Top 10 Product Research Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
3M	View 51,817 employees	🇺🇸 United States, Minnesota, St Paul	$ >1000M	3m.com	Manufacturing, Professional Services, Science and Engineering, Data and Analytics, Design
SGS	View 40,248 employees	🇦🇺 Australia, Queensland, Wishart	$ 500-1000M	sgs.com	Health Care, Food and Beverage, Biotechnology, Data and Analytics, Design, Science and Engineering
BRF	View 35,937 employees	🇧🇷 Brazil, São Paulo	$ >1000M	brf-global.com	Data and Analytics, Design, Transportation
National Database for Autism Research	View 13,416 employees	🇺🇸 United States, Maryland, Bethesda	$ 500-1000M	nih.gov	Health Care, Biotechnology, Science and Engineering, Data and Analytics, Design, Community and Lifestyle
University of Leuven	View 10,946 employees	🇧🇪 Belgium, Flemish Brabant, Leuven	$ 500-1000M	kuleuven.be	Education, Data and Analytics, Design
University of Vienna	View 3,783 employees	🇦🇹 Austria, Wien, Vienna	$ 500-1000M	univie.ac.at	Education, Science and Engineering, Data and Analytics, Design
Inserm	View 5,883 employees	🇫🇷 France, Île-de-France, Paris	$ 500-1000M	inserm.fr	Biotechnology, Health Care, Science and Engineering, Data and Analytics, Design
Conicet	View 7,555 employees	🇦🇷 Argentina, Ciudad De Buenos Aires, Buenos Aires	$ 500-1000M	conicet.gov.ar	Data and Analytics, Design
Chuv	View 6,598 employees	🇨🇭 Switzerland, Vaud, Lausanne	$ 500-1000M	chuv.ch	Health Care, Data and Analytics, Design, Community and Lifestyle
National Institute for Health Research	View 1,671 employees	🇬🇧 United Kingdom, Yorkshire And The Humber, Leeds	$ 500-1000M	nihr.ac.uk	Health Care, Community and Lifestyle, Data and Analytics, Design, Biotechnology, Science and Engineering

1. 3M

3M is a diversified technology company recognized for its wide range of products that span across various industries, including healthcare, consumer goods, and automotive. Known for its culture of innovation, 3M develops products that improve daily life in homes, offices, and factories around the world. Key offerings include adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, and dental and orthodontic products. 3M’s commitment to innovation is evidenced by its vast portfolio of patents and its continuous research and development efforts, aiming to tackle global challenges and enhance operational efficiency.

Location 🇺🇸 United States, Minnesota, St Paul	Size View 51,817 employees
Revenue $ >1000M	Industries Manufacturing, Professional Services, Science and Engineering, Data and Analytics, Design
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2. SGS

SGS is the world’s leading inspection, verification, testing, and certification company. Renowned for its comprehensive approach to ensuring quality and sustainability, SGS offers a wide range of services across various industries. Their expertise in product research is particularly critical, helping businesses optimize product development, ensure compliance with global standards, and reduce risks. By providing detailed market insights and innovative testing methods, SGS empowers companies to deliver products that meet the highest standards of safety and performance, thereby fostering trust and confidence among consumers and stakeholders.

Location 🇦🇺 Australia, Queensland, Wishart	Size View 40,248 employees
Revenue $ 500-1000M	Industries Health Care, Food and Beverage, Biotechnology, Data and Analytics, Design, Science and Engineering
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3. BRF

BRF, one of the largest food companies in the world, specializes in the production and sale of poultry, pork, and other processed foods. With its commitment to quality and innovation, BRF connects a complex supply chain from farm to table, ensuring top-notch product safety and consumer satisfaction. The company’s strategic approach to product research not only responds to evolving global tastes but also anticipates future dietary trends, making it a pivotal player in the food industry and a trusted source for nutritious and delicious products worldwide.

