Top 10 Brewing Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Heineken	View 24,674 employees	🇳🇱 Netherlands, Noord-Holland, Amsterdam	$ >1000M	theheinekencompany.com	Food and Beverage
BJ’s Restaurants, Inc.	View 6,430 employees	🇺🇸 United States, California, Huntington Beach	$ >1000M	bjsrestaurants.com	Food and Beverage
J D Wetherspoon	View 394 employees	🇬🇧 United Kingdom, East Of England, Watford	$ >1000M	jdwetherspoon.com	Travel and Tourism, Commerce and Shopping, Food and Beverage
Greene King	View 7,807 employees	🇬🇧 United Kingdom, East Of England, Bury Saint Edmunds	$ >1000M	greeneking.co.uk	Food and Beverage, Travel and Tourism
Pernod Ricard	View 14,811 employees	🇫🇷 France, Île-de-France, Paris	$ >1000M	pernod-ricard.com	Food and Beverage
Camra	View 45 employees	🇬🇧 United Kingdom, East Of England, St Albans	$ 500-1000M	camra.org.uk	Food and Beverage, Internet Services, Media and Entertainment
Carlsberg Group	View 8,435 employees	🇩🇰 Denmark, Hovedstaden, Copenhagen	$ >1000M	carlsberggroup.com	Food and Beverage
Asahi Europe AND International	View 726 employees	🇬🇧 United Kingdom, South East (England), Woking	$ 500-1000M	asahiinternational.com	Food and Beverage
Cervecería Centro Americana S.A.	View 791 employees	🇬🇹 Guatemala, Guatemala, Guatemala City	$ 500-1000M	cerveceriacentroamericana.com	Food and Beverage
Budweiser Brewing Company APAC	View 597 employees	🇨🇳 China, Shanghai	$ 500-1000M	budweiserapac.com	Food and Beverage

1. Heineken

Heineken stands as a renowned leader in the global brewing industry, famous for its premium lager and a broad portfolio of over 300 international, regional, local, and specialty beers and ciders. This iconic brand is committed to innovation while maintaining the rich heritage of its 150-year brewing history. With a commitment to sustainable practices, Heineken continually seeks to minimize its environmental impact across its extensive global operations. The company’s dedication to quality and craftsmanship ensures that every bottle of Heineken meets the highest standards, solidifying its reputation as a top choice among consumers and retailers alike.

Location 🇳🇱 Netherlands, Noord-Holland, Amsterdam	Size View 24,674 employees
Revenue $ >1000M	Industries Food and Beverage
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2. BJ’s Restaurants, Inc.

BJ’s Restaurants, Inc., originally celebrated for its acclaimed pizza and brewpub roots, has grown into a distinctive brand in the casual dining segment, offering a broad menu with a focus on craft brewing. Known for its innovative approach to brewing, BJ’s Restaurants dedicates itself to creating a variety of award-winning proprietary handcrafted beers, served alongside a diverse food selection in a welcoming atmosphere. The company’s commitment to quality and service has helped it establish a loyal customer base and expand to numerous locations across the United States, making it a standout name in the brewing and restaurant industries.

Location 🇺🇸 United States, California, Huntington Beach	Size View 6,430 employees
Revenue $ >1000M	Industries Food and Beverage
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3. J D Wetherspoon

J D Wetherspoon, widely recognized in the UK, operates an extensive network of pubs known for their distinct ambiance and affordable pricing. While primarily celebrated for its hospitality, Wetherspoon also engages in brewing, offering a selection of beers that cater to its diverse customer base. This venture into brewing underscores their commitment to providing value and variety, positioning them as a formidable presence not just in pub operations but also in the competitive brewing industry. Wetherspoon’s strategic integration of brewing with its established pub business enhances customer experience and operational efficiency, solidifying its market position.

Location 🇬🇧 United Kingdom, East Of England, Watford	Size View 394 employees
Revenue $ >1000M	Industries Travel and Tourism, Commerce and Shopping, Food and Beverage
	View Similar Companies

4. Greene King

Greene King is a distinguished name in the brewing industry, celebrated for its rich heritage and commitment to quality. Founded in 1799, this UK-based brewery combines traditional techniques with modern innovation to craft a wide range of ales and beers. With a focus on sustainability and community involvement, Greene King not only offers a delightful tasting experience but also actively contributes to local economies. Their breweries and pubs are cornerstones in their communities, making Greene King a respected and integral player in the brewing sector.

