Top 10 App Companies

Companies	Employees	HQ location	Revenue	Website	Industry
Bank of America	View 211,311 employees	🇺🇸 USA, NC, Charlotte	$ 1B+	bankofamerica.com	Banking, Financial Services, Finance, Apps, Mobile Apps
McDonald’s	View 379,211 employees	🇺🇸 USA, IL, Chicago	$ 1B+	mcdonalds.com	Food and Beverage, Mobile Apps, Apps, Restaurants
Banco Bradesco S.A.	View 76,857 employees	🇧🇷 Brazil, São Paulo	$ 500M – $ 1B	banco.bradesco	Software, Internet, Apps
TikTok	View 69,991 employees	🇺🇸 USA, CA, Los Angeles	$ 500M – $ 1B	tiktok.com	Apps, Digital Entertainment, Music, Video Streaming, iOS, Video, Android, Internet
Yandex	View 9,605 employees	🇷🇺 Russia, Moscow	$ 1B+	yandex.com	Analytics, Apps, Information Technology, Software, Mobile Apps, SaaS, Mobile, App Marketing, Android, Enterprise Software, Big Data, iOS, Developer Tools, Data Visualization
Jio	View 65,990 employees	🇮🇳 India, Mumbai	$ 500M – $ 1B	jio.com	Internet, Mobile, Wireless, Telecommunications, Apps, ISP, Social Network
Asda	View 46,150 employees	🇬🇧 United Kingdom, Leeds	$ 500M – $ 1B	asda.com	Apps, Personalization, Analytics, Internet, Software
Tim	View 22,468 employees	🇮🇹 Italy, Milan	$ 100M – $ 500M	tim.it	Telecommunications, Apps
Claro	View 38,613 employees	🇧🇷 Brazil, São Paulo	$ 500M – $ 1B	claro.com.br	Internet, Telecommunications, Mobile, Wired Telecommunications, ISP, Wireless, Mobile Apps
Oppo	View 48,617 employees	🇨🇳 China, Guangdong	$ 500M – $ 1B	oppo.com	Mobile, Apps, Consumer Electronics, Mobile Devices, Photography, Mobile Apps, iOS

1. Bank of America

Bank of America is one of the largest financial institutions in the world, offering a broad range of services including consumer banking, wealth management, and corporate finance. Their highly-rated mobile app provides customers with seamless access to banking services, including account management, mobile check deposits, bill payments, and personalized financial insights. With a strong emphasis on digital innovation, Bank of America helps individuals, businesses, and institutional clients manage their finances efficiently. The bank’s global reach, combined with its digital tools and commitment to sustainable finance, solidifies its position as a leader in the industry.

Location 🇺🇸 USA, NC, Charlotte	Size View 211,311 employees
Revenue $ 1B+	Industries Banking, Financial Services, Finance, Apps, Mobile Apps
	View Similar Companies

2. McDonald’s

McDonald’s is a global fast-food leader known for its iconic menu of burgers, fries, and quick-service meals. With over 39,000 locations worldwide, McDonald’s emphasizes consistency, convenience, and affordability, attracting millions of customers daily. The company continues to innovate with digital ordering, mobile app integration, and delivery services, catering to evolving consumer preferences. McDonald’s adapts its offerings to local tastes while maintaining its core brand experience, making it a trusted choice for fast, reliable meals across the globe.

Location 🇺🇸 USA, IL, Chicago	Size View 379,211 employees
Revenue $ 1B+	Industries Food and Beverage, Mobile Apps, Apps, Restaurants
	View Similar Companies

3. Banco Bradesco S.A.

Banco Bradesco S.A. is one of Brazil’s largest financial institutions, offering a full range of banking services, including personal and corporate banking, insurance, and asset management. Known for its strong digital presence, Bradesco provides customers with a robust mobile app that offers convenient access to account management, payments, investments, and personalized financial advice. With a focus on innovation and financial inclusion, Bradesco serves millions of clients across Brazil, playing a key role in the country’s financial landscape while continuously expanding its digital solutions to meet evolving customer needs.

