Top 10 Beauty Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
L’Oréal	View 62,283 employees	🇫🇷 France, Île-de-France, Clichy	$ >1000M	loreal.com	Consumer Goods, Commerce and Shopping, Community and Lifestyle
Ulta Beauty	View 25,269 employees	🇺🇸 United States, Illinois, Bolingbrook	$ >1000M	ulta.com	Commerce and Shopping, Consumer Goods, Community and Lifestyle
Superdrug	View 4,243 employees	🇬🇧 United Kingdom, London, Croydon	$ 500-1000M	superdrug.com	Commerce and Shopping, Consumer Goods, Health Care
Claire’s	View 6,781 employees	🇺🇸 United States, Illinois, Hoffman Estates	$ 500-1000M	claires.com	Commerce and Shopping, Clothing and Apparel, Design, Consumer Goods, Internet Services
MAC Cosmetics	View 10,898 employees	🇦🇷 Argentina, Ciudad De Buenos Aires, Buenos Aires	$ 500-1000M	maccosmetics.com	Commerce and Shopping, Consumer Goods
Jean Coutu	View 2,742 employees	🇨🇦 Canada, Québec, Varennes	$ 500-1000M	jeancoutu.com	Commerce and Shopping, Health Care, Consumer Goods
Massage Envy	View 12,656 employees	🇺🇸 United States, Texas, Houston	$ 500-1000M	massageenvy.com	Health Care, Consumer Goods, Sports
SkinCeuticals	View 266 employees	🇺🇸 United States, New York	$ 500-1000M	skinceuticals.com	Consumer Goods, Health Care, Commerce and Shopping
Shiseido	View 6,479 employees	🇯🇵 Japan, Tokyo, Minato City	$ 500-1000M	shiseido.com	Commerce and Shopping, Consumer Goods
Origins	View 387 employees	🇺🇸 United States, Florida, Miami	$ 500-1000M	origins.com	Consumer Goods, Commerce and Shopping, Sustainability

1. L’Oréal

L’Oréal, a titan in the beauty industry, leads with a commitment to innovation, quality, and sustainability. Renowned for its vast portfolio of makeup, skincare, haircare, and fragrance products, L’Oréal caters to diverse consumer needs worldwide. The company is steadfast in its commitment to ethical beauty, investing in cutting-edge research to develop products that are both effective and environmentally friendly. L’Oréal embraces digital transformation to enhance customer interaction and satisfaction, making it a beacon for those seeking the confluence of tradition and modernity in beauty solutions.

Location 🇫🇷 France, Île-de-France, Clichy	Size View 62,283 employees
Revenue $ >1000M	Industries Consumer Goods, Commerce and Shopping, Community and Lifestyle
	View Similar Companies

2. Ulta Beauty

Ulta Beauty is a leading retailer in the beauty industry, renowned for its comprehensive range of cosmetics, skincare products, fragrances, and hair care essentials. This one-stop shop offers both high-end and affordable options, catering to a diverse clientele. Ulta sets itself apart by also providing salon services, enhancing customer experiences under one roof. The company’s commitment to beauty innovation and its savvy marketing strategies continually drive its growth, making it a prime destination for beauty enthusiasts and professionals alike, keen on exploring the latest trends and products in the market.

Location 🇺🇸 United States, Illinois, Bolingbrook	Size View 25,269 employees
Revenue $ >1000M	Industries Commerce and Shopping, Consumer Goods, Community and Lifestyle
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3. Superdrug

Superdrug stands as a prominent player in the beauty industry, captivating a broad audience with its comprehensive range of cosmetics, skincare products, and personal care items. Renowned for its commitment to affordability and quality, Superdrug not only meets the everyday beauty needs of consumers but also pioneers in offering exclusive brands and environmentally-friendly products. The company’s dedication to health and beauty retailing extends through its numerous stores and a robust e-commerce platform, making it accessible and convenient for customers seeking beauty solutions that align with the latest trends and wellness standards.

