Top 10 Automotive Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Ford Motor Company	View 109,924 employees	🇺🇸 United States, Michigan, Dearborn	$ >1000M	ford.com	Transportation, Commerce and Shopping
Hyundai Motor Company	View 24,270 employees	🇰🇷 South Korea, Seoul, Seocho-gu	$ >1000M	hyundai.com	Transportation, Sales and Marketing, Professional Services
General Motors	View 104,312 employees	🇺🇸 United States, Michigan, Detroit	$ >1000M	gm.com	Transportation, Energy, Manufacturing, Consumer Electronics, Hardware, Sustainability
BMW Group	View 41,585 employees	🇩🇪 Germany, Bayern, Munich	$ >1000M	bmwgroup.com	Transportation, Manufacturing
Daimler	View 1,005 employees	🇩🇪 Germany, Leinfelden-Echterdingen	$ >1000M	daimler.com	Transportation, Professional Services
Peugeot	View 5,103 employees	🇦🇪 United Arab Emirates, Abu Dhabi	$ 500-1000M	peugeot.com	Transportation
Toyota Motor Corporation	View 231 employees	🇯🇵 Japan, Toyota City	$ 500-1000M	global.toyota	Transportation, Sales and Marketing, Manufacturing, Professional Services
Renault Group	View 32,945 employees	🇫🇷 France, Île-de-France, Boulogne-billancourt	$ 500-1000M	renaultgroup.com	Transportation, Sales and Marketing, Advertising
ZF Friedrichshafen AG	View 51,987 employees	🇩🇪 Germany, Baden-Württemberg, Friedrichshafen	$ 500-1000M	zf.com	Transportation, Software
Valeo	View 46,928 employees	🇩🇪 Germany, Baden-Württemberg, Bietigheim-bissingen	$ >1000M	valeo.com	Transportation

1. Ford Motor Company

Ford Motor Company, a cornerstone of the automotive industry, has been synonymous with automotive innovation since its founding in 1903. Known for revolutionizing the car manufacturing process with the assembly line, Ford today focuses on advancing electric vehicles and smart mobility solutions. The company is committed to providing a range of high-quality, sustainable vehicular options that meet the evolving needs of global consumers. With initiatives like the development of the all-electric F-150 Lightning, Ford is at the forefront of transitioning the automotive sector towards a more eco-friendly future.

Location 🇺🇸 United States, Michigan, Dearborn	Size View 109,924 employees
Revenue $ >1000M	Industries Transportation, Commerce and Shopping
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2. Hyundai Motor Company

Hyundai Motor Company, a subsidiary of the Hyundai Motor Company, stands as a prominent player in the automotive industry. Renowned for its diverse range of vehicles, ranging from budget-friendly cars to luxury SUVs, the company places a strong emphasis on innovation, quality, and customer service. Hyundai’s commitment to sustainability is evident in its expansion into electric and hybrid vehicle markets, positioning itself as a leader in eco-friendly automotive solutions. The company’s dedication to advanced automotive technology and design excellence consistently meets the evolving demands of consumers and secures a competitive edge in the rapidly changing auto industry.

Location 🇰🇷 South Korea, Seoul, Seocho-gu	Size View 24,270 employees
Revenue $ >1000M	Industries Transportation, Sales and Marketing, Professional Services
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3. General Motors

General Motors, a stalwart in the automotive industry, is renowned for its broad array of vehicles, including iconic brands like Chevrolet, Buick, GMC, and Cadillac. With a commitment to innovation and sustainability, GM is pioneering in areas such as electric vehicles and autonomous driving technology. The company’s vision to create a future with zero crashes, zero emissions, and zero congestion underscores its commitment to advancing not only mobility but also safety and environmental care. As it redefines the roads of tomorrow, General Motors continues to deliver high-performance and reliable transportation solutions worldwide.

