Top 10 Journalism Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
BBC News	View 6,075 employees	🇬🇧 United Kingdom, London	$ 500-1000M	bbc.com	Content and Publishing, Media and Entertainment, Video
NBC News	View 2,732 employees	🇺🇸 United States, California, Burbank	$ 500-1000M	nbcnews.com	Content and Publishing, Media and Entertainment, Video, Government and Military
CBS News	View 3,512 employees	🇺🇸 United States, New York	$ 500-1000M	cbsnews.com	Content and Publishing, Media and Entertainment, Video
Telewizja Polska	View 1,422 employees	🇵🇱 Poland, Masovian, Warsaw	$ 500-1000M	tvp.pl	Content and Publishing, Media and Entertainment, Video, Internet Services
InStyle	View 374 employees	🇺🇸 United States, Oklahoma, Tulsa	$ 500-1000M	instyle.com	Media and Entertainment, Content and Publishing, Internet Services, Community and Lifestyle
Chicago Tribune	View 903 employees	🇺🇸 United States, Illinois, Chicago	$ 500-1000M	chicagotribune.com	Content and Publishing, Media and Entertainment, Video
Televisa	View 8,515 employees	🇲🇽 Mexico, Distrito Federal, Álvaro Obregón, Mexico City	$ >1000M	televisa.com	Content and Publishing, Media and Entertainment, Video
Federal Foreign Office	View 1,822 employees	🇩🇪 Germany, Berlin	$ 500-1000M	auswaertiges-amt.de	Government and Military, Community and Lifestyle, Content and Publishing, Media and Entertainment
Nielsen	View 2,059 employees	🇺🇸 United States, New York	$ >1000M	nielsen.com	Media and Entertainment, Data and Analytics, Content and Publishing, Video, Internet Services, Design, Sales and Marketing, Advertising
ATR/BPN	View 3,425 employees	🇮🇩 Indonesia, Jakarta Raya, Jakarta Selatan	$ 500-1000M	atrbpn.go.id	Government and Military, Content and Publishing, Media and Entertainment

1. BBC News

BBC News stands as a venerable institution in global journalism, renowned for delivering comprehensive news coverage and in-depth analysis across a vast array of topics. From breaking news to investigative reporting, it serves a worldwide audience, offering a blend of information that spans local and international events. BBC News prioritizes accuracy, impartiality, and diverse viewpoints, reinforcing its role as a trusted and reliable source of information. Through its extensive network of correspondents and its embrace of digital platforms, BBC News ensures timely and accessible updates, keeping the public informed and engaged amidst an ever-evolving media landscape.

Location 🇬🇧 United Kingdom, London	Size View 6,075 employees
Revenue $ 500-1000M	Industries Content and Publishing, Media and Entertainment, Video
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2. NBC News

NBC News stands as a prominent American broadcast news organization, renowned for its comprehensive coverage across a broad spectrum of topics, including national and global news, investigative journalism, and feature stories. As a flagship entity under the NBCUniversal News Group, it provides real-time news updates, deep dives into pressing issues, and exclusive interviews, all supported by digital platforms and social media engagement. Emphasizing trust and journalistic integrity, NBC News remains a go-to source for millions seeking insightful, fact-based reporting and in-depth analysis of current events and trends.

Location 🇺🇸 United States, California, Burbank	Size View 2,732 employees
Revenue $ 500-1000M	Industries Content and Publishing, Media and Entertainment, Video, Government and Military
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3. CBS News

CBS News stands as a prominent fixture in the world of journalism, delivering comprehensive news coverage across the United States and globally. Known for its integrity and depth of reporting, CBS News offers a wide spectrum of news services including breaking news, features, and in-depth analysis. Leveraging multimedia platforms, from traditional broadcasting to digital and mobile outlets, CBS News ensures timely and accessible updates on current events, politics, health, and science, serving as a trusted source for informed citizenry and decision-making. Their commitment to factual reporting fosters an informed public, crucial for a functioning democracy.

Location 🇺🇸 United States, New York	Size View 3,512 employees
Revenue $ 500-1000M	Industries Content and Publishing, Media and Entertainment, Video
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4. Telewizja Polska

Telewizja Polska (TVP) is the largest public broadcaster in Poland, serving as a cornerstone of Polish journalism and cultural broadcasting. With a rich history of providing comprehensive news, educational content, and entertainment, TVP plays a pivotal role in shaping public opinion and informing the populace through an array of channels and digital platforms. It consistently adapts to changing media landscapes by integrating modern technology and trends to keep viewers engaged while maintaining its commitment to integrity and impartial reporting. This dedication has established TVP as a trusted and influential voice in Polish media.

