Top 10 Consumer Research Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Ipsos	View 6,459 employees	🇫🇷 France, Île-de-France, Paris	$ >1000M	ipsos.com	Data and Analytics, Design, Government and Military, Community and Lifestyle
Kantar	View 26,348 employees	🇬🇧 United Kingdom, London	$ 500-1000M	kantar.com	Data and Analytics, Design, Professional Services, Sales and Marketing, Advertising
Grupo Carrefour Brasil	View 11,134 employees	🇧🇷 Brazil, São Paulo, Barueri	$ 500-1000M	grupocarrefourbrasil.com.br	Data and Analytics, Design
Elsevier	View 8,986 employees	🇳🇱 Netherlands, Noord-Holland, Amsterdam	$ 500-1000M	elsevier.com	Data and Analytics, Health Care, Biotechnology, Science and Engineering, Design
Dynata	View 4,373 employees	🇺🇸 United States, Connecticut, Shelton	$ 500-1000M	dynata.com	Data and Analytics, Information Technology, Software, Design, Artificial Intelligence
University of Groningen	View 6,406 employees	🇳🇱 Netherlands, Groningen	$ 500-1000M	rug.nl	Education, Data and Analytics, Design
Icis	View 786 employees	🇬🇧 United Kingdom, London	$ 500-1000M	icis.com	Data and Analytics, Design, Information Technology
The Shift Project	View 176 employees	🇫🇷 France, Île-de-France, Paris	$ 500-1000M	theshiftproject.org	Energy, Professional Services, Sustainability, Data and Analytics, Design
Cint	View 881 employees	🇸🇪 Sweden, Stockholm	$ 500-1000M	cint.com	Data and Analytics, Design, Software, Information Technology, Internet Services, Artificial Intelligence
YouGov	View 3 employees	🇬🇧 United Kingdom, London	$ 500-1000M	yougov.co.uk	Government and Military, Data and Analytics, Design, Community and Lifestyle, Content and Publishing, Media and Entertainment

1. Ipsos

Ipsos is a global leader in market research and consumer insights. Renowned for its comprehensive approach to understanding consumer behavior, Ipsos assists companies across various sectors in making informed decisions through precise data analysis and strategic insights. Their services encompass public affairs, media evaluations, and marketing research, enabling businesses to adapt and thrive in ever-changing markets. Ipsos’s commitment to delivering reliable and actionable knowledge ensures that organizations worldwide effectively meet their customers’ evolving needs and preferences.

Location 🇫🇷 France, Île-de-France, Paris	Size View 6,459 employees
Revenue $ >1000M	Industries Data and Analytics, Design, Government and Military, Community and Lifestyle
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2. Kantar

Kantar is a renowned leader in consumer research, providing crucial insights that guide the world’s top brands across diverse industries. By harnessing advanced analytical tools and methodologies, Kantar delves into consumer behavior, market trends, and brand health to deliver actionable intelligence. Their robust data-driven approach helps businesses make informed decisions, shape market strategies, and ultimately drive growth by staying closely aligned with consumer needs and expectations. Kantar’s global presence and expertise in understanding nuanced market dynamics make them an invaluable partner for companies aiming to thrive in competitive markets.

Location 🇬🇧 United Kingdom, London	Size View 26,348 employees
Revenue $ 500-1000M	Industries Data and Analytics, Design, Professional Services, Sales and Marketing, Advertising
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3. Grupo Carrefour Brasil

Grupo Carrefour Brasil is a major player in the Brazilian retail sector, known for offering diverse product lines spanning from groceries to electronics across its hypermarkets, supermarkets, and convenience stores. As part of the larger Carrefour Group, it leverages extensive consumer research to tailor its offerings to meet the dynamic preferences and needs of the Brazilian market. Grupo Carrefour Brasil’s commitment to innovation and customer insight drives its strategy, ensuring it remains responsive and competitive in a rapidly evolving retail landscape.

Location 🇧🇷 Brazil, São Paulo, Barueri	Size View 11,134 employees
Revenue $ 500-1000M	Industries Data and Analytics, Design
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4. Elsevier

Elsevier is a leading analytics company renowned for its comprehensive suite of scientific, technical, and medical information products and services. In the realm of consumer research, Elsevier provides advanced data analytics and research tools that empower businesses and professionals to gather deep insights into consumer behavior, preferences, and trends. By integrating cutting-edge technology and vast research databases, Elsevier supports companies in making informed decisions, helping them to tailor their products and services to meet the evolving needs of consumers effectively and efficiently. Their robust approach to consumer research is indispensable for organizations aiming to achieve a competitive edge in dynamic markets.

