The Best Salesforce Apps for B2B SaaS
Are you a Salesforce user?
Would you like to be even more productive than you are already?
Do you have five minutes?
If you answered yes to all of the above, you’re in luck. Today, we’re going to be talking about how you can make your favorite CRM even more powerful than it already is.
Here’s the secret: all you need to do is to integrate it with the best Salesforce apps out there. Choose the right app for your tech stack and business model, and you’ll skyrocket your productivity – so much so, that you might even end up in a different galaxy.
At the end of this blog, you’ll be able to think of yourself as a kind of sales version of Luke Skywalker. In other words: very, very powerful.
Already use a product on our best Salesforce apps list? No problem – skip ahead here:
Want to read the full blog? Of course. Without further ado:
ActiveCampaign
First up is ActiveCampaign. You can think of ActiveCampaign as an email marketing tool – on steroids. It’s used to build automated email and marketing flows, which means you can spend less time working on outreach campaigns and more time on the aspects of your job that require human interaction. Active Campaign uses AI to send email, SMS and digital campaigns that can be personalized to your heart’s desire: better for your prospects, better for you.
ActiveCampaign gets a spot on our list of best Salesforce apps because of its powerful Salesforce integration. In a nutshell, it enables you to send data between the two apps – think sending prospects into email marketing flows, or syncing accounts and opportunities between both platforms – and streamline your workflows like never before.
Price starts at: $15 / month.
Best feature: Dynamic content. Basically, it can swap the content of a marketing campaign to the most relevant option for your prospect, so you can feel confident you’re always providing value.
Aircall
When you’re making a call to a prospect, there’s a lot outside of your control: whether they pick up, how long the conversation’s going to last, if they’ll be receptive…what you can control, however, is how long it takes you to make the call in the first place. That’s where Aircall comes in – it allows you to make calls from your computer, so you spend less time manually dialing and more time talking.
You know what’s even better than making calls from your computer? Making calls from inside Salesforce (woah) – and that’s exactly what integrating the Aircall app with Salesforce does. It also keeps track of every interaction, meaning calls and texts you send to your prospect from Aircall are recorded in Salesforce – forever.
Price starts at: €30 per license per month.
Best feature: the productivity doesn’t end there. Use Aircall’s power dialer to call every single contact on a list with a single click.
CloudTalk
Next up on our roundup of the best Salesforce apps is CloudTalk. CloudTalk’s also a calling software – built specifically for salespeople like you and your friends in Customer Support. Make calls from your computer, and you’re saving precious seconds switching over to your phone and punching in the numbers. Simple, but effective.
Combine Salesforce with the CloudTalk app, and you’ll be able to call all the prospects you need to without switching tabs. What we love about this integration is it minimizes the chances of an awkward moment where you can’t remember an important detail on the phone. If that happens, no need to worry – you’ve got everything you need right in front of you in Salesforce.
Price starts at: $25 per user per month
Best feature: sell to businesses in more than one country? CloudTalk has localized numbers from over 160 countries to choose from – so they’re less likely to be suspicious of your call and end it before it even begins.
Demandbase
One of the nice things about working in 2024 is that it’s no longer considered best practice to contact every company under the sun. Nowadays, prospecting tactics are a lot more considered – which is where Demandbase comes in. It uses AI to find the businesses who need to buy from you, and uses data to help you choose the perfect moment to get in touch.
Demandbase is one of (in our humble opinion) the best salesforce apps for B2B SAAS out there. You know that data we just mentioned? If you connect the app with your Salesforce account, all of it ends up automatically synced between the two. No need to exhaust your clicking finger with manual transfers.
Price starts at: $150 per user per month.
Best feature: as contact data pros ourselves, we like to think that we recognize greatness when we see it. And Demandbase’s contact data is, most definitely, great.
Gong
Ever had a super-insightful conversation with a prospect, only to find that a few hours later you can’t exactly remember what was said? Gong helps you to say goodbye to these situations forever, by recording and analyzing the conversations you have with your customers. Whether you’re talking over the phone, on a virtual meet or through email, you’ll have insights delivered directly to you which help inform your next move.
Want to know why Gong’s made it onto our best salesforce apps list? It’s all in the data transfer. Once you’ve integrated the two apps, you can see all of the data pulled from Gong in Salesforce. And the more comprehensive the set of data you’re working with is, the better your insights – and therefore your actions – are going to be.
Price: Gong’s pricing is custom – you’re best off getting in touch to find out how much you’ll be paying.
Best feature: Gong’s transcriptions are super accurate – plus, you can search through an index to find exactly what you need, which makes it an excellent teaching companion too.
