Top 10 Marketing Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
WPP	View 45,509 employees	🇬🇧 United Kingdom, London	$ 500M – $ 1B	wpp.com	Consulting, Digital Media, Public Relations, Marketing, Advertising, Innovation Management
Omnicom	View 36,937 employees	🇺🇸 USA, NY, New York	$ 1B+	omnicomgroup.com	Telecommunications, Unified Communications, Marketing, Advertising, Consulting, Communications Infrastructure
Dentsu	View 15,721 employees	🇯🇵 Japan, Tokyo	$ 500M – $ 1B	dentsu.com	Marketing, Brand Marketing
Havas Group	View 15,822 employees	🇫🇷 France, Paris	$ 500M – $ 1B	havasgroup.com	Brand Marketing, Marketing, Advertising
Edelman	View 6,852 employees	🇺🇸 USA, NY, New York	$ 500M – $ 1B	edelman.com	Marketing, Consulting, Advertising
BBDO	View 2,159 employees	🇺🇸 USA, NY, New York	$ 500M – $ 1B	bbdo.com	Advertising, Marketing, Brand Marketing
Leo Burnett	View 7,714 employees	🇺🇸 USA, IL, Chicago	$ 500M – $ 1B	leoburnett.com	Advertising, Creative Agency, Marketing
FCB	View 1,265 employees	🇺🇸 USA, NY, New York	$ 500M – $ 1B	fcb.com	Advertising, Marketing, Creative Agency
R/Ga	View 2,912 employees	🇺🇸 USA, NY, New York	$ 500M – $ 1B	rga.com	Brand Marketing, UX Design, Product Design, Marketing, Creative Agency, Advertising, Innovation Management, Consulting
Weber Shandwick	View 4,648 employees	🇺🇸 USA, NY, New York	$ 100M – $ 500M	webershandwick.com	Public Relations, Creative Agency, Consulting, Communications Infrastructure, Advertising, Marketing

1. WPP

WPP is a global leader in marketing and communications, providing services across advertising, branding, media investment, and public relations. With a focus on creativity and technology, WPP helps businesses build powerful brands, engage customers, and drive growth through data-driven strategies. Their network of agencies offers integrated solutions that span traditional and digital channels, allowing clients to navigate the evolving landscape of consumer behavior. Known for their innovation and scale, WPP partners with companies worldwide to deliver impactful campaigns and create long-term value.

Location 🇬🇧 United Kingdom, London	Size View 45,509 employees
Revenue $ 500M – $ 1B	Industries Consulting, Digital Media, Public Relations, Marketing, Advertising, Innovation Management
	View Similar Companies

2. Omnicom

Omnicom is a global marketing and communications company, offering a wide range of services including advertising, strategic media planning, public relations, and digital marketing. Through its vast network of agencies, Omnicom helps businesses connect with their audiences by blending creativity, data, and technology. Known for its expertise in delivering integrated, multi-channel campaigns, Omnicom supports brands in achieving meaningful engagement and long-term growth across global markets. With a focus on innovation and collaboration, they partner with leading companies to drive impactful brand experiences.

Location 🇺🇸 USA, NY, New York	Size View 36,937 employees
Revenue $ 1B+	Industries Telecommunications, Unified Communications, Marketing, Advertising, Consulting, Communications Infrastructure
	View Similar Companies

3. Dentsu

Dentsu is a global advertising and communications company, specializing in integrated marketing solutions that combine data, creativity, and technology. With expertise in digital transformation, media, and customer experience, Dentsu helps brands build meaningful connections with their audiences across multiple channels. Their global network of agencies delivers tailored strategies, leveraging deep consumer insights to drive engagement and growth. Focused on innovation and adaptability, Dentsu partners with businesses to navigate an ever-evolving market, ensuring they stay competitive and relevant in a digital-first world.

Location 🇯🇵 Japan, Tokyo	Size View 15,721 employees
Revenue $ 500M – $ 1B	Industries Marketing, Brand Marketing
	View Similar Companies

4. Havas Group

Havas Group is a global communications and marketing company, known for its expertise in advertising, media, and digital services. With a focus on creating meaningful connections between brands and consumers, Havas integrates creativity, technology, and data to deliver personalized, multi-channel campaigns. Operating through a “Village” model that brings together its diverse capabilities under one roof, Havas offers seamless collaboration and tailored solutions for clients. Their commitment to innovation and human-centric strategies helps businesses engage audiences effectively and drive sustainable growth in a rapidly changing market.