Location 🇳🇱 Netherlands, Noord-Holland, Amsterdam	Size View 8,986 employees
Revenue $ 500-1000M	Industries Data and Analytics, Health Care, Biotechnology, Science and Engineering, Design
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5. Dynata

Dynata is a prominent leader in first-party data and insights, providing companies worldwide with the tools they need to obtain reliable consumer opinions and behaviors. Utilizing an expansive network of millions of consumers, Dynata transforms data into actionable insights, empowering businesses to make well-informed decisions rapidly and enhance their market strategies. Their robust analytics platforms help companies tap into consumer sentiments and trends effectively, making Dynata an essential partner for brands aiming to thrive in a dynamic market landscape.

Location 🇺🇸 United States, Connecticut, Shelton	Size View 4,373 employees
Revenue $ 500-1000M	Industries Data and Analytics, Information Technology, Software, Design, Artificial Intelligence
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6. University of Groningen

The University of Groningen stands as a prestigious academic institution renowned for its rigorous consumer research. In the realms of behavioral economics, marketing, and psychology, the university generates cutting-edge insights that significantly influence business strategies and consumer experiences globally. By integrating academic rigor with practical application, the University of Groningen not only contributes to academic discourse but also provides vital data-driven guidance to industries seeking to understand and predict consumer behavior more effectively. This makes it an essential resource for businesses aiming to adapt and thrive in dynamic market environments.

Location 🇳🇱 Netherlands, Groningen	Size View 6,406 employees
Revenue $ 500-1000M	Industries Education, Data and Analytics, Design
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7. Icis

Icis is a leading company in the consumer research sector, dedicated to delivering deep insights into customer behavior and market trends. Utilizing advanced data analytics and research methodologies, Icis helps brands understand their audiences better and make informed decisions. Their services span various industries, enabling companies to tailor their products and services to meet evolving consumer preferences and enhance their competitive edge. By providing critical data and analysis, Icis plays an essential role in supporting businesses to strategize effectively and achieve sustainable growth.

Location 🇬🇧 United Kingdom, London	Size View 786 employees
Revenue $ 500-1000M	Industries Data and Analytics, Design, Information Technology
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8. The Shift Project

The Shift Project is a renowned entity within the consumer research landscape, focusing on delivering actionable insights that drive effective market strategies. They specialize in understanding consumer behavior and trends, providing businesses with the critical data needed to make informed decisions. The Shift Project supports companies by using advanced analytical techniques to decode complex consumer patterns, helping brands align their offerings with evolving market demands and enhancing customer satisfaction. Their expertise in consumer psychology and purchasing dynamics makes them an invaluable partner for any business aiming to thrive in competitive markets.

Location 🇫🇷 France, Île-de-France, Paris	Size View 176 employees
Revenue $ 500-1000M	Industries Energy, Professional Services, Sustainability, Data and Analytics, Design
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9. Cint

Cint is a pioneering force in the field of consumer research, providing businesses with the tools to access critical market data swiftly and efficiently. By harnessing technology to connect companies with over 144 million consumers across 130 countries, Cint facilitates efficient and scaled gathering of insights. Their platform empowers businesses to make informed decisions by providing real-time access to consumer attitudes, behaviors, and opinions, effectively bridging the gap between market research needs and actionable insights. Through these innovations, Cint is reshaping how consumer research is conducted globally, making it more accessible and actionable for companies aiming to understand and predict consumer trends.

Location 🇸🇪 Sweden, Stockholm	Size View 881 employees
Revenue $ 500-1000M	Industries Data and Analytics, Design, Software, Information Technology, Internet Services, Artificial Intelligence
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10. YouGov

YouGov is a prominent player in the field of online global market research and data analytics, specializing in consumer research. Utilizing a robust international panel of millions of individuals, YouGov offers precise insights into public opinion, consumer behavior, and market trends. Their methodologies, which blend traditional research with innovative data collection techniques, provide businesses and institutions with the actionable intelligence required to make informed strategic decisions. YouGov’s commitment to delivering high-quality and validated data makes it an indispensable resource for organizations aiming to understand and predict consumer preferences and behaviors. This focus on real-world application and reliability solidifies their standing in the consumer research industry.

Location 🇬🇧 United Kingdom, London	Size View 3 employees
Revenue $ 500-1000M	Industries Government and Military, Data and Analytics, Design, Community and Lifestyle, Content and Publishing, Media and Entertainment
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Things to Consider When Prospecting into Consumer Research Companies

Common Pain Points and Challenges for Companies in Consumer Research

Choosing the Right Tools and Methods

With an overwhelming number of consumer research tools available, it can be tough to choose the right one that fits your specific needs.

