Top Sales Tools for B2B Success in 2025

Staying ahead in the wonderful world of B2B sales can be a tall order. You’ve got to get along with teammates, keep your manager happy, exceed targets, stay ahead of trends, nail your reporting…and that’s before we even get to the whole, you know, dealing with prospects bit.

Add keeping up with all the new tools and technologies to the list, and it’s easy to see how even the most capable sales pro gets a little overwhelmed from time to time. 

Or should we say….how even the most capable sales pro used to get a little overwhelmed from time to time? 

Here’s the thing: we can’t solve all your problems for you (if you meet someone who can, let us know). But we do want to make your life that little bit easier, which is why we’ve researched and written up this list of the top sales tools for B2B success in 2025. 

If you’re coming up to planning season – or maybe you’re in the thick of it already – keep reading. We’ve looked at tools to help with every part of the sales process (of which there are many, we’ll have you know) and whittled them down to a list of the best of the best. 

After a particular type of tool? Skip ahead: 

• CRMs
• Analytics and Insight Tools
• Buyer Intent Tools
• Prospecting Tools
• Email Outreach Tools 
• Cold Calling Tools 

Sit down for 5 mins, take a breather, and keep reading – you deserve it: 

CRMs

If your tech stack is like a human brain, the CRM functions as the long-term memory. A really, really good long-term memory that never forgets anything – not even your aunt’s birthday. 

A CRM is where sales teams store all of their historic prospect and customer data: things like their contact details, their job status, and the company and industry they work in.

A professional MSP company can play a pivotal role in helping your team set up and optimize your CRM system, ensuring they integrate seamlessly with other tools and meet the unique needs of sales teams.

Let’s take a look at the best CRMs for sales success in 2025: 

Salesforce

We’re sure you’re familiar with this one. Salesforce is like the most popular sixth-former at your school – it’s been around for a long time, and everyone loves it.

It’s best known for handling huuuuuge sets of data – and can be configured any which way, with endless customization options, integrations, and tools. 

Thanks to its hefty data-handling capabilities, Salesforce is usually used by customers with hefty databases, and equally hefty wallets to match. 

HubSpot

If Salesforce is the popular kid who’s been around for ages, Hubspot is like their cool best friend – equally as popular, been around for just as long, but a little bit easier on the eye.

Hubspot is easier to use than Salesforce and has a beautiful UI. Its flexible formatting means that new companies are able to configure it to their needs just as much as older companies with larger datasets. Plus it works really well for all of Marketing and Customer Success’s needs, too. 

Pipedrive

Want a tool that’s built specifically for sales pros like us? Look no further than Pipedrive. 

If you’re a Pipedrive user, you’ve got plenty to show off about: pipeline management with intuitive visuals, interactive dashboards for all your reporting needs, and email automation for super-smooth email handling. 

Analytics and Insight Tools

Every sales professional is only as good as their data accuracy – without it, you’re essentially throwing mud at the wall and seeing what sticks. Data analytics tools give you all the insights you need to figure out what’s working and what’s not and present it to others in an easy-to-understand format. Take a peek at these guys to see how you’ll fare in 2025 – and beyond. 

Zendesk

Customer Service and Support teams the world over use Zendesk to support their workflows and help centers. The best thing about Zendesk, though, is that it takes what it learns and creates a complete view of all your customer and prospect pain points. And the more you know about pain points, the more you know what to put in your next outreach campaign. We’ve got more on outreach later – don’t say we don’t spoil you.  

Tableau 

You know when you’re given a massive spreadsheet with a load of data to interpret, and a tiny part of you just shrivels up and dies? Yep, that used to be us – until Tableau came along. Tableau takes this complicated sales data and turns it into very, very pretty dashboards that are easy to understand and work with. From here, you’ll be able to identify trends, see what’s going to happen in the future (yes, really), and learn new things.

Buyer Intent Tools

Have you ever found a company that looks perfect? Like really, really perfect? You craft the perfect outreach message, and…get told to come back to them in a year. Great for future you, not so great for now you. 

Buyer intent tools take situations like this and minimize their chances of happening – you’re on your own, future you! We’d recommend checking out the following buyer intent data tools: 

Demandbase 

Demandbase is a really, really clever tool built for those in the enterprise game. It takes your target accounts and analyzes the signals they give to figure out who’s in-market right this second. By focusing on the right accounts at the right time, you’ll be able to give each prospect a personalized experience – and stay super-efficient while you’re at it.

TechTarget

TechTarget delivers precise buyer intent data by monitoring content consumption across its extensive technology media network. This data reveals which accounts are researching specific products and solutions, which helps you identify prospects you should be honing in on. It also integrates with CRMs, so you can really nail your outreach to these prospects.

G2 

G2 provides buyer intent data by tracking user activity on its platform, revealing which companies are researching specific software. This data helps people like you identify in-market accounts, prioritize leads, and target outreach with precision. Clever, right?

