Top 10 Affiliate Marketing Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Carrefour	View 40,919 employees	🇫🇷 France, Île-de-France, Boulogne-billancourt	$ 500-1000M	carrefour.fr	Advertising, Sales and Marketing, Software
Wealthy Affiliate	View 78 employees	🇺🇸 United States, New York, New York City	$ 500-1000M	wealthyaffiliate.com	Sales and Marketing, Advertising, Internet Services, Financial Services
Sime Darby	View 2,164 employees	🇲🇾 Malaysia, Selangor, Petaling Jaya	$ 500-1000M	simedarby.com	Sales and Marketing, Advertising
Azadea Group	View 7,657 employees	🇦🇪 United Arab Emirates, Dubay, وسط مدينة دبي	$ 500-1000M	azadeagroupholding.com	Commerce and Shopping, Internet Services, Sales and Marketing, Advertising
Baflike	View 7 employees	🇦🇿 Azerbaijan, Bakı, Baku	$ 500-1000M	baflike.com	Advertising, Sales and Marketing, Internet Services, Media and Entertainment
Konami	View 549 employees	🇯🇵 Japan, Tokyo, Chuo City	$ 500-1000M	konami.com	Gaming, Advertising, Sales and Marketing
impact.com	View 1,301 employees	🇺🇸 United States, Ohio, Columbus	$ 500-1000M	impact.com	Professional Services, Sales and Marketing, Advertising
media.net	View 1,615 employees	🇦🇪 United Arab Emirates, AE	$ 500-1000M	media.net	Advertising, Sales and Marketing, Internet Services, Commerce and Shopping
Manutan Group	View 1,065 employees	🇫🇷 France, Île-de-France, Gonesse	$ 500-1000M	manutan.com	Advertising, Sales and Marketing, Software, Internet Services, Media and Entertainment
Azerion	View 666 employees	🇳🇱 Netherlands, Noord-Holland, Schiphol-rijk	$ 500-1000M	azerion.com	Advertising, Sales and Marketing, Media and Entertainment, Internet Services, Gaming

1. Carrefour

Carrefour, a global leader in the retail sector, harnesses the power of affiliate marketing to enhance its online presence and drive sales. As one of the largest hypermarket and supermarket chains worldwide, Carrefour collaborates with numerous affiliates to promote a diverse range of products, from groceries to electronics, thereby broadening its reach and accessibility. This strategic approach not only supports Carrefour’s growth objectives but also helps in maintaining a competitive edge by leveraging digital platforms to connect with consumers more effectively. Through its robust affiliate network, Carrefour continues to innovate in the way it markets and sells its products, ensuring a seamless shopping experience for customers.

Location 🇫🇷 France, Île-de-France, Boulogne-billancourt	Size View 40,919 employees
Revenue $ 500-1000M	Industries Advertising, Sales and Marketing, Software
	View Similar Companies

2. Wealthy Affiliate

Wealthy Affiliate stands as a prominent platform in the affiliate marketing industry, providing comprehensive training, tools, and community support to individuals aiming to build successful online businesses through affiliate marketing. With a robust suite of services including website building, hosting, keyword research, and educational programs, Wealthy Affiliate empowers entrepreneurs by offering a step-by-step guide to harnessing digital marketing strategies effectively. Their approach emphasizes practical learning with real-world applications, making it an invaluable resource for novices and seasoned marketers alike, seeking to maximize their online presence and revenue.

Location 🇺🇸 United States, New York, New York City	Size View 78 employees
Revenue $ 500-1000M	Industries Sales and Marketing, Advertising, Internet Services, Financial Services
	View Similar Companies

3. Sime Darby

Sime Darby, a multinational conglomerate, dives into the realm of affiliate marketing, leveraging its diverse network to boost brand visibility and sales across various industries. With a strategic approach, Sime Darby connects content creators and marketers to promote their array of products, which spans from automotive to healthcare. This initiative not only supports growth by tapping into new audience segments but also enhances brand loyalty and market reach, solidifying Sime Darby’s stance as an innovative leader in affiliate marketing.