Location 🇧🇷 Brazil, São Paulo	Size View 76,857 employees
Revenue $ 500M – $ 1B	Industries Software, Internet, Apps
	View Similar Companies

4. TikTok

TikTok is a leading social media platform known for its short-form video content that encourages creativity and user engagement. With its algorithm-driven feed, TikTok delivers personalized content, making it easy for users to discover trends, entertainment, and educational material. The platform has rapidly grown to become a cultural phenomenon, attracting millions of users globally and offering brands new opportunities to connect with diverse audiences through innovative advertising and influencer collaborations. TikTok’s seamless blend of content creation tools and community interaction has reshaped how people consume and share digital media.

Location 🇺🇸 USA, CA, Los Angeles	Size View 69,991 employees
Revenue $ 500M – $ 1B	Industries Apps, Digital Entertainment, Music, Video Streaming, iOS, Video, Android, Internet
	View Similar Companies

5. Yandex

Yandex is Russia’s leading technology company, best known for its powerful search engine and a wide array of digital services, including maps, email, e-commerce, and cloud solutions. Often referred to as “Russia’s Google,” Yandex provides users with tailored tools for navigating the digital world, including a popular ride-hailing app and robust AI-driven products. With a focus on innovation and local market expertise, Yandex continues to expand its ecosystem, offering businesses and consumers an integrated digital experience across various sectors, from search and advertising to mobility and fintech.

Location 🇷🇺 Russia, Moscow	Size View 9,605 employees
Revenue $ 1B+	Industries Analytics, Apps, Information Technology, Software, Mobile Apps, SaaS, Mobile, App Marketing, Android, Enterprise Software, Big Data, iOS, Developer Tools, Data Visualization
	View Similar Companies

6. Jio

Jio is India’s largest telecom operator, transforming the country’s digital landscape with affordable 4G services and high-speed internet. Its MyJio app serves as a one-stop platform for managing mobile accounts, recharges, and data usage, while also offering access to a wide range of digital services like JioTV, JioCinema, and JioSaavn for entertainment, news, and music. By combining connectivity with a seamless digital experience, Jio has redefined how millions of Indians communicate and consume content, playing a key role in the nation’s digital transformation.

Location 🇮🇳 India, Mumbai	Size View 65,990 employees
Revenue $ 500M – $ 1B	Industries Internet, Mobile, Wireless, Telecommunications, Apps, ISP, Social Network
	View Similar Companies

7. Asda

Asda is one of the UK’s leading supermarket chains, known for offering affordable groceries, clothing, and household products. As part of the Walmart family until recently, Asda emphasizes value and convenience, catering to millions of customers through its extensive network of stores and online shopping platform. With a focus on providing everyday low prices, Asda also offers services such as home delivery and click-and-collect via its mobile app, making it easy for customers to shop from anywhere. Asda continues to be a go-to choice for families seeking quality products at competitive prices.

Location 🇬🇧 United Kingdom, Leeds	Size View 46,150 employees
Revenue $ 500M – $ 1B	Industries Apps, Personalization, Analytics, Internet, Software
	View Similar Companies

9. Claro

Claro is a leading telecommunications provider in Latin America, offering a wide range of services, including mobile, broadband, and TV. Operating in several countries, including Brazil, Mexico, and Argentina, Claro delivers fast and reliable connectivity through its 4G and expanding 5G networks. The Mi Claro app enables customers to easily manage their accounts, track data usage, and pay bills. With a focus on innovation and expanding digital access, Claro plays a pivotal role in enhancing communication and connectivity across the region, serving both individuals and businesses with tailored solutions.

