Top Companies in the Insurance Industry (and How to Find Them)

The insurance industry makes up a huge portion of the global economy, providing the financial backbone for individuals, businesses, and governments alike. With an intricate web of products and services ranging from health and life insurance to property and casualty coverage, this industry is essential for mitigating risks and promoting economic stability. In 2023, the global insurance market reached an estimated value of over $6 trillion in revenue, highlighting its magnitude, and the critical role it plays in safeguarding economic interests worldwide.

For sales professionals, the insurance sector offers a fertile ground for high-value deals and long-term contracts. Selling into this industry, however, is not for the faint of heart. The complexity of the products, coupled with the fiercely competitive landscape, demands a highly targeted approach and deep industry expertise. So, who are the giants of the industry and how can you find them? 

In a rush? Skip ahead: 

• How to Find the Top Companies in the Insurance Industry
• Surfe: The Email Finder That Really Works
• Why Choose Surfe?

How to Find the Top Companies in the Insurance Industry

Whether you’re looking to pitch a new software solution, offer consulting services, or propose a partnership, knowing who the key players are in the insurance industry is essential. Aside from a quick google search, which will no doubt provide hundreds (or thousands) of useless results, you have a couple of handy tools at your disposal to find top insurance executives.

Using LinkedIn Sales Navigator

LinkedIn Sales Navigator is a standout tool designed for sales professionals looking to connect with prospects within specific industries, including insurance. And if you work in sales, the chances are that Sales Navigator is already a part of your outreach strategy. With Sales Navigator, you can filter companies and executives by a range of criteria, such as industry, company size, and location, making it easier to pinpoint potential clients.

Sales Navigator offers several benefits for those targeting the insurance sector:

• Access to Detailed Company Profiles: Sales Navigator provides in-depth company profiles, giving you a clear picture of the business’s operations, size, and market position.
• Executive Lists: The tool allows you to access lists of key executives within these companies, ensuring that you can reach out to decision-makers directly.
• Advanced Search Filters: With filters tailored to industry-specific needs, Sales Navigator enables you to find companies that precisely match your Ideal Customer Profile (ICP).

However, while Sales Navigator is a powerful resource, it does have its limitations, particularly when it comes to data enrichment and CRM integration. How can you know that the results you find are verified? And how can you export this data into your CRM system? Enter, Surfe.

Surfe: The Email Finder That Really Works

Surfe takes targeting top companies in the insurance sector to the next level with a suite of features designed to simplify and enhance the sales process. While similar to LinkedIn Sales Navigator in terms of company search capabilities, with Surfe you can enrich your prospect data and load your target into your CRM in just one click.

• Company Search: Like Sales Navigator, Surfe allows users to search for companies within the insurance sector. You can filter results based on industry, company size, revenue, and more, ensuring that you’re only looking at the most relevant prospects.
• Data Enrichment: One of Surfe’s standout features is its ability to automatically enrich data. This means that once you’ve identified a target company, Surfe provides you with detailed information about key executives, including their contact details. This enriched data goes beyond basic LinkedIn profiles, offering insights that can significantly enhance your outreach efforts.
• CRM Integration: Surfe’s integration with leading CRM platforms is seamless. Once you’ve enriched the data, it can be automatically added to your CRM, ensuring that your sales team has up-to-date information ready to go. This integration not only saves time but also ensures accuracy, reducing the risk of errors or outdated information in your CRM.

Why Choose Surfe?

When it comes to targeting companies in the insurance field, Surfe can save you hours of admin time every week, and ensure your outreach emails are hitting the right inbox. With a 93% find rate, Surfe’s enrichment tools can give you the competitive edge you need to cut through and improve the accuracy of your cold campaigns. What’s more, the seamless integration with CRM systems means that Surfe can neatly slot into your existing software stack.

Whether you’re targeting multinational giants or niche players within the insurance industry, Surfe equips you with the tools you need to succeed.

The Insurance Industry’s Top 10

Now that we’ve discussed how to identify and target companies within the insurance sector, let’s take a brief look at some of the industry’s leading players. Below is a snapshot of the top 10 companies in the insurance field. Keep in mind, this is just a starting point. If you’re serious about engaging with these companies or others like them, using Surfe will allow you to customize your search and ensure that you’re focusing on the most relevant targets for your business.

1. Life Insurance Corporation of India (LIC)
   • As the largest life insurance company in India, LIC has a massive market share and a long-standing reputation for trust and reliability. It offers a wide range of insurance products, including life, health, and pension plans.
2. The People’s Insurance Company (Group) of China Limited (PICC)
   • PICC is one of China’s largest and most influential insurance companies, providing a broad spectrum of insurance services, including property, life, and health insurance. It plays a pivotal role in China’s insurance market.
3. Liberty Mutual Insurance
   • A globally recognized insurer based in the United States, Liberty Mutual offers a diverse range of insurance products, including auto, home, and business insurance. The company is known for its strong customer service and innovative products.
4. China Life Insurance Company Limited
   • China Life is one of the largest life insurance companies in the world, with a significant presence in the Chinese market. It provides life insurance, annuities, and accident insurance, and is a key player in China’s insurance industry.
5. Cigna
   • Cigna is a global health services company that offers health, dental, disability, life, and accident insurance. Known for its international presence, Cigna serves millions of customers worldwide, making it a leader in the health insurance sector.
6. State Farm Insurance
   • As one of the largest property and casualty insurers in the United States, State Farm is well-known for its auto and home insurance products. The company has a strong brand presence and a vast network of agents across the country.
7. China Taiping Insurance
   • China Taiping is a state-owned insurance conglomerate with a wide range of offerings, including life, property, and reinsurance. It has a significant presence in Asia and is known for its stability and government backing.
8. New South Wales (NSW)
   • NSW Insurance is a leading provider of insurance products in Australia, offering a variety of services ranging from motor vehicle insurance to workers’ compensation. It plays a crucial role in the Australian insurance market.
9. USAA (United Services Automobile Association)
   • USAA is a unique insurance provider serving military members and their families. Known for its exceptional customer service and competitive rates, USAA offers a range of products, including auto, home, and life insurance.
10. The Progressive Corporation
    • Progressive is a major player in the U.S. auto insurance market, known for its innovative use of technology and direct-to-consumer sales model. The company also offers home, renters, and business insurance.

Let’s Wrap It Up!

Now you know the top targets in the insurance industry, it’s time to get selling. As such a vibrant sector, insurance offers a lucrative opportunity for sales professionals with the right strategy in place. Make the most of tools like Sales Navigator and Surfe to build watertight lead lists that will really convert. 

Whether you’re targeting top-tier companies like those listed above or looking to discover new prospects, make sure you’re equipped with the most accurate contact and company data to give your emails the best chance of landing in such a competitive market.

Frequently Asked Questions (FAQs)

What tools can I use to target companies in the insurance sector?

LinkedIn Sales Navigator can be a good starting point for building lead lists in the insurance sector. But to really supercharge your outreach efforts, use Surfe’s email finder to enrich your contact data.

Can Surfe help with finding contact details for key executives in insurance companies? Yes, Surfe automatically enriches data to provide detailed contact information for key executives within the companies you’re targeting.

How does CRM integration benefit my sales team? 

Surfe’s CRM integration ensures that enriched data is automatically added to your CRM, keeping your sales team equipped with the latest information and reducing manual data entry.

Who are the major players to target in the insurance industry?

Depending on the territory, there are a number of large insurance companies you can look to prospect. Take a look at our list above to find a relevant company for your region.