Location 🇵🇱 Poland, Masovian, Warsaw	Size View 1,422 employees
Revenue $ 500-1000M	Industries Content and Publishing, Media and Entertainment, Video, Internet Services
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5. InStyle

InStyle is a leading publication in the journalism industry, celebrated for its authoritative coverage of fashion, beauty, and celebrity lifestyles. Offering a blend of high-end fashion trends, beauty tips, and exclusive celebrity insights, InStyle provides readers with a comprehensive guide to the latest in style and entertainment. The magazine’s expertise in curating content that resonates with style-conscious consumers makes it a go-to resource for those seeking to stay abreast of the ever-evolving fashion landscape, making it a powerful platform for brand partnerships and advertising in the fashion and lifestyle sectors.

Location 🇺🇸 United States, Oklahoma, Tulsa	Size View 374 employees
Revenue $ 500-1000M	Industries Media and Entertainment, Content and Publishing, Internet Services, Community and Lifestyle
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6. Chicago Tribune

The Chicago Tribune stands as a major daily newspaper based in Chicago, Illinois, revered for its investigative journalism and comprehensive coverage of both local and national news. With a legacy dating back to 1847, the Tribune has been a pillar in the journalism community, committed to delivering impactful stories and insightful analysis. It continues to evolve by integrating digital platforms and multimedia content to reach a broader audience, while maintaining its commitment to high journalistic standards and in-depth reporting that informs, educates, and engages the public across various topics and issues.

Location 🇺🇸 United States, Illinois, Chicago	Size View 903 employees
Revenue $ 500-1000M	Industries Content and Publishing, Media and Entertainment, Video
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7. Televisa

Televisa, a dominant multimedia company in Mexico, is renowned for its comprehensive coverage in journalism and broadcasting. The company has carved out a significant presence in the media landscape, operating several TV channels that deliver news, entertainment, and sports content. Televisa’s emphasis on investigative journalism and in-depth reporting ensures that audiences receive timely and accurate information, making it an essential source for news both locally and internationally. The company’s strategic partnerships and digital expansions further enable it to meet the evolving demands of viewers and remain a leader in the fast-paced world of media.

Location 🇲🇽 Mexico, Distrito Federal, Álvaro Obregón, Mexico City	Size View 8,515 employees
Revenue $ >1000M	Industries Content and Publishing, Media and Entertainment, Video
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8. Federal Foreign Office

The Federal Foreign Office, integral to Germany’s government, plays a pivotal role in shaping the nation’s journalism landscape by promoting press freedom and the safety of journalists globally. As a key facilitator of international dialogue, it supports various programs and initiatives that foster transparency, independence, and the dissemination of unbiased information. This commitment ensures that critical voices and stories are heard, maintaining the integrity of information flows across borders in an era marked by challenges to press freedom. Their efforts not only empower journalists but also reinforce global democratic values.

Location 🇩🇪 Germany, Berlin	Size View 1,822 employees
Revenue $ 500-1000M	Industries Government and Military, Community and Lifestyle, Content and Publishing, Media and Entertainment
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9. Nielsen

Nielsen, a global leader in audience measurement and data analytics, specializes in providing crucial insights into consumer behavior for the journalism and media industries. With advanced metrics and tracking methodologies, Nielsen helps broadcasters, advertisers, and media companies understand viewer trends and preferences. This deep understanding enables these organizations to tailor content more effectively, optimize distribution strategies, and maximize engagement across various platforms, ensuring relevance and competitiveness in a rapidly evolving media landscape.

Location 🇺🇸 United States, New York	Size View 2,059 employees
Revenue $ >1000M	Industries Media and Entertainment, Data and Analytics, Content and Publishing, Video, Internet Services, Design, Sales and Marketing, Advertising
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10. ATR/BPN

Kementerian Agraria dan Tata Ruang/Badan Pertanahan Nasional (ATR/BPN) is a pivotal government agency in Indonesia dedicated to land management and spatial planning. It oversees the regulation and administration of land tenure, supporting agrarian reform initiatives aimed at equitable land distribution. The agency plays a critical role in facilitating land-related services that help drive social and economic development across Indonesia, ensuring sustainable management of land resources. The work of ATR/BPN is essential in shaping the infrastructure landscape, promoting efficient land use, and preventing conflicts over land ownership, making it a cornerstone of national stability and growth.

Location 🇮🇩 Indonesia, Jakarta Raya, Jakarta Selatan	Size View 3,425 employees
Revenue $ 500-1000M	Industries Government and Military, Content and Publishing, Media and Entertainment
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Things to Consider When Prospecting into Journalism Companies

Common Pain Points and Challenges for Companies in Journalism

Decline in Print Revenue

As digital media consumption increases, traditional print revenue streams have seen a significant decline.

Decreased subscription numbers.
Falling ad revenues in print mediums.
Shift in reader preference to digital platforms.

