4 APIs for Sales Prospecting Automation

4 APIs for Sales Prospecting Automation

You know those days that just go…slowly? 

You’ve got a pile of manual admin to get through. Your computer’s moving at a glacial pace. And wait – is the clock actually ticking backward? 

Well, that’s what prospecting was like before the advent of the Surfe API. Sales reps the world over battled with inaccurate contact details, sweated through manual data entry, and wept over inefficient targeting efforts. 

The whole process took *ages* – and wasn’t particularly fun to work on, either. 

Fortunately, the horrors of old-school prospecting are firmly in the past with the advent of Surfe API. Nowadays, sales reps like us enjoy streamlined, efficient prospecting processes that are manual admin-free – oh, and don’t come with a risk of human error, either. 

No matter your workflow, Surfe API for Sales Automation fits in just fine – and has not one, but four use cases that we’re going to talk through today: 

By the end of this article, you’ll understand exactly how to access precise company or contact data and insights through the right Surfe API for you. 

Things are about to speed up – real quick. Let’s get started.  

Company Search API

Use the Surfe Company Search API, and you can uncover everything – and we mean everything – you need to know about your target companies. Think: 

  • Industry 
  • Revenue 
  • Tech stack 
  • Headcount 
  • And much, much more 

The best bit? Finding all this information takes just a couple of clicks rather than hours of manual research – think of it as your shortcut to accurate, reliable data. 

So, what exactly can I do with all this new-found data, we hear you ask. Well, we answer, the real magic lies in your new ability to prioritize prospects. Instead of relying on a combination of guesswork and incomplete or outdated information (that took you ages to locate, too), you get a clear, up-to-date snapshot of potential customers based on the criteria you care about most. And in turn, that means you’re filling your pipeline with the right companies and segmenting in preparation for personalized outreach strategies.  

Let’s take an example. Say you work for a business selling into the FinTech space in the UK. You want to start expanding into Europe, so you use the Company Seach API to identify companies that 1) match your ICP and 2) are located in your countries of choice. It’ll come up with a nice big list in a matter of seconds – and you’re on your way to expanding into a new market.

email_company_search

Company Lookalikes API

Ever wished you could clone your best clients? 

Well, we hate to brag, but we’ve kind of…done it? The Company Lookalikes API helps you find companies with similar traits to businesses you already work with (or daydream about working with). Using over 30 attributes, it profiles and identifies similar businesses, meaning you can scale your prospecting strategy based on what’s already working as opposed to guesswork. 

The beauty of the Lookalikes API is that it takes the guesswork out of finding clients that are likely to close. By prospecting businesses you already know fit the bill, you’re keeping your processes efficient and shortening the sales cycle. 

Let’s say you’ve nailed deals with mid-sized SAAS companies in North America. With the Lookalikes API, you can quickly generate a list of similar businesses in the same space. That frees up more time to really perfect your outreach strategies – which you already know work, as you’re already successful within this market – and less time piecing together prospect lists. Now that is what we call prospecting smarter, not harder.

Lookalikes API

It’s like magic*

Find companies that are similar to your biggest deals so you can pre-qualify accounts

 

*tech magic

People Search API

No prizes for guessing what this API does. 

Ok, if you really want us to tell you anyway (go on, twist our arm a bit more), the Person Search API lets you search by person. You can narrow down to a list of contacts organized by: 

  • Role
  • Seniority 
  • Location 
  • Many more! 

Surfe does this by using filters across 50+ attributes to help you identify the decision-makers and influencers you’ll need to speak to, without trawling through a load of profiles and guessing who is or isn’t the right person to contact. 

Use the People Search API to automate your search for relevant prospects – and free up your time for all the important things, like building relationships with the people you’ve just found. 

Tip: Surfe People Search API is an absolutely killer addition to an ABM strategy. You can use it to scope out exactly who you’re going to start working on and to make sure you’re not missing out on any key stakeholders. 

Pull on your imagination hat for a second, and put yourself in the shoes of a sales rep targeting a specific fast-growing SAAS company (nice outfit you’ve got there).

If you need to speak to the VP of Business Development directly, you can use Surfe to identify them in seconds – as well as other key stakeholders who may eventually have a say in the sale, like the CRO. By focusing on the people who matter most, you’ll increase your chances of having a meaningful conversation – and ultimately close more deals. 

search for enriched b2b contact data details

Contact Data Enrichment API

Have you ever crafted the perfect email, only to have it bounce? Or rang a phone number and asked to speak to someone, only to find the number now belongs to someone else? 