Location 🇲🇾 Malaysia, Selangor, Petaling Jaya	Size View 2,164 employees
Revenue $ 500-1000M	Industries Sales and Marketing, Advertising
	View Similar Companies

4. Azadea Group

Azadea Group is a premier lifestyle retail company that has successfully expanded across the Middle East and Africa. By leveraging robust affiliate marketing strategies, Azadea enhances its online presence and drives sales across a diverse portfolio of more than 50 international brands. The group excels in creating tailored marketing campaigns that resonate with regional preferences, ultimately fostering strong partnerships and customer loyalty. Azadea’s innovative approach not only boosts brand visibility but also ensures a seamless shopping experience, making it a key player in the dynamic retail sector.

Location 🇦🇪 United Arab Emirates, Dubay, وسط مدينة دبي	Size View 7,657 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Internet Services, Sales and Marketing, Advertising
	View Similar Companies

5. Baflike

Baflike is an emerging force in the affiliate marketing landscape, providing a robust platform that connects advertisers with publishers to foster effective partnerships and optimize marketing campaigns. Specializing in performance-based outcomes, Baflike leverages cutting-edge technology and data analytics to maximize ROI and enhance campaign efficiency. This approach not only drives targeted traffic but also increases conversions, making Baflike a preferred partner for businesses looking to expand their online presence and achieve scalable marketing success.

Location 🇦🇿 Azerbaijan, Bakı, Baku	Size View 7 employees
Revenue $ 500-1000M	Industries Advertising, Sales and Marketing, Internet Services, Media and Entertainment
	View Similar Companies

6. Konami

Konami, a renowned leader in the entertainment and gaming industry, has expanded its influence through a robust affiliate marketing strategy. Known primarily for its popular video games and arcade systems, Konami leverages affiliate networks to promote its diverse portfolio, which includes digital entertainment, amusement arcades, and gaming products. This approach not only enhances its visibility and sales but also strengthens relationships with partners across the gaming and digital media landscape. Konami’s commitment to innovation and quality continues to make it a preferred choice in the dynamic world of entertainment.

Location 🇯🇵 Japan, Tokyo, Chuo City	Size View 549 employees
Revenue $ 500-1000M	Industries Gaming, Advertising, Sales and Marketing
	View Similar Companies

7. impact.com

Impact.com is a leading provider of affiliate marketing solutions, helping brands and agencies maximize their online presence and revenue through partnership automation. Recognized for its robust platform, Impact.com empowers businesses to effectively manage and optimize their affiliate programs, influencer collaborations, and strategic partnerships. By harnessing data-driven insights and innovative technology, Impact.com supports companies as they grow their affiliate networks, improve partner performance, and drive significant digital sales, positioning itself as a crucial tool for dynamic marketing strategies in the digital age.

Location 🇺🇸 United States, Ohio, Columbus	Size View 1,301 employees
Revenue $ 500-1000M	Industries Professional Services, Sales and Marketing, Advertising
	View Similar Companies

8. media.net

Media.net stands as a prominent player in the affiliate marketing industry, offering advanced advertising solutions that cater specifically to the needs of content publishers and advertisers. With a strong emphasis on contextually relevant ads, Media.net enables publishers to maximize revenue through targeted advertising, ensuring that ads are not only effective but also enhance the user experience. Their proprietary technology and strategic partnerships have positioned Media.net as a trusted leader capable of delivering high-performance results in the dynamic world of online advertising.

