Top 10 Marketing Companies in 2025

Companies	Employees	HQ location	Revenue	Founded	Estimated Traffic	Industries
Sherwin-Williams	View 37,407 employees	🇺🇸 Ohio, Cleveland+25	$ >1000M	1866	27,550,001	Manufacturing, Advertising
The Coca-Cola Company	View 32,748 employees	🇺🇸 Phoenix+44	$ >1000M	1886	2,211,584	Food and Beverage, Marketing
Henkel	View 30,579 employees	🇩🇪 Nordrhein-Westfalen, Düsseldorf+26	$ >1000M	1876	482,599	Marketing, Advertising
Omnicom	View 1,309 employees	🇺🇸 New York+24	$ >1000M	1986	489,402	Telecommunications, Unified Communications
L Brands	View 652 employees	🇺🇸 Ohio, Columbus+6	$ >1000M	1963	367,289	Manufacturing, Brand Marketing
Brp	View 7,343 employees	🇨🇦 Quebec, Valcourt+35	$ >1000M	2003	7,258,999	Marketing, Advertising
Informa	View 4,993 employees	🇬🇧 England\|London Inner\|London (SW)\|London SW1P, London+110	$ >1000M	1998	2,245,074	Analytics, Marketing
Husqvarna	View 6,540 employees	🇸🇪 Stockholm County, Stava+12	$ >1000M	1689	3,189,527	Marketing
Dsm	View 9,911 employees	🇳🇱 Limburg, Heerlen+20	$ >1000M	1902	1,105,809	Nutrition, Health Care
Diageo	View 19,738 employees	🇬🇧 London Borough Of Brent, England, London+29	$ >1000M	1960	647,733	Food and Beverage, Marketing
Sherwin-Williams	View 37,407 employees	🇺🇸 Ohio, Cleveland+25	$ >1000M	1866	27,550,001	Manufacturing, Advertising
The Coca-Cola Company	View 32,748 employees	🇺🇸 Phoenix+44	$ >1000M	1886	2,211,584	Food and Beverage, Marketing
Henkel	View 30,579 employees	🇩🇪 Nordrhein-Westfalen, Düsseldorf+26	$ >1000M	1876	482,599	Marketing, Advertising
Omnicom	View 1,309 employees	🇺🇸 New York+24	$ >1000M	1986	489,402	Telecommunications, Unified Communications
L Brands	View 652 employees	🇺🇸 Ohio, Columbus+6	$ >1000M	1963	367,289	Manufacturing, Brand Marketing
Brp	View 7,343 employees	🇨🇦 Quebec, Valcourt+35	$ >1000M	2003	7,258,999	Marketing, Advertising
Informa	View 4,993 employees	🇬🇧 England\|London Inner\|London (SW)\|London SW1P, London+110	$ >1000M	1998	2,245,074	Analytics, Marketing
Husqvarna	View 6,540 employees	🇸🇪 Stockholm County, Stava+12	$ >1000M	1689	3,189,527	Marketing
Dsm	View 9,911 employees	🇳🇱 Limburg, Heerlen+20	$ >1000M	1902	1,105,809	Nutrition, Health Care
Diageo	View 19,738 employees	🇬🇧 London Borough Of Brent, England, London+29	$ >1000M	1960	647,733	Food and Beverage, Marketing

1. Sherwin-Williams

Sherwin-Williams is a reputed leader in the field of coatings and paints, serving varied markets with innovative products tailored for consumer, professional, and industrial applications. With an emphasis on quality and durability, the company offers a wide array of solutions ranging from protective marine coatings to aesthetic household paints. Their strategic marketing efforts focus on color trends, environmental sustainability, and technological advancements, ensuring they meet the evolving needs and preferences of their diverse clientele. Sherwin-Williams’ dedication to expertly crafted formulas and customer-focused services solidifies its status as a cornerstone in the coatings industry.

