Top 10 Lifestyle Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
Amazon	View 747,923 employees	🇺🇸 United States, Washington, Seattle	$ >1000M	amazon.com	Commerce and Shopping, Consumer Goods, Clothing and Apparel, Design, Community and Lifestyle
Kohl’s Corporation	View 40,000 employees	🇺🇸 United States, Wisconsin, Village Of Menomonee Falls	$ 500-1000M	kohls.com	Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods
H&M Clothing Company	View 35,273 employees	🇸🇪 Sweden, Stockholm	$ 500-1000M	hm.com	Clothing and Apparel, Commerce and Shopping, Community and Lifestyle, Design
Marks & Spencer	View 26,937 employees	🇬🇧 United Kingdom, London	$ >1000M	marksandspencer.com	Commerce and Shopping, Real Estate, Consumer Goods, Community and Lifestyle
L’Oréal	View 62,283 employees	🇫🇷 France, Île-de-France, Clichy	$ >1000M	loreal.com	Consumer Goods, Commerce and Shopping, Community and Lifestyle
The Chennai Silks	View 326 employees	🇮🇳 India, Tamil Nadu, Tiruppur	$ 500-1000M	thechennaisilks.com	Clothing and Apparel, Commerce and Shopping, Community and Lifestyle, Design, Internet Services
Next	View 12,996 employees	🇬🇧 United Kingdom, London, London Borough Of Camden	$ 500-1000M	next.co.uk	Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle
Ulta Beauty	View 25,269 employees	🇺🇸 United States, Illinois, Bolingbrook	$ >1000M	ulta.com	Commerce and Shopping, Consumer Goods, Community and Lifestyle
Puma	View 12,838 employees	🇩🇪 Germany, Bayern, Herzogenaurach	$ >1000M	puma.com	Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods, Consumer Electronics, Hardware
REI	View 8,155 employees	🇺🇸 United States, Indiana, Carmel	$ 500-1000M	rei.com	Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods

1. Amazon

Amazon, a global powerhouse in e-commerce and technology, has significantly influenced the lifestyle sector by offering an expansive range of products from fashion to home essentials. Known for its customer-centric approach, Amazon provides convenience, variety, and competitive pricing, making it a go-to platform for everyday needs. Beyond retail, Amazon enhances lifestyle choices through its Prime services, ensuring fast delivery and exclusive content, which seamlessly integrate into the daily lives of millions of users worldwide. With ongoing innovations in areas like AI and logistics, Amazon continues to redefine the consumer experience in the lifestyle domain.

Location 🇺🇸 United States, Washington, Seattle	Size View 747,923 employees
Revenue $ >1000M	Industries Commerce and Shopping, Consumer Goods, Clothing and Apparel, Design, Community and Lifestyle
	View Similar Companies

2. Kohl’s Corporation

Kohl’s Corporation is a prominent lifestyle retailer known for its wide range of clothing, accessories, and home goods tailored to meet the diverse needs of families across America. Through its extensive network of stores and robust e-commerce platform, Kohl’s delivers value and convenience by offering a variety of products from notable brands alongside exclusive in-house lines. The company’s dedication to enhancing customer experiences through innovation, such as contactless shopping and personalized marketing strategies, positions Kohl’s as a key player in retail, adept at adapting to evolving consumer preferences and market trends.

Location 🇺🇸 United States, Wisconsin, Village Of Menomonee Falls	Size View 40,000 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods
	View Similar Companies

3. H&M Clothing Company

H&M, a well-known multinational retail clothing company, stands out in the lifestyle and fashion industry for offering trendy and affordable apparel. Their extensive collection, designed to cater to a variety of tastes and ages, includes everything from basic wear to high-fashion pieces developed in collaboration with premier designers. Committed to sustainability, H&M consistently endeavors to integrate eco-friendly practices and materials into their production processes. This initiative not only meets the fashion needs of the global consumer but also addresses the growing demand for sustainable and ethical choices in the fashion sector.