Location 🇦🇪 United Arab Emirates, AE	Size View 1,615 employees
Revenue $ 500-1000M	Industries Advertising, Sales and Marketing, Internet Services, Commerce and Shopping
	View Similar Companies

9. Manutan Group

Manutan Group is a leading European distributor of industrial and office supplies, specializing in streamlining procurement processes for businesses through a robust affiliate marketing program. They leverage innovative online platforms and a comprehensive product range to enhance operational efficiency and cost-effectiveness for their clients. By offering tailored solutions and expert advice, Manutan helps companies optimize their purchasing strategies, making them a preferred partner in the B2B sector for affiliate marketing initiatives. Their commitment to customer service and the adaptability to market demands distinguish them in a competitive industry landscape.

Location 🇫🇷 France, Île-de-France, Gonesse	Size View 1,065 employees
Revenue $ 500-1000M	Industries Advertising, Sales and Marketing, Software, Internet Services, Media and Entertainment
	View Similar Companies

10. Azerion

Azerion is a dynamic digital entertainment and media platform that excels in the fast-paced world of affiliate marketing. By seamlessly integrating gaming, advertising, and media services, Azerion creates unique opportunities for brands to connect with diverse audiences across its extensive network. The company leverages state-of-the-art technology to optimize engagement and monetization, offering tailored solutions that drive growth and enhance user experience. Azerion’s innovative approach to affiliate marketing not only maximizes reach and impact for advertisers but also enriches the content experience for users worldwide.

Location 🇳🇱 Netherlands, Noord-Holland, Schiphol-rijk	Size View 666 employees
Revenue $ 500-1000M	Industries Advertising, Sales and Marketing, Media and Entertainment, Internet Services, Gaming
	View Similar Companies

Want to see more Affiliate Marketing companies?

Things to Consider When Prospecting into Affiliate Marketing Companies

Common Pain Points and Challenges for Companies in Affiliate Marketing

Low Conversion Rates

Despite driving traffic, many affiliate programs struggle with low conversion rates, which can deter affiliate engagement and reduce earnings.

Difficulty in matching affiliate traffic to the right offers.
Poor landing page optimization and user experience.
Lack of persuasive content that converts visitors into customers.

Sales Insight: Focus on understanding what your target audience truly desires and how they behave online. Tailor your content and offers accordingly to boost engagement. Testing different approaches and refining your strategy based on the results can lead directly to higher conversion rates. Offer training sessions for affiliates to perfect their pitch and use data-driven insights to optimize landing pages.

High Competition

Affiliate marketing is highly competitive, with many players vying for the same audiences and affiliates.

Saturation of affiliate offers in popular niches.
Difficulty in differentiating when many affiliates use similar strategies.
Pressure to offer higher commissions to attract top affiliates.

Sales Insight: Leveraging unique selling points and niche targeting can help you stand out. Develop a compelling value proposition and consider exclusive offers or bonuses that differentiate your program from competitors. Cultivating strong relationships with your affiliates also encourages loyalty and commitment.

Fraudulent Activities

Fraud is a significant concern in affiliate marketing, negatively impacting profitability and brand reputation.

Fake leads and spammy traffic that don’t convert but inflate costs.
Affiliates using unethical practices to generate commissions.
Difficulties in tracking and identifying fraudulent activities.

Sales Insight: Implement rigorous monitoring tools and clear compliance guidelines to minimize fraud risk. Educate your affiliates on ethical practices and monitor them consistently. Creating a transparent reward system can reduce incentive for fraud while building trust with genuine affiliates.

Regulatory Compliance

Navigating the complex landscape of global and local regulations can be daunting, with serious implications for non-compliance.

Constant updates and changes to affiliate marketing laws.
Varying regulations by country, complicating global campaigns.
Legal consequences and fines for violations.

Sales Insight: Stay informed about the latest regulatory changes impacting your industry. Use compliance as a selling point in your pitches, demonstrating your program’s commitment to ethical practices and legal standards. Offering training and resources on compliance to affiliates can also mitigate risks.

Tracking and Attribution Issues

Proper tracking and attribution are crucial in affiliate marketing but technological and human errors can lead to discrepancies.

