improve efficiency, gather customer insights, and enhance shopping experiences.

Digital tools enable better demand forecasting and inventory management.
Technology adoption facilitates personalized customer experiences and satisfaction.
Implementing digital solutions can drive operational efficiencies and cost reductions.

How to leverage: Demonstrate how your digital solutions integrate seamlessly with existing systems to boost operational efficiency or customer engagement. Offer demos or trials to showcase effectiveness and ease of integration, helping decision-makers visualize the potential impact on their business processes.

Consumer Behavior Analysis

Keeping a pulse on consumer behavior is crucial for these businesses to adapt their products and marketing strategies effectively.

Understanding shifting consumer preferences can guide product development and innovation.
Behavioral insights drive targeted marketing and promotional strategies.
Analyzing consumer data helps in predicting future market trends and demands.

How to leverage: Pitch your solutions for data analytics or market research that provide deep insights into consumer behavior. Illustrate how this data can be used to tailor products or marketing efforts, providing examples where your tools have enhanced market responsiveness or competitive advantage.

Focus on Brand Loyalty

Consumer goods companies invest heavily in cultivating strong brand loyalty to fend off competition and foster repeat business.

Brand loyalty is built through consistent product quality and effective customer engagement.
Loyal customers are less price-sensitive and more likely to recommend products to others.
Strong brands can leverage their reputation to launch new products successfully.

How to leverage: Show how your offerings can enhance brand reputation or customer loyalty programs. This could be through superior material quality, customer service solutions, or innovative marketing technologies that engage customers in unique ways.

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Prospecting Tips for Selling to Consumer Companies

Title: Understand Consumer Trends

The consumer goods industry thrives on staying ahead of trends. When reaching out to these companies, show that you understand the latest market shifts, whether it’s sustainable products, the rise of e-commerce, or changing consumer preferences.

Tip: Regularly update your knowledge on consumer trends and mention these in your conversations, tailored to how your product can leverage these trends for their benefit.

Title: Emphasize Brand Enhancement

In consumer goods, brand is everything. It’s important to emphasize how your product or service can enhance or align with their brand’s identity. Make sure to communicate how you can help maintain or improve brand perception in a competitive market.

Tip: Discuss specific features of your product that can enhance brand visibility or customer loyalty.

Title: Highlight Flexibility and Scalability

Companies in this sector need solutions that can scale with their growth and adapt to dynamic market conditions. Your outreach should highlight the flexibility and scalability of your solution to meet their evolving needs.

Tip: Provide examples or case studies demonstrating how your product has successfully scaled with client needs in this industry.

Title: Data-Driven Insights Offer

Consumer goods companies are increasingly reliant on data to make informed decisions. Point out how your product can provide insightful data that helps them understand market patterns, consumer behavior, or operational efficiencies.

Tip: Cite specific metrics or analytics features your product offers that could be of high value to their operations.

Title: Demonstrate ROI Clearly

Always focus on the return on investment when communicating with potential clients in the consumer goods industry. They will be particularly interested in how your solution can reduce costs, increase sales, or both.

Tip: Prepare clear, quantitative evidence on how your solution has improved ROI in similar settings.

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Want to see more Consumer companies?

Things to Consider When Prospecting into Consumer Companies

Common Pain Points and Challenges for Companies in Consumer

Economic Uncertainty

Supply Chain Volatility

Brand Loyalty and Competition

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Consumer

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Consumer

Consumer Behavior Analysis

Focus on Brand Loyalty

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Consumer Companies

Need prospects?

Top 10 Consumer Companies — a guide for sales

Want to see more Consumer companies?

Things to Consider When Prospecting into Consumer Companies

Common Pain Points and Challenges for Companies in Consumer

Brand Loyalty and Competition

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Consumer

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Consumer

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Consumer Companies