Announcing Surfe API: Unlock Waterfall Enrichment for Your Platform

What’s the bane of your existence as a sales professional? 

Just – and we mean just – missing target? Surprise budget issues? Dare we even mention cold calling? 

How about switching between tools when prospecting?

Sure, it might not be as obviously grating as losing out on your bonus or being hung up on for the fourth time in a row. But when you have to work at speed – which in our line of work, we most definitely do – switching between LinkedIn, email finders, your CRM, and god knows what else isn’t the smoothest way of working. Plus, there’s room for manual error. Oh, and we bet your clicking finger gets pretty tired too. 

At Surfe, we knew there was a better way. And we built it. Without further ado – introducing Surfe API 😎 

Surfe API takes all the benefits of our waterfall enrichment technology – that’s finding accurate email addresses and phone numbers and feeding them through to your CRM in just one click – and brings it to…well, whatever platform or environment you’d like. 

It’s designed to make your prospecting workflows even more flexible and accessible – a bit like playdough, if you will. 

Sales professional? Developer? Keep reading to find out: 

• What is Waterfall Enrichment? 
• The Power of Surfe’s Waterfall Enrichment via API
• Key Features of the Surfe API
• Breakdown of the Enrichment Cascade

We can’t wait to show you everything Surfe API can do. Let’s get started.

What is Waterfall Enrichment?

Surfe’s waterfall enrichment technology makes it easier and faster to find and verify email addresses. Instead of relying on one database or source, our waterfall tool uses a multi-tiered approach to data verification. In other words, it searches through the contact data from the best (and only the best) databases until it finds an email address or phone number that looks accurate. 

Email addresses are then run through ZeroBounce to make sure your messages will end up in your prospect’s inboxes, not spam boxes.

To make things even better (we know, a tough gig), Surfe knows which database is most likely to have the goods. For example, if you’re looking at businesses based in the US, Surfe will first go to a database that specializes in that area. For you, this means maximum accuracy without compromising on speed.

Why is high-quality data so important, anyway? 

We can answer this one quickly. Think about the last time you sent an email and it bounced or called a work phone only to find out that it’s now owned by someone else. 

At best, you’ve wasted time getting in touch and now have to go and search for the accurate details. At worst, you’ve embarrassed yourself in front of a key prospect. Good luck coming back from that one. 

The Power of Surfe’s Waterfall Enrichment via API

We now know what Waterfall Enrichment is and why we want it. But what does this all have to do with an API? 

Surfe is a pretty neat piece of tech (if we do say so ourselves), but before our API you still had to switch tools to use it. Pretty standard – but just because something’s the normal way of doing things doesn’t make it the best way. 

When you use the Surfe API, you can integrate Surfe’s waterfall enrichment technology into your own workflow – whatever that looks like.  

That means less tool switching, fewer distractions, and more time focusing on what’s important: your unique way of doing things. 

Who Benefits From an API Integration? 

Easy – nearly everyone! Ok, not everyone – but everyone who works in the wonderful world of data enrichment, like: 

• Large enterprises that need scalable enrichment solutions 
• Platforms that offer contact data enrichment as part of their own services 
• Custom sales tools or CRMs wanting to integrate contact validation and enrichment 

Fight us (figuratively, not literally) on this one: APIs are pretty cool. But what makes the Surfe API even cooler? 

Key Features of the Surfe API

The Surfe API has four key features. They’re awesome alone, and even more awesome together: 

Customizable Integration 

Think of your wildest dreams. Professional ones, of course. We’ll take a bet that at least one of them is a workday that feels just right. You know, the ones that just flow: non-stressful, seamless, perfectly in tune with you and your preferences. 

That’s exactly what every workday will feel like with the Surfe API. You can plug Surfe in anywhere you fancy: CRM integration, custom platforms, and more. 

When you bring Surfe’s enrichment cascade into existing workflows, you’re making your day smoother, your life easier, and your processes more efficient. Simple. 