Sales Insight: Leverage this insight by emphasizing digital transformation in your solutions. Offer products that help integrate traditional journalism practices with digital tools to capture a wider audience and create new revenue streams.

Misinformation and Trust Issues

The spread of misinformation has made it difficult for reputable journalism outlets to maintain public trust.

Difficulty in distinguishing credible sources.
Public skepticism impacting readership loyalty.
Increased pressure on fact-checking and editorial standards.

Sales Insight: Use this challenge as a way to promote transparency and robust fact-checking features in your offerings. Highlight how your service can enhance credibility and trust, aiding journalists and outlets in maintaining a loyal audience base.

Adapting to New Technologies

Journalism must continuously adapt to new technologies like AI and machine learning to stay relevant and efficient.

Need to integrate new tech without extensive training.
Balancing tech use with journalistic ethics.
Keeping pace with competitors’ technological adoption.

Sales Insight: Focus on solutions that are user-friendly and require minimal training. Emphasize how these technologies can enhance storytelling and data analysis, making the work of journalists more impactful and efficient.

Economic Pressures Leading to Downsizing

Economic challenges often force media outlets to downsize, impacting the quality and depth of news coverage.

Job insecurity among journalists.
Reduced capacity for investigative journalism.
Increased workload on remaining staff.

Sales Insight: Your approach can focus on efficiency tools that help do more with less—whether it’s through better content management systems or tools that automate routine tasks. Highlight how these solutions help maintain or even improve content quality during downsizing.

Changing Consumer Preferences

Audiences now demand more personalized and engaging content, which requires outlets to adapt quickly.

Need for content that engages different demographics.
Shift towards interactive and multimedia-rich formats.
Requirement for real-time content delivery.

Sales Insight: Promote features in your service that offer customization and flexibility. Explain how you can help create more engaging, tailored content that meets the expectation for personalization and immediacy.

Regulatory and Legal Challenges

Journalists often face complex regulatory environments that can hinder reporting, especially in different international markets.

Navigating diverse media laws and regulations.
Risk of litigation impacting reporting.
Limitations on freedom of expression in certain regions.

Sales Insight: Offer solutions that include guidance on regulatory compliance and risk management. Your knowledge in navigating these legal landscapes can be a significant selling point, reassuring prospects that they can rely on your expertise to mitigate potential legal challenges.

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Key Decision-Makers and Influencers in Journalism

Key Departments

Editorial

Insight: The backbone of any journalistic entity, the editorial department focuses on content creation, integrity, and relevancy. Leaders here look for tools that enhance writing quality, streamline editing processes, and foster innovative storytelling techniques. Their purchasing decisions are often influenced by how well a product can integrate into their existing workflow while enhancing content engagement.

Marketing & Distribution

Insight: This department ensures that content reaches the widest possible audience through effective distribution channels and marketing strategies. They prioritize solutions that optimize distribution, expand audience reach, and provide detailed analytics to gauge content performance. Efficiency and effectiveness in driving readership and engagement are key.

Digital Technology

Insight: Tasked with supporting and advancing online platforms, this department values tools that enhance website functionality, ensure cybersecurity, and improve user experience. Their purchase decisions focus on technology that can seamlessly support multimedia content and integrate with existing digital infrastructure.

Audience Engagement

Insight: Focuses on interacting with and understanding the audience. Tools that provide insights into reader behavior and preferences are crucial. They look for solutions that can help personalize content and create a more engaging user experience, driving reader loyalty and retention.

Financial Planning

Insight: Manages budgeting and financial health for the organization. In procurement, they seek solutions that offer clear cost benefits and a strong return on investment. Tools that can directly contribute to revenue generation or cost savings are prioritized in their decision-making process.

Seniority Level

C-level Executives (e.g., Chief Executive Officer, Chief Financial Officer, Chief Content Officer)

Insight: C-level Executives in journalism focus on overarching business strategies, financial sustainability, and brand reputation. They are interested in solutions that offer innovative ways to increase readership, manage costs, and enhance content distribution across multiple platforms.

Vice Presidents (VP) of Sales and Marketing

Insight: VP-level executives in sales and marketing within the journalism industry focus on revenue growth and audience engagement. They seek tools that offer advanced analytics to effectively target audiences and maximize advertising revenue.

Directors of Digital Strategy

Insight: Directors of Digital Strategy prioritize the integration of technology to expand digital presence and maximize content reach. They are interested in solutions that can seamlessly integrate with existing systems and enhance user experiences, while also providing detailed metrics to guide strategy adjustments.

Editors-in-Chief

Insight: As the primary decision-makers on content creation and publication, Editors-in-Chief aim for high editorial standards and audience engagement. They value solutions that streamline workflow, improve collaboration among writers and journalists, and ensure content quality and consistency.