Location 🇸🇪 Sweden, Stockholm	Size View 35,273 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Community and Lifestyle, Design
	View Similar Companies

4. Marks & Spencer

Marks & Spencer, a cornerstone of the British retail landscape, specializes in quality clothing, home products, and premium food products. Known for its commitment to sustainability and innovation, Marks & Spencer excels in providing a diverse range of high-quality merchandise that caters to the sophisticated needs of its global customer base. The company continually adapts to changing consumer preferences by offering eco-friendly options and enhancing the customer experience both in-store and online. Marks & Spencer’s dedication to quality, customer satisfaction, and ethical practices has solidified its reputation as a leader in the lifestyle retail sector.

Location 🇬🇧 United Kingdom, London	Size View 26,937 employees
Revenue $ >1000M	Industries Commerce and Shopping, Real Estate, Consumer Goods, Community and Lifestyle
	View Similar Companies

5. L’Oréal

L’Oréal is a global leader in the beauty and personal care industry, renowned for its extensive range of cosmetics, skincare, haircare, and fragrance products. With a mission to empower individuals through beauty, L’Oréal integrates innovation and sustainability into its product development to cater to diverse consumer needs across various markets. The company’s commitment to ethical practices and inclusivity, along with its strong brand portfolio, positions L’Oréal as a trendsetter in enhancing lifestyle and beauty standards worldwide. L’Oréal’s influence extends beyond beauty products, as it also pioneers scientific research in dermatology and biotechnology to revolutionize the way people care for their skin and hair.

Location 🇫🇷 France, Île-de-France, Clichy	Size View 62,283 employees
Revenue $ >1000M	Industries Consumer Goods, Commerce and Shopping, Community and Lifestyle
	View Similar Companies

6. The Chennai Silks

The Chennai Silks, a prominent name in the lifestyle and retail sector, is renowned for its extensive collection of high-quality textiles and garments. Catering to a diverse audience, the company offers everything from traditional sarees to contemporary fashion, ensuring inclusivity and accessibility in style. With a robust presence in India, The Chennai Silks combines rich cultural heritage with modern retail practices, making it a beloved choice for shoppers seeking variety, quality, and excellent customer service. Their commitment to keeping the tradition alive while embracing modern trends sets them apart in the dynamic fashion landscape.

Location 🇮🇳 India, Tamil Nadu, Tiruppur	Size View 326 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Community and Lifestyle, Design, Internet Services
	View Similar Companies

7. Next

Next – Lifestyle is a leading lifestyle magazine that captures and influences modern trends in fashion, travel, and wellness. With a global presence, Next – Lifestyle curates content that inspires its readers to explore new destinations, embrace personal style, and prioritize well-being. The magazine acts as a guide for those seeking to enrich their lifestyle with valuable insights, expert recommendations, and engaging storytelling that resonates with contemporary aspirations and tastes.

Location 🇬🇧 United Kingdom, London, London Borough Of Camden	Size View 12,996 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle
	View Similar Companies

8. Ulta Beauty

Ulta Beauty is a premier beauty retailer in the United States, offering a diverse range of cosmetics, skincare products, and fragrances. Catering to beauty enthusiasts and professionals alike, Ulta Beauty combines an extensive product lineup with salon services, setting it apart in the lifestyle industry. Known for its commitment to high-quality and accessible beauty solutions, the company continually enhances its in-store and online experiences to meet the dynamic needs of its customers. Ulta’s focus on innovative beauty trends and personalized services helps individuals express their unique style and beauty preferences.