Prospecting Tools

Did you know that 37% of sales reps spend more than half of their time prospecting? It’s a time-consuming task – and if you’re not strategic about it, you can find yourself spending all that time on leads that aren’t even suitable. Fortunately, there is a tool that will help you sidestep all of those problems. Without further ado: 

Surfe

If you’re on the hunt for new leads to reach out to, there’s really only one solution you should be considering. 

And yep, it’s Surfe. 

Surfe makes searching for new businesses a breeze, by using powerful filters to help you quickly build a list that matches your ICP. Even better, head over to the ‘Company Lookalikes’ section once you’ve found just five companies you like the look of and Surfe will build a list of similar ones. 

What makes Surfe way, way better than another prospecting tool on the market (in case you’re wondering which one, it rhymes with LinkedIn Sales Alligator) is that it also enriches this list with accurate email addresses and phone numbers – and THEN feeds everything over to your CRM. Magical.  

Email Outreach Tools 

So, now you’ve got a huge list of email addresses (thanks, Surfe 🥰) ready to reach out to. Thing is – outreach does take a lot of time, particularly when you’re doing it at scale. Or does it? 

In 2025 we’re spoilt for choice with email outreach tools: a good one will help you automate repetitive tasks like follow-ups, track all your data, and segment your messaging so you can give a super personalized experience.  

Outreach.io 

Outreach allows sales pros to automate email sequences, track interactions, and analyze performance metrics. Get your timing right, and you’ll build more meaningful connections and increase your chances of getting your lead to the next step of the process. 

Lemlist 

Lemlist is another goodie. Add prospects to workflows, and then automate from there: your prospects will get super personalized content, you’ll get to reach out to them at scale. As well as this, you can track responses to increase your chances of getting a reply. You’ll be overwhelmed with meetings in no time. 

Cold Calling Tools

A cold calling tool is a worthy weapon to add to your B2B tech arsenal in 2025. In a nutshell, they’ll save your poor fingers from overuse by minimizing the amount of dialing you have to do, record all your tools, and feed you all the insights you need to improve next time. Nice. 

Tip: a good cold calling tool should integrate with your CRM to make things as smooth as possible. 

Aircall 

You can think of Aircall as a phone that lives on your computer. Say goodbye to switching hardwares every time you need to make a call (soooo 2024) and hello to making calls in just one click. 

Aircall also connects with your CRM and logs each activity, so you and your team know exactly what’s going on. 

CloudTalk

CloudTalk lets you make calls from your computer or laptop, so you can record, track, and analyze all your on-the-phone activities. Over time, you’ll be able to use these to refine your pitches, keep track of your progress, and get more efficient at what you do.

Let’s Wrap it Up!

Commit to getting your sales tech stack right and you’ll reap the rewards. We’re talking more efficient prospecting, improved outreach, better prospect management, and all the data and analytics you need to become so good at your job, people will wonder if you’re an actual sales wizard. 

By nailing each stage of your sales funnel, you’ll be well on your way to increased revenue and targets being hit left, right, and center. What are you waiting for? 

FAQs About 2025s Top B2B Sales Tools 

What Types of Tools Should I Be Using for B2B Sales in 2025?

In 2025, your sales tech stack should include a CRM system, analytics and insight tools, prospecting tools, and outreach tools. Managing so many tools sounds like a lot of work, but really it’s going to make your life much, much easier in the long run. You’ll have admin tasks automated and have rich data and analytics to dive into, which will make your work much more efficient in the long run. 

Can I Streamline My Tech Stack for B2B Sales?

Yes, you can. Surfe is a good one here as it has loads of clever integrations, meaning that all the tools you do use are connected to your CRM. Say bye to manual data transfer and jumping between millions of tools, and hello to accurate information in one place. Streamlined tech stack = streamlined workflow. Love it. 

How Can I Use Tools to Improve My B2B Sales Outreach?

Tools such as your CRM and your data analytics platforms can give you super helpful insight into how your prospects and customers are buying, and the pain points they’re facing. Combine these with a buyer intent data tool to figure out who’s ready to buy, and then reach out with a prospecting tool like Surfe and an email tool like Outreach. By covering all aspects of the outreach process, you’re making sure that every part of the process, from top to bottom, is optimized. 

What Are the Most Effective Sales Tools for B2B in 2025?

The most effective sales tools for B2B in 2025 will depend on your unique business and its requirements, but we’d recommend taking a look at the following as a starting point: 

• CRMs: Hubspot, Salesforce and Pipedrive
• Analytics and Insight Tools: Zendesk and Tableau
• Buyer Intent Tools: Demandbase, TechTarget, and G2 
• Prospecting Tools: Surfe 
• Email Outreach Tools: Outreach.io and Lemlist  
• Cold Calling Tools: Aircall and CloudTalk