Top 10 Market Research Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
NEC	View 4,410 employees	🇯🇵 Japan, Tokyo, Minato City	$ 500-1000M	nec.com	Community and Lifestyle, Data and Analytics, Design, Information Technology
Jerónimo Martins	View 9,268 employees	🇵🇹 Portugal, Lisboa	$ 500-1000M	jeronimomartins.com	Data and Analytics, Design
Associated British Foods plc	View 694 employees	🇬🇧 United Kingdom, London	$ >1000M	abf.co.uk	Food and Beverage, Data and Analytics, Design, Commerce and Shopping
BRF	View 35,937 employees	🇧🇷 Brazil, São Paulo	$ >1000M	brf-global.com	Data and Analytics, Design, Transportation
S&P Global Market Intelligence	View 35,081 employees	🇺🇸 United States, New York, City Of New York	$ >1000M	spglobal.com	Data and Analytics, Design, Financial Services, Professional Services, Lending and Investments
Nielsen	View 1,201 employees	🇺🇸 United States, New York	$ >1000M	nielsen.com	Media and Entertainment, Data and Analytics, Content and Publishing, Video, Internet Services, Design, Sales and Marketing, Advertising
National Institute of Statistics and Geography of Mexico INEGI	View 7,654 employees	🇲🇽 Mexico, Aguascalientes	$ 500-1000M	inegi.org.mx	Government and Military, Data and Analytics, Design
Ipsos	View 5,956 employees	🇫🇷 France, Île-de-France, Paris	$ >1000M	ipsos.com	Data and Analytics, Design, Government and Military, Community and Lifestyle
Nestlé	View 111,410 employees	🇨🇭 Switzerland, Vaud, Vevey	$ 500-1000M	nestle.com	Food and Beverage, Health Care, Data and Analytics, Design
Refinitiv	View 151 employees	🇬🇧 United Kingdom, London	$ 500-1000M	refinitiv.com	Data and Analytics, Information Technology, Design, Financial Services

1. NEC

NEC Corporation is a pioneering force in the integration of IT and network technologies that benefit businesses and people around the world. Bringing more than a century of innovation in technological solutions, NEC provides a suite of services and products including advanced recognition systems, communication tools, and computing devices. They consistently innovate in fields like artificial intelligence and cybersecurity to keep businesses ahead in today’s fast-evolving tech landscape. NEC’s dedication to creating solutions that cross social and economic boundaries make them a key player in global market research and strategic development.

Location 🇯🇵 Japan, Tokyo, Minato City	Size View 4,410 employees
Revenue $ 500-1000M	Industries Community and Lifestyle, Data and Analytics, Design, Information Technology
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2. Jerónimo Martins

Jerónimo Martins is a prominent player in the retail and distribution sector, primarily operating in Portugal, Poland, and Colombia. The company excels in managing a wide range of supermarket and hypermarket chains including Pingo Doce and Biedronka, which have become household names. Jerónimo Martins is committed to delivering high-quality products at competitive prices, focusing on sustainability and local sourcing to meet consumer demands while enhancing community well-being. Their strategic market research and consumer insights drive their success, enabling them to adapt swiftly to market changes and consumer preferences.

Location 🇵🇹 Portugal, Lisboa	Size View 9,268 employees
Revenue $ 500-1000M	Industries Data and Analytics, Design
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3. Associated British Foods plc

Associated British Foods plc is a diversified international food, ingredients, and retail group known for its extensive portfolio in the market research sector. The company boasts a unique portfolio including household names such as Twinings, Ovaltine, and Primark, demonstrating its capability to not only understand consumer preferences but also to drive trends in food and fashion industries. With a commitment to innovation and sustainable practices, ABF continues to expand its reach globally, adapting to market demands and delivering high-quality products and services. This strategic versatility underpins its success and positions it as a leader in multiple industries.

Location 🇬🇧 United Kingdom, London	Size View 694 employees
Revenue $ >1000M	Industries Food and Beverage, Data and Analytics, Design, Commerce and Shopping
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4. BRF

BRF is a major player in the global food industry, specializing in meat processing, including poultry, pork, and beef. As one of the largest exporters of meat products, BRF integrates cutting-edge technology and sustainability practices to enhance its operations and product quality. This approach not only ensures compliance with international food safety standards but also enhances its competitiveness in global markets. BRF’s strategic focus on diversification, innovation, and logistics efficacies positions it as a key supplier to various markets around the world, catering to evolving consumer demands and preferences.

