Top 10 Real Estate Companies

Companies	Employees	HQ location	Revenue	Website	Industry
Keller Williams Realty	View 109,428 employees	🇺🇸 USA, TX, Austin	$ 500M – $ 1B	kw.com	Real Estate, Commercial Real Estate, Consulting, Property Management, Real Estate Investment
Century 21 Real Estate	View 38,276 employees	🇺🇸 USA, NJ, Madison	$ 500M – $ 1B	century21.com	Real Estate, Residential, Sales, Property Management, Commercial Real Estate
LVMH	View 148,206 employees	🇫🇷 France, Paris	$ 1B+	lvmh.com	Property Development, Real Estate
Vanke	View 8,086 employees	🇨🇳 China, Shenzhen	$ 1B+	vanke.com	Real Estate
Empire Company Limited	View 48 employees	🇨🇦 Canada, Stellarton	$ 500M – $ 1B	empireco.ca	Real Estate
Evergrande Group	View 11,059 employees	🇨🇳 China, Shenzhen	$ 1B+	evergrande.com	Real Estate
CBRE	View 70,030 employees	🇺🇸 USA, TX, Dallas	$ 500M – $ 1B	cbre.com	Consulting, Real Estate, Business Development, Real Estate Investment, Commercial Real Estate, Management Consulting
Jones Lang LaSalle	View 88,130 employees	🇺🇸 USA, IL, Chicago	$ 1B+	jll.com	Real Estate
LIXIL	View 9,339 employees	🇯🇵 Japan, Tokyo	$ 500M – $ 1B	lixil.com	Construction, Real Estate, Property Development, Green Building
Hudson’s Bay Company	View 20,189 employees	🇨🇦 Canada, Toronto	$ 1B+	hbc.com	Real Estate, Real Estate Investment, Commercial Real Estate, Property Management, Asset Management, Leasing

1. Keller Williams Realty

Keller Williams Realty is one of the largest real estate franchises globally, known for its innovative approach to real estate and strong emphasis on agent-centric services. With a technology-driven platform, Keller Williams provides agents with cutting-edge tools, training, and support to help them succeed in competitive markets. Their unique profit-sharing model and focus on collaboration foster a culture of growth and entrepreneurship, making Keller Williams a top choice for real estate professionals looking to build long-term careers. Through its expansive network, the company connects buyers and sellers across residential, commercial, and luxury markets.

Location 🇺🇸 USA, TX, Austin	Size View 109,428 employees
Revenue $ 500M – $ 1B	Industries Real Estate, Commercial Real Estate, Consulting, Property Management, Real Estate Investment
	View Similar Companies

2. Century 21 Real Estate

Century 21 Real Estate is a globally recognized real estate brand known for its expansive network and commitment to customer service. With a presence in over 80 countries, Century 21 connects buyers and sellers across residential, commercial, and luxury properties. The company focuses on empowering its agents with advanced training, marketing tools, and technology to deliver exceptional real estate experiences. Century 21’s focus on innovation, coupled with its trusted legacy, helps agents build lasting relationships with clients and thrive in a competitive market.

Location 🇺🇸 USA, NJ, Madison	Size View 38,276 employees
Revenue $ 500M – $ 1B	Industries Real Estate, Residential, Sales, Property Management, Commercial Real Estate
	View Similar Companies

3. LVMH

LVMH’s real estate division, part of the luxury conglomerate, focuses on acquiring, developing, and managing premium properties, often tied to its prestigious brands. Their real estate portfolio includes high-end retail spaces, hotels, and exclusive properties in prime global locations. LVMH leverages its expertise in luxury to create environments that reflect the quality and elegance of its brand portfolio, enhancing the customer experience. This strategic investment in real estate not only strengthens its brands’ presence but also contributes to the company’s long-term growth in the luxury sector.

Location 🇫🇷 France, Paris	Size View 148,206 employees
Revenue $ 1B+	Industries Property Development, Real Estate
	View Similar Companies

5. Empire Company Limited

Empire Company Limited is a Canadian conglomerate primarily focused on food retail through its subsidiary, Sobeys, one of the country’s largest grocery chains. With a diversified portfolio that includes retail, real estate, and investments, Empire operates a network of supermarkets, pharmacies, and e-commerce platforms. The company emphasizes delivering fresh, local products and enhancing the customer experience through its innovative loyalty programs and digital solutions. Empire’s strategic focus on expanding its market presence and modernizing its operations has made it a major player in Canada’s retail landscape.