Location 🇬🇧 United Kingdom, East Of England, Bury Saint Edmunds	Size View 7,807 employees
Revenue $ >1000M	Industries Food and Beverage, Travel and Tourism
	View Similar Companies

5. Pernod Ricard

Pernod Ricard, a globally renowned company, excels in the production and distribution of wines and spirits rather than brewing. With a rich heritage that blends tradition and innovation, Pernod Ricard offers a diverse portfolio of premium brands known for their quality and craftsmanship. This company leverages its extensive global presence to cater to sophisticated tastes and evolving consumer preferences, making it a key player in the luxury drinks market. Through strategic acquisitions and a commitment to sustainable practices, Pernod Ricard continues to enhance its offerings and solidify its position in the industry.

Location 🇫🇷 France, Île-de-France, Paris	Size View 14,811 employees
Revenue $ >1000M	Industries Food and Beverage
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6. Camra

Camra is an iconic name in the brewing industry, renowned for its commitment to promoting traditional craft beers and ciders. As an advocate for small-scale breweries, Camra plays a pivotal role in sustaining diversity within the sector by supporting local pubs and educating consumers about the richness of real ales. Their influence extends beyond mere promotion; they actively engage in lobbying for industry-friendly policies, ensuring a thriving market for craft brewers and connoisseurs alike, thereby fostering a vibrant cultural and economic beer landscape.

Location 🇬🇧 United Kingdom, East Of England, St Albans	Size View 45 employees
Revenue $ 500-1000M	Industries Food and Beverage, Internet Services, Media and Entertainment
	View Similar Companies

7. Carlsberg Group

Carlsberg Group, a leading global brewer, is renowned for its heritage and excellence in beer production. With a portfolio that includes some of the world’s most popular beer brands, Carlsberg combines traditional brewing techniques with modern innovation to deliver exceptional taste and quality. The company is committed to sustainability, actively reducing its carbon footprint and water usage across its operations. This dedication to quality and sustainability makes Carlsberg a preferred choice for consumers and partners worldwide, enhancing social gatherings and celebrations with its distinct and flavorful brews.

Location 🇩🇰 Denmark, Hovedstaden, Copenhagen	Size View 8,435 employees
Revenue $ >1000M	Industries Food and Beverage
	View Similar Companies

8. Asahi Europe AND International

Asahi Europe & International, a key player in the global brewing industry, stands out with its portfolio of premium brands like Asahi Super Dry, Peroni Nastro Azzurro, and Grolsch. Through strategic acquisitions and a dedication to quality, Asahi has effectively expanded its footprint in the European and international markets, focusing on delivering unique and refined beer experiences. The company’s commitment to sustainability and innovation in brewing techniques enhances its appeal and keeps it competitive in a rapidly evolving sector. Asahi’s approach ensures it meets the diverse tastes and preferences of a global audience, reinforcing its reputation as a leader in the brewing industry.

Location 🇬🇧 United Kingdom, South East (England), Woking	Size View 726 employees
Revenue $ 500-1000M	Industries Food and Beverage
	View Similar Companies

9. Cervecería Centro Americana S.A.

Cervecería Centro Americana S.A., founded in 1886, is a stalwart in the Central American brewing industry, renowned for its rich heritage and commitment to quality. This Guatemalan brewery produces a variety of beers, including the popular Gallo, a symbol of national pride. Their portfolio caters to diverse tastes, ensuring they remain at the forefront of the market. As pioneers in sustainability, they incorporate eco-friendly practices in their brewing processes, reflecting their dedication not only to craftsmanship but also to environmental responsibility. By continuously refining their techniques and embracing innovative technologies, Cervecería Centro Americana S.A. stands as a leader in the brewing sector, consistently meeting the evolving preferences of consumers.

Location 🇬🇹 Guatemala, Guatemala, Guatemala City	Size View 791 employees
Revenue $ 500-1000M	Industries Food and Beverage
	View Similar Companies

10. Budweiser Brewing Company APAC

Budweiser Brewing Company APAC, part of the globally recognized AB InBev group, stands as a prominent figure in the Asia Pacific brewing industry. Known for its iconic Budweiser brand along with a diverse portfolio of over 50 beer brands, the company emphasizes premium brewing quality and innovative marketing strategies to cater to the distinct tastes and preferences of consumers across the region. By focusing on sustainability and smart technology in brewing operations, Budweiser APAC not only leads in adapting to evolving market demands but also commits to responsible business practices, making it a leader in the competitive brewing sector.