Location 🇬🇧 United Kingdom, London, Croydon	Size View 4,243 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Consumer Goods, Health Care
	View Similar Companies

4. Claire’s

Claire’s is a prominent retail chain specializing in fashion accessories and beauty products, catering primarily to a youthful demographic. Known for its fun and trendy offerings, Claire’s showcases an extensive collection of jewelry, hair accessories, and makeup essentials, designed to empower self-expression and style creativity among teenagers and young adults. With stores strategically located in high-traffic shopping malls across numerous countries, Claire’s has established itself as a go-to destination for fashion-forward accessories and beauty products, continually updating its inventory to align with the latest fashion trends and consumer preferences.

Location 🇺🇸 United States, Illinois, Hoffman Estates	Size View 6,781 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Clothing and Apparel, Design, Consumer Goods, Internet Services
	View Similar Companies

5. MAC Cosmetics

MAC Cosmetics is a renowned player in the beauty industry, celebrated for its comprehensive array of professional quality makeup products. Catering primarily to makeup artists but also beloved by consumers, MAC offers an extensive range of products including foundations, lipsticks, and eye shadows known for their vibrant colors and longevity. The brand is equally committed to inclusivity, offering shades to match all skin tones, and is known for collaborating with celebrities and designers to stay at the forefront of fashion and beauty trends. MAC’s dedication to artistry and its dynamic approach to cosmetics keep it at the pinnacle of the beauty sector.

Location 🇦🇷 Argentina, Ciudad De Buenos Aires, Buenos Aires	Size View 10,898 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Consumer Goods
	View Similar Companies

6. Jean Coutu

Jean Coutu is a prominent pharmacy retail chain, renowned not only for its healthcare services but also for its extensive beauty product offerings. With a wide range of cosmetics, skincare, and personal care products, Jean Coutu serves as a one-stop destination for all beauty needs. The chain prides itself on providing high-quality products alongside professional advice, ensuring that customers receive both top-tier items and valuable guidance to enhance their beauty routines. Jean Coutu’s dedication to customer satisfaction and product variety has solidified its position as a leader in the health and beauty retail sector.

Location 🇨🇦 Canada, Québec, Varennes	Size View 2,742 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Health Care, Consumer Goods
	View Similar Companies

7. Massage Envy

Massage Envy is a prominent provider in the wellness industry, specializing in therapeutic massage and skincare services. With a vast network of locations across the United States, Massage Envy makes beauty and wellness accessible to a broad audience. The company focuses on delivering personalized experiences through a variety of massage and skin care treatments, helping clients to relax, rejuvenate, and maintain a healthy lifestyle. Massage Envy’s commitment to high standards of service and customer-oriented care reinforces its status as a leader in the beauty and health sector.

Location 🇺🇸 United States, Texas, Houston	Size View 12,656 employees
Revenue $ 500-1000M	Industries Health Care, Consumer Goods, Sports
	View Similar Companies

8. SkinCeuticals

SkinCeuticals is a leader in the skincare industry, renowned for its scientifically formulated products that target a variety of skin concerns. With a commitment to advanced skincare backed by science, SkinCeuticals offers a range of high-potency formulas including antioxidants, sunscreens, and corrective creams designed to promote healthy skin and prevent future damage. Their products are widely embraced by dermatologists and aestheticians, making them essential for those seeking professional and effective skincare solutions. This dedication to innovation and quality ensures that SkinCeuticals remains at the cutting edge of the beauty sector.

Location 🇺🇸 United States, New York	Size View 266 employees
Revenue $ 500-1000M	Industries Consumer Goods, Health Care, Commerce and Shopping
	View Similar Companies

9. Shiseido

Shiseido, a revered name in the beauty industry, is iconic for its innovative skincare, cosmetics, and fragrance products. Originating from Japan, the company blends Eastern traditions with advanced Western technology to create high-quality and luxurious beauty solutions. Recognized for its commitment to scientific research and efficacy, Shiseido continues to empower individuals globally through its diverse product ranges that cater to all skin types and beauty needs. This dedication to excellence and beauty enhancement ensures Shiseido remains a beloved brand among consumers seeking premium and effective beauty products.