Decision paralysis due to too many options.
Risk of investing in ineffective tools.
Difficulty integrating new tools with existing systems.

Sales Insight: You can stand out by guiding your clients through the maze of available tools. Demonstrating deep understanding and advising on the best tools for their particular situation can build strong trust and credibility.

Adapting to Rapidly Changing Consumer Behaviors

Consumer preferences and behaviors can shift quickly, influenced by new trends, technologies, and societal changes, making it difficult to maintain accurate and timely insights.

Difficulty keeping research data up-to-date.
Challenges in predicting consumer trends.
Need for continuous investment in market research.

Sales Insight: Leveraging this pain point involves staying proactive. Offer solutions that include real-time data analytics and trend forecasting, helping your clients always stay one step ahead of the consumer curve.

Privacy and Data Security Concerns

With the increase in data breaches and stringent data protection laws like GDPR, ensuring privacy and security in consumer research is more critical than ever.

Compliance with international data laws.
Safeguarding consumer data from breaches.
Building consumer trust in data handling.

Sales Insight: You can use your understanding of these concerns to reassure prospects about the robustness of your data security measures. Demonstrating compliance and emphasizing data safety can be a significant competitive advantage in securing contracts.

Integrating Quantitative and Qualitative Data

Balancing the richness of qualitative data with the breadth and accuracy of quantitative data presents a significant challenge in consumer research.

Complexity in analyzing and merging various data types.
Time-consuming data interpretation processes.
Potential for skewed or incomplete data analysis.

Sales Insight: Provide solutions that expertly integrate both types of data, offering a more comprehensive view of the consumer landscape. This capability can position you as a full-spectrum provider able to address complex research needs effectively.

Scaling Research for Global Markets

Expanding consumer research to accommodate global markets involves complexities due to cultural differences, language barriers, and diverse consumer behaviors.

Adapting research methods for different regions.
Managing multi-lingual and culturally diverse data.
Ensuring relevance and applicability of findings across markets.

Sales Insight: Highlight your expertise in global market strategies by offering tailored research solutions for diverse markets. Showcase how your approach helps clients achieve a balanced and insightful understanding of global consumer dynamics.

Cost Efficiency in Research

Maintaining cost efficiency while conducting thorough and extensive consumer research is always challenging.

Balancing quality of research with budget constraints.
Justifying ROI on expensive research projects.
Optimizing research processes to reduce costs.

Sales Insight: Emphasize your ability to deliver cost-effective research solutions that do not compromise on quality. Show how you prioritize efficient practices that maximize ROI, making your solutions attractive to budget-conscious clients.

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Key Decision-Makers and Influencers in Consumer Research

Key Departments

Market Research

Insight: Central to understanding consumer trends, the Market Research department looks for tools that can provide deep insights and accurate forecasting. Their main concerns are data accuracy, comprehensive analytics capabilities, and ease of integration with existing data systems.

Product Development

Insight: This department uses consumer insights to guide the development of new products. They prioritize solutions that offer detailed consumer feedback and trend analysis to create competitive and appealing products.

Marketing

Insight: Tasked with crafting messages that resonate with target audiences, the Marketing department values tools that provide detailed demographic analyses and consumer behavior data. They look for robust reporting features that can track campaign success and consumer engagement effectively.

Sales

Insight: Sales teams require up-to-date consumer research to refine their sales strategies and pitches. They are particularly interested in real-time data access and tools that can segment consumer data effectively, enhancing personalization in sales approaches.

Insight: Supports the implementation of data-heavy tools and software used across consumer research activities. IT decision-makers focus on the security, scalability, and integration capabilities of these tools, ensuring they support rather than disrupt existing workflows.

Executive Management

Insight: Makes high-level decisions based on overarching business goals and ROI. Executives in consumer research firms seek solutions that not only offer competitive advantage but also align with long-term strategic goals, ensuring the company adapts to market changes efficiently.

Seniority Level

Vice Presidents (VP) of Marketing

Insight: Responsible for overarching marketing strategies, VPs of Marketing seek data that can directly influence campaign outcomes and ROI. They value consumer research that is scalable and provides clear metrics to assist in decision-making processes.

Directors of Market Research

Insight: Directors in this role manage specific research projects and are pivotal in translating consumer data into strategic insights for the company. They prioritize research methods that offer reliability and detailed analysis to better understand market trends and customer behavior.

Brand Managers

Insight: Brand Managers oversee the development and positioning of a brand within the market. Their focus is on consumer perception and behavior analysis, using research to adapt and optimize marketing strategies for better brand performance.