Location 🇨🇦 Canada, Stellarton	Size View 48 employees
Revenue $ 500M – $ 1B	Industries Real Estate
	View Similar Companies

6. Evergrande Group

Evergrande Group is one of China’s largest property developers, renowned for its vast portfolio of residential, commercial, and mixed-use real estate projects. The company has played a key role in China’s urbanization, creating large-scale housing developments across the country. In recent years, Evergrande has also expanded into new sectors, including healthcare, electric vehicles, and tourism, reflecting its ambition to diversify and innovate. While navigating a dynamic business landscape, Evergrande continues to adapt its strategy to meet evolving market demands and opportunities for growth.

Location 🇨🇳 China, Shenzhen	Size View 11,059 employees
Revenue $ 1B+	Industries Real Estate
	View Similar Companies

7. CBRE

CBRE is a global leader in commercial real estate services and investments, offering a wide range of solutions including property management, advisory, leasing, and capital markets. With a vast network of offices worldwide, CBRE serves clients across industries, helping them navigate complex real estate transactions and optimize their portfolios. The company’s deep market expertise, combined with its data-driven approach and commitment to sustainability, enables CBRE to deliver tailored strategies that drive value for investors, occupiers, and developers alike. CBRE’s focus on innovation and client service has cemented its position as a trusted partner in the real estate industry.

Location 🇺🇸 USA, TX, Dallas	Size View 70,030 employees
Revenue $ 500M – $ 1B	Industries Consulting, Real Estate, Business Development, Real Estate Investment, Commercial Real Estate, Management Consulting
	View Similar Companies

8. Jones Lang LaSalle

Jones Lang LaSalle (JLL) is a global real estate services firm specializing in commercial property and investment management. With a presence in over 80 countries, JLL provides clients with a full suite of services, including leasing, capital markets, facility management, and advisory. The company combines deep market insights with cutting-edge technology to help businesses optimize their real estate strategies and make data-driven decisions. Known for its commitment to sustainability and innovation, JLL works with investors, developers, and occupiers to create spaces that meet the demands of today’s evolving markets.

Location 🇺🇸 USA, IL, Chicago	Size View 88,130 employees
Revenue $ 1B+	Industries Real Estate
	View Similar Companies

9. LIXIL

LIXIL is a global leader in water and housing products, offering innovative solutions for homes and buildings. Known for brands like GROHE, American Standard, and INAX, LIXIL provides a wide range of products, from kitchen and bathroom fixtures to windows and doors. The company focuses on combining technology, design, and sustainability to improve living spaces and enhance everyday comfort. With a commitment to responsible manufacturing and eco-friendly solutions, LIXIL helps create better homes that meet the needs of modern consumers while addressing environmental challenges.

Location 🇯🇵 Japan, Tokyo	Size View 9,339 employees
Revenue $ 500M – $ 1B	Industries Construction, Real Estate, Property Development, Green Building
	View Similar Companies

10. Hudson’s Bay Company

Hudson’s Bay Company (HBC) is a North American retail and real estate giant, known for its long history and iconic department store, Hudson’s Bay. With a focus on premium fashion, home goods, and beauty products, HBC operates a range of retail brands across North America. In recent years, the company has also expanded into real estate through its subsidiary, HBC Properties and Investments, which leverages its valuable store locations for strategic growth. Balancing its retail heritage with real estate innovation, HBC continues to evolve to meet changing consumer preferences and market opportunities.

Location 🇨🇦 Canada, Toronto	Size View 20,189 employees
Revenue $ 1B+	Industries Real Estate, Real Estate Investment, Commercial Real Estate, Property Management, Asset Management, Leasing
	View Similar Companies

Want to see more real estate companies?

Things to Consider When Prospecting into Real Estate Companies

Common Pain Points and Challenges for Companies in Real Estate

Market Volatility

The real estate market is subject to significant fluctuations due to factors like interest rate hikes, economic conditions, and shifting government policies, which can complicate decision-making for businesses and investors.

Why it’s a pain point:

Uncertain property values make it difficult for businesses to plan long-term.
Investors may delay acquisitions or developments in volatile markets.
Businesses face pressure to time the market correctly to optimize investment.

Sales Insight: Equip yourself with the latest market data and trends to help businesses and investors make informed decisions. Offering insights into timing and potential risk mitigation strategies can position you as a trusted advisor, helping clients move forward confidently despite market instability.

Regulatory Changes

Constant changes in zoning laws, tax regulations, and environmental policies impact real estate development and transactions, making it hard for companies to stay compliant.