Location 🇺🇸 Ohio, Cleveland	Size View 37,407 employees
Revenue $ >1000M	Industries Sales and Marketing, Manufacturing, Advertising
	View Similar Companies

2. The Coca-Cola Company

The Coca-Cola Company is an iconic brand in the beverage industry, renowned for its flagship product, Coca-Cola. The company excels in marketing, consistently engaging millions of consumers worldwide through memorable campaigns and a strong digital presence. Coca-Cola’s marketing strategy also includes sponsorships, partnerships, and innovative advertising that resonate culturally on a global scale. Their commitment to refreshing the world and making a difference extends through every facet of their marketing, maintaining their status as a leader in the global beverage market.

Location 🇺🇸 Phoenix	Size View 32,748 employees
Revenue $ >1000M	Industries Sales and Marketing, Food and Beverage, Advertising
	View Similar Companies

3. Henkel

Henkel is a global powerhouse in the consumer and industrial sectors, known for its leading innovations in adhesives, beauty care, and laundry & home care products. Operating in over 75 countries, Henkel focuses on delivering high-performance products that cater to both everyday and specialized needs, reinforcing its commitment to sustainability and smart marketing tactics. With a robust portfolio of well-known brands such as Persil, Schwarzkopf, and Loctite, Henkel is adept at understanding market dynamics and consumer behaviors, enabling the company to consistently stay ahead in its various markets. This strategic approach helps drive growth and maintain Henkel’s position as a market leader in its industries.

Location 🇩🇪 Nordrhein-Westfalen, Düsseldorf	Size View 30,579 employees
Revenue $ >1000M	Industries Sales and Marketing, Advertising
	View Similar Companies

4. Omnicom

Omnicom Group is a premier global leader in marketing communications and advertising. As a conglomerate, it oversees a vast network of agencies that deliver innovative marketing, advertising, and corporate communications solutions tailored to meet diverse market demands. Specializing in customer relationship management, Omnicom combines analytics, strategic insights, and creative storytelling to drive strong brand engagement. This approach helps businesses across sectors craft compelling narratives and connect meaningfully with their audiences, ensuring sustained competitive advantage and market growth.

Location 🇺🇸 New York	Size View 1,309 employees
Revenue $ >1000M	Industries Hardware, Sales and Marketing, Information Technology, Internet Services, Messaging and Telecommunications, Advertising, Professional Services
	View Similar Companies

5. L Brands

L Brands, known primarily for owning major retail brands such as Victoria’s Secret and Bath & Body Works, plays a significant role in the marketing industry. By leveraging powerful, emotionally engaging marketing strategies, L Brands creates a compelling brand identity and customer loyalty, especially in the beauty and fashion sectors. Their approach involves a mix of traditional and digital marketing techniques to resonate with diverse consumer bases globally. The company excels at creating immersive experiences and dynamic campaigns that not only attract but also retain a devoted following, ensuring sustained visibility and growth in a competitive market.

Location 🇺🇸 Ohio, Columbus	Size View 652 employees
Revenue $ >1000M	Industries Manufacturing, Sales and Marketing, Commerce and Shopping
	View Similar Companies

6. Brp

BRP (Bombardier Recreational Products) is a market leader in the design, manufacturing, and marketing of motorized recreational vehicles and powersports engines. Renowned for its innovative snowmobiles, motorcycles, all-terrain and side-by-side vehicles, as well as its marine products like boating systems and personal watercraft, BRP tailors its offerings to enthusiasts who seek adventure and excitement. The company’s commitment to innovation is reflected in its cutting-edge technologies and advanced design features that enhance the user experience while pushing the boundaries of the industry. BRP’s strong marketing strategies and customer-focused approach ensure it remains at the forefront of the recreational products industry.

Location 🇨🇦 Quebec, Valcourt	Size View 7,343 employees
Revenue $ >1000M	Industries Sales and Marketing, Advertising
	View Similar Companies

7. Informa

Informa is a leading international intelligence, events, and scholarly research group, specializing in the marketing sector among others. The company excels in providing businesses with critical market insights and high-caliber networking opportunities through its well-established industry events and strategic conferences. With a focus on enabling businesses to make informed decisions, Informa offers a suite of services that includes digital marketing, tailored event experiences, and bespoke research. Their commitment to delivering authoritative knowledge empowers companies across various sectors to stay ahead in the competitive market landscape.

