Top 10 Advertising Companies in Germany | Surfe

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Companies	Employees	HQ location	Revenue	Website	Industry
Henkel	View 29,087 employees	🇩🇪 North Rhine-Westphalia, Dusseldorf	$ >1000M	henkel.com	Marketing, Advertising
ProSiebenSat.1 Media SE	View 1,270 employees	🇩🇪 Bayern\|Oberbayern\|Landkreis Muenchen, Unterföhring	$ >1000M	prosiebensat1.com	Advertising, Marketing
Kaufland	View 3,459 employees	🇩🇪 Baden-Wuerttemberg\|Stuttgart\|Landkreis Heilbronn, Neckarsulm	$ 500-1000M	kaufland.de	Advertising, Marketing
MediaMarktSaturn	View 3,649 employees	🇩🇪 Bayern\|Oberbayern\|Ingolstadt, Ingolstadt	$ 500-1000M	mediamarktsaturn.com	Advertising, Marketing
Dr.Oetker	View 2,644 employees	🇩🇪 Nordrhein-Westfalen, Bielefeld	$ 500-1000M	oetker.com	Marketing, Advertising
Bauer Media Group	View 3,281 employees	🇩🇪 Hamburg\|Hamburg, Freie Und Hansestadt, Hamburg	$ 500-1000M	bauermedia.com	Digital Media, Advertising
GfK	View 82 employees	🇩🇪 Bavaria, Nuremberg	$ 500-1000M	gfk.com	Analytics, Marketing
Landeshauptstadt Wiesbaden	View 419 employees	🇩🇪 Wiesbaden	$ 500-1000M	wiesbaden.de	Advertising, Government
Gruner + Jahr	View 612 employees	🇩🇪 Hamburg	$ 500-1000M	guj.de	Advertising, Digital Media
Funke Mediengruppe	View 1,078 employees	🇩🇪 Nordrhein-Westfalen\|Duesseldorf\|Essen, Essen	$ 500-1000M	funkemedien.de	Digital Media, Publishing

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1. Henkel

Henkel, headquartered in Düsseldorf, Germany, is a global powerhouse in consumer and industrial products. In the realm of advertising, Henkel sets standards across Germany, utilizing cutting-edge marketing strategies to enhance the visibility and appeal of its diverse product lines, which include well-known brands in adhesives, beauty care, and laundry & home care sectors. With a robust presence in Germany, Henkel leverages media and digital platforms to connect with consumers and stakeholders, continually innovating in how it markets and advertises its products to maintain a competitive edge.

Location 🇩🇪 North Rhine-Westphalia, Dusseldorf	Size View 29,087 employees
Revenue $ >1000M	Industries Sales and Marketing, Advertising
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2. ProSiebenSat.1 Media SE

ProSiebenSat.1 Media SE, based in Unterföhring near Munich, Germany, is a dominant force in the European media landscape. As a leading advertising powerhouse, it operates multiple commercial television stations, digital platforms, and a rich portfolio of digital ventures, catering to a wide demographic. ProSiebenSat.1’s strategic focus on innovative advertising solutions not only diversifies its revenue streams but also enhances its ability to compete in a rapidly changing digital environment, making it a pivotal player in Germany’s advertising sector.

Location 🇩🇪 Bayern\|Oberbayern\|Landkreis Muenchen, Unterföhring	Size View 1,270 employees
Revenue $ >1000M	Industries Sales and Marketing, Advertising, Media and Entertainment, Video
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3. Kaufland

Kaufland, based in Germany, is a dominant player in the European retail landscape, providing a broad spectrum of products including groceries, appliances, and clothing. Known for its expansive, warehouse-style stores, Kaufland not only offers a vast array of goods but also engages in substantial advertising efforts within the German market. The company’s strategic marketing campaigns aim to draw in a diverse consumer base, utilizing both traditional and digital media platforms to reinforce its market presence across Germany.

Location 🇩🇪 Baden-Wuerttemberg\|Stuttgart\|Landkreis Heilbronn, Neckarsulm	Size View 3,459 employees
Revenue $ 500-1000M	Industries Advertising, Sales and Marketing, Data and Analytics, Professional Services
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4. MediaMarktSaturn

MediaMarktSaturn, headquartered in Ingolstadt, Germany, stands as a prominent player in the European retail sector, particularly strong in the electronics market. This company excels in merging retail with smart advertising strategies to enhance consumer engagement and drive sales across its vast network of stores. MediaMarktSaturn is known for its captivating campaigns that cleverly combine humor and technology insights, ensuring they remain top-of-mind for consumers in Germany’s fast-paced retail advertising landscape. By focusing on customer-centric promotions and technology-driven marketing tactics, they continue to lead in a highly competitive market.