Location 🇫🇷 France, Paris	Size View 15,822 employees
Revenue $ 500M – $ 1B	Industries Brand Marketing, Marketing, Advertising
	View Similar Companies

5. Edelman

Edelman is a global public relations and communications firm, specializing in building trust between brands and their audiences. Known for its expertise in reputation management, crisis communication, and corporate branding, Edelman helps businesses navigate complex public landscapes through strategic storytelling and data-driven insights. With a strong focus on earned media and integrated campaigns, Edelman partners with clients to create meaningful connections, enhance brand credibility, and drive long-term engagement. Their commitment to authenticity and social impact positions them as a trusted advisor in today’s fast-evolving, socially conscious marketplace.

Location 🇺🇸 USA, NY, New York	Size View 6,852 employees
Revenue $ 500M – $ 1B	Industries Marketing, Consulting, Advertising
	View Similar Companies

6. BBDO

BBDO is a leading global advertising agency renowned for its focus on creative excellence and powerful storytelling. Specializing in developing emotionally resonant campaigns, BBDO helps brands connect with audiences across traditional and digital channels. With a commitment to “The Work, The Work, The Work,” they craft impactful advertising that not only drives brand awareness but also fosters deeper customer engagement. Known for their innovative approach and award-winning campaigns, BBDO partners with top companies worldwide to deliver meaningful and effective marketing that leads to long-term business success.

Location 🇺🇸 USA, NY, New York	Size View 2,159 employees
Revenue $ 500M – $ 1B	Industries Advertising, Marketing, Brand Marketing
	View Similar Companies

7. Leo Burnett

Leo Burnett is a globally recognized advertising agency known for its human-centered approach to creativity. Specializing in brand storytelling, they craft emotionally compelling campaigns that resonate deeply with audiences, helping brands build lasting connections. With a philosophy centered on creating “Big Ideas” that are both insightful and culturally relevant, Leo Burnett develops integrated marketing strategies across traditional and digital platforms. Their blend of creativity and strategic thinking has made them a trusted partner for companies seeking to elevate their brand presence and drive meaningful engagement.

Location 🇺🇸 USA, IL, Chicago	Size View 7,714 employees
Revenue $ 500M – $ 1B	Industries Advertising, Creative Agency, Marketing
	View Similar Companies

8. FCB

Foote, Cone & Belding (FCB) is a global advertising agency known for its focus on behavior-driven creativity. By leveraging deep consumer insights, FCB creates innovative campaigns that inspire action and drive long-term brand growth. With a heritage of over 150 years, FCB blends strategic thinking and creativity across various media platforms, delivering tailored solutions that resonate with audiences. Their commitment to building enduring brand-consumer relationships through meaningful storytelling has earned them a reputation as a trusted partner for businesses seeking impactful, results-driven marketing.

Location 🇺🇸 USA, NY, New York	Size View 1,265 employees
Revenue $ 500M – $ 1B	Industries Advertising, Marketing, Creative Agency
	View Similar Companies

9. R/Ga

R/GA is a leading global digital agency specializing in combining technology, design, and marketing to create innovative, user-centric experiences. Known for its expertise in digital transformation, R/GA helps brands navigate the evolving digital landscape by crafting integrated campaigns that span web, mobile, social, and e-commerce platforms. With a focus on leveraging data and emerging technologies, R/GA partners with businesses to build immersive brand experiences that drive engagement and growth. Their forward-thinking approach has positioned them as a go-to partner for companies seeking to innovate and stay ahead in the digital age.

Location 🇺🇸 USA, NY, New York	Size View 2,912 employees
Revenue $ 500M – $ 1B	Industries Brand Marketing, UX Design, Product Design, Marketing, Creative Agency, Advertising, Innovation Management, Consulting
	View Similar Companies

10. Weber Shandwick

Weber Shandwick is a global communications and public relations firm known for its strategic approach to storytelling and reputation management. Specializing in corporate communications, crisis management, and digital engagement, the firm helps brands build and maintain trust with their audiences. By blending creativity with data-driven insights, Weber Shandwick develops integrated campaigns across traditional and digital platforms to drive meaningful connections and measurable outcomes. With a strong focus on social impact and authenticity, the firm partners with businesses to navigate complex public challenges and enhance their brand presence in an ever-evolving media landscape.

Location 🇺🇸 USA, NY, New York	Size View 4,648 employees
Revenue $ 100M – $ 500M	Industries Public Relations, Creative Agency, Consulting, Communications Infrastructure, Advertising, Marketing
	View Similar Companies

Want to see more marketing companies?