Location 🇬🇧 England\|London Inner\|London (SW)\|London SW1P, London	Size View 4,993 employees
Revenue $ >1000M	Industries Data and Analytics, Sales and Marketing, Advertising, Internet Services, Media and Entertainment
	View Similar Companies

8. Husqvarna

Husqvarna is a renowned leader in the market of outdoor power products, including robotic lawn mowers, garden tractors, and chainsaws. Their strong commitment to innovation is evident in their marketing strategies, which focus on integrating smart technology into their products to enhance user experience and efficiency. Husqvarna’s dedication to quality and sustainability helps meet the evolving needs of consumers, enabling more precision and eco-friendliness in garden and forest care. This approach not only streamlines outdoor work but also empowers users with tools that are both advanced and environmentally considerate.

Location 🇸🇪 Stockholm County, Stava	Size View 6,540 employees
Revenue $ >1000M	Industries Sales and Marketing
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9. Dsm

DSM, a global powerhouse in science-based solutions, specializes in nutrition, health, and sustainable living. Renowned for its innovative approach, DSM develops a range of products that cater to sectors like food & beverage, pharmaceuticals, and personal care. The company prominently integrates sustainability into its business strategy, aiming to tackle some of the world’s most urgent issues such as malnutrition and climate change. DSM’s commitment to cutting-edge technology and collaborative partnerships enables it to offer market-leading solutions that not only enhance performance but also improve the quality of life globally.

Location 🇳🇱 Limburg, Heerlen	Size View 9,911 employees
Revenue $ >1000M	Industries Food and Beverage, Health Care, Sales and Marketing
	View Similar Companies

10. Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. Established with a deep-rooted commitment to marketing excellence, Diageo’s portfolio includes iconic labels like Johnnie Walker, Smirnoff, Baileys, and Guinness. The company leverages cutting-edge marketing strategies to enhance brand loyalty and reach consumers effectively, balancing traditional techniques with innovative digital campaigns. Diageo’s strategic focus on broadening its market through responsible and impactful advertising continues to support its strong position in the competitive spirits industry.

Location 🇬🇧 London Borough Of Brent, England, London	Size View 19,738 employees
Revenue $ >1000M	Industries Food and Beverage, Sales and Marketing
	View Similar Companies

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Things to Consider When Prospecting into Marketing Agencies

Common Pain Points and Challenges for Companies in Marketing

Data Privacy and Regulation Compliance

Marketing agencies are under increasing pressure to comply with data privacy regulations like GDPR and CCPA.

Why it’s a pain point:

Ever-changing regulations make compliance complex.
Risk of fines or loss of trust if they fail to comply.
More effort required to get customer consent and manage data securely.

Insight: Position your solution as one that helps marketing teams navigate data compliance with ease, protecting their business and customer relationships. Highlight how your offering can simplify consent management or streamline compliance processes.

Attribution and ROI Measurement

Agencies often struggle to prove ROI to their clients, especially when campaigns span multiple channels.

Why it’s a pain point:

Inconsistent data from various platforms makes tracking difficult.
Clients demand clear results, adding pressure.
Lack of visibility into the full customer journey.

Insight: You can stand out by offering tools that simplify attribution and provide clear ROI insights. Show how your solution can help agencies deliver accurate reporting, giving their clients more confidence in the effectiveness of their campaigns.

Rapidly Changing Technology

Marketing agencies are constantly trying to keep up with new technologies and tools.

Why it’s a pain point:

Frequent updates and new tools require ongoing training.
High costs for adopting new platforms or upgrading existing ones.
Agencies risk falling behind competitors if they don’t adapt quickly.

Insight: Present your solution as one that reduces complexity and integrates with the tools they already use. By emphasizing how your product keeps them current without overburdening their team, you’ll help them feel more in control of their tech stack.