Location 🇯🇵 Japan, Tokyo, Minato City	Size View 6,479 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Consumer Goods
	View Similar Companies

10. Origins

Origins is a pioneering skincare brand distinguished for its commitment to using natural ingredients and focusing on wellness-driven beauty solutions. The company formulates products by blending science, nature, and traditional wellness practices to address a variety of skin issues and promote healthy skin. Origins not only emphasizes eco-friendly practices and sustainability in its product development but also engages in reforestation and environmentally responsible packaging initiatives to reinforce its dedication to the planet. This makes Origins a favored choice for consumers seeking effective, natural skincare products that are also environmentally conscious.

Location 🇺🇸 United States, Florida, Miami	Size View 387 employees
Revenue $ 500-1000M	Industries Consumer Goods, Commerce and Shopping, Sustainability
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Things to Consider When Prospecting into Beauty Companies

Common Pain Points and Challenges for Companies in Beauty

Shifts in Consumer Preferences

The beauty industry constantly experiences shifts in consumer preferences, influenced by social media, celebrities, and global trends.

Rapid change in trend cycles.
Necessity for continual product innovation.
Need to balance between trendy and classic products.

Sales Insight: As you navigate these shifting sands, focus on agile strategies that allow quick responses to new trends. Use data-driven insights to anticipate changes and tailor your approaches. Educating yourself about upcoming trends can make your proposals more relevant and timely.

Sustainability and Ethical Sourcing

Consumers are increasingly demanding sustainable and ethically sourced beauty products, pushing companies to rethink their supply chains and product formulations.

Pressure to reduce carbon footprint.
Need for transparency in sourcing.
Consumer preference for cruelty-free and vegan options.

Sales Insight: Leverage the growing trend toward sustainability by highlighting how your products or services align with these values. Offering clear, transparent information about sourcing and sustainability can help build trust and strengthen relationships with eco-conscious clients.

Digital Transformation and E-commerce Growth

The rise of e-commerce has transformed the way beauty products are marketed and sold, necessitating a robust online presence.

Increased competition from online-exclusive brands.
Challenges in creating a seamless consumer experience across channels.
Importance of data security in online transactions.

Sales Insight: Emphasize your expertise in digital solutions and online market strategies. Help your clients understand the importance of a unified customer experience from online browsing to product delivery and post-purchase support.

Regulatory Compliance and Safety Standards

Staying compliant with global safety standards and regulations is crucial for beauty brands to maintain their market presence and consumer trust.

Constant updates in regulatory standards.
Need for extensive product testing and documentation.
Challenges in global market compliance.

Sales Insight: Keep yourself informed about the latest regulations affecting your products. Offering guidance on compliance can be a significant value-add for your clients, helping them navigate complex legal landscapes effectively.

High Demand for Personalization

Personalized beauty solutions are becoming the norm, with consumers expecting products that cater specifically to their needs and preferences.

Variety in consumer skin types, tones, and preferences.
Technology integration for customized product recommendations.
Scalability of personalized services.

Sales Insight: Capitalize on this trend by demonstrating how your services can be tailored to individual needs. Whether it’s through customized packaging or personalized product formulations, show your clients how your flexible solutions can address their unique market demands.

Managing Multi-Channel Marketing

Effectively managing and integrating multiple marketing channels is key to achieving cohesive brand messaging and reaching a broader audience.

Coordinating between online and offline channels.
Consistency in brand messaging across platforms.
Leveraging data from various channels for targeted marketing.

Sales Insight: Assist your clients in creating a streamlined multi-channel marketing strategy that reflects a consistent brand voice. Offer solutions that integrate data across platforms to enhance targeted campaigns and improve customer engagement.