Challenges with cross-device tracking and attribution.
Reliance on cookies which are becoming less reliable with new privacy laws.
Disputes over sales attributions and commission payouts.

Sales Insight: Invest in reliable and advanced tracking technologies that adapt to modern challenges like cookieless environments and privacy regulations. Clear and transparent communication about how tracking works can alleviate concerns and disputes with affiliates.

Dependency on External Platforms

Many affiliate marketers rely heavily on external platforms (like social media and search engines), which makes them vulnerable to changes in algorithms and policies.

Algorithm updates can drastically change traffic and engagement.
Policy changes can restrict affiliate marketing practices.
Over-reliance on a single platform for revenue generation.

Sales Insight: Diversify your traffic sources to mitigate risks associated with dependence on external platforms. Building a multi-channel strategy can protect your affiliate efforts from sudden changes on specific platforms. Educate your affiliates on the importance of not depending on a single source for traffic and conversions.

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Affiliate Marketing

Key Departments

Marketing

Insight: The marketing department strategizes on promotional activities and campaigns. They are keen to integrate affiliate marketing tools that offer robust analytics, reliable tracking, and ease of use to enhance their efforts in generating leads and sales effectively.

Sales

Insight: Sales professionals develop and maintain relationships with partners and affiliates. They look for affiliate platforms that allow flexible commission structures and provide comprehensive data to manage partnerships effectively.

Insight: Responsible for the technical implementation of affiliate marketing platforms, IT needs solutions that are easy to integrate, secure, and scalable to support growth without compromising performance or data integrity.

Finance

Insight: The finance team handles budgets, payouts, and ROI analysis. They prioritize systems that ensure accurate and timely affiliate payment processing and provide clear financial reporting to track the success of affiliate campaigns.

Business Development

Insight: This department focuses on expanding market reach and forging new partnerships. They value affiliate marketing tools that can identify high-potential affiliates and streamline the onboarding process.

Seniority Level

C-level Executives (e.g., Chief Marketing Officer, Chief Digital Officer)

Insight: Charged with overarching company strategy and growth, C-level executives focus on scalability, ROI, and long-term partnerships. They seek affiliate marketing tools and platforms that offer robust analytics, reliable technology, and align with their company’s vision and compliance requirements.

Vice Presidents of Marketing

Insight: VP-level executives monitor the effectiveness of marketing strategies and their contribution to revenue. When considering affiliate marketing solutions, they need platforms that integrate seamlessly with existing marketing stacks, provide clear metrics on affiliate performance, and can support rapid scaling.

Directors of Affiliate Marketing

Insight: Directly responsible for managing and optimizing affiliate programs, directors look for solutions that offer precise tracking, efficient management of affiliate partners, and detailed reporting capabilities. They prioritize user-friendly platforms that enhance their ability to nurture and grow affiliate relationships.

Affiliate Managers

Insight: On the front lines of the affiliate program, managers need tools that streamline daily operations, facilitate communication with affiliates, and track performance metrics. They value reliability, customer support, and features that simplify recruitment and management of new affiliates.

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Affiliate Marketing

Long-Term Partnership Focus

Companies in affiliate marketing often prioritize long-term partnerships.

Stability and reliability in partnerships ensure continuous affiliate success.
Long-term relationships translate to sustained revenue streams.
They can result in exclusive deals and terms, benefiting both parties.

How to leverage: Emphasize your commitment to building a lasting relationship right from the start. Showcase past successful long-term partnerships, and explain how your B2B service supports ongoing success and stability in affiliate programs. Provide data to back up the benefits of sustained collaboration.

Value-Driven Decision Making

Value and return on investment are critical in buying decisions within affiliate marketing.

Companies look for tools and services that promise high ROI.
They want solutions that enhance efficiency and conversion rates.
Cost-effectiveness without compromising quality is preferred.