Product Development Managers

Insight: Involved in the creation and modification of products, these managers rely on consumer research to guide development decisions based on current market needs and potential innovation opportunities. They look for specific data that can inform feature enhancements and user experience improvements.

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Buying Processes and Behaviors in Consumer Research

Emphasis on Data Accuracy

Companies in the Consumer Research industry prioritize high data accuracy in their purchases.

Accuracy impacts the reliability of research outcomes, influencing business decisions.
Mistakes in data can lead to costly misinterpretations and flawed market strategies.
Accurate data ensures compliance with international standards and regulations.

How to leverage: When pitching your product or service, underscore its accuracy and reliability. Provide concrete examples or case studies demonstrating how your solutions have led to precise results and how errors are minimized or managed. This will build trust and emphasize your commitment to quality, which is crucial for firms in the Consumer Research sector.

Demand for Cutting-Edge Technology

Consumer Research firms are always on the lookout for the latest advancements in technology.

New technologies can provide faster and more efficient data collection.
They allow for deeper insights through advanced analytics capabilities.
Staying ahead with technology can be a significant competitive advantage.

How to leverage: Highlight the innovative aspects of your solutions. Explain how your technology not only meets current industry standards but sets new benchmarks. Keep your demonstrations up-to-date and focus on how your tech can streamline their research processes, ultimately saving time and money.

Comprehensive Customer Support

Effective support services are crucial for Consumer Research companies.

Reliable customer support ensures continuous data collection without interruptions.
It helps in quickly resolving technical issues that might compromise data integrity.
Quality support enhances user satisfaction and loyalty.

How to leverage: Focus on the robustness of your customer support in your sales pitches. Detail the support infrastructure you have in place, including response times, availability of technical assistance, and any personalized support plans you offer. Demonstrating commitment to customer care can greatly influence buying decisions in this industry.

Scalability of Solutions

The ability to scale solutions easily is vital for Consumer Research companies as they grow.

Scalability supports the handling of increasing data volumes and complexity.
It allows for expansion into new research areas or geographies without significant reinvestment.
Scalable solutions adapt to changing market conditions without losing effectiveness.

How to leverage: Emphasize the scalability of your products or services in discussions. Explain how your solutions can grow with their business, ensuring longevity and adaptability. Use examples of how other clients have successfully scaled your solutions, reinforcing the value it could bring to their expanding needs.

Privacy and Data Security

Privacy and data security are top priorities in the Consumer Research industry.

Protecting consumer data is not only a legal necessity but also crucial for maintaining public trust.
Breaches can lead to significant financial penalties and damage to reputation.
Ensuring data security attracts more clientele who prioritize confidentiality.

How to leverage: Provide clear, detailed information on your data protection measures. Be prepared to discuss your compliance with relevant legislation (e.g., GDPR, HIPAA) and any additional security protocols you use. Demonstrating a proactive approach to privacy and security can be a winning argument in negotiations.

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Prospecting Tips for Selling to Consumer Research Companies

Emphasize Speed and Efficiency

Companies in consumer research value tools that increase efficiency. Point out how your solution can speed up data collection and analysis, enabling quicker decision-making.

Tip: Provide examples of how your platform reduces the time to insights with automated features or integration capabilities.

Showcase Multi-Mode Capabilities

Consumer researchers often use multiple methods to gather data. Demonstrate how your product supports various research modes—from surveys to in-depth interviews—under one platform.

Tip: Highlight the flexibility of your product by mentioning its ability to support different research methodologies seamlessly.

Stress Data Security and Privacy

With increasing scrutiny on data privacy, emphasizing your product’s compliance with global data protection regulations can be a major selling point.

Tip: Mention specific security certifications or privacy standards that your service meets, reinforcing your commitment to data protection.

Point out Integration with Existing Tools

Consumer research firms often rely on a range of tools for data analysis and reporting. Showing how easily your solution integrates with existing technologies can be a persuasive argument.

Tip: Explain how your tool enhances rather than disrupts current workflows through its adaptability and integrations with commonly used software.

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14,854

Want to see more Consumer Research companies?

Things to Consider When Prospecting into Consumer Research Companies

Common Pain Points and Challenges for Companies in Consumer Research

Integrating Quantitative and Qualitative Data

Scaling Research for Global Markets

Cost Efficiency in Research

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Consumer Research

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Consumer Research

Scalability of Solutions

Privacy and Data Security

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Consumer Research Companies

Need prospects?

Top 10 Consumer Research Companies — a guide for sales

Want to see more Consumer Research companies?

Things to Consider When Prospecting into Consumer Research Companies

Common Pain Points and Challenges for Companies in Consumer Research

Cost Efficiency in Research

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Consumer Research

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Consumer Research

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Consumer Research Companies