Top 10 Augmented Reality Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Dassault Systèmes	View 2,344 employees	🇫🇷 France, Île-de-France, Vélizy-villacoublay	$ >1000M	3ds.com	Professional Services, Software, Hardware, Information Technology
LG Display	View 3,783 employees	🇰🇷 South Korea, Seoul, Yeongdeungpo-gu	$ >1000M	lgdisplay.com	Design, Hardware, Software
Spatial	View 68 employees	🇺🇸 United States, Colorado, Broomfield	$ 500-1000M	spatial.com	Hardware, Information Technology, Software, Design, Science and Engineering, Apps, Mobile
Helmet Vision	View 1 employees	🇬🇧 United Kingdom, London	$ 500-1000M	helmetvision.com	Hardware, Software, Information Technology, Internet Services, Messaging and Telecommunications, Consumer Electronics
Unity Technologies	View 5,870 employees	🇺🇸 United States, California, San Francisco	$ 500-1000M	unity.com	Software, Hardware, Gaming, Information Technology
Christie	View 956 employees	🇺🇸 United States, California, Cypress	$ 500-1000M	christiedigital.com	Media and Entertainment, Events, Music and Audio, Hardware, Software
Oculus	View 536 employees	🇺🇸 United States, California, Menlo Park	$ 500-1000M	oculus.com	Hardware, Software, Gaming
Pimax	View 37 employees	🇨🇳 China, Shanghai, Pudong	$ 500-1000M	pimax.com	Hardware, Software, Consumer Electronics
Kaedim	View 31 employees	🇺🇸 United States, California, San Francisco	$ 500-1000M	kaedim3d.com	Hardware, Software, Media and Entertainment, Video, Gaming
Default	View 1 employees	🇮🇳 India, Karnataka, Bengaluru	$ 500-1000M	affinityvr.com	Hardware, Software

1. Dassault Systèmes

Dassault Systèmes, a leader in software development, harnesses augmented reality (AR) to revolutionize industries like manufacturing, healthcare, and urban planning. By integrating AR technology, they empower businesses to visualize complex data and simulations in real-time, enhancing decision-making and operational efficiency. Dassault’s commitment to innovation not only advances AR applications but also transforms the way companies design, collaborate, and interact with digital environments, offering them a competitive edge in a rapidly evolving technological landscape.

Location 🇫🇷 France, Île-de-France, Vélizy-villacoublay	Size View 2,344 employees
Revenue $ >1000M	Industries Professional Services, Software, Hardware, Information Technology
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2. LG Display

LG Display, a pivotal player in the display technology sector, is making significant strides in augmented reality (AR). By leveraging its expertise in innovative display solutions, LG Display develops cutting-edge AR components essential for immersive virtual experiences. The company’s focus on high-resolution, lightweight, and energy-efficient displays enhances various applications, from AR glasses to interactive marketing tools, thereby transforming how businesses engage with users and manage operations. LG Display’s contributions are vital in pushing the boundaries of AR technology, offering vivid and responsive visuals that bring virtual and physical worlds closer together.

Location 🇰🇷 South Korea, Seoul, Yeongdeungpo-gu	Size View 3,783 employees
Revenue $ >1000M	Industries Design, Hardware, Software
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3. Spatial

Spatial is a cutting-edge company at the intersection of augmented reality (AR) and virtual collaboration, transforming how people connect and work in the digital space. By creating immersive 3D workspaces that users can access from anywhere in the world, Spatial enables teams to interact with virtual objects and environments as if they were physically together. This technology not only enhances collaboration and creativity but also paves the way for innovative solutions across various industries, including education, healthcare, and design. With Spatial, businesses can transcend traditional communication barriers and engage in more dynamic and productive interactions.

Location 🇺🇸 United States, Colorado, Broomfield	Size View 68 employees
Revenue $ 500-1000M	Industries Hardware, Information Technology, Software, Design, Science and Engineering, Apps, Mobile
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4. Helmet Vision

Helmet Vision is an innovative player in the augmented reality industry, specializing in high-tech helmet displays designed to enhance situational awareness and data interaction for users in various fields such as aviation, manufacturing, and emergency services. Their cutting-edge technology integrates real-time information with the user’s visual field, offering a unique blend of safety and efficiency. Helmet Vision’s AR helmets are not only transforming how professionals engage with their environments but also setting new standards in wearable AR technology. Through continuous innovation, Helmet Vision is helping shape the future of augmented workspaces, making critical information more accessible and actionable.