Protection Against Counterfeiting

Counterfeit beauty products not only lead to lost revenue but can also damage brand reputation due to poor consumer experiences.

Risk of counterfeit products in marketplaces.
Challenges in ensuring product authenticity.
Consumer safety concerns with unofficial products.

Sales Insight: Educate your clients about the importance of robust authentication processes. Recommend strategies like secure packaging and serialization to ensure product authenticity, helping to preserve brand integrity and customer trust.

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Key Decision-Makers and Influencers in Beauty

Key Departments

Marketing

Insight: The marketing department in beauty companies focuses on brand image, consumer engagement, and market trends. They seek solutions that can enhance creativity and consumer outreach, ensuring the brand stays relevant and appealing in a highly competitive market.

Product Development

Insight: Tasked with innovating and developing new products, this department values solutions that offer cutting-edge technology, quality ingredients, and efficient production methods. Their ultimate goal is to balance innovation with customer satisfaction and regulatory compliance.

Sales

Insight: Sales teams are directly involved in hitting revenue targets and expanding market reach. They look for tools that can effectively manage customer relationships, track sales analytics, and improve sales tactics.

Supply Chain & Procurement

Insight: This department ensures that all necessary materials are sourced efficiently and sustainably. They prioritize vendors who provide high-quality materials at competitive prices and who align with the brand’s ethical standards.

Regulatory Affairs

Insight: Especially important in the beauty industry, this department handles product compliance with health and safety standards. Tools and services that streamline compliance processes and stay updated with global regulatory changes are highly valued.

Human Resources

Insight: Focuses on attracting, developing, and retaining talented individuals who can drive the company’s success. HR professionals in the beauty industry look for solutions that enhance employee engagement and streamline recruitment processes.

Seniority Level

C-level Executives (e.g., CEO, CMO)

Insight: Focus on overarching business strategies and growth opportunities. They aim to enhance brand reputation, drive market share, and ensure any investment delivers significant ROI and aligns with the brand’s identity and market positioning.

Vice Presidents (VP) of Sales and Marketing

Insight: These professionals are crucial in deciding how a product or service fits into the broader marketing and sales strategies. They look for solutions that can increase efficiency, boost sales metrics, and effectively reach target demographics.

Directors of Procurement/Purchasing

Insight: Directors of Procurement are pivotal in assessing supplier reliability, cost-effectiveness, and the alignment of product offerings with company needs. They prioritize vendor relationships that promise long-term stability and compliance with industry standards.

Brand Managers

Insight: Brand Managers focus on maintaining consistency across brand messaging and ensuring that any purchasing aligns with the brand’s image. They value solutions that enhance customer engagement and brand loyalty.

Product Development Managers

Insight: Involved in evaluating how new products or enhancements can meet consumer demands or address market gaps. Their decisions are influenced by user feedback, market trends, and the potential for innovation within their product lines.

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Buying Processes and Behaviors in Beauty

Emphasis on Innovation and Trends

Beauty brands consistently seek the latest innovations and trends to stay competitive.

They are quick to adopt emerging technologies and ingredients to enhance product offerings.
There’s a strong focus on trendsetting rather than following in the beauty industry.
Beauty brands invest significantly in research and development to discover new appeals.

How to leverage: By staying updated with the latest industry trends and technology, you can present products and solutions that align directly with beauty brands’ needs. Highlighting how your product fits into current and upcoming beauty trends or solves a specific aesthetic challenge will make your pitch more relevant and appealing.

High Value on Brand Image

The beauty industry places immense importance on brand image and customer perception.

Packaging, branding, and marketing efforts are meticulously planned to resonate with targeted demographics.
Social media influence and celebrity endorsements play a crucial role in shaping these brands’ images.
Loyalty and trust are paramount, as consumers tend to stick with brands that consistently deliver promised results.

