Top 10 Cosmetics Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
L’Oréal	View 62,283 employees	🇫🇷 France, Île-de-France, Clichy	$ >1000M	loreal.com	Consumer Goods, Commerce and Shopping, Community and Lifestyle
Ulta Beauty	View 25,269 employees	🇺🇸 United States, Illinois, Bolingbrook	$ >1000M	ulta.com	Commerce and Shopping, Consumer Goods, Community and Lifestyle
Chanel	View 20,051 employees	🇺🇸 United States, New Jersey, Piscataway	$ 500-1000M	chanel.com	Clothing and Apparel, Commerce and Shopping, Community and Lifestyle, Design, Consumer Goods
MAC Cosmetics	View 10,898 employees	🇦🇷 Argentina, Ciudad De Buenos Aires, Buenos Aires	$ 500-1000M	maccosmetics.com	Commerce and Shopping, Consumer Goods
Siberian Wellness	View 481 employees	🇷🇺 Russia, Novosibirsk	$ 500-1000M	siberianhealth.com	Consumer Goods, Sustainability
Jean Coutu	View 2,742 employees	🇨🇦 Canada, Québec, Varennes	$ 500-1000M	jeancoutu.com	Commerce and Shopping, Health Care, Consumer Goods
SkinCeuticals	View 266 employees	🇺🇸 United States, New York	$ 500-1000M	skinceuticals.com	Consumer Goods, Health Care, Commerce and Shopping
Shiseido	View 6,479 employees	🇯🇵 Japan, Tokyo, Minato City	$ 500-1000M	shiseido.com	Commerce and Shopping, Consumer Goods
Wella AG	View 538 employees	🇮🇳 India, Maharashtra, Mumbai	$ 500-1000M	wella.com	Consumer Goods
Grupo Boticário	View 17,916 employees	🇧🇷 Brazil, Paraná, Curitiba	$ 500-1000M	grupoboticario.com.br	Consumer Goods

1. L’Oréal

L’Oréal stands as a global powerhouse in the cosmetics industry, renowned for its broad range of high-quality beauty products. The company’s portfolio spans across skincare, haircare, makeup, and perfumes, catering to a diverse clientele with its innovative formulations. L’Oréal deeply invests in scientific research and technological development, ensuring their products not only enhance beauty but also embody safety and sustainability. Their commitment to understanding and fulfilling consumer desires worldwide has established L’Oréal as a leader in the cosmetics field, continuously pushing the boundaries of beauty and science.

Location 🇫🇷 France, Île-de-France, Clichy	Size View 62,283 employees
Revenue $ >1000M	Industries Consumer Goods, Commerce and Shopping, Community and Lifestyle
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2. Ulta Beauty

Ulta Beauty is a premier beauty retailer in the United States, known for its vast array of cosmetics, skincare products, and fragrances. Positioned as a one-stop shop for beauty enthusiasts, Ulta offers products from both established and emerging brands alongside its own private label. The company enhances the shopping experience with a blend of in-store and online innovations, such as virtual try-on tools and comprehensive beauty services, making it a major player in the cosmetics industry. Ulta’s commitment to staying on the cutting edge of beauty trends and consumer preferences ensures it remains relevant and ahead in the market.

Location 🇺🇸 United States, Illinois, Bolingbrook	Size View 25,269 employees
Revenue $ >1000M	Industries Commerce and Shopping, Consumer Goods, Community and Lifestyle
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3. Chanel

Chanel is a prestigious luxury brand renowned for its exquisite range of cosmetics, fragrances, and skincare products. As a pioneer in the beauty industry, Chanel combines elegance with cutting-edge technology to offer high-quality, innovative cosmetic solutions that cater to sophisticated consumers worldwide. The brand’s commitment to maintaining high standards of beauty and perfection is evident in its meticulous product development and marketing strategies. Chanel not only embodies timeless luxury but also consistently sets trends, making it a beacon of style and refinement in the cosmetics sector.

Location 🇺🇸 United States, New Jersey, Piscataway	Size View 20,051 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Community and Lifestyle, Design, Consumer Goods
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4. MAC Cosmetics

MAC Cosmetics, a trailblazer in the beauty industry, is renowned for its extensive range of high-quality makeup products that cater to all skin tones and types. Known for its vibrant colors, pro-level formulations, and collaborations with leading talents from fashion and art, MAC has established a strong cult following. Their products, which include everything from lipsticks and foundation to professional makeup tools, empower individuals to express their unique styles. The brand also emphasizes social responsibility through initiatives like VIVA GLAM, which supports health and rights programs worldwide, showcasing MAC’s commitment to diversity and inclusivity.