Content Saturation

With the market flooded by content, it’s harder for agencies to create work that stands out for their clients.

Why it’s a pain point:

Too much content creates noise, reducing impact.
More effort and resources are required to produce high-quality work.
SEO and organic reach are harder to achieve with more competition.

Insight: Offer solutions that help agencies optimize content creation and distribution. Whether through automation, personalization, or advanced analytics, show them how your product can help make their clients’ content more visible and impactful.

Aligning Sales and Marketing

Marketing agencies often deal with misalignment between their client’s sales and marketing teams, making campaigns less effective.

Why it’s a pain point:

Sales and marketing teams often work in silos.
Leads passed from marketing are sometimes not ready for sales.
Misalignment on messaging can confuse prospects and waste resources.

Insight: Highlight how your solution can bridge the gap between sales and marketing, helping agencies streamline processes and improve lead handoffs for their clients. Show how aligning these efforts can lead to better campaign results and a stronger client relationship.

Personalization at Scale

Clients expect marketing agencies to deliver highly personalized campaigns, but doing this at scale is difficult.

Why it’s a pain point:

Limited resources to create tailored content for each audience segment.
Managing and analyzing large datasets is time-consuming.
Fear of over-personalization, which can seem intrusive.

Insight: Position your product as a solution that enables agencies to deliver personalization efficiently and at scale. Automation and data-driven insights will help them manage personalized campaigns without overwhelming their teams.

Declining Organic Reach

Agencies are finding it harder to achieve organic visibility for their clients due to algorithm changes and increasing competition.

Why it’s a pain point:

Organic content reaches fewer people over time.
Clients demand better results, forcing agencies to rely more on paid media.
Algorithms are constantly shifting, making it hard to keep up.

Insight: Frame your solution as one that helps agencies improve their organic reach through better optimization tools, analytics, or content strategies. By offering ways to stretch their clients’ marketing budget further, you’ll become a valuable partner.

Rising Client Expectations

Agencies are expected to deliver faster results, more tailored strategies, and consistent engagement across all touchpoints for their clients.

Why it’s a pain point:

Clients expect faster turnaround times and real-time insights.
Agencies struggle to deliver personalized strategies across multiple platforms.
Balancing rising expectations with limited resources is a constant challenge.

Insight: Present your product as one that helps agencies meet these heightened expectations through improved efficiency and faster workflows. Show how your solution can streamline processes, allowing them to provide a better client experience without burning out their team.

Budget Constraints

Many marketing agencies face tight budgets, making it hard to adopt new tools or expand their service offerings.

Why it’s a pain point:

Pressure to do more with less.
Difficulty justifying new investments to clients.
Smaller agencies often compete with larger firms that have more resources.

Insight: Focus on how your product delivers high ROI and maximizes value within budget constraints. Show how your solution can help agencies increase efficiency, reduce costs, or deliver better results without requiring huge investments.

Staying Ahead of Competitors

Agencies are under constant pressure to innovate and stay ahead of industry trends.

Why it’s a pain point:

Clients expect them to be on the cutting edge of marketing trends.
Competitors with more resources can push agencies to do more with less.
Keeping up with trends requires constant learning and investment in new tools.

Insight: Position your solution as a tool that gives agencies a competitive edge, whether through innovative features, streamlined processes, or enhanced customer insights. Show them how staying ahead of the curve can help attract and retain clients.

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Key Decision-Makers and Influencers in Marketing

Key Departments

Marketing and Advertising

Insight: This department is at the core of a marketing agency, managing campaigns from creation to execution. They want solutions that increase efficiency, offer advanced analytics, and improve collaboration. Show them how your product improves campaign effectiveness and delivers measurable results.

PR and Communications

Insight: PR and communications manage the agency’s external image and relationships. They need tools that streamline messaging, media relations, and brand management. Focus on how your solution enhances media outreach, reputation management, and streamlines communication efforts.

Design

Insight: The design team handles visual content creation like graphics, branding, and multimedia. They need tools that spark creativity, improve workflow, and make collaboration easy. When talking to them, emphasize how your product improves creative output and streamlines the design process.