How to leverage: When approaching beauty brands, emphasize how your offerings can enhance or complement their brand image. Demonstrating understanding of their target market and proposing customized, high-impact solutions for branding and customer engagement will help build a strong case.

Sustainability Concerns

Modern beauty consumers are increasingly concerned with sustainability and ethical production.

There is a growing demand for products that are cruelty-free, vegan, and environmentally friendly.
Regulatory compliance on sustainability standards affects purchasing decisions.
Brands are often looking for suppliers who can help them improve their sustainability credentials.

How to leverage: Focus on how your solutions are sustainable or how they can help beauty brands achieve their sustainability goals. Providing clear, tangible benefits such as reduced energy consumption or waste reduction can significantly influence their buying decisions.

Direct-to-Consumer Sales Model

Many beauty companies are embracing direct-to-consumer (DTC) models to enhance customer relationships.

DTC allows brands to collect first-hand customer data and feedback.
It also helps in controlling the brand narrative and enhances customer experience.
Personalization and customer engagement are easier through DTC channels.

How to leverage: Demonstrate how your products or services can optimize or support a DTC model. Solutions that enhance personalization, customer data analysis, or digital marketing can be particularly effective in this respect.

Strict Regulatory Compliance

Beauty products often face rigorous regulatory scrutiny to ensure consumer safety.

Compliance with local and international safety standards is mandated.
There’s an ongoing need for transparent ingredient sourcing and safe product formulations.
Regular audits and certifications are part of the industry norm.

How to leverage: Assure beauty brands that your solutions comply with industry regulations. Providing data and case studies showing compliance can help reduce perceived risk and foster trust in your offerings.

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Prospecting Tips for Selling to Beauty Companies

Understand the Importance of Brand Image

In the beauty industry, brand image and perception are everything. Companies invest heavily in maintaining a seamless, appealing brand consistent with their market identity. Your outreach should respect and align with their aesthetic and brand values.

Tip: Tailor your communication to reflect the sophistication and style of the brand you are approaching.

Emphasize Visual Impact

Beauty products rely heavily on visual appeal to attract consumer interest. When presenting your product or service, focus on how it can enhance the visual presentation of their product line or marketing efforts.

Tip: Use high-quality images or visual aids in your presentations and pitches to showcase how your solutions add value aesthetically.

Highlight Social Media Savvy

Social media is a crucial platform for the beauty industry, used for marketing, customer engagement, and trend-setting. Demonstrating your understanding of digital marketing strategies can be a significant advantage.

Tip: Illustrate your knowledge of social media trends and how your services can leverage these to increase brand visibility and customer interaction.

Demonstrate Sustainability

Sustainability is increasingly important in the beauty industry. Consumers are drawn to brands that commit to environmentally friendly practices. Point out how your product or service aligns with these values.

Tip: Showcase any eco-friendly aspects of your offering, or how it helps improve sustainability in operations or packaging.

Leverage Influencer Collaboration Knowledge

Partnerships with influencers can significantly boost a brand’s exposure and credibility in the beauty sector. Show how your solution can facilitate effective influencer collaborations.

Tip: Highlight your experience with influencer campaigns or provide examples of successful influencer collaborations you’ve managed.

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238,280

Want to see more Beauty companies?

Things to Consider When Prospecting into Beauty Companies

Common Pain Points and Challenges for Companies in Beauty

Regulatory Compliance and Safety Standards

High Demand for Personalization

Managing Multi-Channel Marketing

Protection Against Counterfeiting

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Beauty

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Beauty

Direct-to-Consumer Sales Model

Strict Regulatory Compliance

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Beauty Companies

Need prospects?

Top 10 Beauty Companies — a guide for sales

Want to see more Beauty companies?

Things to Consider When Prospecting into Beauty Companies

Common Pain Points and Challenges for Companies in Beauty

Managing Multi-Channel Marketing

Protection Against Counterfeiting

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Beauty

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Beauty

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Beauty Companies