Location 🇬🇧 United Kingdom, London	Size View 1 employees
Revenue $ 500-1000M	Industries Hardware, Software, Information Technology, Internet Services, Messaging and Telecommunications, Consumer Electronics
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5. Unity Technologies

Unity Technologies is a prominent leader in the augmented reality (AR) and real-time 3D development space, providing tools and platforms that empower creators across various industries to construct immersive, interactive experiences. Known for its versatile Unity Engine, the company supports a wide range of applications from gaming to automotive design, enhancing visual content and user engagement through cutting-edge AR capabilities. Unity’s commitment to innovation not only drives the evolution of digital landscapes but also equips developers with robust solutions to transform ideas into reality, solidifying its role as a pivotal player in the AR industry.

Location 🇺🇸 United States, California, San Francisco	Size View 5,870 employees
Revenue $ 500-1000M	Industries Software, Hardware, Gaming, Information Technology
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6. Christie

Christie, a pioneering company in augmented reality, leverages cutting-edge technology to transform visual experiences across various industries. Known for its innovative AR solutions, Christie enables companies to create immersive and interactive environments that enhance training, marketing, and operational efficiency. Their technology integrates seamlessly into existing systems, offering users the ability to visualize complex data and scenarios in real-time, thus improving decision-making and customer engagement. Christie’s expertise in melding the digital with the real world positions them as a forerunner in driving the augmented reality revolution.

Location 🇺🇸 United States, California, Cypress	Size View 956 employees
Revenue $ 500-1000M	Industries Media and Entertainment, Events, Music and Audio, Hardware, Software
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7. Oculus

Oculus, a pioneer in the augmented reality (AR) and virtual reality (VR) landscape, is renowned for its innovative headsets and immersive technology solutions that are transforming both entertainment and professional industries. By focusing on user-centric design and interactive experiences, Oculus provides tools that enhance virtual interactions and enable users to engage with digital content in groundbreaking ways. This dedication to pushing the boundaries of AR and VR technology not only entertains but also opens up new possibilities for training, education, and remote collaboration, making Oculus a key player in the future of digital engagement.

Location 🇺🇸 United States, California, Menlo Park	Size View 536 employees
Revenue $ 500-1000M	Industries Hardware, Software, Gaming
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8. Pimax

Pimax stands as an innovative player in the augmented reality (AR) market, specializing in high-resolution virtual reality (VR) and AR headsets. Known for their panoramic field of view, which dramatically enhances user immersion, Pimax products cater predominantly to high-end consumers and enterprise clients seeking cutting-edge VR experiences. The company is dedicated to pushing the boundaries of VR and AR technology, continually upgrading their hardware and software ecosystems to support the most demanding applications, from gaming to professional training simulations. This focus on top-tier performance and visual fidelity makes Pimax a notable name in the evolving AR industry.

Location 🇨🇳 China, Shanghai, Pudong	Size View 37 employees
Revenue $ 500-1000M	Industries Hardware, Software, Consumer Electronics
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9. Kaedim

Kaedim is a dynamic player in the augmented reality industry, leveraging cutting-edge technology to transform 2D designs into 3D models seamlessly. By simplifying the creation process of digital assets, Kaedim empowers developers and creative professionals to enhance interactive experiences across various applications, ranging from gaming to virtual reality. Their innovative approach not only speeds up production times but also significantly reduces costs, making them a valuable partner for businesses looking to innovate and captivate audiences in the digital realm.

Location 🇺🇸 United States, California, San Francisco	Size View 31 employees
Revenue $ 500-1000M	Industries Hardware, Software, Media and Entertainment, Video, Gaming
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10. Default

Default is a pioneering company in the augmented reality (AR) industry, dedicated to transforming how businesses interact with digital information and the physical world. Their innovative AR solutions bridge the gap between virtual and real, enhancing user experiences across various sectors including retail, manufacturing, and education. Default’s cutting-edge AR platforms empower businesses to create immersive and interactive environments that not only boost engagement but also streamline operations and facilitate training, making them a leader in leveraging technology for practical business enhancements.

Location 🇮🇳 India, Karnataka, Bengaluru	Size View 1 employees
Revenue $ 500-1000M	Industries Hardware, Software
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Things to Consider When Prospecting into Augmented Reality Companies

Common Pain Points and Challenges for Companies in Augmented Reality

Fragmentation of AR Platforms

The AR market is crowded with multiple platforms, causing a lack of standardization that affects content compatibility and deployment efficiency.

Difficulty in developing AR solutions that work across all platforms.
Increased complexity and cost of AR application development.
Hurdles in reaching a broad audience due to platform-specific limitations.