RingLead
RingLead (which is now part of ZoomInfo) gets a place on our best Salesforce apps list for its automation capabilities. Remember the time you searched for a prospect’s contact data only to find that their phone number was missing? RingLead was built to solve problems like this by automatically cleaning, enriching and sorting out your CRM data.
The RingLead app helps you to keep your Salesforce data clean and accurate – which in turn is going to smooth out your processes, save you time and make sure you’re not spending too much time on boring, accurate tasks.
Price starts at: $15,995 USD/company/year for ZoomInfo
Best feature: we love the Prevent feature which, you guessed it, prevents duplicates from worming their way into your CRM in the first place.
Surfe
Oh hey, that one looks familiar! Surfe is a tool built to streamline your LinkedIn prospecting process, which, as a B2B SAAS professional, we bet you do a lot of. Once you’ve linked up Surfe with your LinkedIn account, you can find the contact data for any profile you like the look of in one click.
All you do is hit the ‘Add as contact’ button and Surfe will use its waterfall enrichment technology to find you an accurate email address and phone number. If you’ve linked up the Surfe app with Salesforce, this data will then automatically find its way into your Salesforce account – no extra effort from you required. We know we’re biased, but we’re pretty sure that’s a good enough reason to land on the best Salesforce apps list.
Price starts at: you can test Surfe out with a free trial, and then, if you want to continue using it (which you will. Trust us) you can spend just $24 per user per month.
Best feature: let’s head back to our waterfall enrichment data tool for a second. This tool basically pulls contact data from the best – and only the best – databases out there to find you email addresses and phone numbers quickly and accurately.
UserGems
Picture the scene: you call a prospect, excited to let them know about a new offer that’s perfect (and you mean perfect) for their business. The prospect picks up – yay! – before informing you they’ve switched jobs – boo. UserGems is built to save you the embarrassment of situations like this, by keeping track of your prospects’ job changes. Simple, right?
UserGems is one of the best Salesforce apps for B2B SAAS because it solves a very common problem. What makes it that little bit better, though, is that once it’s integrated with Salesforce, you can create lists of people for it to track – all with minimal time and effort on your part.
Price starts at: $23,880 per company, per year
Best feature: UserGems uses its job-stalking capabilities to create a monthly report of leads that – because they’ve just changed jobs – have a built-in excuse for you to get in touch with. Love it.
ZoomInfo
Last on our list of best Salesforce apps but certainly not least (we just ordered them alphabetically to keep everyone happy. We’re nice like that) is ZoomInfo. If you’re in need of help with your go-to-market execution, this is the app for you: it has a *lot* of purchasing intent data that you can peruse while prospecting.
Remember how Surfe helps you prospect from LinkedIn? Zoominfo lets you prospect from Salesforce – that’s less clicking, less tab-switching, and less data-transferring. Which, unless you’re a complete weirdo and passionate about time-consuming tasks, is a good thing.
Price starts at: $15,995 per company per year
Best feature: if you’ve got a number of outreach channels (and you should, as part of a multi-touch, multi-channel outreach strategy, Zoominfo will automate tasks across all of them. Pretty neat.
Let’s Wrap It Up!
Choose the right app to integrate with Salesforce, and you’ll find yourself propelled to a different galaxy; one where only the most productive, most successful sales reps live, and where you can say goodbye to manual data transfer – forever.
Let the (Sales)force be with you.
Cmon, you didn’t think we were going to get through a whole Star Wars-themed blog without getting that one in there, did you?
Want to become Luke Skywalker?
Obviously you do. Step number 1 – download Surfe to maximize Salesforce’s power. Thank us later.
FAQs About the Best Salesforce Apps
What Is The Best Use of Salesforce?
Salesforce is best used by companies that are on the larger side, or have big sets of data to handle – or both. In a nutshell, it’s a super-powerful CRM that allows sales teams to effectively manage their contacts through the sales process – all the way from prospecting to closing the sale.
What Are Apps Used for in Salesforce?
Some of the best Salesforce apps are those you can integrate with the tool to create a tech stack that’s totally unique to your business. These apps can help you with everything from finding contact data to automating your marketing campaigns – and then, with the integration, feed all their data points to your Salesforce for you to work with.
How Many Apps Does Salesforce Have?
Salesforce has – wait for it – over 9,000 apps. The sheer breadth of apps means you’re bound to find a use case that works for your business. All of these apps can be found in the Salesforce marketplace.
How Can I Make Salesforce Better?
You can make Salesforce better by integrating it with any of the above list of best Salesforce apps. By making your tech stack as connected as possible, you’re streamlining your processes and maximizing the output you can get from each piece of technology. Plus, integrating Salesforce with other apps gets rid of tedious manual tasks, like data entry for example.