Location 🇦🇷 Argentina, Ciudad De Buenos Aires, Buenos Aires	Size View 10,898 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Consumer Goods
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5. Siberian Wellness

Siberian Wellness is a dynamic player in the cosmetics industry, renowned for integrating the pristine, natural ingredients of Siberia into its product range. With a focus on sustainability and eco-friendliness, the company offers a diverse array of skincare, personal care, and wellness products. Siberian Wellness harnesses the unique properties of Siberian herbs and plants, which are known for their resilience and health benefits, to create formulations that nourish and rejuvenate the skin. Their commitment to pure, naturally sourced materials and innovative research methodologies positions them as a unique and appealing choice for customers seeking effective and environmentally conscious cosmetic solutions.

Location 🇷🇺 Russia, Novosibirsk	Size View 481 employees
Revenue $ 500-1000M	Industries Consumer Goods, Sustainability
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6. Jean Coutu

Jean Coutu is a prominent retail pharmacy chain in Canada, well-regarded for its extensive range of cosmetics alongside pharmaceutical products. Renowned for offering high-quality beauty products, Jean Coutu caters to a diverse clientele seeking skincare, makeup, and wellness items. The company integrates expert advice and customer service within its cosmetics department, ensuring shoppers receive personalized recommendations and guidance. With a strong focus on accessibility and customer satisfaction, Jean Coutu continuously adapts its offerings to meet the ever-evolving preferences and needs of its consumers, making it a trusted name in both health and beauty sectors.

Location 🇨🇦 Canada, Québec, Varennes	Size View 2,742 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Health Care, Consumer Goods
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7. SkinCeuticals

SkinCeuticals is a distinguished leader in the cosmetics industry, renowned for its scientifically-formulated skincare products. Dedicated to pioneering advancements in skincare, SkinCeuticals offers a wide range of products that target aging, skin discoloration, and various other concerns. Their commitment to developing clinically-proven formulations enhances their reputation among dermatologists, plastic surgeons, and aestheticians worldwide, making them a top choice for anyone seeking professional and effective skincare solutions. Through rigorous research and a dedication to innovation, SkinCeuticals continues to set benchmarks in the cosmetic field.

Location 🇺🇸 United States, New York	Size View 266 employees
Revenue $ 500-1000M	Industries Consumer Goods, Health Care, Commerce and Shopping
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8. Shiseido

Shiseido, a trailblazer in the cosmetics industry, is renowned for its fusion of traditional Japanese aesthetics with cutting-edge skincare technology. This heritage-rich brand offers a wide array of products that cater to diverse beauty needs globally, emphasizing innovation and quality in skincare, makeup, and fragrance lines. Shiseido’s commitment to research and development in the beauty sector is evident in its personalized beauty solutions and advancements in bio-science, making it a revered name among consumers seeking efficacy and sophistication in their skincare regimen.

Location 🇯🇵 Japan, Tokyo, Minato City	Size View 6,479 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Consumer Goods
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9. Wella AG

Wella AG, a renowned name in the cosmetics industry, specializes in hair care, coloring, and styling products. Known for its innovative formulations and professional-grade quality, Wella caters to both salon professionals and consumers. By constantly evolving with dynamic market trends and consumer preferences, Wella has established a legacy of beauty and creativity. The company’s dedication to aesthetic excellence and product effectiveness makes it a preferred choice for stylists and beauty enthusiasts worldwide, helping them unleash the full potential of their hair.

Location 🇮🇳 India, Maharashtra, Mumbai	Size View 538 employees
Revenue $ 500-1000M	Industries Consumer Goods
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10. Grupo Boticário

Grupo Boticário stands as a prominent force in the cosmetics industry, originating from Brazil but captivating a global audience with its diverse range of beauty products. Renowned for its commitment to sustainability and innovative practices, the company oversees several brands, including O Boticário, Quem Disse, Berenice?, and Eudora, which cater to varying beauty preferences and demographics. Grupo Boticário continues to evolve, integrating eco-friendly methods and advanced technology to develop cosmetics that not only enhance beauty but also promote ethical consumerism. This dedication to excellence and environmental stewardship cements its status as a leader in the cosmetics sector.

Location 🇧🇷 Brazil, Paraná, Curitiba	Size View 17,916 employees
Revenue $ 500-1000M	Industries Consumer Goods
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Things to Consider When Prospecting into Cosmetics Companies

Common Pain Points and Challenges for Companies in Cosmetics

Sustainability Pressures

In the cosmetics industry, there’s growing demand for sustainable and ethically sourced products.

