The 10 Best Salesforce Integrations
The human brain.
An Olympic weightlifter.
The Rhinoceros beetle.
These are the most powerful things in the world (yes, even the beetle. It can lift 850 times its own body weight, we’ll have you know).
You know what else is pretty powerful?
Salesforce.
Salesforce is the biggest player in the CRM market – in some circles, it’s even known as The Godfather Of All CRMs™. It’s well-known for being able to handle seriously large sets of data, and has a customer base of seriously large businesses to match.
But did you know there’s a way to make Salesforce even more powerful than it already is? Integrate it with other sales tools, and you’ll see your sales performance go through the roof – but only if you tread carefully.
There’s just no point in integrating Salesforce with every sales tool under the sun. You need to be strategic about the tools you choose, and make sure that they’re right for you. In practice, this means technologies that match your tech stack, and work with your business model.
That’s where this blog post comes in. We’re going to run through the 10 best Salesforce integrations, and show you which tools will be best for your unique business.
Want to know about a specific tool? Skip ahead:
Ready? Let’s get started.
ZoomInfo
Zoominfo is a tool designed to help B2B businesses with all their go-to-market needs. It has a huge database of purchasing intent data for different companies and individuals – which it keeps accurate with regular updates and refreshes.
The Salesforce-Zoominfo integration allows you to prospect without even leaving Salesforce. From there, you can refine your searches and quickly find the companies that matter for your pipeline. Found what you need? Say goodbye to hours painstakingly migrating data from one tool to the other and hello to quick and speedy data transfer.
Pricing starts at: $15,995 per company per year
Top feature: We love how ZoomInfo automates tasks across all outreach channels, so you can meet your prospects wherever they are.
DemandBase
DemandBase uses AI to pinpoint and engage with the accounts and buying groups most likely to purchase your product. It helps you spot the opportunities you need to jump on, and provides super-rich data to help you get your product to market, and in front of the right eyeballs. Gross image there. Sorry.
The DemandBase-Salesforce integration is one of the best salesforce integrations out there. It lets you sync all the data you pick up using DemandBase over to your CRM – making manual data migration and switching between tabs a thing of the past.
Pricing starts at: $150 per user per month.
Top feature: DemandBase has pretty excellent contact data which shows you exactly who you need to contact (that’s the decision-maker, in case you needed a reminder).
Surfe
Spoiler alert: this one’s our favorite 😉. Surfe takes the selling to where you do most of your prospecting – LinkedIn – and lets you find contact data for whoever you like in just one click. All you need to do is head to the profile of the person you want to speak to, and click ‘Add as Contact’.
Surfe will find you an accurate email address and phone number, and then – here’s where the Surfe-Salesforce integration comes in – automatically sync all this new-found data over to your CRM. You can also edit Salesforce data from LinkedIn without even switching tabs. We always knew you were too good for such menial tasks.
Pricing starts at: Surfe offers a free trial, so you can make sure it’s as good as we say it is (it is. Really). After that, it will cost you $24 per user per month. In other words, it’s one of the best salesforce integrations out there – and the cheapest.
Top feature: want to know why our contact data is just so good? It’s all down to our Waterfall Enrichment tool, which aggregates contact data from the very best databases to find you what you need. This makes our process fast, and, more importantly, accurate – so you don’t have to worry about calling the wrong number or sending an email straight into the void.
Aircall
Aircall is a Computer Telephony Integration (or CTA to you and me) built for sales and customer support teams. In a nutshell, it basically lets you make calls from your computer. The less time you spend switching between hardware, the more time your customers have to listen to your dulcet tones.
With the Aircall-Salesforce integration, you can make calls from inside Salesforce with just one click – as well as send text messages and log every CTI interaction. This is pretty useful as it keeps you on top of all your touchpoints – meaning you won’t risk double calling a lead because you forgot you called them half an hour ago (no, we’re not suggesting your memory skills need work. You’re just busy, we get it ).
Pricing starts at: €30 per license per month.
Top feature: we’re big fans of Aircall’s Power Dialler, which enables you to compile a list of numbers and call every single one with just one little click. Magical.
Gong
We’re sure you’ve heard of this one. Gong is a Revenue Intelligence Platform that records the interactions you have with your customers – whether that’s on the phone, on a virtual meet, or over email. It analyzes what was said in these interactions, and delivers insights to help you nail your prospect conversations going forward.
The Gong-Salesforce interaction lets you share Gong data – like how many touchpoints each rep is hitting, what your prospects are talking about and more – to their Salesforce profiles. By putting everything in one place, you have a bird’s eye view of your conversations and can make decisions more quickly. That’s enough for a well-deserved spot on our list of best Salesforce integrations.
Pricing: from $1 per company per month
Top feature: it’s got to be Gong’s ability to transcribe and index everything (and we mean everything). You can think of it as your second brain when it comes to conversations with your prospects.