Access to Multiple Data Sources

Why use one data provider when you can use 15? 

At first glance 15 might seem a little more complex but it’s actually the opposite. Rely on one data provider, and you’re opening yourself up to uncertainty: will it find the data for me? Will it be accurate? If it’s neither of those things, where will I look next? 

By not putting all its eggs in one basket, so to speak, Surfe gives itself the best chance of finding what you need – and minimizes the risk of mistakes, too. 

Catchall Email Validation 

If you’re familiar with Surfe’s work already (if you’re not, where have you been?!), you’ll know that we really, really care about the quality of the email addresses we pass you. 

Reducing bounce rates in outreach campaigns is crucial – for today’s you and for future you. After all, you don’t want to send out a campaign that gets you sent into the spam box later down the line. 

To make this risk even tinier, we’ve introduced a new catchall validation step that double, triple, and quadruple-checks that no catchall email addresses are included. See ya later, spam filter. 

Real-Time Data Enrichment 

API users also benefit from real-time data enrichment and validation. To put it another way – Surfe does everything on the spot and checks for contact data updates on the daily. That means you can be sure that your CRM data is as accurate as it possibly could be. Download it, and you can sleep easy.

Surfe Enrichment Cascade: let’s break it down 

Are you the curious type? Like to know what’s going on behind your screen? Want to know how waterfall enrichment works in microscopic detail? We’ve got you. 

Email providers 

Let’s take a look at the exact email providers Surfe uses as part of its waterfall cascade: 

Findymail: we want to serve everyone, and Findymail lets us do just that with high-quality email addresses across multiple industries. 

Leadmagic: in a niche industry? Leadmagic’s for you: it’s known for uncovering hard-to-find contacts.  

RocketReach and Hunter: we’re sure you’ve heard of these two RocketReach and Hunter are established tools that cover a wide range of business emails. 

ZeroBounce: make sure emails are validated with this fan favorite. 

Mobile providers

Next up, mobile providers for all you cold callers out there: 

Prospeo: if you work in an emerging market, Prospeo’s likely to have the goods. 

Leadmagic and Forager: these two provide extra mobile data coverage, just to make doubly sure you’ll find what you need. 

Cleon1: if your business is in an established market, Cleon1 will deliver.

Let’s Wrap It Up!

Get your playdough out – it’s your turn to build something perfectly crafted for your working day, however unique it is. 

Use the Surfe API, and you’ll be able to bring its waterfall enrichment technology to wherever you want to work. Say see you later to switching tools, and hello to accurate email addresses, on-point phone numbers, and a CRM you can believe in. 

Just don’t say we don’t spoil you. 

FAQs About the Surfe API 

What is the Surfe API? 

The Surfe API allows you to bring the wonderful world of Surfe to wherever you want to work: think your CRM, your own unique platform, or somewhere else entirely. It’s designed to make your prospecting workflows even more flexible and accessible. 

Why do I need the Surfe API? 

Good question! Think about all the time you spend switching between different tools and tech. When you’re working at pace, it adds up – not to mention the distraction that comes with context switching and the risk of manual error. The Surfe API puts an end to all that by letting you integrate the Surfe tool into whatever platform you want. 

What is waterfall enrichment technology? 

Surfe’s waterfall enrichment technology uses multiple databases – 15, to be precise – to find you the most accurate contact data without compromising on speed. It does this all automatically, so you don’t need to manually switch between email finders or mobile number databases. Even better, it knows where to look first – which means you get the results you need, much faster. 

What are the benefits of waterfall enrichment technology? 

Use waterfall enrichment technology, and you’re saving yourself a load of time – and the potential embarrassment that comes with getting a contact detail wrong. It’s also cheaper than paying for several contact data finders, which is always a nice win. 

How do I get the Surfe API? 

Simply hit the button above to request access, and we’ll set you up in a jiffy.