Business Support

Insight: Business support handles the administrative processes that keep the agency running smoothly. They’re interested in solutions that simplify operations like project management or time tracking. Show them how your tool reduces administrative tasks and improves overall efficiency.

Customer Relations

Insight: This department manages client relationships and ongoing communication. They prioritize tools that enhance communication, transparency, and client satisfaction. Focus on how your solution strengthens client relationships and provides better reporting and accountability.

Seniority Level

Founder/Owner

Insight: As a founder, they make high-level decisions, focusing on long-term growth and agency reputation. They’ll be looking for solutions that help expand service offerings, improve client satisfaction, or create a competitive edge. When engaging with them, focus on how your product or service aligns with their strategic vision and increases the overall value they can offer their clients.

C-level (e.g., Chief Marketing Officer, Chief Creative Officer)

Insight: At the C-level, decisions are about agency-wide impact, scalability, and innovation. They need solutions that drive profitability, streamline processes, and foster client growth. When talking to them, emphasize the ROI, future-proofing, and differentiation your solution provides.

VP (e.g., VP of Strategy, VP of Client Services)

Insight: Vice Presidents manage large teams or departments and focus on operational efficiency and department-specific performance. They’re interested in tools that enhance team output and client results. Show them how your product can directly improve their department’s metrics and make operations smoother.

Head (e.g., Head of Digital Marketing, Head of Creative)

Insight: Heads of departments play both operational and strategic roles. They’re key in implementing new technologies and systems. When engaging with them, highlight ease of implementation, how your solution integrates with their current tools, and specific improvements it offers to their team.

Director (e.g., Director of Client Services, Director of Performance Marketing)

Insight: Directors oversee team performance and campaigns. They need solutions that make campaign management, reporting, and client communication more efficient. When talking to them, focus on features that can improve productivity, track ROI, and enhance results for their campaigns.

Manager (e.g., Marketing Manager, Account Manager)

Insight: Managers handle the day-to-day operations and are often the first to notice gaps or inefficiencies. They’re looking for solutions that solve immediate workflow issues and boost team productivity. When speaking with them, focus on the practical benefits of your product and how it simplifies daily tasks.

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Buying Processes and Behaviors in Marketing

ROI-Driven Decision Making

Marketing professionals need tools that clearly show a return on investment to justify their budget.

Solutions must tie directly to performance metrics (lead gen, conversions, brand visibility).
Tools are often measured on how well they integrate with existing analytics and reporting platforms.
Demos and case studies are highly persuasive when they highlight measurable success.

How to leverage: When selling to marketers, focus on how your product directly impacts their KPIs. Share detailed case studies, provide ROI calculators, and emphasize how quickly they can see results. This makes it easier for marketing teams to justify the purchase internally.

Preference for Integration

Marketing departments rely on a complex tech stack, so seamless integration is a must.

Tools that don’t integrate with CRMs, social media platforms, or analytics software are often disqualified early.
There’s a strong need for smooth data flow between platforms to maintain campaign efficiency.

How to leverage: Highlight how your product integrates into the broader marketing ecosystem. Showcase your tool’s ability to connect with key platforms like HubSpot, Salesforce, or Google Analytics, and position it as a way to simplify their tech stack.

Focus on Customer Experience

Marketers are looking for ways to improve customer journeys and engagement.

Tools that help personalize content and messaging, or streamline customer interactions, are highly valued.
Features that automate and optimize customer touchpoints (emails, social media, etc.) are a priority.

How to leverage: Position your product as a customer-centric solution. Highlight features that support better personalization, segmentation, and customer interaction. Emphasize the impact on customer engagement and retention, which are top concerns for marketing teams.

Emphasis on Data-Driven Strategies

Data fuels modern marketing decisions, so solutions that provide actionable insights are key.

Tools that offer detailed analytics, track trends, and predict performance are favored.
There’s a high demand for reporting features that help marketers demonstrate success and optimize strategies.