Why it’s a pain point:

Increased complexity and potential delays in property transactions.
Legal risks from non-compliance.
Higher operational costs due to regulatory requirements.

Sales Insight: Stay up-to-date with local and national regulations and offer proactive guidance to your clients. By helping businesses navigate compliance challenges, you reduce friction in transactions and demonstrate your value as a strategic partner who simplifies complicated processes.

Rising Interest Rates

Rising interest rates increase borrowing costs for businesses and commercial developers, directly affecting their ability to purchase or invest in new real estate projects.

Why it’s a pain point:

Higher capital costs reduce potential returns on investment.
Businesses face difficulty securing affordable financing.
Interest rate hikes slow down property purchases and new developments.

Sales Insight: Help your clients explore creative financing options, such as fixed-rate loans, partnerships, or alternative capital sources. Being a knowledgeable resource on financing will set you apart and help businesses push forward with real estate deals despite rising costs.

Low Commercial Property Inventory

In some key markets, there is a shortage of high-quality commercial real estate, such as office spaces, warehouses, and industrial facilities, making it harder for businesses to find suitable properties.

Why it’s a pain point:

Increased competition among businesses for limited commercial space.
Higher rental or purchase costs due to supply shortages.
Longer lead times in securing property that meets client needs.

Sales Insight: Build strong relationships with property owners, developers, and off-market sources to offer your clients early access to available properties. By positioning yourself as the go-to source for scarce inventory, you help businesses secure prime real estate faster than their competitors.

Shift to Hybrid and Remote Work

The rise of hybrid and remote work models is reshaping the demand for commercial real estate, leading businesses to rethink office space needs and their long-term investments.

Why it’s a pain point:

Reduced demand for traditional office spaces.
Businesses are downsizing, leaving vacant properties.
Growing need for flexible lease agreements or adaptable workspaces.

Sales Insight: Consult with businesses on how to best adapt their real estate strategies to the new normal. Offer solutions like flexible leases, co-working spaces, or even subleasing strategies to help businesses maximize their real estate portfolio while minimizing excess capacity or long-term liabilities.

Technological Disruption

Technology is transforming how businesses buy, lease, and manage properties. Digital platforms, AI tools, and automation are driving efficiency, but they also pose challenges for traditional sales models.

Why it’s a pain point:

Increased competition from digital platforms that simplify transactions.
Clients expect faster, more transparent processes through technology.
Constant investment needed to stay updated on new tools.

Sales Insight: Leverage technology to provide enhanced value to your business clients. Use tools like virtual property tours, AI-driven analytics, and streamlined transaction platforms to provide a more efficient, data-driven service. By blending technology with your expertise, you can offer an unmatched customer experience that tech-only platforms can’t replicate.

Sustainability and ESG Requirements

Environmental, Social, and Governance (ESG) considerations are becoming essential for businesses and investors, driving demand for sustainable buildings and eco-friendly development practices.

Why it’s a pain point:

Higher upfront costs for sustainable construction.
Difficulty navigating ESG compliance and reporting requirements.
Pressure to meet sustainability goals while maintaining profitability.

Sales Insight: Position yourself as an expert in ESG compliance by staying informed about green building certifications, sustainable design trends, and renewable energy initiatives. Providing businesses with eco-friendly options or guiding them through sustainable retrofitting processes will help you align with their long-term sustainability goals.

Affordability Crisis in Urban Commercial Markets

In many metropolitan areas, the cost of commercial real estate has surged, creating affordability challenges for businesses looking to expand or relocate.

Why it’s a pain point:

High costs deter business expansion and limit investment in premium locations.
Competition for affordable commercial spaces increases, especially for small and medium-sized businesses.
Longer decision-making cycles as businesses weigh financial options.

Sales Insight: Help clients find emerging or secondary markets with lower commercial real estate costs. By identifying areas of growth and up-and-coming business districts, you can help businesses secure affordable properties that align with their budget and growth strategy, positioning yourself as a strategic advisor in their expansion plans.

Data Privacy Concerns

As businesses increasingly rely on digital tools for real estate transactions, data privacy and security concerns are at the forefront, particularly when handling sensitive financial and personal information.

Why it’s a pain point:

Data breaches can expose companies to significant legal and financial risk.
Clients may be hesitant to adopt digital platforms due to privacy concerns.
Increased regulatory scrutiny around how businesses handle sensitive data.