Location 🇨🇳 China, Shanghai	Size View 597 employees
Revenue $ 500-1000M	Industries Food and Beverage
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Things to Consider When Prospecting into Brewing Companies

Common Pain Points and Challenges for Companies in Brewing

Supply Chain Instability

Breweries are facing significant disruptions in the supply of raw materials such as hops, barley, and yeast.

Variability in raw material quality and availability.
Increased costs and budgeting challenges.
Delivery delays impacting production schedules.

Sales Insight: When you engage with brewery owners, emphasize how your products or services can help stabilize their procurement processes. Offer solutions that provide consistency and reliability in supply, helping them to manage costs and maintain production timelines effectively.

Regulatory Compliance

The brewing industry is highly regulated, and staying compliant with evolving laws can be a headache for many breweries.

Frequent changes in alcohol taxation and distribution laws.
Environmental regulations impacting production.
Health and safety standards that must be upheld.

Sales Insight: You should highlight your understanding of these regulations and offer services that ease the compliance burden. Whether it’s through consulting services or compliance software, show how you can help them navigate these legal waters smoothly.

Sustainability Pressures

There’s increasing pressure on breweries to adopt sustainable practices in their brewing and packaging processes.

Consumer demand for eco-friendly products.
Costs associated with sustainable materials and technologies.
Waste management challenges.

Sales Insight: Leverage this by proposing eco-friendly solutions that align with their sustainability goals. If you offer products or services that can reduce waste, lower energy consumption, or utilize sustainable materials, make sure to emphasize these benefits.

Consumer Preferences and Trends

Keeping up with rapidly changing consumer preferences, such as the demand for low-alcohol or non-alcoholic beers, is a challenge.

Need for continual product innovation.
Risk of investing in trends that might not last.
Competition in a saturated market.

Sales Insight: Use your insights into market trends to advise on potential product lines or marketing strategies. Help them anticipate changes in consumer preferences and adapt quickly, offering solutions that will keep them ahead of competitors.

Scaling Production

For many breweries, especially craft ones, scaling production while maintaining quality can be difficult.

Balancing increased output with quality control.
Investment in larger facilities and equipment.
Managing larger distribution logistics.

Sales Insight: Discuss how your offerings can help them scale efficiently. Whether through supply chain management, quality control systems, or logistics support, show how your solutions make growth easier and more manageable.

Marketing and Brand Differentiation

In a competitive market, standing out from numerous other breweries is essential but challenging.

Crowded marketplace with many similar options.
Necessity for creative and effective marketing strategies.
Building and maintaining a unique brand identity.

Sales Insight: Assist them in sharpening their brand and marketing approach. Provide tools or strategies that enhance their visibility and differentiate their brand in the marketplace, ensuring they capture and retain consumer interest.

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Key Decision-Makers and Influencers in Brewing

Key Departments

Quality Assurance

Insight: This team ensures all products meet internal standards and regulatory requirements. They prioritize solutions that enhance product consistency, reduce contamination risks, and streamline testing processes to maintain the highest quality.

Supply Chain & Procurement

Insight: Tasked with sourcing ingredients like hops, grains, and yeast, as well as packaging materials, this department seeks suppliers who offer high-quality, sustainable, and cost-effective options. They focus on vendor reliability and strategic sourcing to support production needs.

Marketing and Sales

Insight: This department strategizes on brand positioning and market penetration. They look for data-driven marketing tools and customer relationship management systems that can provide insights into consumer preferences and drive sales strategies.

Maintenance

Insight: Charged with keeping brewing equipment operational, the maintenance department needs reliable tools and services that ensure minimal downtime. They look for durable, efficient, and easy-to-maintain solutions that support uninterrupted production.

Sustainability Initiatives

Insight: With an increasing focus on environmental impact, this department evaluates purchases based on sustainability criteria. They look for energy-efficient technologies and waste reduction systems that help the brewery reduce its environmental footprint.

Seniority Level

Operations Directors

Insight: Key in decision-making regarding production efficiency and technology upgrades. They evaluate how new equipment or systems can enhance production capacity, improve product consistency, and ensure compliance with safety and quality standards.

Supply Chain Managers

Insight: Focus on optimizing the supply chain, from raw material sourcing to product distribution. They seek solutions that minimize costs, reduce waste, and improve supply chain resilience, crucial for maintaining production schedules and market competitiveness.

