How To Use A Company Search API To Find Out More About Your Target Accounts

Have you ever been axe-throwing? Tried archery? Thrown darts? 

Even if you’ve done none of the above, we’re sure you know what we mean when we say hitting the bullseye feels good. And exactly the same thing can be said for sales – there’s no better feeling than when you nail your target and close the perfect new client for your business. 

But what if we were to take away your axe (or your bow, or your darts, if you will)? How would you hit the bullseye then? 

Here’s the thing: there are sales teams the world over expected to close the right companies, without the right tools to do it. If you’re relying on outdated lists, incomplete company data, or manual research, you just won’t be able to hit your targets at the pace your business needs to grow. 

Plus, you’ll spend a lot of time on inefficient processes and companies that just aren’t a good fit. And we all know that means missed opportunities, longer sales cycles, and frustrated sales reps (or a frustrated you). Not good. 

If you’re looking for the right tools to help you and your team close deals every time, you should look at a company search API. We’re going to explain all in this blog post. Here’s what’s coming up: 

• What is a Company Search API?
• The Current (Inefficient) Process: Where Teams Get Stuck
• How a Company Search API Fixes This & Revitalises Your Pipeline
• The Surfe Advantage: Our Company Search API

Time to get your darts back. Let’s get started.

What is a Company Search API?

First up, what even is a company search API? 

This one’s pretty simple to answer (phew!). A company search API helps sales teams quickly find and access up-to-date, detailed information about companies based on specific filters like industry, size, location, revenue, or tech stack. 

Rather than spending a load of time manually hunting down company details or relying on spreadsheets (which may be out of date) the API connects directly to the data source and automatically pulls out accurate data on relevant companies, and pushes it to wherever you need it. Told you it was simple.

The Current (Inefficient) Process: Where Teams Get Stuck

So, where can company search APIs help you? To answer that, we need to jump into where teams usually get stuck in the sales process. 

Most sales pros start by looking for prospects – which they do with manual market research via Google, LinkedIn, or online databases. They’ll often combine several tools which means a lot of tab-switching, and a lot of time wasted. 

Now, when you’re sourcing all your data from sources of varying accuracy and completeness, you’re likely to be left with an incomplete company profile. Even if you do manage to put together something accurately, it’s going to become outdated – fast. 

And if you don’t have all the data, you won’t know whether the companies are right for you. Instead, you and your team will be working blind, with no context on the companies you’re trying to reach. You’ll also spend a lot of time manually transferring and updating incorrect points, which means you’ll have difficulty scaling. Booo. 

How a Company Search API Fixes This & Revitalises Your Pipeline

A company search API transforms the way sales teams find and qualify leads, by taking out the guesswork and the manual research. Instead of sifting through outdated databases or relying on fragmented tools, you’ll get instant access to accurate, real-time company insights within their existing workflows. Here’s how:

Accurate, Real-Time Company Data

With a company search API, sales teams can pull updated company profiles on demand. No more second-guessing whether a prospect’s funding round is still relevant or if their headcount has doubled since last quarter. Every decision is backed by up-to-date, reliable data that tells you whether you should be reaching out, and if so, what you should be saying. 

Precise Targeting with Custom Filters

Need to target tech startups in Berlin with Series B funding and a SaaS product? A company search API makes that super easy. You can filter companies by industry, size, location, funding stage, tech stack, and more – and zero in on leads that fit your Ideal Customer Profile (ICP) instead of wasting time discovering bad-fit prospects. 

Saves Hours of Manual Research

Instead of spending hours scouring LinkedIn, Crunchbase, or Google for company details, you can get everything you need in seconds with a company search API. The less time you have to spend on data collection, the more time you can spend selling – which is where your skills actually make an impact, after all. 

Scalable & Consistent Lead Lists

Building a prospect list shouldn’t take days – or even weeks. A company search API lets teams generate and refresh lead lists in minutes, making sure they always have up-to-date, high-quality prospects ready to be contacted. It also helps eliminate duplicate or outdated entries, keeping your CRM data clean and actionable.