IT Managers

Insight: IT Managers in journalism are crucial for implementing and overseeing technology that supports content distribution and data security. They seek robust, scalable solutions that ensure smooth operations and safeguard against cyber threats, focusing on reliability and user support.

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Buying Processes and Behaviors in Journalism

Emphasis on Credibility and Trust

Journalism organizations prioritize vendors who enhance their credibility and trustworthiness.

Media companies rely heavily on trustworthy sources to maintain their reputation.
There’s a strong preference for vendors that consistently demonstrate ethical practices.
Transparency in pricing and deliverables is critically evaluated during the buying process.

How to leverage: Build a strong case around your product’s reliability and ethical standards. Provide clear, honest descriptions and transparent pricing. Ensure any client testimonials you share highlight these aspects, and prepare to discuss your company’s values and ethical practices in depth.

Need for Speed and Efficiency

In journalism, the speed at which information is processed and distributed is crucial.

Journalists are often racing against time to break news and stay ahead of competitors.
Technology or services that can streamline their work and improve turnaround times are highly valued.
There is a continuous lookout for solutions that can automate routine tasks, allowing journalists to focus on content creation.

How to leverage: Emphasize how your product can save time or enhance productivity in a newsroom setting. Provide specific examples or case studies that demonstrate significant efficiency improvements. Consider offering demonstrations that showcase the speed and ease of integration of your solution into their existing systems.

Multi-Platform Compatibility

Media outlets need tools and services that can work seamlessly across various platforms.

The modern journalism landscape includes digital, print, and broadcast media, often used in tandem.
Solutions must be adaptable and flexible enough to suit different types of media outputs.
Integration capabilities with existing software and systems are a high priority to avoid disruptions.

How to leverage: Highlight the versatility and adaptability of your product. Provide details on how it integrates with commonly used tools in the journalism sector. Offer technical support for ensuring smooth integration and training for staff to get comfortable with new tools.

Cost-Effectiveness

Journalism companies often operate within tight budgets, especially in the digital era.

There’s a constant push to do more with less, making budget-friendly solutions attractive.
Long-term cost savings are particularly appealing, such as those offered by subscription models or bundled services.
Investments are scrutinized for their ROI, focusing on both immediate and long-term benefits.

How to leverage: Focus on illustrating the long-term cost benefits of your product, not just the upfront savings. Consider offering trial periods or scaled pricing based on usage or need. Clearly demonstrate how your solution can lead to reduced overheads or manpower costs over time.

Scalability

Media companies need solutions that can scale with their growth and varying demands.

Journalism entities might need to expand their reach or contract based on market and news cycle fluctuations.
Scalable solutions help them adjust more easily without significant investments.
Flexibility in service or product capabilities can be a major deciding factor in the purchase process.

How to leverage: Show how your products or services can grow and adapt to the changing needs of a journalism organization. Offer flexible contracts or scalable service options that adjust with their usage levels. Be prepared to discuss how you can support them during major news events or shifts in the industry landscape.

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Prospecting Tips for Selling to Journalism Companies

Support Multimedia Integration

Modern journalism is multifaceted, integrating video, audio, and social media. Any tool that supports multimedia and makes it easier to use will catch the eye of a journalist.

Tip: Highlight features of your product that enhance multimedia use, such as high compatibility with different formats or simplifying the editing process.

Ensure Mobile Compatibility

Journalists often work remotely and rely heavily on mobile devices. Products that offer seamless mobile integration are more likely to be adopted.

Tip: Point out how your solution performs well on mobile platforms or offer features that facilitate remote reporting.

Strengthen Data Security

Journalists handle sensitive information and require robust security measures to protect their sources and data. Stress your product’s security features and how it upholds data integrity and confidentiality.

Tip: Cite specific encryption standards or privacy certifications your software has achieved to reassure potential clients.

Foster Collaboration Features

Journalism is increasingly collaborative, with teams sometimes spread across the globe. Tools that facilitate collaboration, information sharing, and real-time updates are particularly valuable.

Tip: Show how your tool enables efficient collaboration between reporters and editors, even in different locations.

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140,250

Want to see more Journalism companies?

Things to Consider When Prospecting into Journalism Companies

Common Pain Points and Challenges for Companies in Journalism

Economic Pressures Leading to Downsizing

Changing Consumer Preferences

Regulatory and Legal Challenges

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Journalism

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Journalism

Cost-Effectiveness

Scalability

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Prospecting Tips for Selling to Journalism Companies

Need prospects?

Top 10 Journalism Companies — a guide for sales

Want to see more Journalism companies?

Things to Consider When Prospecting into Journalism Companies

Common Pain Points and Challenges for Companies in Journalism

Regulatory and Legal Challenges

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Journalism

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Journalism

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Journalism Companies