Location 🇧🇷 Brazil, São Paulo	Size View 35,937 employees
Revenue $ >1000M	Industries Data and Analytics, Design, Transportation
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5. S&P Global Market Intelligence

S&P Global Market Intelligence is a premier provider of high-quality market research and analytics. Specializing in offering comprehensive data, actionable insights, and advanced analytic tools, this company enables businesses in diverse sectors to make informed decisions, understand competitive landscapes, and identify growth opportunities. S&P Global Market Intelligence’s robust products and services facilitate deeper market understanding, helping clients around the world to strategize with confidence and precision in an ever-evolving economic environment.

Location 🇺🇸 United States, New York, City Of New York	Size View 35,081 employees
Revenue $ >1000M	Industries Data and Analytics, Design, Financial Services, Professional Services, Lending and Investments
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6. Nielsen

Nielsen is a dominant force in the field of market research, known for providing critical data and insights that help businesses make informed decisions. With a strong focus on consumer behavior, Nielsen offers a suite of services including media measurement, audience analytics, and market segmentation, enabling companies to understand and predict trends, optimize media spends, and tailor marketing strategies effectively. Their expansive data collection and analytical capabilities have established Nielsen as a crucial partner for businesses aiming to thrive in competitive markets by understanding and responding to consumer needs effectively.

Location 🇺🇸 United States, New York	Size View 1,201 employees
Revenue $ >1000M	Industries Media and Entertainment, Data and Analytics, Content and Publishing, Video, Internet Services, Design, Sales and Marketing, Advertising
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7. National Institute of Statistics and Geography of Mexico INEGI

The National Institute of Statistics and Geography of Mexico (INEGI) is a pivotal government agency responsible for generating vital data related to Mexico’s diverse demographics, economy, and geography. Central to its mission, INEGI conducts comprehensive market research providing insights that are essential for public policy, economic planning, and business strategy development. Through its in-depth surveys, censuses, and research studies, INEGI equips decision-makers with accurate information to understand market trends, evaluate economic progress, and guide development initiatives across various sectors, aiding in the strategic alignment of businesses within the national and global marketplace.

Location 🇲🇽 Mexico, Aguascalientes	Size View 7,654 employees
Revenue $ 500-1000M	Industries Government and Military, Data and Analytics, Design
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8. Ipsos

Ipsos is a leading global market research firm that delves into the behaviors, attitudes, and opinions of consumers and citizens around the world. By leveraging advanced data collection and analysis techniques, Ipsos provides actionable insights that help businesses and organizations make informed decisions. Their services span audience measurement, consumer insights, marketing strategies, and public affairs research, making them a pivotal partner for entities looking to understand market trends, drive product development, and refine business strategies. Ipsos’s commitment to accuracy and depth in research solidifies its role as a catalyst for industry innovation and growth.

Location 🇫🇷 France, Île-de-France, Paris	Size View 5,956 employees
Revenue $ >1000M	Industries Data and Analytics, Design, Government and Military, Community and Lifestyle
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9. Nestlé

Nestlé is a global powerhouse in the food and beverage industry, renowned for its extensive portfolio of products that ranges from daily staples like coffee and dairy products to specialized health and nutrition options. As a leader in nutrition, health, and wellness, Nestlé constantly innovates to meet the evolving tastes and dietary needs of consumers worldwide. The company’s commitment to quality, safety, and sustainability helps it stay at the forefront of market trends, ensuring it continues to offer value to consumers and stakeholders alike, while expanding its influence and operations across global markets.

Location 🇨🇭 Switzerland, Vaud, Vevey	Size View 111,410 employees
Revenue $ 500-1000M	Industries Food and Beverage, Health Care, Data and Analytics, Design
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10. Refinitiv

Refinitiv stands as a pivotal player in the market research landscape, offering deep industry insights and analytics that drive strategic decision-making. With a strong emphasis on financial and risk data, Refinitiv provides essential information services to global markets, helping businesses navigate the complexities of finance and economic trends. Their comprehensive data sets and tools empower customers to identify opportunities, manage risks, and optimize financial performance, making Refinitiv an essential partner for those looking to stay ahead in a dynamic economic environment.

Location 🇬🇧 United Kingdom, London	Size View 151 employees
Revenue $ 500-1000M	Industries Data and Analytics, Information Technology, Design, Financial Services
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Things to Consider When Prospecting into Market Research Companies

Common Pain Points and Challenges for Companies in Market Research

Data Privacy and Protection

With strict regulations like GDPR, the demand for data privacy is intensifying, bringing compliance to the forefront for market research firms.

Strict regulations require adherence to complex legal frameworks.
Ensuring respondent anonymity is becoming increasingly challenging.
Potential hefty fines for non-compliance impact profitability.