UserGems
Want more pipeline, less churn and a speedier sales cycle? Say hello to UserGems. Think of it as a private investigator who specializes in one thing, and one thing only: when people change jobs. We all know that a job change = an opportunity for you to sell to a new company – but they’re pretty difficult to keep track of. Or were, until UserGems entered the scene.
Using the UserGems-Salesforce integration, you can create Salesforce reports of people you’d like to keep an eye on – and then UserGems knows to go ahead and do its thing.
Pricing starts at: $23,880 per company, per year
Top feature: we love how UserGems creates a monthly report with hundreds of warm leads for you to get in touch with, which eliminates some of the warming-up activities you’d need to undertake with a cold contact list.
ActiveCampaign
ActiveCampaign helps you build super-powerful email and marketing flows that are automated – meaning you can sit back, relax and let your content do its thing. Its AI-powered software allows you to deliver email, SMS and digital campaigns that your prospects will actually want to receive. Win-win.
The ActiveCampaign-Salesforce integration is one of the best Salesforce integrations out there. It lets you combine ActiveCampaign’s super-powerful campaigns with your sales data. Add contacts to your Salesforce Campaign, send leads into email marketing flows and sync contacts, accounts and opportunities between both platforms – and more.
Pricing starts at: $15 / month.
Top feature: we think its dynamic content capabilities are pretty cool. To summarize, it automatically chops and changes campaign content – which means you can be sure you’re always sending something that your customers actually want to see.
RingLead
RingLead is now part of ZoomInfo (nice job, ZoomInfo). Its technology works to coordinate processes you can (and should) automate, like cleaning and enriching data, and sending new leads to the right place in your CRM.
We probably don’t need to spell this one out, but RingLead helps keep your Salesforce data squeaky clean and makes sure you’re not suffering from a case of inaccurate data. That means you can spend less manual admin (and risk of human error), and more time spent doing what you’re actually good at. Spot on the list of 10 best salesforce integrations = confirmed.
Pricing starts at: $15,995 USD/company/year for ZoomInfo
Top feature: RingLead has a handy feature called Prevent that stops duplicates in their tracks. By preventing duplicates from being created in your CRM in the first place, it gets one step ahead – which means even less time spent cleaning your data up.
CloudTalk
Last but absolutely not least, CloudTalk is a calling software built for sales and customer support teams. It helps you make calls from your computer, meaning you can do all of your outreach from one place. The less switching around you have to do, the faster you’ll be.
We think that the CloudTalk-Salesforce is one of the best Salesforce integrations as it allows you to make and receive calls directly from Salesforce. Having access to every detail you have on record about your prospect while speaking to them allows you to make your conversations even more personalized – no matter how many leads you speak to day-to-day.
Pricing starts at: $25 per user per month
Top feature: you’ll love this one if you sell to a global database. CloudTalk lets you call from a localized number for over 160 countries, which makes your prospects far more likely to pick up the phone. Perfect.
Let’s Wrap It Up!
So there you have it: the 10 best Salesforce integrations you can use to make Salesforce more powerful than you ever thought possible. Integrate Salesforce with any of the above, and you’re eliminating your need to switch between different tools, as well as leaving manual data entry firmly in the past.
Just be careful what you do with all your new-found sales skills. With great power comes great responsibility, after all.
Want to make Salesforce even more powerful?
Of course you do! Start today by downloading Surfe – you won’t regret it.
FAQs About The 10 Best Salesforce Integrations
What Programs Integrate With Salesforce?
Salesforce is an industry giant, and as a result has a lot of different integrations. In Surfe’s (humble) opinion, the best Salesforce Integrations are:
- ZoomInfo
- DemandBase
- Surfe
- Aircall
- Gong
- Clearbit
- UserGems
- ActiveCampaign
- RingLead
- CloudTalk
What is the Best Marketing Tool to Integrate with Salesforce?
That’s a hard question to answer! There are so many marketing tools that integrate with Salesforce – but one that’s made it onto our list of the top 10 best Salesforce integrations is ActiveCampaign. With the ActiveCampaign-Salesforce integration, you’re able to combine Salesforce data with powerful, personalized email campaigns that are sure to get your prospects hitting reply – every time.
Does Salesforce Integrate With Other Apps?
Yes, it does! If you want a starting point, we (shock) really like the Surfe-Salesforce integration. In a nutshell, this allows you to bring Salesforce to where you do most of your selling: LinkedIn. Find contact data for new prospects, and transfer it into Salesforce with just one (yes, we really mean one) click. Winning.
Is Salesforce Still the Best CRM?
Salesforce is an industry giant – and with good reason. It’s super-powerful and adept at handling large sets of data. That said, it’s pretty complicated to use (some businesses have special Salesforce Architect roles to help them manage it) – so if your business is on the smaller or newer side, we’d recommend going with a CRM better suited to your needs.