Sales Insight: Ensure that your real estate solutions prioritize data security and privacy compliance. By offering transparency on how data is managed and working with platforms that meet industry security standards, you can alleviate concerns and build trust with business clients looking for secure, tech-enabled solutions.

Competition from iBuyers and PropTech Firms

Technology-driven companies (iBuyers and PropTech firms) are reshaping the real estate landscape, offering faster and often cheaper solutions for businesses looking to buy, sell, or lease properties.

Why it’s a pain point:

Clients may bypass traditional brokers for more convenient digital options.
These platforms can undercut fees, making it harder to compete on price.
Fewer face-to-face interactions make it more difficult to establish long-term relationships with business clients.

Sales Insight: Focus on providing high-touch, personalized service that technology platforms cannot replicate. Offer tailored solutions based on your client’s specific needs, market insights, and long-term goals. By highlighting your expertise and ability to negotiate complex deals, you can differentiate yourself from digital-only competitors and build deeper, more meaningful relationships with your business clients.

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Real Estate

Key Departments

Sales

Insight: Sales teams in real estate are responsible for closing deals with buyers or corporate clients, as well as leasing properties. They are interested in tools that help them track client interactions, follow up on leads, and improve deal closure rates. CRMs and communication tools that streamline these processes are high on their list.

Operations

Insight: Operations in real estate often focus on property management, overseeing the day-to-day running of properties. They are looking for solutions that make property management more efficient, including tenant communication systems, maintenance tracking, and budgeting tools.

Accounting and Finance

Insight: Real estate finance teams manage everything from property valuations and financing to budgeting and tax compliance. They evaluate solutions that help streamline financial reporting, manage investments, and ensure compliance with tax laws. Return on investment and financial efficiency are key concerns for them.

Procurement

Insight: Real estate procurement teams source services, materials, and technology needed for construction or renovation projects. Their focus is on cost control, reliability, and long-term supplier relationships. They look for tools that streamline the bidding process, improve supplier management, and maintain budget alignment.

Legal

Insight: Legal teams in real estate manage contracts, property acquisitions, zoning, and compliance with local laws. They need systems that offer secure document management and track legal obligations, contract deadlines, and ensure compliance with regulations.

Seniority Level

C-level Executives (e.g., Chief Operating Officer, Chief Financial Officer)

Insight: C-level executives in real estate make high-level strategic decisions about investments, growth opportunities, and long-term profitability. They focus on solutions that can scale, provide reliable data for decision-making, and maximize profitability.

Vice Presidents (VP)

Insight: VPs in departments like Sales or Operations drive departmental goals and ensure alignment with the broader company strategy. They are heavily involved in selecting solutions that will improve team performance, increase efficiency, and contribute to revenue growth.

Directors

Insight: Directors in real estate manage teams and oversee specific functions, such as property management or financial reporting. They look for tools that will help their teams work more effectively and ensure that they can meet department objectives.

Managers

Insight: Managers handle the day-to-day operations and have a close understanding of specific needs, such as managing tenant relationships or overseeing project deadlines. They often recommend tools that improve operational efficiency or address current pain points.

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Real Estate

Long Decision-Making Cycles

Real estate investments or leasing agreements often involve extended decision timelines due to the complexity and high financial stakes.

Buyers need time for thorough due diligence, such as evaluating property potential and financing.
Multiple stakeholders are involved, including legal, financial, and operational teams.
Broader market conditions, economic trends, and regulatory changes influence decisions.

How to leverage: Offer ongoing support throughout the decision-making process, providing insights like ROI projections and market comparisons. Stay engaged with regular check-ins, and offer solutions that address concerns from all decision-makers without being overly aggressive.

Focus on Location and Market Trends

Location is one of the most critical factors in real estate decisions, heavily impacting the property’s long-term value and its alignment with business needs.

Proximity to key resources, clients, or transportation hubs is often a top priority.
Buyers pay attention to market trends, regional growth, and infrastructure developments.
The potential for property value appreciation is a key consideration.

How to leverage: Present data on market trends and growth projections for the area, highlighting any upcoming infrastructure projects that could increase the property’s value. Tailor your approach to show how the location fits the buyer’s operational goals or long-term vision.

High Emphasis on ROI and Cost Analysis

Buyers focus heavily on the financial viability of real estate deals, especially when it comes to long-term ROI.

Buyers conduct detailed cost-benefit analyses, looking at both immediate and future financial implications.
Factors such as financing terms, tax benefits, and operational costs play a major role.
Asset appreciation and overall profitability are central to decision-making.