Sales Insight: Leverage this insight by reiterating your firm’s commitment to compliant data practices. Highlight your robust data protection measures and tailor your pitches to emphasize how these protect your client’s interests while ensuring legal compliance.

Integrating Advanced Technologies

There’s a growing need to incorporate advanced technologies like AI and machine learning to refine data analysis and interpretation in market research.

Difficulty in integrating new tech with existing systems.
High costs associated with advanced technological tools.
Skill gaps in teams for managing sophisticated technologies.

Sales Insight: You can highlight your company’s investments in technology and staff training when discussing solutions with prospects. Show how these advancements lead to deeper insights and more accurate market predictions, adding value to your service offerings.

Real-time Data Collection and Analysis

Speed is increasingly critical in market research. The ability to gather and analyze data in real-time is becoming a crucial competitive factor.

Increased demand for up-to-the-minute data puts pressure on resources.
Challenges in ensuring data accuracy and reliability in real-time.
Clients expect faster turnaround times which can strain operations.

Sales Insight: Use this pain point to discuss how your services can deliver faster, yet precise, analytics. Explain your streamlined processes and tools that help you deliver actionable insights quicker, helping your clients make timely decisions.

Understanding Multicultural Markets

As globalization continues, market research needs to adapt to understand diverse consumer bases effectively.

Complexities in researching varied cultural nuances.
Challenges in collecting and analyzing data from different regions.
Need for localization in data collection tools and methods.

Sales Insight: Showcase your experience and success in diverse markets to reassure prospects of your capability to handle multicultural research. Offer insights into how your methods are adapted for various cultural contexts, enhancing the reliability and relevancy of the data collected.

Cost Management

Balancing costs without compromising the quality of research is a major concern for market research firms, especially with increasing operational expenses.

Balancing high-quality research with budget constraints.
Increased competition puts downward pressure on pricing.
Rising costs of technology and personnel.

Sales Insight: You can approach this by emphasizing your firm’s efficient cost-management practices. Highlight how your research methods provide high-quality insights within reasonable budgets. Offer flexible pricing models that accommodate varying financial capabilities of different clients.

Client Education and Engagement

There is a growing need for market research firms to educate and engage their clients on the research process and its benefits.

Clients may have unrealistic expectations about research outcomes.
Lack of understanding of the market research process.
Need for ongoing client education to ensure collaboration.

Sales Insight: Utilizing this insight can differentiate you by becoming an educational leader for your clients. Provide clear, detailed explanations of your research process and regular updates on projects, helping clients feel more involved and informed.

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Key Decision-Makers and Influencers in Market Research

Key Departments

Market Research & Analysis

Insight: This department is central to understanding market trends, customer behavior, and the competitive landscape. They look for tools that offer precise data collection, robust analytics capabilities, and insightful reporting to drive strategic decisions.

Marketing

Insight: Marketing professionals in market research companies focus on promoting research services and findings. They value solutions that enhance engagement, visibility, and customer interaction, aiming to effectively communicate value to their clients.

Product Development

Insight: Tasked with creating or improving research services and tools, this department prioritizes innovation and usability. They seek products that are not only leading-edge but also user-friendly, to ensure a competitive edge in their offerings.

Sales

Insight: Sales teams need efficient CRM tools and data analytics to identify prospects and manage client relationships effectively. They prioritize solutions that streamline the sales process and enhance client engagement to maximize conversions.

IT & Technology

Insight: Supports the digital backbone of market research operations. This department looks for reliable, scalable IT solutions that can support large volumes of data and complex analytics without compromising on speed or security.

Executive Management

Insight: This group makes the final call on significant investments and strategic direction. They are interested in solutions that clearly demonstrate a strong ROI, align with long-term strategic goals, and have the potential to drive substantial business growth.

Seniority Level

C-level Executives (e.g., Chief Marketing Officer, Chief Executive Officer)

Insight: Focused on strategic growth and overall market positioning, C-level executives in the Market Research industry prioritize solutions that provide a significant competitive edge and data-driven insights to guide long-term business decisions.

Vice Presidents of Marketing

Insight: These professionals seek tools that enhance understanding of market dynamics and consumer behavior. They value solutions that integrate seamlessly with existing marketing stacks and offer robust analytics capabilities.

Directors of Market Research

Insight: Directors maneuver through vast amounts of data and prioritize tools that offer precise segmentation and insightful analytics. They look for reliability and accuracy in tools to support strategic decision-making.