Location 🇺🇸 United States, Michigan, Detroit	Size View 104,312 employees
Revenue $ >1000M	Industries Transportation, Energy, Manufacturing, Consumer Electronics, Hardware, Sustainability
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4. BMW Group

BMW Group is a renowned global automotive company, celebrated for its luxury vehicles and motorcycles under the BMW, MINI, and Rolls-Royce brands. Known for its powerful engineering, sophisticated design, and innovative technology, BMW leads in creating dynamic driving experiences. The company emphasizes sustainability throughout its operations and vehicle development, striving to shape the future of mobility with electrification, digitalization, and connectivity. BMW’s commitment to quality and performance positions it as a leader in the automotive industry, continuously setting standards in engineering and luxury.

Location 🇩🇪 Germany, Bayern, Munich	Size View 41,585 employees
Revenue $ >1000M	Industries Transportation, Manufacturing
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5. Daimler

Daimler AG, a stalwart in the automotive industry, is renowned for its premium vehicles under the Mercedes-Benz brand, along with a range of commercial vehicles that significantly influence global transportation. The company is a pioneer in innovation, focusing on futuristic technologies like autonomous driving, electric vehicles, and sustainable mobility solutions. Daimler’s commitment to excellence and forward-thinking approach ensures it remains at the forefront of the automotive sector, continually setting new standards in vehicle safety, efficiency, and performance. This dedication has solidified Daimler’s reputation as a leader in engineering and automotive advancement.

Location 🇩🇪 Germany, Leinfelden-Echterdingen	Size View 1,005 employees
Revenue $ >1000M	Industries Transportation, Professional Services
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6. Peugeot

Peugeot, a stalwart in the automotive industry, blends innovation with tradition to craft vehicles known for their durability, efficiency, and aesthetic appeal. As part of the Stellantis group, Peugeot leverages cutting-edge technology and design to offer a diverse lineup of cars, from sleek sedans to versatile SUVs. The brand is committed to sustainability, pushing forward with electrification across its range to meet the modern demands of environmental consciousness while maintaining its signature driving experience. This strategic focus secures Peugeot’s reputation as a forward-thinking automaker in a highly competitive market.

Location 🇦🇪 United Arab Emirates, Abu Dhabi	Size View 5,103 employees
Revenue $ 500-1000M	Industries Transportation
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7. Toyota Motor Corporation

Toyota Motor Corporation is a global powerhouse in the automotive industry, renowned for its extensive range of vehicles, including sedans, SUVs, trucks, and hybrid models. As a pioneer in hybrid technology, Toyota’s commitment to innovation extends to developing sustainable mobility solutions. With production facilities and markets around the world, Toyota emphasizes reliability, safety, and efficiency in its products, making it a trusted name among consumers and businesses alike. The company’s focus on continuous improvement and lean manufacturing principles ensures it remains at the cutting edge of automotive engineering and technology.

Location 🇯🇵 Japan, Toyota City	Size View 231 employees
Revenue $ 500-1000M	Industries Transportation, Sales and Marketing, Manufacturing, Professional Services
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8. Renault Group

Renault Group is a prominent player in the automotive industry, known for its innovative and diverse range of vehicles including cars, vans, and electric models. The company is committed to the development of sustainable mobility solutions, emphasizing electric and hybrid technologies to meet the evolving needs of global consumers. With its strategic partnerships and notable presence in various international markets, Renault continues to reshape the automotive landscape by introducing efficient, environmentally friendly vehicles and advanced automotive technologies. This approach not only enhances their competitive edge but also aligns with global efforts to reduce vehicular emissions and promote eco-friendly transportation.

Location 🇫🇷 France, Île-de-France, Boulogne-billancourt	Size View 32,945 employees
Revenue $ 500-1000M	Industries Transportation, Sales and Marketing, Advertising
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9. ZF Friedrichshafen AG

ZF Friedrichshafen AG is a pivotal player in the global automotive industry, renowned for its innovative driveline and chassis technology as well as active and passive safety technology. The company’s commitment to enhancing vehicle performance, safety, and efficiency positions it as a critical partner to major automotive manufacturers worldwide. ZF Friedrichshafen’s ongoing investment in electric mobility and autonomous vehicle technologies underscores its role in steering the future direction of transport, aiming to make driving safer and more efficient. This strategic focus ensures that ZF remains at the cutting edge of automotive advancements, offering integrated solutions that meet the evolving needs of the industry.