Location 🇧🇷 Brazil, São Paulo	Size View 35,937 employees
Revenue $ >1000M	Industries Data and Analytics, Design, Transportation
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4. National Database for Autism Research

The National Database for Autism Research (NDAR) plays a pivotal role in the field of autism studies by offering a collaborative biomedical informatics platform. This platform integrates, standardizes, and shares biomedical and behavioral data about autism to facilitate research and aid in the discovery of novel interventions. NDAR supports the scientific community by providing access to a comprehensive repository of data collected from various studies and clinical trials in autism research. This helps researchers understand complex patterns, validate findings across multiple datasets, and accelerate the pace of discovery in understanding and treating autism spectrum disorders.

Location 🇺🇸 United States, Maryland, Bethesda	Size View 13,416 employees
Revenue $ 500-1000M	Industries Health Care, Biotechnology, Science and Engineering, Data and Analytics, Design, Community and Lifestyle
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5. University of Leuven

The University of Leuven, a prestigious institution based in Belgium, stands as a beacon of innovation and research in the academic world. Known for its rigorous dedication to advancing knowledge across various fields, the University excels particularly in product research. By combining cutting-edge facilities with a collaborative environment, it supports both scholars and industry professionals in developing innovative products that meet modern challenges. The institution’s commitment to merging theoretical insights with practical applications allows it to contribute significantly to advancements in technology and science, making it a pivotal player in the global research community.

Location 🇧🇪 Belgium, Flemish Brabant, Leuven	Size View 10,946 employees
Revenue $ 500-1000M	Industries Education, Data and Analytics, Design
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6. University of Vienna

The University of Vienna, a prestigious institution founded in 1365, stands as a hub of scholarly excellence and innovation in Austria. Renowned for its comprehensive research initiatives, the university excels in diverse fields, from quantum physics to cultural studies. Leveraging extensive collaborations with global research organizations and industries, it fosters an environment that pushes the boundaries of knowledge and solves pressing societal challenges. The university’s commitment to driving progress through research not only molds skilled professionals but also contributes significantly to scientific and humanitarian advancements worldwide.

Location 🇦🇹 Austria, Wien, Vienna	Size View 3,783 employees
Revenue $ 500-1000M	Industries Education, Science and Engineering, Data and Analytics, Design
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7. Inserm

Inserm, the French National Institute of Health and Medical Research, stands at the forefront of biomedical research and public health initiatives. As a pivotal player in the global healthcare sector, Inserm’s work spans from basic research to applied clinical studies, focusing on developing innovative therapies and preventive solutions. Their commitment to advancing scientific knowledge in areas such as epidemiology, molecular biology, and medical technology not only boosts healthcare outcomes but also informs policy decisions and healthcare practices worldwide. Through collaboration with various scientific and medical communities, Inserm helps in translating research breakthroughs into tangible health benefits.

Location 🇫🇷 France, Île-de-France, Paris	Size View 5,883 employees
Revenue $ 500-1000M	Industries Biotechnology, Health Care, Science and Engineering, Data and Analytics, Design
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8. Conicet

Conicet, short for the National Scientific and Technical Research Council, is Argentina’s primary agency dedicated to promoting science and technology. It plays a pivotal role in driving product research and development through its extensive network of researchers across diverse fields. By focusing on innovative solutions and advancements in technology, Conicet supports a vast array of industries, helping improve products and processes, and ensuring that Argentine businesses remain competitive on a global scale. Their commitment to research excellence makes them a cornerstone institution in Argentina’s scientific and technological landscape.

Location 🇦🇷 Argentina, Ciudad De Buenos Aires, Buenos Aires	Size View 7,555 employees
Revenue $ 500-1000M	Industries Data and Analytics, Design
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9. Chuv

Chuv is a pioneering force in the product research industry, specialized in leveraging advanced analytics and consumer insight to empower businesses in product development and strategic marketing. With its sophisticated software solutions, Chuv provides detailed data analysis, trend forecasting, and actionable insights, helping companies optimize their product offerings and effectively meet market demands. This focus on innovative data utilization positions Chuv as an essential partner for businesses aiming to excel in competitive markets by staying ahead of consumer preferences and industry trends.