A good company search API should also integrate into existing workflows, so there’s no need to worry about whether one tool works with another. Just plug it into your tech stack and let the data flow (of course, the tech team will handle that part – you can stick to closing deals. Don’t worry).

Better Qualification & Outreach

A well-informed rep is a more effective rep. By enriching CRM records with full company context, a company search API helps sales teams personalize outreach, prioritize high-value prospects, and in doing so increase their conversion rates.

The Surfe Advantage: Our Company Search API

These company search APIs are pretty special, huh? 

If you’re wondering which one to pick, allow us a minute to introduce ourselves. 

We’re Surfe (hey!) and we’ve got our very own company search API. And we think you’re going to love it. Here’s why: 

Real-time, accurate company data: our waterfall enrichment technology aggregates the very best databases to get you the most up-to-date, comprehensive data sets out there. 

Flexible search: whatever your targeting needs, the Surfe company search API can meet them thanks to flexible search parameters. 

Seamless integration: we’ll integrate with your CRM and any other sales tools you need, so you can say goodbye to switching between tabs and battling with clunky workflows. In fact, our API formats fit any tech stack. Go and tell that to your developers. Now. 

Built by sales pros, for sales pros: we’ve built our company search API especially for sales pros like you – and we’re constantly updating it with more and more data.

Let’s Wrap It Up: Build a Smarter, Stronger Pipeline

Hey look – we’ve found your darts! 

To hit your targets, you need the right tools to do so. And one of those tools is a company search API, so you can be confident you always have clean, accurate, and relevant company data at your fingertips. 

Say goodbye to manual processes slowing you down, and hello to streamlined targeting and outreach processes – and hit bullseyes every time. Where do we sign up?! 

Company Search API FAQs 

What Is A Company Search API And How Does It Work?

A company search API is a tool that helps sales teams quickly find and access up-to-date company information. Instead of manually searching through databases, spreadsheets, or LinkedIn, the API pulls real-time data on companies that match specific filters, like industry, location, size, funding stage, and tech stack, and sends that data where you need it. 

Why Should Sales Teams Use A Company Search API?

Because time spent on manual research is time wasted. Sales teams need accurate, real-time company data to qualify leads, personalize outreach, and close deals efficiently. A company search API takes away the need to switch between multiple tools, speeds up prospecting, and makes sure your CRM is filled with clean, up-to-date records. Plus, with custom filters you can target companies that fit your ideal customer profile (ICP) instead of wasting time on bad-fit leads. 

How Does A Company Search API Improve Lead Qualification?

A company search API takes the guesswork out of lead qualification by providing real-time, accurate data on your prospects. Instead of chasing leads with outdated or incomplete profiles, you can use filters to zero in on companies that match your ICP. Whether you need Series B SaaS startups in Berlin or healthcare enterprises in North America, the API makes sure you’re reaching out to the right businesses. Plus, it enriches CRM records with detailed company insights, helping reps personalize their outreach and prioritize high-value prospects. More precision = higher conversion rates.

Can A Company Search API Integrate With My CRM?

Yes! A good company search API is designed to integrate seamlessly with your existing tech stack, including your CRM and other sales tools. That means no more copy-pasting, tab-switching, or wasting time manually updating records. Once connected, the API automatically enriches your CRM with the latest company data, keeping everything clean and consistent. Whether you’re using HubSpot, Salesforce, or another platform, an API saves you hours of admin work and helps your team focus on what they do best – closing deals.

What’s The Best Way To Use A Company Search API For Sales Prospecting?

The best way to use a company search API is to set up precise filters that match your ideal customer profile. Instead of manually searching for leads, use the API to pull real-time company data based on location, size, industry, funding stage, and more. Then, integrate it with your CRM to ensure your team always has up-to-date, accurate records. From there, reps can personalize their outreach with company-specific insights to boost engagement and increase win rates.