Location 🇺🇸 United States, Illinois, Bolingbrook	Size View 25,269 employees
Revenue $ >1000M	Industries Commerce and Shopping, Consumer Goods, Community and Lifestyle
	View Similar Companies

9. Puma

Puma is a renowned leader in the lifestyle and athletic apparel industry, celebrated for its innovative sportswear and footwear designs that blend performance with fashion. Emphasizing sustainability and creativity, Puma collaborates with top athletes and global fashion icons to continuously redefine urban style and functionality in sportswear. Their focus on high-quality materials and trend-setting designs ensures that every product supports both athletic performance and everyday fashion, making Puma a favorite brand for active and style-conscious individuals worldwide.

Location 🇩🇪 Germany, Bayern, Herzogenaurach	Size View 12,838 employees
Revenue $ >1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods, Consumer Electronics, Hardware
	View Similar Companies

10. REI

REI is a prominent retailer renowned for its dedication to the outdoors lifestyle, offering a wide range of high-quality gear, apparel, and accessories for camping, hiking, and various outdoor adventures. Beyond selling products, Rei is committed to sustainability and actively promotes environmental stewardship and outdoor ethics. This dedication is reflected in their business practices and community engagements, including workshops, classes, and initiatives aimed at making the outdoors more accessible and enjoyable for everyone. REI’s approach not only enhances customer experiences but also fosters a deeper connection with the natural environment.

Location 🇺🇸 United States, Indiana, Carmel	Size View 8,155 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods
	View Similar Companies

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Things to Consider When Prospecting into Lifestyle Companies

Common Pain Points and Challenges for Companies in Lifestyle

Shifting Consumer Preferences

In the lifestyle industry, consumer preferences can change rapidly, influenced by new trends, tech innovations, and shifts in cultural attitudes.

Quick shifts in what’s trendy can make inventory management tricky.
High demand for personalization and unique experiences.
Need for constant innovation to stay relevant.

Sales Insight: Keeping a finger on the pulse of emerging trends can be your secret weapon. Use this understanding to advise on how your offerings can be adapted quickly to meet new demands, or suggest how to use innovative marketing strategies to captivate these fast-changing demographics.

Integration of Technology

As technology advances, there’s increasing pressure for lifestyle brands to seamlessly integrate the latest technologies into their offerings.

Consumers expect a tech-savvy service experience.
Integration with wearables, apps, and smart devices is becoming standard.
Keeping up with technological advancements can be costly and resource-intensive.

Sales Insight: You can leverage this challenge by emphasizing how your solutions can enhance tech integration seamlessly. Show how your tech can either complement existing setups or replace outdated systems with more efficient, state-of-the-art technologies.

Sustainability and Ethical Practices

Consumers are becoming more environmentally conscious, expecting products and services that adhere not only to high-quality standards but also to ethical and sustainable practices.

Increasing scrutiny on supply chains.
Higher production costs for sustainable materials.
Growing demand for transparency in business practices.

Sales Insight: Navigating this pain point effectively involves highlighting your company’s commitment to sustainability. Frame your solutions as not only beneficial for business but beneficial for the planet too. Provide examples of how implementing sustainable practices can enhance brand loyalty and attract new clientele.

Competition from Digital Platforms

The ease of starting online businesses has intensified competition in the lifestyle industry, where new entrants can quickly become disruptors.

Equally powerful small players creating saturation.
Traditional businesses struggling to keep up digitally.
The continual need for digital marketing and online presence.

Sales Insight: Guide your customers to understand the competitive landscape and devise strategies to stand out. Suggest innovative online marketing tactics or unique customer engagement initiatives that can set them apart from the crowd.

Regulatory Challenges

Navigating the regulatory landscape in the lifestyle industry, especially concerning health and wellness products, can be intricate and varies widely by region.

Compliance with local and international regulations can be daunting.
Ever-changing regulatory standards.
Significant consequences for non-compliance.

Sales Insight: Encourage thorough understanding and compliance with these regulations through your counsel. Offer to assist in navigating these complex waters, possibly aligning your services to ensure they meet the latest standards, which can be a significant market differentiator.

Global Economic Uncertainty

Global economic shifts can affect consumer spending in the lifestyle industry, influencing everything from luxury goods purchases to travel spending.