How to leverage: When approaching potential clients, focus on how your product or service maximizes value and boosts performance metrics such as conversion rates and ROI. Prepare case studies that detail how you have enhanced affiliate outcomes for similar companies.

Technology Adoption and Integration

Affiliate marketing companies look for advanced technology solutions to manage their networks.

Effective management tools streamline operations and reduce overhead.
Integration capabilities with existing systems are a must.
Up-to-date technology is essential for staying competitive.

How to leverage: Demonstrate how your technology seamlessly integrates with existing systems, emphasizing ease of use and minimal disruption. Highlight innovative features and updates that keep platforms competitive. Explain the support and training you offer to ensure smooth technology adoption.

Data-driven Insights Demand

Data analytics is a key component in the decision-making process.

Companies rely heavily on data to optimize affiliate performance.
Accurate and actionable insights can significantly boost earnings.
Data security and compliance are paramount.

How to leverage: Present your analytics capabilities as a game-changer. Provide examples of how your data insights can lead to improved affiliate strategies and outcomes. Highlight your compliance and security features to address privacy concerns effectively.

Focus on Scalability

Scalability is a vital consideration for tools and services in affiliate marketing.

Businesses need solutions that can grow with their increasing volume of affiliates.
Scalable solutions help manage varied affiliate types and geographies.
Scaling helps in accommodating seasonal fluctuations and market expansion.

How to leverage: Introduce your tools’ scalability features early in conversations. Explain how these can accommodate business growth without additional resource allocations. Discuss how you support scalability on demand to meet evolving market needs.

Compliance and Trust

Compliance with regulations and maintaining trust are pivotal in affiliate marketing.

Strict adherence to laws like GDPR and CCPA protects against legal issues.
Companies seek vendors who enhance their reputation for reliability.
Trust affects long-term business relationships and brand perception.

How to leverage: Stress your adherence to industry regulations and showcase your compliance certifications. Explain your commitment to upholding high ethical standards and how this enhances trust and reliability with your partners. Make transparency a key part of your selling process.

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Affiliate Marketing Companies

Highlight Scalability and Flexibility

Affiliate marketing networks need to rapidly scale their operations up or down based on performance and market demand. Highlight how your product or service offers scalability and flexibility, which are critical for adapting to market changes and optimizing marketing spend.

Tip: Point out features of your solution that support rapid deployment or adjustment, like modular service components or AI-driven market analysis tools.

Stress the Importance of User Experience

A smooth, intuitive user experience (UX) is crucial for affiliate marketers to manage their campaigns efficiently. Your outreach should stress how your solution enhances UX, thereby helping to streamline campaign management tasks and improve overall efficiency.

Tip: Provide examples of user interface improvements or customization options that have helped similar clients achieve better campaign management.

Leverage Success Stories

Success stories and case studies are particularly persuasive in the affiliate marketing industry, as they provide concrete examples of how your solutions have benefitted similar companies. Including these in your initial outreach can significantly boost credibility and attract interest.

Tip: Share specific metrics or testimonials from past clients that highlight significant improvements in campaign performance or revenue generation.

Book a demo

11,853

Want to see more Affiliate Marketing companies?

Things to Consider When Prospecting into Affiliate Marketing Companies

Common Pain Points and Challenges for Companies in Affiliate Marketing

Regulatory Compliance

Tracking and Attribution Issues

Dependency on External Platforms

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Affiliate Marketing

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Affiliate Marketing

Data-driven Insights Demand

Focus on Scalability

Compliance and Trust

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Affiliate Marketing Companies

Need prospects?

Top 10 Affiliate Marketing Companies — a guide for sales

Want to see more Affiliate Marketing companies?

Things to Consider When Prospecting into Affiliate Marketing Companies

Common Pain Points and Challenges for Companies in Affiliate Marketing

Dependency on External Platforms

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Affiliate Marketing

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Affiliate Marketing

Compliance and Trust

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Affiliate Marketing Companies