Increase in consumer eco-awareness.
Regulatory demands for sustainable practices.
Reputation risks associated with non-compliance.

Sales Insight: Leveraging this insight means highlighting how your products meet these sustainability demands. Emphasize any eco-friendly materials, ethical sourcing practices, or energy-efficient production processes your company utilizes. Showcasing your commitment can significantly align your offerings with the values of your customers, potentially leading to more sales and brand loyalty.

Digital Transformation

The shift towards online shopping has been significant in the cosmetics industry.

Growth of e-commerce platforms.
Consumer expectation for seamless online experiences.
Need for robust digital marketing strategies.

Sales Insight: You can capitalize on this trend by demonstrating how your digital tools, like virtual try-ons or personalized online consultations, enhance the buying experience. Discuss how these tools help reduce the uncertainty of purchasing cosmetics online and can boost consumer confidence and satisfaction.

Regulatory Compliance

Navigating the complex landscape of cosmetic regulations poses a constant challenge.

Frequent changes and updates in legislation.
High costs of compliance.
Risk of penalties for non-compliance.

Sales Insight: Use your understanding of these regulations to assure potential clients that your products not only meet but exceed industry standards. Highlighting your proactive measures in compliance can establish trust and elevate your brand’s credibility.

Customization and Personalization Demand

Customers increasingly seek products that are specifically tailored to their individual needs.

Desire for individualized products.
Technology investments to enable customization.
Consumer loyalty to brands that offer personalization.

Sales Insight: By focusing on how your product offerings can be customized, you’re addressing a significant industry trend. Share examples of how your solutions can be tailored to individual preferences and skin types, which can help you connect more deeply with prospects and increase conversion rates.

Premiumization Trend

There’s a growing segment of consumers willing to pay more for premium, high-quality cosmetic products.

Increasing demand for luxury cosmetic items.
Higher expectations for product effectiveness and exclusivity.
Market differentiation through premium branding.

Sales Insight: When engaging with potential buyers, emphasize the superior quality and exclusive benefits of your premium products. Discuss how investing in high-quality cosmetics can enhance customer satisfaction and loyalty, which is vital for driving upsells and maintaining a competitive edge.

Global Market Access

Expanding into international markets brings both opportunities and difficulties.

Diverse consumer preferences across regions.
Compliance with international standards and laws.
Logistical complexities of global distribution.

Sales Insight: Highlight your proficiency in navigating global markets and your capability to adapt products to various cultural preferences. Your knowledge of international compliance and distribution logistics can reassure potential clients that you’re a reliable partner capable of supporting their global expansion efforts.

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Key Decision-Makers and Influencers in Cosmetics

Key Departments

Marketing & Sales

Insight: Tasked with brand positioning and reach, this department looks for tools that can enhance market penetration and customer engagement. Solutions that provide consumer insights or streamline digital marketing are highly valued for their potential to increase brand loyalty and sales.

Production

Insight: Oversees the manufacturing process, focusing on efficiency and quality control. They are interested in equipment and technology that can optimize production lines while maintaining product quality. Their purchasing decisions are based on reliability, cost-efficiency, and scalability.

Quality Assurance

Insight: Ensures all products meet industry standards and safety regulations. QA seeks technologies and services that can boost product consistency and reduce risk. Decision drivers include regulatory compliance and defect reduction.

Supply Chain & Procurement

Insight: This department is fundamental in managing inventory and supplier relations. They need reliable suppliers of ingredients and packaging materials that meet quality and cost specifications. Effective logistics solutions are also crucial to ensure timely delivery of products.

Regulatory Affairs

Insight: Focuses on ensuring all products comply with legal and ethical standards across different markets. Purchases in this area often involve compliance software and consultancy services that help navigate complex regulatory landscapes efficiently.

Seniority Level

C-level Executives (e.g., CEO, CFO, CMO)

Insight: Focus on strategic alignment with brand values and long-term growth. They prioritize investments that enhance brand image, expand market reach, and ensure financial sustainability. Sustainability and ethical sourcing are often important to these leaders in the cosmetics industry.

Vice Presidents of Marketing

Insight: Concentrate on how products can effectively reach target markets and how they align with current market trends. They look for solutions that can enhance customer engagement and loyalty, as well as increase market share through innovative marketing strategies.

Vice Presidents of Product Development

Insight: Interested in innovations that streamline product development and enhance product quality. Key considerations include compliance with health and safety regulations, and the ability to quickly adapt to consumer preferences and trends.

Directors of Supply Chain

Insight: Focus on the efficiency, cost-effectiveness, and sustainability of the supply chain. They seek solutions that ensure timely delivery of materials, maintain quality standards, and reduce environmental impact.