Location 🇩🇪 Bayern\|Oberbayern\|Ingolstadt, Ingolstadt	Size View 3,649 employees
Revenue $ 500-1000M	Industries Advertising, Sales and Marketing, Media and Entertainment
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5. Dr.Oetker

Dr.Oetker, headquartered in Bielefeld, Germany, is a prominent player in the advertising scene, particularly noted for its innovative marketing strategies that span across various media platforms. This family-owned business, established over a century ago, is widely recognized for its quality food products and precision in consumer engagement. In Germany, Dr.Oetker has systematically harnessed advertising to bolster its brand presence and connect with a diverse audience, ensuring its messages resonate well within the local market. Their campaigns often blend traditional charm with modern digital outreach, exemplifying a keen adaptation to evolving marketing trends.

Location 🇩🇪 Nordrhein-Westfalen, Bielefeld	Size View 2,644 employees
Revenue $ 500-1000M	Industries Sales and Marketing, Advertising, Food and Beverage
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6. Bauer Media Group

Bauer Media Group, based in Hamburg, Germany, is a prominent player in the global media landscape. Known for their extensive portfolio of magazines, digital offerings, and radio stations, Bauer has established a strong foothold in the advertising sector. The company leverages its diverse media platforms to provide unique advertising opportunities, helping brands connect with wide audiences effectively. Their strategic use of multimedia channels in Germany allows advertisers to maximize reach and impact, catering to various demographic segments.

Location 🇩🇪 Hamburg\|Hamburg, Freie Und Hansestadt, Hamburg	Size View 3,281 employees
Revenue $ 500-1000M	Industries Media and Entertainment, Sales and Marketing, Advertising, Internet Services, Content and Publishing
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7. GfK

GfK, based in Nuremberg, Germany, is a prominent player in the field of market research, particularly known for its innovative solutions in advertising analytics. The company leverages advanced data gathering and analysis techniques to provide insights that help brands and media companies optimize their advertising strategies. GfK’s expertise in consumer behavior and market trends makes it an indispensable resource for businesses looking to enhance their advertising efficacy and ROI in the competitive German market.

Location 🇩🇪 Bavaria, Nuremberg	Size View 82 employees
Revenue $ 500-1000M	Industries Data and Analytics, Professional Services, Sales and Marketing, Design, Software, Commerce and Shopping, Hardware, Advertising
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8. Landeshauptstadt Wiesbaden

Landeshauptstadt Wiesbaden, based in Wiesbaden, Germany, operates primarily as the administrative body of the city but plays a significant role in local advertising initiatives. This organization enhances the city’s brand and visibility through strategic promotion of cultural, social, and economic events. Their efforts not only support tourism but also bolster local businesses by creating an attractive environment for investment and commerce in the region. As such, Landeshauptstadt Wiesbaden’s contribution significantly impacts the vibrancy and economic dynamics of the city.

Location 🇩🇪 Wiesbaden	Size View 419 employees
Revenue $ 500-1000M	Industries Sales and Marketing, Advertising, Government and Military
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9. Gruner + Jahr

Gruner + Jahr, headquartered in Hamburg, Germany, stands out as a premier publishing firm significantly influencing the advertising and media landscape. Its portfolio includes a wide range of print and digital media outlets, making it a pivotal player in shaping public opinion and advertising trends in Germany. Gruner + Jahr’s commitment to high-quality journalism and innovative digital solutions facilitates effective audience engagement and advertising opportunities, enabling brands to connect meaningfully with consumers across various platforms.

Location 🇩🇪 Hamburg	Size View 612 employees
Revenue $ 500-1000M	Industries Advertising, Media and Entertainment, Sales and Marketing, Content and Publishing, Internet Services
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10. Funke Mediengruppe

Funke Mediengruppe, based in Essen, Germany, is a prominent media enterprise deeply embedded in the advertising industry. This company manages a broad portfolio of print and digital media products, including newspapers, magazines, and digital offerings, making it a pivotal player in disseminating information and advertising across various formats. Leveraging its extensive reach, Funke Mediengruppe offers tailored advertising solutions that enable businesses to effectively connect with diverse audiences throughout Germany. With a strong focus on innovation and digital transformation, the group continues to adapt and thrive in the evolving landscape of media and advertising.

Location 🇩🇪 Nordrhein-Westfalen\|Duesseldorf\|Essen, Essen	Size View 1,078 employees
Revenue $ 500-1000M	Industries Content and Publishing, Media and Entertainment, Sales and Marketing, Advertising
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