Quality Assurance Managers

Insight: Primarily concerned with maintaining the high standards of the brewery’s products. They need reliable, high-quality equipment and systems that ensure consistent product quality and compliance with regulatory standards.

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Buying Processes and Behaviors in Brewing

Long-term Supplier Relationships

Breweries often prefer establishing long-term relationships with suppliers.

Consistency in product quality is crucial for maintaining their brand’s reputation.
Long-term contracts can lead to better pricing and terms.
Dependable supply chains are vital for meeting production schedules without disruption.

How to leverage: Build trust through consistent product quality and reliable delivery schedules. Emphasize stability in your supply chain and be prepared to negotiate long-term contracts that offer cost advantages and assured supply commitments.

Focus on Sustainability

Sustainability is increasingly important in the brewing industry.

Consumers are demanding more eco-friendly products, influencing breweries’ procurement decisions.
Sustainable practices can lead to cost savings in energy and waste management.
Legislation and regulations around environmental impact are tightening, affecting purchasing behaviors.

How to leverage: Highlight any sustainable aspects of your products or services. Provide data on how these can reduce environmental impact and improve the brewery’s bottom line. Be ready to show compliance with relevant environmental regulations.

Quality Over Price

Breweries typically prioritize quality over cost when selecting suppliers.

High-quality ingredients lead to a better end product, which is critical for customer satisfaction.
Premium products can justify higher price points in the market.
Maintaining a high-quality standard is essential for brand loyalty and reputation.

How to leverage: Focus on the superior quality and unique attributes of your offerings. Prepare case studies or product demonstrations that clearly illustrate these benefits. Avoid competing on price alone; instead, communicate the value delivered through your high-quality products.

Innovation and Customization

Breweries are constantly looking for innovative and customized solutions.

Staying ahead in a competitive market requires unique products and processes.
Custom solutions can help breweries differentiate their offerings.
Innovation leads to more efficient production and can open new markets.

How to leverage: Showcase your capacity for innovation and customization. Discuss how your solutions can be tailored to meet specific needs or enhance the brewery’s operations. Emphasize agility and the ability to develop bespoke solutions rapidly.

Digital Procurement Processes

With technological advancements, many breweries are shifting towards digital procurement.

Digital tools offer greater transparency in supply chain management.
Automation in procurement processes reduces overhead and increases efficiency.
Online platforms facilitate easier vendor comparison and selection.

How to leverage: Ensure your online presence is robust and informative. Offer clear, detailed information about your products and services online, and utilize digital platforms that facilitate B2B transactions. Be agile in adopting new technologies that can streamline procurement interactions.

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Prospecting Tips for Selling to Brewing Companies

Emphasize Sustainability

Sustainability is increasingly important in the brewing industry, with many companies looking to reduce their environmental impact. When engaging with potential clients in this sector, highlight how your product or service can help them achieve their sustainability goals.

Tip: Discuss how your solutions can aid in water conservation, energy efficiency, or waste reduction, all critical elements in sustainable brewing practices.

Leverage Seasonal Campaigns

Breweries often have seasonal products that require specific marketing strategies. Understanding and referencing the seasonality in your pitches can demonstrate your alignment with their sales cycle and marketing efforts.

Tip: Tailor your communication to reference upcoming seasons or holidays and how your services or products can enhance their seasonal offerings.

Showcase Scalability

Breweries might start small but many aim for growth. When discussing your offerings, emphasize how they can scale with the growth of their business, from local distribution to national or even global expansion.

Tip: Provide examples of how your products or services have helped other businesses scale efficiently, particularly within the brewing industry.

Connect Through Events

The brewing industry is community-oriented and values face-to-face interactions. Participating in or sponsoring industry events like beer festivals or brewing competitions can be a powerful way to build relationships.

Tip: Offer to support or collaborate on an event with the brewery. This shows commitment to the industry beyond a simple sales pitch and can facilitate deeper connections.

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50,950

Want to see more Brewing companies?

Things to Consider When Prospecting into Brewing Companies

Common Pain Points and Challenges for Companies in Brewing

Consumer Preferences and Trends

Scaling Production

Marketing and Brand Differentiation

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Brewing

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Brewing

Innovation and Customization

Digital Procurement Processes

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Brewing Companies

Need prospects?

Top 10 Brewing Companies — a guide for sales

Want to see more Brewing companies?

Things to Consider When Prospecting into Brewing Companies

Common Pain Points and Challenges for Companies in Brewing

Marketing and Brand Differentiation

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Brewing

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Brewing

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Brewing Companies