Purchasing Managers

Insight: Tasked with finding cost-effective suppliers while maintaining product quality. They value suppliers who can provide scalable solutions and fast turnaround times, and who show compliance with industry regulations and standards.

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Buying Processes and Behaviors in Cosmetics

Trend-Driven Purchasing

Cosmetics companies heavily prioritize staying current with trends.

Consumer preferences in beauty and personal care shift rapidly, necessitating quick adaptation from brands.
Social media and influencer marketing significantly impact trend cycles, often creating sudden demand for specific products.
Sustainability and ethical sourcing have become increasingly important, influencing product and supplier choices.

How to leverage: To appeal to cosmetics companies, ensure your product or service aligns with current trends and values, such as sustainability and ethical practices. Highlighting how your solutions can help these companies stay ahead of fast-moving trends, or respond more agilely to market demands, will make your proposition more attractive.

Stringent Regulatory Compliance

The cosmetics industry is subject to strict regulations.

Products must comply with safety and quality standards set by bodies like the FDA and EU.
Compliance affects every stage of product development and marketing, including labeling, packaging, and advertising.
Failure to comply can result in substantial fines and damage to brand reputation.

How to leverage: Tailor your pitch to emphasize how your products or services help enhance compliance with industry regulations. Offering solutions that streamline compliance processes, reduce risk, and ensure quality can significantly boost your attractiveness as a partner.

Innovation and Research-Driven Purchases

Innovation is a key competitive element in the cosmetics industry.

There’s a constant demand for new, cutting-edge ingredients and formulations.
Consumers increasingly seek products with scientifically proven benefits.
Technology plays a significant role, from production techniques to new ways of engaging customers.

How to leverage: Focus on how your offering can contribute to innovation within your prospect’s operations. Whether it’s through advanced ingredients, technology solutions, or novel marketing approaches, show how you can help keep their brand at the forefront of innovation.

Emphasis on Supplier Reliability and Quality

Cosmetics companies critically evaluate their supply chain partners.

Quality of raw materials directly affects the final product’s efficacy and consumer acceptance.
Reliability in supply chain ensures consistent product availability and capacity to meet demand spikes.
Partnerships are often long-term, stressing importance on trust and mutual benefit.

How to leverage: Demonstrate reliability, quality control measures, and capacity for consistent supply in your sales discussions. Building a profile as a dependable supplier can pave the way for fruitful, long-term business relationships.

Direct Consumer Feedback Adoption

Customer feedback strongly influences buying and production decisions.

Social media provides immediate consumer insights that brands use to adjust their portfolios quickly.
Customer reviews and feedback can directly influence product development and improvement.
Engaging actively with consumers can lead to higher brand loyalty and repeat business.

How to leverage: Showcase how your offerings can enhance their customer engagement or provide valuable consumer insights. Solutions that help to gather, analyze, or respond to customer feedback efficiently can be particularly compelling.

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Prospecting Tips for Selling to Cosmetics Companies

Title: Leverage Digital Innovation

Digital technology is transforming the cosmetics industry, from virtual try-on apps to AI-based skin analysis tools. Showcase how your technology or service can enhance digital engagement and personalization for their brand.

Tip: Highlight specific digital tools or technologies you offer and explain how they can improve customer engagement and personalization.

Title: Focus on Consumer Experience

Enhancing the consumer experience is crucial in the highly competitive cosmetics market. Demonstrate how your product or service can help create a seamless and enjoyable consumer journey, from product discovery to purchase.

Tip: Provide examples of how your solutions have improved the consumer experience in similar businesses.

Title: Provide Market Insights and Data

In a fast-moving industry like cosmetics, having fresh, actionable insights can be a game-changer for your clients. When reaching out, offer valuable market insights and data that can help them make informed decisions.

Tip: Prepare up-to-date industry reports or case studies demonstrating how you’ve successfully guided similar companies with data-driven strategies.

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Want to see more Cosmetics companies?

Things to Consider When Prospecting into Cosmetics Companies

Common Pain Points and Challenges for Companies in Cosmetics

Customization and Personalization Demand

Premiumization Trend

Global Market Access

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Cosmetics

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Cosmetics

Emphasis on Supplier Reliability and Quality

Direct Consumer Feedback Adoption

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Cosmetics Companies

Need prospects?

Top 10 Cosmetics Companies — a guide for sales

Want to see more Cosmetics companies?

Things to Consider When Prospecting into Cosmetics Companies

Common Pain Points and Challenges for Companies in Cosmetics

Global Market Access

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Cosmetics

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Cosmetics

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Cosmetics Companies