Sales Insight: By understanding the landscape of AR platforms, you can guide your clients towards the most appropriate solutions that maximize reach and efficiency. Promoting platform-agnostic AR solutions or specializing in one that is widely used could distinctively position you as a knowledgeable partner in this industry.

Hardware Dependency

The effectiveness of AR technology often relies on the hardware it uses, which can be prohibitively expensive or technically limited.

Consumer hesitation due to high costs of AR-enabled devices.
Technological constraints that may impede the functionality of AR applications.
Necessity for frequent upgrades to keep up with advancing AR features.

Sales Insight: Offering a value proposition that highlights the long-term benefits of investing in quality AR hardware can be crucial. Showcasing how the right AR gear can enhance user experience and ROI may help alleviate your clients’ concerns about upfront costs.

User Experience Challenges

Creating a seamless and intuitive user experience in AR can be difficult due to physical and technological limitations.

Challenges in integrating AR smoothly into user daily lives.
Issue of user discomfort and fatigue during prolonged use.
Requirement for extensive user training and adaptation.

Sales Insight: Emphasize the importance of user-centric design and continuous improvement in your AR offerings. Assisting your clients in implementing user feedback loops can refine the AR experience, leading to higher satisfaction and adoption rates.

Privacy and Security Concerns

AR applications often involve the collection and use of sensitive user data, raising privacy and security issues.

User reluctance due to fears of data misuse.
Compliance with stringent data protection regulations.
Risk of unauthorized data access and breaches.

Sales Insight: You can leverage this concern by promoting your commitment to stringent privacy standards and robust security measures in AR solutions. Assuring potential clients of strict data protection protocols can differentiate your offerings and build trust.

Lack of Content

There is a noticeable shortage of compelling content tailored for AR platforms, which can limit the technology’s appeal and practicality.

Scarcity of high-quality, engaging AR content.
The challenge for creators to produce content that fully exploits AR capabilities.
Reluctance of enterprises to invest heavily in AR content creation without proven ROI.

Sales Insight: Encouraging the development of bespoke AR content can open up numerous opportunities in your sales discussions. Providing examples of successful AR implementations can persuade potential clients of the tangible benefits and potential returns on AR investments.

Integration with Existing Systems

Integrating AR solutions with existing tech infrastructures remains a significant challenge for many organizations.

Compatibility issues with current IT systems.
High costs and complexities associated with integration.
Resistance from internal stakeholders due to disruption concerns.

Sales Insight: Encouraging integration as part of a gradual, well-supported implementation plan can smooth potential obstacles. Highlighting the flexibility of AR solutions and their ability to integrate with minimal disruption could significantly alleviate stakeholder concerns and facilitate adoption.

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Key Decision-Makers and Influencers in Augmented Reality

Key Departments

Marketing and Sales

Insight: Marketing professionals leverage AR to create immersive and interactive customer experiences. They prioritize solutions that are easy to implement and have proven effectiveness in engaging customers and increasing sales conversions.

Operations

Insight: Operations leaders focus on the integration of AR technologies to enhance the efficiency of business processes. They value solutions that offer robust support, easy integration, and immediate improvements in operational fluency.

IT and Technical Support

Insight: Charged with the implementation and maintenance of AR solutions, the IT department looks for reliable, secure, and scalable technologies. Their decisions are driven by the ease of integration with existing infrastructures and the level of ongoing support provided.

Product Management

Insight: Product managers in the AR industry focus on delivering products that meet market needs. They are interested in AR tools that can help in prototyping, user testing, and feedback gathering to accelerate product development cycles and enhance product offerings.

Customer Service

Insight: Customer service departments utilize AR to provide real-time support and enhance user interaction. Tools that streamline customer communication and problem resolution are highly valued, aiming to boost customer satisfaction and loyalty.

Seniority Level

C-level Executives (e.g., CEO, CTO, CIO)

Insight: Focus on strategic initiatives and investments that drive innovation and competitive advantage. For augmented reality solutions, they evaluate how the technology can enhance business processes, customer experiences, and overall market positioning.

Vice Presidents of Product Development

Insight: Tasked with overseeing product innovation and development cycles. In the augmented reality industry, they look for solutions that can be integrated seamlessly into existing products or that can create entirely new product lines to meet evolving customer demands.

Directors of Marketing

Insight: Interested in leveraging augmented reality to create immersive and interactive marketing campaigns. They prioritize solutions that can enhance brand engagement and deliver measurable ROI through innovative customer experiences.

IT Directors

Insight: Responsible for the implementation and management of technology within the company. They seek augmented reality solutions that are scalable, secure, and can be integrated with existing IT infrastructure without major disruptions.