Location 🇨🇭 Switzerland, Vaud, Lausanne	Size View 6,598 employees
Revenue $ 500-1000M	Industries Health Care, Data and Analytics, Design, Community and Lifestyle
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10. National Institute for Health Research

The National Institute for Health Research (NIHR) is a prominent UK-based organization dedicated to funding, enabling, and delivering world-class health research that improves people’s health and wealth. Specializing in product research, NIHR collaborates closely with healthcare professionals, researchers, and industry experts to develop innovative medical treatments and technologies. Their thorough and patient-focused research programs rigorously test new healthcare products, ensuring they are safe, effective, and ready to benefit patients nationwide. NIHR’s commitment to advancing healthcare solutions supports the development of breakthrough products that address urgent medical needs and enhance patient care.

Location 🇬🇧 United Kingdom, Yorkshire And The Humber, Leeds	Size View 1,671 employees
Revenue $ 500-1000M	Industries Health Care, Community and Lifestyle, Data and Analytics, Design, Biotechnology, Science and Engineering
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Things to Consider When Prospecting into Product Research Companies

Common Pain Points and Challenges for Companies in Product Research

Inadequate Market Data

Having insufficient or inaccurate market data can lead to poor product decisions.

Difficulty in identifying customer needs and market trends.
Risk of developing products that do not meet market demand.
Potential financial losses due to misguided product investments.

Sales Insight: Use this insight to emphasize the importance of reliable market research tools and services in your conversations. Demonstrating how your solution provides accurate and actionable data can help you engage prospects more effectively, positioning your offerings as essential tools for informed decision-making.

Lengthy Product Development Cycles

Extended timeframes in product development can stall market entry, giving competitors the edge.

Delayed response to market changes and customer needs.
Increased costs due to prolonged development phases.
Loss of market opportunity to faster-moving competitors.

Sales Insight: Highlight how your product or service can streamline development processes. Offering solutions that reduce time-to-market can be a significant competitive advantage. Help your prospects understand how efficiency in development not only cuts costs but also captures market share more effectively.

Compliance and Regulatory Challenges

Navigating the complex landscape of industry regulations can be daunting.

Risk of non-compliance and the subsequent penalties.
Constant need to update products to meet new standards.
Heavy resource allocation for compliance management.

Sales Insight: Leverage your understanding of regulatory demands to build trust and credibility with your prospects. Show how your offerings ensure compliance, reducing the risk and burden on your client’s shoulders. This reassurance can make your solution a must-have in regulated industries.

Technology Integration Difficulties

Incorporating new technologies into product research can introduce operational challenges.

Compatibility issues with existing systems.
High costs of adopting cutting-edge technologies.
Training and adoption hurdles among staff.

Sales Insight: Discuss with your clients how you can help simplify technology integration. Offer clear, user-friendly solutions that mesh well with existing technologies and support easy adoption. Your ability to ease this transition can greatly increase your product’s appeal.

Limited Access to Expertise

A scarcity of skilled professionals can bottleneck the product research process.

Challenges in finding and retaining talent.
Increased dependency on a few key individuals.
Impact on innovation and quality of research.

Sales Insight: Position yourself as a partner that extends your client’s expertise. Offer services that fill these skill gaps or provide training solutions that upskill their existing teams. By enhancing their capability, you also enhance the attractiveness of your solution.

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Key Decision-Makers and Influencers in Product Research

Key Departments

Research & Development

Insight: Involved in the creation and refinement of products. R&D teams are primarily concerned with innovation efficiency and cutting-edge technology to stay ahead of market trends. They prioritize solutions that can directly contribute to product innovation and performance.

Quality Assurance

Insight: Ensures that all products meet the necessary standards and regulations before they go to market. QA departments look for tools that can automate testing, enhance accuracy, and maintain compliance with industry standards.

IT & Technology

Insight: Supports product research by providing the necessary technological infrastructure. Key considerations include data security, integration capabilities with existing systems, and scalability of new tech solutions.

Procurement

Insight: Manages the acquisition of resources needed for product research and development while controlling costs. They value solutions that optimize expenditure and improve supplier relations.