Things to Consider When Prospecting into Marketing Agencies

Common Pain Points and Challenges for Companies in Marketing

Data Privacy and Regulation Compliance

Marketing agencies are under increasing pressure to comply with data privacy regulations like GDPR and CCPA.

Why it’s a pain point:

Ever-changing regulations make compliance complex.
Risk of fines or loss of trust if they fail to comply.
More effort required to get customer consent and manage data securely.

Insight: Position your solution as one that helps marketing teams navigate data compliance with ease, protecting their business and customer relationships. Highlight how your offering can simplify consent management or streamline compliance processes.

Attribution and ROI Measurement

Agencies often struggle to prove ROI to their clients, especially when campaigns span multiple channels.

Why it’s a pain point:

Inconsistent data from various platforms makes tracking difficult.
Clients demand clear results, adding pressure.
Lack of visibility into the full customer journey.

Insight: You can stand out by offering tools that simplify attribution and provide clear ROI insights. Show how your solution can help agencies deliver accurate reporting, giving their clients more confidence in the effectiveness of their campaigns.

Rapidly Changing Technology

Marketing agencies are constantly trying to keep up with new technologies and tools.

Why it’s a pain point:

Frequent updates and new tools require ongoing training.
High costs for adopting new platforms or upgrading existing ones.
Agencies risk falling behind competitors if they don’t adapt quickly.

Insight: Present your solution as one that reduces complexity and integrates with the tools they already use. By emphasizing how your product keeps them current without overburdening their team, you’ll help them feel more in control of their tech stack.

Content Saturation

With the market flooded by content, it’s harder for agencies to create work that stands out for their clients.

Why it’s a pain point:

Too much content creates noise, reducing impact.
More effort and resources are required to produce high-quality work.
SEO and organic reach are harder to achieve with more competition.

Insight: Offer solutions that help agencies optimize content creation and distribution. Whether through automation, personalization, or advanced analytics, show them how your product can help make their clients’ content more visible and impactful.

Aligning Sales and Marketing

Marketing agencies often deal with misalignment between their client’s sales and marketing teams, making campaigns less effective.

Why it’s a pain point:

Sales and marketing teams often work in silos.
Leads passed from marketing are sometimes not ready for sales.
Misalignment on messaging can confuse prospects and waste resources.

Insight: Highlight how your solution can bridge the gap between sales and marketing, helping agencies streamline processes and improve lead handoffs for their clients. Show how aligning these efforts can lead to better campaign results and a stronger client relationship.

Personalization at Scale

Clients expect marketing agencies to deliver highly personalized campaigns, but doing this at scale is difficult.

Why it’s a pain point:

Limited resources to create tailored content for each audience segment.
Managing and analyzing large datasets is time-consuming.
Fear of over-personalization, which can seem intrusive.

Insight: Position your product as a solution that enables agencies to deliver personalization efficiently and at scale. Automation and data-driven insights will help them manage personalized campaigns without overwhelming their teams.

Declining Organic Reach

Agencies are finding it harder to achieve organic visibility for their clients due to algorithm changes and increasing competition.

Why it’s a pain point:

Organic content reaches fewer people over time.
Clients demand better results, forcing agencies to rely more on paid media.
Algorithms are constantly shifting, making it hard to keep up.

Insight: Frame your solution as one that helps agencies improve their organic reach through better optimization tools, analytics, or content strategies. By offering ways to stretch their clients’ marketing budget further, you’ll become a valuable partner.

Rising Client Expectations

Agencies are expected to deliver faster results, more tailored strategies, and consistent engagement across all touchpoints for their clients.

Why it’s a pain point:

Clients expect faster turnaround times and real-time insights.
Agencies struggle to deliver personalized strategies across multiple platforms.
Balancing rising expectations with limited resources is a constant challenge.

Insight: Present your product as one that helps agencies meet these heightened expectations through improved efficiency and faster workflows. Show how your solution can streamline processes, allowing them to provide a better client experience without burning out their team.

Budget Constraints

Many marketing agencies face tight budgets, making it hard to adopt new tools or expand their service offerings.

Why it’s a pain point:

Pressure to do more with less.
Difficulty justifying new investments to clients.
Smaller agencies often compete with larger firms that have more resources.

Insight: Focus on how your product delivers high ROI and maximizes value within budget constraints. Show how your solution can help agencies increase efficiency, reduce costs, or deliver better results without requiring huge investments.