Heads of Training and Development

Insight: Look for augmented reality applications that can enhance training programs and improve learning outcomes. They value solutions that provide interactive and engaging training experiences, leading to better retention of information and skills.

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Buying Processes and Behaviors in Augmented Reality

Long Evaluation Periods

AR companies often take their time evaluating potential partnerships and solutions.

The nature of AR technology requires thorough testing to ensure compatibility and effectiveness.
AR companies typically have stringent compliance and security requirements that prolong the vetting process.
They often involve multiple stakeholders in the decision-making process, from technical experts to C-level executives.

How to leverage: Patience is key when dealing with AR companies. Use the extended evaluation period to build a strong relationship and demonstrate the reliability and scalability of your solutions. Regular follow-ups and providing detailed product information and case studies can help reassure the stakeholders of the value you bring.

Focus on Innovation

AR firms prioritize groundbreaking technologies and solutions that can provide them with a competitive edge.

Companies in this sector are always looking for the next big thing that can differentiate them in the market.
They value forward-thinking partners who understand the dynamics of the AR industry.
Innovation not only pertains to the product but also to the cost-efficiency and scalability it offers.

How to leverage: Emphasize how your solutions or products are not just advanced but also aligned with future trends in AR. Showcasing your ability and history of innovation will make you a more attractive partner. Regular updates on industry trends and how your offerings are evolving in response can position you as a thought leader.

Value-Based Purchasing Decisions

Cost-effectiveness is crucial, but AR companies look beyond price to the overall value provided.

AR enterprises are more inclined to invest in solutions that offer a clear ROI.
They evaluate how a product or service will contribute to improving efficacy or customer experience.
The potential for long-term partnership and support plays a significant role in their decision-making.

How to leverage: To be successful in your discussions, quantify the benefits of your offerings in terms of both immediate and long-term value. Prepare data-driven ROI calculations and scenarios demonstrating how your product or service can scale and adapt to the evolving needs of the AR landscape. Offering flexible pricing models and excellent after-sales support can further enhance your appeal.

Integration Capabilities

Compatibility with existing systems is a major consideration for AR companies when making purchases.

AR technologies are often part of a larger ecosystem, requiring seamless integration with other software and hardware.
Companies in this sector favor solutions that offer easy customization and integration capabilities.
Efficient integration helps in reducing the time to market and overall project costs.

How to leverage: Stress the adaptability and ease of integration of your products. Offer demonstrations and trials to showcase how easily your solutions can mesh with existing systems. Highlight past case studies where your solutions improved integration efficiency for similar companies.

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Prospecting Tips for Selling to Augmented Reality Companies

Title: Emphasize Real-Time Data Integration

AR’s ability to integrate real-time data can be a game changer for businesses. This can help companies make quicker, more informed decisions. When reaching out to prospects, focus on how your AR solution can seamlessly integrate with existing systems to enhance decision-making processes.

Tip: Provide examples of how your AR tools have improved operational efficiency and decision-making in similar businesses.

Title: Focus on Customization Capabilities

Every industry has unique needs and challenges that require tailored solutions. Highlight how your AR technology can be customized to meet these specific demands.

Tip: Discuss customization options your product offers and how these can address the specific pain points of the prospect’s industry.

Title: Stress on Training and Support

Implementing AR technology can be a significant shift for many companies. Offering comprehensive training and ongoing support can be a major selling point. Make sure to emphasize this aspect to alleviate potential concerns about the integration and use of AR technology.

Tip: Outline your customer support and training programs, emphasizing their ease and comprehensiveness.

Title: Highlight Cost Efficiency

Cost is a critical concern for any business investment. Augmented Reality, while technologically advanced, doesn’t have to break the bank. Discuss how investing in your AR solution can save money in the long run, through improved efficiency, lower training costs, or reduced errors.

Tip: Provide a clear analysis of ROI with your AR solutions, showing past examples where cost savings were significant for similar clients.

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Want to see more Augmented Reality companies?

Things to Consider When Prospecting into Augmented Reality Companies

Common Pain Points and Challenges for Companies in Augmented Reality

Privacy and Security Concerns

Lack of Content

Integration with Existing Systems

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Augmented Reality

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Augmented Reality

Integration Capabilities

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Augmented Reality Companies

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Top 10 Augmented Reality Companies — a guide for sales

Want to see more Augmented Reality companies?

Things to Consider When Prospecting into Augmented Reality Companies

Common Pain Points and Challenges for Companies in Augmented Reality

Integration with Existing Systems

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Augmented Reality

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Augmented Reality

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Augmented Reality Companies