Market Research Managers

Insight: Managers need efficient, user-friendly solutions for daily tasks such as data collection, analysis, and reporting. They look for cost-effective tools that can be easily adopted by their teams and deliver quick, actionable insights.

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Buying Processes and Behaviors in Market Research

Long-Term Partnership Focus

Market Research firms value long-term relationships with their vendors and service providers.

Stability and reliability are key considerations as they depend on consistent data quality.
Long-term contracts can lead to better pricing and service conditions.
These partnerships allow for easier integration and synchronization of research methodologies.

How to leverage: Build a narrative around the reliability and long-standing industry presence of your solution. Emphasize past case studies or testimonials that highlight sustained client satisfaction and continuous improvement in service delivery. Offering flexible terms for scalability and integration can further strengthen your proposal.

Emphasis on Data Security and Compliance

Data security is a non-negotiable aspect due to the sensitive nature of the information handled by Market Research firms.

Data breaches can severely damage a firm’s reputation and client relationships.
Regulations such as GDPR in the EU and various other local laws dictate stringent compliance.
Market Research firms often require audits and security certifications from their vendors.

How to leverage: Ensure your sales pitch includes detailed information about your product’s compliance with relevant regulations and standards. Provide examples of past compliance successes, and consider offering preliminary security assessments or consultations as part of your engagement process.

Advanced Analytical Capabilities Requirement

Market Research firms seek advanced analytical tools and capabilities to provide actionable insights.

They require sophisticated software that can handle complex data sets and deliver precise analyses.
The ability to integrate new tools with existing systems without significant disruptions is crucial.
Market Research companies favor vendors who continuously update their offerings with the latest technologies.

How to leverage: Highlight the cutting-edge aspects of your technology and its compatibility with commonly used systems in the industry. Demonstrating ongoing updates and improvements based on client feedback can show your commitment to technological advancement. Conduct live demonstrations to showcase the capabilities and user-friendliness of your solution.

Scalability and Flexibility

These firms often experience phases of rapid growth or project-based scaling, necessitating adaptable solutions.

Market research projects can vary widely, requiring different levels and types of resources.
Firms prefer solutions that are cost-effective at varying scales.
Flexibility in service and solution provision aligns with project-specific demands.

How to leverage: Tailor your pitch to highlight how your product or service can scale effortlessly with their needs. Offer examples of flexible usage models, either based on time or project, and stress how this can lead to cost efficiencies for them. Proposing trial periods or modular solutions might also be attractive to potential clients in this sector.

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Prospecting Tips for Selling to Market Research Companies

Title: Understand Industry-Specific Challenges

The market research industry faces unique challenges such as rapidly changing market conditions and the need for real-time data analysis. Show that you understand these challenges and discuss how your solution can help overcome them. This not only displays your industry knowledge but also positions your product as an essential tool.

Tip: Tailor your communications to address specific challenges your prospect might be facing, such as scaling research operations or integrating multifaceted data sources.

Title: Showcase Flexibility in Integration

Market research firms often use a variety of tools and platforms to gather and analyze data. Point out how your product can easily integrate with existing systems to enhance their capabilities without disrupting current operations. This can significantly increase the attractiveness of your solution.

Tip: Discuss integration capabilities in detail, providing examples of successful integrations with similar platforms or tools used in market research.

Title: Highlight Customization and Scalability

As market research projects can vary significantly in scope and complexity, customization and scalability become critical. Ensure you inform prospects about how your product can be tailored to fit different project sizes and requirements, enhancing its appeal.

Tip: Provide insights into how your solution can be scaled or customized for different types of research projects and client needs without compromising on quality or performance.

Title: Stress on Timeliness and Efficiency

In market research, time is often of the essence, with clients needing quick turnarounds for data to make timely decisions. Emphasize how your product or service speeds up the research process and improves efficiency, which can be a major selling point.

Tip: Mention specific features of your product that help in speeding up the research process, such as accelerated data processing or real-time analytics capabilities.

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Want to see more Market Research companies?

Things to Consider When Prospecting into Market Research Companies

Common Pain Points and Challenges for Companies in Market Research

Understanding Multicultural Markets

Cost Management

Client Education and Engagement

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Market Research

Key Departments

Seniority Level

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Buying Processes and Behaviors in Market Research

Scalability and Flexibility

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Prospecting Tips for Selling to Market Research Companies

Need prospects?

Top 10 Market Research Companies — a guide for sales

Want to see more Market Research companies?

Things to Consider When Prospecting into Market Research Companies

Common Pain Points and Challenges for Companies in Market Research

Client Education and Engagement

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Market Research

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Market Research

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Market Research Companies