Staying Ahead of Competitors

Agencies are under constant pressure to innovate and stay ahead of industry trends.

Why it’s a pain point:

Clients expect them to be on the cutting edge of marketing trends.
Competitors with more resources can push agencies to do more with less.
Keeping up with trends requires constant learning and investment in new tools.

Insight: Position your solution as a tool that gives agencies a competitive edge, whether through innovative features, streamlined processes, or enhanced customer insights. Show them how staying ahead of the curve can help attract and retain clients.

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Marketing

Key Departments

Marketing and Advertising

Insight: This department is at the core of a marketing agency, managing campaigns from creation to execution. They want solutions that increase efficiency, offer advanced analytics, and improve collaboration. Show them how your product improves campaign effectiveness and delivers measurable results.

PR and Communications

Insight: PR and communications manage the agency’s external image and relationships. They need tools that streamline messaging, media relations, and brand management. Focus on how your solution enhances media outreach, reputation management, and streamlines communication efforts.

Design

Insight: The design team handles visual content creation like graphics, branding, and multimedia. They need tools that spark creativity, improve workflow, and make collaboration easy. When talking to them, emphasize how your product improves creative output and streamlines the design process.

Business Support

Insight: Business support handles the administrative processes that keep the agency running smoothly. They’re interested in solutions that simplify operations like project management or time tracking. Show them how your tool reduces administrative tasks and improves overall efficiency.

Customer Relations

Insight: This department manages client relationships and ongoing communication. They prioritize tools that enhance communication, transparency, and client satisfaction. Focus on how your solution strengthens client relationships and provides better reporting and accountability.

Seniority Level

Founder/Owner

Insight: As a founder, they make high-level decisions, focusing on long-term growth and agency reputation. They’ll be looking for solutions that help expand service offerings, improve client satisfaction, or create a competitive edge. When engaging with them, focus on how your product or service aligns with their strategic vision and increases the overall value they can offer their clients.

C-level (e.g., Chief Marketing Officer, Chief Creative Officer)

Insight: At the C-level, decisions are about agency-wide impact, scalability, and innovation. They need solutions that drive profitability, streamline processes, and foster client growth. When talking to them, emphasize the ROI, future-proofing, and differentiation your solution provides.

VP (e.g., VP of Strategy, VP of Client Services)

Insight: Vice Presidents manage large teams or departments and focus on operational efficiency and department-specific performance. They’re interested in tools that enhance team output and client results. Show them how your product can directly improve their department’s metrics and make operations smoother.

Head (e.g., Head of Digital Marketing, Head of Creative)

Insight: Heads of departments play both operational and strategic roles. They’re key in implementing new technologies and systems. When engaging with them, highlight ease of implementation, how your solution integrates with their current tools, and specific improvements it offers to their team.

Director (e.g., Director of Client Services, Director of Performance Marketing)

Insight: Directors oversee team performance and campaigns. They need solutions that make campaign management, reporting, and client communication more efficient. When talking to them, focus on features that can improve productivity, track ROI, and enhance results for their campaigns.

Manager (e.g., Marketing Manager, Account Manager)

Insight: Managers handle the day-to-day operations and are often the first to notice gaps or inefficiencies. They’re looking for solutions that solve immediate workflow issues and boost team productivity. When speaking with them, focus on the practical benefits of your product and how it simplifies daily tasks.

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Marketing

ROI-Driven Decision Making

Marketing professionals need tools that clearly show a return on investment to justify their budget.

Solutions must tie directly to performance metrics (lead gen, conversions, brand visibility).
Tools are often measured on how well they integrate with existing analytics and reporting platforms.
Demos and case studies are highly persuasive when they highlight measurable success.

How to leverage: When selling to marketers, focus on how your product directly impacts their KPIs. Share detailed case studies, provide ROI calculators, and emphasize how quickly they can see results. This makes it easier for marketing teams to justify the purchase internally.

Preference for Integration

Marketing departments rely on a complex tech stack, so seamless integration is a must.

Tools that don’t integrate with CRMs, social media platforms, or analytics software are often disqualified early.
There’s a strong need for smooth data flow between platforms to maintain campaign efficiency.

How to leverage: Highlight how your product integrates into the broader marketing ecosystem. Showcase your tool’s ability to connect with key platforms like HubSpot, Salesforce, or Google Analytics, and position it as a way to simplify their tech stack.

Focus on Customer Experience

Marketers are looking for ways to improve customer journeys and engagement.