Finance

Insight: Monitors the budgetary and financial impact of research activities and investments. Financial leaders assess the cost implications of new tools and technologies and their potential ROI.

Seniority Level

C-level Executives (e.g., Chief Product Officer, Chief Innovation Officer)

Insight: Focus on long-term product strategy and innovation that drives business growth. They prioritize solutions that offer clear competitive advantages and scalability to meet future demands.

Vice Presidents of Product Development

Insight: Concentrate on enhancing product lines and integrating new technologies. They seek robust, research-backed solutions that can be seamlessly integrated into existing product ecosystems.

Directors of Product Management

Insight: Involved in the nitty-gritty of product lifecycle and management. They look for solutions that optimize product development processes and improve time-to-market efficiencies.

Product Managers

Insight: Directly oversee the development and roll-out of products. Interested in tools that enhance team collaboration and data-driven decision-making to refine product offerings.

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Buying Processes and Behaviors in Product Research

Thorough Research

Companies conduct detailed product research to ensure they find the best solutions.

To identify products that offer the best value for their investment.
To compare features, benefits, and pricing across various options.
To evaluate the credibility and reliability of the product providers.

How to leverage: Enhance your product presentations by focusing on clear, quantifiable benefits and competitive pricing. Ensure all communication highlights reliability and the unique advantages of your product. Provide comprehensive, easily accessible information and case studies that help build credibility and trust with prospective clients.

Online Reviews and Testimonials

Online feedback plays a crucial role in the research phase for companies.

Companies rely on reviews to gauge real-world application and effectiveness.
Testimonials build trust through positive experiences of other reputable businesses.
Reviews can highlight potential issues or strengths that may not be immediately apparent.

How to leverage: Encourage satisfied customers to leave positive reviews and create detailed case studies showcasing successful implementations. Make testimonials readily accessible on your website and sales materials. Address common concerns highlighted in reviews proactively in your sales pitch to demonstrate attentiveness and commitment to quality.

Technology Updates

Keeping up with the latest technology trends can influence product research significantly.

Businesses seek to adopt new technologies to improve efficiency and competitiveness.
Staying current with technology demonstrates a company’s commitment to innovation.
Technological advancements can render older solutions obsolete, prompting research into newer options.

How to leverage: Regularly update your product offerings and ensure your sales team is well-versed in the latest technology. Highlight how your products lead in innovation and can integrate with or enhance current systems. Offer demonstrations that showcase the technological prowess of your solutions.

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Prospecting Tips for Selling to Product Research Companies

Title: Showcase Data-Driven Insights

Companies in Product Research thrive on accurate, actionable data. Demonstrate how your product can provide deep insights that drive product development and strategic decisions.

Tip: Offer examples or case studies where your data solutions have directly enhanced product innovation or market positioning.

Title: Stress Efficiency in Research Processes

Efficiency is key in Product Research, where time-to-market can be crucial. Point out how your product or service can streamline their research processes, saving time and resources.

Tip: Highlight tools or features that automate or simplify data collection and analysis.

Title: Focus on Consumer Understanding

Deep consumer understanding leads to successful products. Explain how your service can provide nuanced consumer insights, helping them to tailor products more effectively to market demands.

Tip: Cite specific methodologies used in your service that reveal detailed consumer preferences and behaviors.

Title: Reinforce Collaborative Potential

Product Research often involves cross-functional team collaboration. If your product facilitates better collaboration or integration, make sure to emphasize this aspect.

Tip: Share testimonials or examples where your product has improved project coordination and outcomes in team settings.

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42,737

Want to see more Product Research companies?

Things to Consider When Prospecting into Product Research Companies

Common Pain Points and Challenges for Companies in Product Research

Technology Integration Difficulties

Limited Access to Expertise

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Product Research

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Product Research

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Product Research Companies

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Top 10 Product Research Companies — a guide for sales

Want to see more Product Research companies?

Things to Consider When Prospecting into Product Research Companies

Common Pain Points and Challenges for Companies in Product Research

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Product Research

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Product Research

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Product Research Companies