Embarrassing situations like the above are a thing of the past with the Contact Enrichment API. Using Surfe’s waterfall enrichment technology – which aggregates the very best contact databases to find you contact data that’s 93% likely to be accurate – it fills the gaps in your contact database with email addresses, phone numbers, and social media profiles. 

For you, that means more efficient outreach and higher success rates. With accurate and up-to-date contact data, you can focus on the rest of your job without worrying about whether you’ve got the right contact details or not. Plus, it saves you a lot of their time – no more searching through unreliable contact data finders or random company websites in the hope of finding some contact details. 

Say you’re launching a new campaign, but a quick scan of your list reveals some gaps in your contact list. Nightmare – or is it? With the Surfe Contact Data Enrichment API, you can fill in the gaps in a few clicks and then carry on as you were. No stress or big delays to your campaign.

Contact Enrichment API

Verified emails, straight to your preferred environment

Why These APIs Matter for Prospecting

Just in case you’re still here (as opposed to already setting yourself up on the Surfe API), let’s run through why these 4 API functionalities matter when you’re prospecting: 

Increased efficiency: sales reps spend over 70% of time on non-selling tasks like research. These APIs automate the bits of your role that don’t need the personal touch, so you can focus on the things that do like relationship building and supporting your prospects through the sale. 

Improved data accuracy: if you don’t have accurate contact data, you’re not going to be successful – no matter how beautifully crafted your outreach messages are or how perfect your product is. The API makes sure that none of your efforts are wasted, ever again. 

Scalable solutions: by keeping things quick and efficient, you can scale your sales operations without letting your days get out of control. Good job you’ve got all these extra leads to fill your new spare time with. 

Let’s Wrap It Up! 

You know how time flies when you’re having fun? 

That’s how we know this blog post just transported you 2 hours into the future. The Surfe API makes prospecting so easy, your days become less of a drag. Instead, you’ll sit back and relax as you make your way through smooth, efficient processes, and show off about all the great results you’re getting. 

Just call us a time-turner. 

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FAQs About Powering Your Prospecting Strategy Using the Surfe API

What Is the Surfe API?

The Surfe API is designed to simplify your prospecting process, without compromising on efficiency. It helps sales reps like us find and prioritize leads, enrich contact data, and streamline workflows, without the manual admin that slows you down. With APIs for Company Search, Company Lookalikes, People Search, and Contact Data Enrichment, it fits seamlessly into whatever workflow you need, delivering the information you need to get results. 

How Does the Company Search API Help Sales Teams?

The Company Search API helps sales teams uncover essential insights about target companies and their people in seconds. It provides information on businesses like industry, revenue, tech stack, and headcount, as well as on the people that work there like role, department, and seniority – in other words, everything you need to prioritize the right prospects. Instead of wasting hours on manual research, you get an accurate snapshot of potential customers, allowing you to segment leads and create personalized outreach strategies. For example, if you’re expanding into a new market, you can instantly generate a list of companies matching your ideal customer profile (ICP) and location criteria.

What Is the Benefit of Using the Company Lookalikes API?

The Company Lookalikes API identifies businesses similar to your best clients, helping you scale your prospecting efforts effectively. Using over 30 attributes, the Surfe Company Lookalikes API profiles companies that share traits with those you already work with, making sure you target prospects most likely to convert. By taking out the guesswork, the Lookalikes API keeps your processes efficient and (hopefully) shortens your sales cycles, too. For example, if you’ve closed deals with mid-sized SaaS companies in North America, it will quickly find similar businesses, freeing up time for crafting outreach strategies that you know work.

How Accurate Is the Contact Data Enrichment API?

In one word: very. The Contact Data Enrichment API offers contact data that’s 93% likely to be correct. It aggregates the best of the best databases to fill gaps in your contact lists with up-to-date email addresses, phone numbers, and social profiles. This accuracy ensures your outreach efforts get to where they’re supposed to go – no more wasted emails or awkward wrong-number calls. 

What Makes the People Search API Ideal for ABM Strategies?

The People Search API is perfect for account-based marketing (ABM) because it helps you identify key decision-makers and stakeholders within target accounts. Using powerful filters, you can find prospects by role, seniority, or location – without scrolling endlessly through profiles. This makes sure you focus on the people who matter most to your sale. For example, if you’re targeting a fast-growing SaaS company, you can pinpoint the VP of Business Development and other relevant stakeholders in seconds, giving you a strong foundation for meaningful conversations.