Location 🇩🇪 Germany, Baden-Württemberg, Friedrichshafen	Size View 51,987 employees
Revenue $ 500-1000M	Industries Transportation, Software
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10. Valeo

Valeo is a prominent player in the global automotive industry, specializing in the development and manufacture of automotive components, integrated systems, and modules for the reduction of CO2 emissions and the advancement of autonomous and connected vehicles. With a keen focus on innovation, Valeo collaborates with major automakers to design technologies that enhance vehicle performance, safety, and comfort, while also paving the way for the cars of tomorrow. Valeo’s commitment to sustainable mobility and its extensive product portfolio position it as a key partner in reshaping automotive trends.

Location 🇩🇪 Germany, Baden-Württemberg, Bietigheim-bissingen	Size View 46,928 employees
Revenue $ >1000M	Industries Transportation
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Things to Consider When Prospecting into Automotive Companies

Common Pain Points and Challenges for Companies in Automotive

Supply Chain Volatility

Supply chain issues are a major concern in the automotive industry, affecting everything from production timelines to parts availability.

Delays in the delivery of critical components like semiconductors.
Increased production costs.
Inability to meet consumer demand efficiently.

Sales Insight: Leverage the understanding of these supply chain challenges to reassure your clients about the effectiveness of your inventory management and logistics solutions. Demonstrating how your services can help navigate these disruptions can set you apart from competitors.

Electrification and Technology Adaptation

The shift towards electric vehicles (EVs) and the integration of advanced technologies is a pressing challenge for many traditional automotive manufacturers.

Need for significant investment in new technologies.
Training for workforce on new systems and technologies.
Competition from new entrants specialized in electric vehicles.

Sales Insight: You can capitalize on this trend by offering solutions that facilitate this transition, such as training programs, technology partnerships, or sustainability consulting. Understanding and addressing these needs can make you a valuable partner in this transformative time.

Regulatory Compliance

Automotive companies must continuously adapt to meet evolving global regulations related to emissions, safety, and vehicle standards.

Complexity and cost of compliance.
Need for constant vigilance and updates on regulatory changes.
Risk of penalties and legal issues.

Sales Insight: Focus your discussions on how your products or services can ease the burden of regulatory compliance. Whether it’s through compliance software or consulting services, showing that you understand regulatory challenges can build trust and credibility.

Consumer Demand Shifts

Changing consumer preferences towards more sustainable and technologically advanced vehicles are reshaping the market.

Increasing demand for electric and hybrid vehicles.
Expectations for high-tech features like autonomous driving.
Shift towards shared mobility and services.

Sales Insight: Highlight your understanding of these market shifts and propose solutions that address them, such as flexible product offerings or innovative leasing models. Being attuned to these changes in consumer behaviour can help you tailor your approach and connect with buyers on a deeper level.

Global Market Fluctuations

Economic uncertainties and market dynamics pose a consistent challenge, affecting sales and business expansion plans in the automotive sector.

Sensitivity to economic downturns and consumer spending.
Exchange rate volatility impacting import/export cost.
Political instability in key markets.

Sales Insight: Utilize market data and trend analysis to inform your clients of potential risks and opportunities. Offering insights on navigating these fluctuations can prove invaluable and position you as a thoughtful, strategic partner.

Innovation and R&D Costs

High expenditures in research and development are necessary to stay competitive but pose a significant financial burden.

Heavy investment in future technologies and product development.
Balancing innovation with cost-effectiveness.
Protecting intellectual property during collaboration and at market.

Sales Insight: Discuss with your clients how your solutions can optimize R&D investments or enhance the efficiency of the development process. Showing an understanding of this balance can help you align better with their long-term strategic goals.

Workforce Skills Gap

As technology evolves, there is a growing need to address the skills gap in the automotive workforce.