How to leverage: Demonstrate how your product enhances data visibility and helps marketers track performance metrics in real time. Share examples of how your solution can help them make smarter, faster decisions based on data.

Budget-Conscious Evaluation

Marketers often face tight budgets and scrutinize costs carefully.

Pricing structures that scale with growth or usage are attractive.
Free trials and freemium models can be critical in getting a foot in the door.

How to leverage: Offer flexible pricing or packages that cater to different company sizes. Provide free trials to allow potential customers to test your product without upfront commitment. Be transparent about costs and emphasize the long-term value your solution provides.

Trust in Brand Reputation and Social Proof

Marketers often look to peers and industry influencers when evaluating solutions.

They rely heavily on testimonials, reviews, and endorsements from trusted sources.
A well-known brand or positive social proof can be a deciding factor in final selections.

How to leverage: Boost your credibility with strong testimonials, industry partnerships, or endorsements from reputable clients. Share customer success stories, and encourage current users to leave reviews or provide feedback on public platforms.

Agile and Scalable Solutions

Marketing teams prefer tools that are adaptable and can grow with their company.

Solutions must be flexible enough to keep pace with changing marketing trends.
Scalability is key, as marketing efforts often grow as companies expand.

How to leverage: Emphasize how your solution can scale with the business, supporting both immediate needs and future growth. Provide examples of how your tool has adapted to marketing trends or expanded use cases over time.

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Prospecting Tips for Selling to Marketing Agencies

Align with Marketing’s Focus on ROI

Marketers are under constant pressure to prove the ROI of their campaigns and strategies. Whether it’s digital advertising, content marketing, or events, every investment must tie back to measurable results. When prospecting, it’s crucial to show how your solution can help marketing teams demonstrate clear returns on their efforts.

Tip: Highlight how your product supports better tracking, analytics, or reporting to give marketers more visibility into campaign performance and ROI.

Address the Push for Personalization

Marketing teams are increasingly focused on personalization—delivering the right message to the right audience at the right time. They are using data to better understand customer behaviors and preferences, but this can be challenging to manage at scale. If your product helps streamline personalization or makes customer data more actionable, be sure to make that connection.

Tip: Frame your outreach around how your solution can enhance or simplify their personalization efforts, whether it’s through segmentation, automation, or data insights.

Emphasize Time-Saving Automation

Marketing professionals juggle multiple channels, campaigns, and tools. Automation is a key way they scale their efforts while maintaining quality. If your solution offers marketing automation or helps them streamline repetitive tasks, this is an important pain point to address.

Tip: Mention how your product can save marketers time by automating tasks such as email campaigns, social media scheduling, or lead scoring.

Demonstrate Adaptability in a Fast-Paced Environment

The marketing landscape is constantly shifting—new trends, platforms, and algorithms require marketers to stay nimble. Solutions that can adapt to these changes and integrate well with existing marketing technology stacks will be appealing. Flexibility and seamless integrations are key selling points here.

Tip: Explain how your product stays current with industry trends or integrates easily with other tools like CRM or marketing platforms.

Focus on Driving Customer Engagement

Ultimately, marketing teams are judged on their ability to drive customer engagement and conversions. A solution that can help marketers engage their target audience more effectively or convert leads into customers will be seen as valuable. Be clear on how your product contributes to boosting engagement metrics.

Tip: Share examples of how your solution has helped other marketing teams improve customer engagement, using data or case studies to build credibility.

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Things to Consider When Prospecting into Marketing Agencies

Common Pain Points and Challenges for Companies in Marketing

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Marketing

Key Departments

Seniority Level

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Buying Processes and Behaviors in Marketing

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Marketing Agencies

Need prospects?

Explore Marketing Companies by Location

Top 10 Marketing Agencies — a guide for sales

Want to see more marketing companies?

Things to Consider When Prospecting into Marketing Agencies

Common Pain Points and Challenges for Companies in Marketing

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Marketing

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Marketing

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Marketing Agencies

Explore Marketing Companies by Location