How to leverage: Provide transparent financial breakdowns and ROI forecasts, helping buyers understand the full financial picture. Highlight competitive financing options or flexible terms that align with their budget and long-term goals.

Preference for Long-Term Partnerships

Real estate buyers are looking for more than just a transaction; they value long-term partnerships with vendors who can provide ongoing support and expertise.

Property management and maintenance are ongoing needs that require reliability.
Buyers want partners who understand their industry and can offer tailored solutions.
Trust is crucial; buyers often prefer working with vendors who have a proven track record.

How to leverage: Position yourself as a long-term partner by emphasizing your expertise and reliability. Share client success stories and testimonials that highlight your ability to support growth and adapt to changing needs over time.

Legal and Regulatory Considerations

Compliance with real estate laws and regulations is a critical factor in buying decisions. Buyers want to ensure that their purchase or lease aligns with zoning laws, environmental regulations, and tax codes.

Zoning, building codes, and environmental restrictions can directly impact property usage.
Legal teams are often involved to ensure compliance and protect the buyer from future liability.
Tax implications, including depreciation and capital gains, influence purchasing decisions.

How to leverage: Showcase your knowledge of local and national real estate regulations. Be ready to assist buyers with navigating compliance issues, and highlight how you can simplify legal processes or connect them with experts to ensure a smooth transaction.

Reliance on Referrals and Reputation

Reputation is a key factor in real estate, where trust and reliability are paramount. Buyers often rely on referrals from within their network or industry when choosing vendors or properties.

Buyers are cautious, preferring to work with established companies or individuals who have a strong track record.
Reputation, positive word-of-mouth, and case studies can significantly influence decisions.
Risk aversion leads buyers to seek out trusted sources for recommendations.

How to leverage: Focus on building a strong network and generating positive word-of-mouth. Ask satisfied clients for referrals and testimonials, and use case studies to demonstrate your successes. Strengthen your visibility at industry events or through thought leadership to bolster your reputation.

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Real Estate Companies

Focus on Streamlining Operations

Real estate firms often deal with multiple moving parts—property management, tenant relations, compliance, and more. Anything that makes their day-to-day easier is highly valuable. Highlight how your product can simplify operations, save time, or reduce admin overhead. Efficiency is the key selling point.

Tip: Use examples to show how your solution automates routine tasks like document management, tenant communications, or compliance tracking.

Emphasize Data-Driven Decision Making

Real estate professionals increasingly rely on data for better decision-making, from market trends to property valuations. Demonstrating how your product helps gather, analyze, or visualize data will make your offer more compelling. The ability to offer real-time insights can set you apart.

Tip: Provide real-world examples of how data analytics have improved investment decisions or leasing strategies for your existing clients.

Speak to Revenue Growth Opportunities

Profitability is a primary concern in real estate, and companies are always looking for ways to increase ROI on their portfolios. Position your solution as one that directly or indirectly boosts their bottom line. Whether it’s optimizing property performance or reducing vacancy rates, show how you can contribute to growth.

Tip: Highlight specific features of your product that enhance efficiency, maximize asset value, or uncover new revenue streams.

Address Risk Management and Compliance

Regulatory compliance and risk mitigation are critical in the real estate industry, where issues like zoning laws, tenant rights, and environmental regulations come into play. Show your understanding of these challenges and explain how your product supports compliance and risk reduction, especially in an ever-changing regulatory environment.

Tip: If relevant, mention how your product helps with audit trails, regulatory reporting, or liability reduction, making it easier for real estate firms to stay compliant.

Build on Relationship Management

Real estate is a relationship-driven industry. Maintaining strong relationships with tenants, investors, and vendors is essential for long-term success. If your solution improves communication, collaboration, or relationship management, make that a core part of your pitch. Real estate professionals are always looking for ways to foster loyalty and long-term partnerships.

Tip: Showcase any CRM or communication tools your product offers, and share examples of how it has strengthened client or tenant relationships.

Book a demo

Want to see more real estate companies?

Things to Consider When Prospecting into Real Estate Companies

Common Pain Points and Challenges for Companies in Real Estate

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Real Estate

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Real Estate

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Real Estate Companies

Need prospects?

Top 10 Real Estate Companies — a guide for sales

Want to see more real estate companies?

Things to Consider When Prospecting into Real Estate Companies

Common Pain Points and Challenges for Companies in Real Estate

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Real Estate

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Real Estate

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Real Estate Companies