Difficulty in finding talent skilled in emerging technologies.
Need for ongoing training and development programs.
Retaining talent amidst a competitive landscape.

Sales Insight: Emphasize your ability to assist in workforce development, whether through training modules, recruitment services, or educational partnerships. Offering resources to bridge this gap can make you an indispensable ally in talent management.

Environmental Impact and Sustainability Pressures

Environmental concerns and the push towards sustainability are prompting automotive companies to rethink their operations and products.

Pressure to reduce emissions and waste.
Developing sustainable production practices.
Meeting consumer and regulatory demands for greener products.

Sales Insight: Showcase solutions that aid in achieving environmental goals, such as eco-friendly materials or energy-efficient processes. Demonstrating a commitment to sustainability can not only align with their corporate values but also appeal to eco-conscious consumers.

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Key Decision-Makers and Influencers in Automotive

Key Departments

Research and Development

Insight: Primarily concerned with innovation and the integration of new technologies into automotive designs. They look for solutions that ensure technological advancement and meet environmental standards. R&D professionals value reliability, cutting-edge technology, and supplier support in design and prototyping.

Manufacturing

Insight: Focused on the efficiency, cost-effectiveness, and quality of vehicle production. Leaders in this department require solutions that optimize manufacturing processes, improve worker safety, and reduce operational costs. They emphasize the importance of durable, scalable, and easy-to-integrate products.

Supply Chain & Logistics

Insight: This department ensures that all parts and materials arrive on time and are of high quality. Their priorities include supplier reliability, cost management, and just-in-time delivery systems. They seek partnerships that can adapt to supply chain disruptions and offer competitive pricing.

Sales and Marketing

Insight: Tasked with driving vehicle sales and managing brand reputation. This department looks for tools that can enhance customer engagement, analyze market trends, and optimize pricing strategies. They prioritize solutions that can attract a broader customer base and increase market share.

Quality Control

Insight: Ensures all vehicles and parts meet specific standards and regulations. Quality Control is interested in systems that can enhance inspection processes, reduce errors, and maintain compliance. They value precision, consistency, and easy integration into existing systems.

Finance

Insight: Evaluates the financial impact of purchasing decisions, focusing on ROI and cost savings. Finance professionals need tools that provide detailed financial analytics and can support strategic decision-making. They look for cost-effective solutions with clear, measurable benefits.

Seniority Level

C-level Executives (e.g., CEO, CFO, CTO)

Insight: Focus on global strategy and sustainability, including how technology can reduce costs and streamline operations. High-level decisions prioritize long-term growth and the integration of innovative solutions that align with environmental and safety regulations.

Vice Presidents of Manufacturing or Production

Insight: Interested in solutions that increase production efficiency and quality while reducing downtime. They look for robust, scalable systems that can be integrated smoothly with existing processes.

Directors of Engineering

Insight: Directly involved in choosing technologies that advance product innovation and improve manufacturing processes. They prioritize solutions that offer clear technical advantages and are compatible with industry-specific standards.

Supply Chain Directors

Insight: They seek technologies that optimize inventory management, reduce costs, and improve supply chain visibility. Decisions are often influenced by the ability to demonstrate immediate and long-term ROI on investments.

Procurement Managers

Insight: Focus on cost-saving and supplier relationships. They need efficient, cost-effective solutions and look for vendors that offer not only a product but also strong post-purchase support and service.

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Buying Processes and Behaviors in Automotive

Long-term Supplier Relationships

Automotive companies typically prefer establishing long-term relationships with suppliers.

Long-term partnerships help in streamlining the production process.
Such relationships foster mutual growth and innovation.

How to leverage: To effectively sell to automotive companies, emphasize your commitment to long-term support and continuous improvement. Show evidence of your company’s stability and your ability to innovate alongside them. Building a narrative around past successful partnerships can be particularly persuasive.

High Quality and Compliance Standards

Quality and industry compliance are non-negotiable for automotive companies.

Non-compliance can lead to severe legal and brand repercussions.
Quality assurance processes are integral to maintaining brand reputation.