Economic downturns lead to reduced consumer spending.
Sensitivity to international market fluctuations.
Need for businesses to be agile in adjusting to economic conditions.

Sales Insight: In periods of economic uncertainty, it’s valuable to stress the adaptability of your offerings. Discuss strategies for cost efficiency that don’t compromise on quality or client satisfaction. Highlight how being proactive in economic downturns can present opportunities to capitalize on when the market rebounds.

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Key Decision-Makers and Influencers in Lifestyle

Key Departments

Marketing

Insight: Focused on brand image and customer engagement, the Marketing department looks for solutions that can enhance creativity and drive consumer interaction. They value tools that provide insights into market trends and customer behaviors.

Product Development

Insight: This team is at the heart of innovation, responsible for brainstorming, designing, and developing new products. They prioritize solutions that can streamline the development process, enhance product functionality, or offer sustainable alternatives.

Sales

Insight: The Sales department seeks tools that facilitate effective selling techniques and improve customer relationships. Their decisions hinge on solutions that can directly increase sales efficiency and effectiveness, with a strong emphasis on CRM systems.

Supply Chain & Logistics

Insight: Critical for managing the flow of goods from suppliers to customers, this department focuses on efficiency and sustainability. They look for solutions that optimize logistics, reduce costs, and minimize the environmental impact.

E-commerce

Insight: With a significant portion of lifestyle products sold online, the E-commerce team prioritizes platforms and tools that enhance the online shopping experience. They value user-friendly interfaces, robust analytics, and secure payment systems.

Corporate Social Responsibility (CSR)

Insight: This department is dedicated to ensuring the company’s operations align with broader social, economic, and environmental expectations. They focus on purchases that improve the company’s sustainability and ethical impact.

Seniority Level

C-level Executives (e.g., CEO, CMO)

Insight: Focus on strategic initiatives and long-term growth. Their decisions are driven by how solutions can enhance brand reputation, customer engagement, and overall market share.

Vice Presidents of Sales and Marketing

Insight: Concerned with driving revenue and aligning sales strategies with market trends. These executives evaluate tools that will increase lead generation and improve conversion rates.

Directors of Brand Strategy

Insight: Tasked with maintaining a consistent brand image across all platforms. They seek solutions that promise a strong ROI on marketing investments and can integrate smoothly with existing platforms.

Content Managers

Insight: Focused on content creation and distribution that resonates with the target audience. They prioritize tools that streamline these processes and enhance the effectiveness of content strategies.

Digital Marketing Managers

Insight: Look for solutions that optimize digital campaigns and increase online presence. They value tools that provide detailed analytics and real-time data to tweak strategies swiftly.

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Buying Processes and Behaviors in Lifestyle

Brand Alignment

Lifestyle companies extensively evaluate how well a potential partner’s brand aligns with their own.

Consistency in brand values between the vendor and the lifestyle company ensures a cohesive partnership.
Lifestyle brands often seek partners that appeal to their specific target demographics.
Collaboration potential is assessed based on shared goals and aesthetic compatibility.

How to leverage: When approaching lifestyle companies, emphasize the synergies between your brand values and theirs. Develop case studies or portfolio examples that showcase successful partnerships with similar brands. This will help demonstrate your understanding and alignment with their market and brand identity, making your proposition more appealing.

Customer Experience Focus

Enhancing the customer experience is always a priority for lifestyle companies in their buying decisions.

These companies aim to create memorable and engaging experiences for their customers.
They look for products or services that can seamlessly integrate into their existing customer journey without disruption.
Potential partners must demonstrate innovation in customer engagement and retention strategies.

How to leverage: Show how your product or service can enhance the customer experience specifically in ways that align with the lifestyle brand’s ethos. Provide data or case studies that highlight improvements in customer satisfaction, engagement, or retention due to your offerings. Tailor your pitch to emphasize user experience enhancements and the direct benefits to their customer base.