Tools that help personalize content and messaging, or streamline customer interactions, are highly valued.
Features that automate and optimize customer touchpoints (emails, social media, etc.) are a priority.

How to leverage: Position your product as a customer-centric solution. Highlight features that support better personalization, segmentation, and customer interaction. Emphasize the impact on customer engagement and retention, which are top concerns for marketing teams.

Emphasis on Data-Driven Strategies

Data fuels modern marketing decisions, so solutions that provide actionable insights are key.

Tools that offer detailed analytics, track trends, and predict performance are favored.
There’s a high demand for reporting features that help marketers demonstrate success and optimize strategies.

How to leverage: Demonstrate how your product enhances data visibility and helps marketers track performance metrics in real time. Share examples of how your solution can help them make smarter, faster decisions based on data.

Budget-Conscious Evaluation

Marketers often face tight budgets and scrutinize costs carefully.

Pricing structures that scale with growth or usage are attractive.
Free trials and freemium models can be critical in getting a foot in the door.

How to leverage: Offer flexible pricing or packages that cater to different company sizes. Provide free trials to allow potential customers to test your product without upfront commitment. Be transparent about costs and emphasize the long-term value your solution provides.

Trust in Brand Reputation and Social Proof

Marketers often look to peers and industry influencers when evaluating solutions.

They rely heavily on testimonials, reviews, and endorsements from trusted sources.
A well-known brand or positive social proof can be a deciding factor in final selections.

How to leverage: Boost your credibility with strong testimonials, industry partnerships, or endorsements from reputable clients. Share customer success stories, and encourage current users to leave reviews or provide feedback on public platforms.

Agile and Scalable Solutions

Marketing teams prefer tools that are adaptable and can grow with their company.

Solutions must be flexible enough to keep pace with changing marketing trends.
Scalability is key, as marketing efforts often grow as companies expand.

How to leverage: Emphasize how your solution can scale with the business, supporting both immediate needs and future growth. Provide examples of how your tool has adapted to marketing trends or expanded use cases over time.

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Marketing Agencies

Align with Marketing’s Focus on ROI

Marketers are under constant pressure to prove the ROI of their campaigns and strategies. Whether it’s digital advertising, content marketing, or events, every investment must tie back to measurable results. When prospecting, it’s crucial to show how your solution can help marketing teams demonstrate clear returns on their efforts.

Tip: Highlight how your product supports better tracking, analytics, or reporting to give marketers more visibility into campaign performance and ROI.

Address the Push for Personalization

Marketing teams are increasingly focused on personalization—delivering the right message to the right audience at the right time. They are using data to better understand customer behaviors and preferences, but this can be challenging to manage at scale. If your product helps streamline personalization or makes customer data more actionable, be sure to make that connection.

Tip: Frame your outreach around how your solution can enhance or simplify their personalization efforts, whether it’s through segmentation, automation, or data insights.

Emphasize Time-Saving Automation

Marketing professionals juggle multiple channels, campaigns, and tools. Automation is a key way they scale their efforts while maintaining quality. If your solution offers marketing automation or helps them streamline repetitive tasks, this is an important pain point to address.

Tip: Mention how your product can save marketers time by automating tasks such as email campaigns, social media scheduling, or lead scoring.

Demonstrate Adaptability in a Fast-Paced Environment

The marketing landscape is constantly shifting—new trends, platforms, and algorithms require marketers to stay nimble. Solutions that can adapt to these changes and integrate well with existing marketing technology stacks will be appealing. Flexibility and seamless integrations are key selling points here.

Tip: Explain how your product stays current with industry trends or integrates easily with other tools like CRM or marketing platforms.

Focus on Driving Customer Engagement

Ultimately, marketing teams are judged on their ability to drive customer engagement and conversions. A solution that can help marketers engage their target audience more effectively or convert leads into customers will be seen as valuable. Be clear on how your product contributes to boosting engagement metrics.

Tip: Share examples of how your solution has helped other marketing teams improve customer engagement, using data or case studies to build credibility.

Book a demo

800,090

Want to see more marketing companies?

Things to Consider When Prospecting into Marketing Agencies

Common Pain Points and Challenges for Companies in Marketing

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Marketing

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Marketing

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Marketing Agencies

Need prospects?

Top 10 Marketing Agencies — a guide for sales

Want to see more marketing companies?

Things to Consider When Prospecting into Marketing Agencies

Common Pain Points and Challenges for Companies in Marketing

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Marketing

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Marketing

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Marketing Agencies