How to leverage: When approaching automotive companies, ensure that your product or service not only meets but exceeds industry standards. Obtain relevant certifications and prepare detailed case studies that showcase your compliance and quality control. Demonstrating a proactive approach to quality and safety can set you apart.

Cost-Efficiency and Value Optimization

Cost is a significant factor in the automotive industry’s buying decisions.

Automotive companies seek to reduce costs without compromising quality.
Long-term cost savings are valued over short-term gains.

How to leverage: Focus on how your offerings can reduce costs or enhance efficiency in the long run. Highlight any aspects of your service or product that lead to decreased downtime or maintenance needs. Articulate value in terms of total cost of ownership and return on investment.

Innovation and Technological Adaptability

The automotive industry prioritizes suppliers who contribute to innovation.

Automotive companies must stay ahead of technological trends to remain competitive.
Innovation can significantly streamline operations and production processes.

How to leverage: Demonstrate how your solutions are at the forefront of technology and how they can seamlessly integrate with existing processes. Offer insights into future trends and show how your product or service can help the buyer adapt to evolving market demands.

Supply Chain Resilience

A robust and reliable supply chain is vital for automotive industry buyers.

Automotive companies are looking to minimize risks associated with supply chain vulnerabilities.
There is an emphasis on suppliers with flexible and responsive logistic capabilities.

How to leverage: Build your pitch around the robustness of your supply chain and your ability to manage and mitigate risks effectively. Providing examples of how you’ve managed past disruptions or stresses in the supply chain can assure buyers of your reliability.

Environmental and Regulatory Compliance

Automotive companies are increasingly committed to sustainability.

Regulatory standards for environmental protection are becoming stricter.
Companies are often looking for suppliers that help them meet these green standards.

How to leverage: Salespeople should highlight their company’s eco-friendly practices and products. Showcasing how your offerings help automotive companies achieve their environmental goals can be a major selling point. Certifications and evidence of environmental impact reductions are powerful tools in negotiations.

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Prospecting Tips for Selling to Automotive Companies

Title: Leverage Technological Advancements

Automation and digital transformation are key trends in the automotive industry. Show how your solutions can integrate with and enhance existing technologies, improving efficiency or production quality.

Tip: Provide examples of how your technology has streamlined operations or enhanced productivity in other automotive companies.

Title: Address Supply Chain Efficiency

The automotive industry often faces challenges with supply chain disruptions. Offer solutions that improve supply chain resilience or logistics to appeal to potential clients in this sector.

Tip: Highlight any successful deployments of your supply chain solutions, especially if they’ve resulted in reduced downtime or cost savings.

Title: Showcase Flexibility and Customization

Automotive manufacturers value suppliers who can adapt to specific needs. Stress the flexibility and customization capabilities of your products or services.

Tip: Mention specific instances where your product has been customized for automotive applications, enhancing its appeal.

Title: Demonstrate Long-Term Reliability and Support

Long-term partnerships are vital in the automotive industry. Ensure that your outreach emphasizes not just the quality of your product but also the support and maintenance services you offer.

Tip: Share testimonials or case studies that demonstrate your commitment to customer support and long-term reliability.

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Want to see more Automotive companies?

Things to Consider When Prospecting into Automotive Companies

Common Pain Points and Challenges for Companies in Automotive

Consumer Demand Shifts

Global Market Fluctuations

Innovation and R&D Costs

Workforce Skills Gap

Environmental Impact and Sustainability Pressures

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Automotive

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Automotive

Innovation and Technological Adaptability

Supply Chain Resilience

Environmental and Regulatory Compliance

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Automotive Companies

Need prospects?

Top 10 Automotive Companies — a guide for sales

Want to see more Automotive companies?

Things to Consider When Prospecting into Automotive Companies

Common Pain Points and Challenges for Companies in Automotive

Innovation and R&D Costs

Workforce Skills Gap

Environmental Impact and Sustainability Pressures

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Automotive

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Automotive

Environmental and Regulatory Compliance

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Automotive Companies