Sustainability Considerations

For many lifestyle brands, sustainability is not just a trend but a core component of their business model.

These brands often have commitments to reducing environmental impact which influences their purchasing decisions.
Companies are increasingly looking for vendors who can offer eco-friendly solutions or products.
Compliance with international sustainability standards can be a decisive factor.

How to leverage: If your products or services offer environmental benefits, highlight these prominently in your sales approach. Provide clear, quantifiable data on how your offerings help reduce environmental impact. Also, be prepared to show certifications or evidence of compliance with relevant sustainability standards to build trust and credibility.

Digital Adoption and Integration

Lifestyle companies are keen on adopting digital solutions that streamline operations and enhance digital presence.

Embracing digital tools can help lifestyle brands maintain a competitive edge.
They prefer solutions that offer scalability and flexibility to grow with their needs.
Integration capabilities with existing platforms are highly prioritized to ensure a smooth transition.

How to leverage: Present your digital solutions with a focus on ease of integration and potential for scalability. Demonstrate through demos or pilot programs how your tool can seamlessly fit into their existing digital ecosystem. Stress on the long-term benefits and the support your company offers for digital transitions.

Collaboration and Co-creation Opportunities

Lifestyle companies value partnerships that can offer collaborative and co-creating opportunities.

Co-creation allows for shared creativity and innovation, which can lead to unique product offerings or marketing campaigns.
These partnerships can leverage the strengths of both brands to better engage consumers.
Collaborative projects often lead to cross-promotion opportunities, enhancing visibility for both parties.

How to leverage: Propose collaboration ideas that utilize both your resources and the lifestyle company’s strengths. Highlight previous successful partnerships and the mutual benefits derived. Be flexible and open to integrating their ideas into the project, demonstrating a true partnership spirit.

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Prospecting Tips for Selling to Lifestyle Companies

Title: Leverage Influencer Partnerships

Influencers play a pivotal role in the lifestyle industry, driving trends and consumer behavior. Demonstrate to your prospects how your product or service can enhance or complement existing or potential influencer collaborations.

Tip: Provide examples of successful influencer campaigns you have facilitated or been a part of, emphasizing the measurable benefits seen by businesses.

Title: Focus on Lifestyle Enhancement

Companies in the lifestyle industry are especially attentive to how products and services will enhance the lives of their customers. Clearly articulate how your offering can contribute to lifestyle improvement, aligning with the prospect’s brand mission.

Tip: Share specific case studies or testimonials that showcase the positive impact your product or service has had on users’ lifestyles.

Title: Showcase Sustainability

Sustainability is increasingly important in the lifestyle industry. Prospects will be interested in how partnering with your company can improve their sustainability credentials and appeal to environmentally conscious consumers.

Tip: Discuss any sustainable practices involved in your production process or how your product helps reduce environmental impact.

Title: Harness the Power of Data

Data-driven decision making is fundamental in the lifestyle industry to stay ahead of fast-evolving consumer trends. Show how your product or service can provide valuable insights through data analytics, helping them make informed decisions that resonate with their audience.

Tip: Explain the types of data your product collects and how it can be used to forecast trends and consumer behavior, ultimately aiding in strategic planning.

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Want to see more Lifestyle companies?

Things to Consider When Prospecting into Lifestyle Companies

Common Pain Points and Challenges for Companies in Lifestyle

Competition from Digital Platforms

Regulatory Challenges

Global Economic Uncertainty

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Lifestyle

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Lifestyle

Digital Adoption and Integration

Collaboration and Co-creation Opportunities

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Lifestyle Companies

Need prospects?

Top 10 Lifestyle Companies — a guide for sales

Want to see more Lifestyle companies?

Things to Consider When Prospecting into Lifestyle Companies

Common Pain Points and Challenges for Companies in Lifestyle

Global Economic Uncertainty

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Lifestyle

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Lifestyle

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Lifestyle Companies