Location 🇧🇷 Brazil, São Paulo	Size View 38,613 employees
Revenue $ 500M – $ 1B	Industries Internet, Telecommunications, Mobile, Wired Telecommunications, ISP, Wireless, Mobile Apps
	View Similar Companies

10. Oppo

Oppo is a global smartphone manufacturer known for its cutting-edge technology and innovative designs. Specializing in high-quality cameras, fast charging, and sleek aesthetics, Oppo offers a range of devices that cater to various consumer needs. Its ColorOS operating system enhances the user experience with customizable features and seamless performance. Beyond smartphones, Oppo is expanding into smart devices and IoT products, focusing on building a connected ecosystem. With a commitment to innovation and user-centric design, Oppo continues to grow its presence in markets worldwide, appealing to tech-savvy consumers looking for premium yet affordable devices.

Location 🇨🇳 China, Guangdong	Size View 48,617 employees
Revenue $ 500M – $ 1B	Industries Mobile, Apps, Consumer Electronics, Mobile Devices, Photography, Mobile Apps, iOS
	View Similar Companies

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Things to Consider When Prospecting into App Companies

Common Pain Points and Challenges for Companies in Apps

Market saturation and competition

The app market is overflowing with millions of apps, making it increasingly difficult to stand out and gain visibility.

Why it’s a pain point:

Over 8 million apps are available across major platforms, leading to intense competition.
Rising user acquisition costs make growth expensive.
Differentiating an app without unique features is tough.

How you can leverage this: Knowing the struggle to differentiate, you can focus on offering prospects solutions that enhance user experience, improve performance, or deliver insights. Helping them break through the clutter will make your solution more valuable to them.

User retention and engagement

Getting users to download an app is only the first step—keeping them engaged and loyal is a major challenge.

Why it’s a pain point:

Apps lose 77% of users in the first 3 days post-download.
High competition for user attention due to notification overload.
Retention strategies, like personalized content, are resource-intensive.

How you can leverage this: Highlight how your solution improves retention, whether by enabling personalized experiences, providing in-app engagement metrics, or enhancing communication tools. Helping developers retain users can give you a compelling advantage when pitching.

Platform fragmentation

App developers often need to build for multiple platforms (iOS, Android, web), each with unique technical requirements.

Why it’s a pain point:

Different platforms require different coding languages and tools.
Increased costs for maintaining and updating apps across platforms.
Creating a consistent user experience across all platforms is difficult.

How you can leverage this: Position your solution as one that simplifies multi-platform development or maintenance. Offering integration, automation, or tools to ensure consistency across platforms can resonate with developers who are feeling stretched thin.

Monetization challenges

Generating steady revenue from apps is difficult due to changing user preferences, app store policies, and advertising limitations.

Why it’s a pain point:

App stores take 15-30% commissions on sales and in-app purchases.
Privacy changes (like Apple’s App Tracking Transparency) reduce advertising effectiveness.
Subscription models need continuous value delivery to maintain users.

How you can leverage this: Emphasize how your solution can boost in-app revenue—whether through better ad targeting, smoother in-app purchase experiences, or deeper user insights for subscription optimization. Developers looking for reliable revenue streams will appreciate your proactive approach.

Evolving privacy regulations

Regulations like GDPR and CCPA put pressure on developers to comply with strict data privacy laws, which complicates development processes.

Why it’s a pain point:

Non-compliance risks hefty fines and lost user trust.
Developers must rethink how they collect, store, and process user data.
Regulations limit how effectively developers can personalize user experiences and target ads.

How you can leverage this: Position your offering as a solution that helps ensure compliance with data privacy regulations. Whether you provide secure data management, compliance tools, or privacy-friendly analytics, showing that you can ease this burden will appeal to developers worried about legal risks.

High development costs

App development is expensive, with costs spanning from initial creation to updates and ongoing maintenance.

Why it’s a pain point:

Hiring skilled developers and designers is costly.
Regular updates, feature additions, and bug fixes consume both time and money.
Marketing and promoting the app adds another layer of cost.

How you can leverage this: Show how your solution helps developers reduce these costs, perhaps by automating repetitive tasks, streamlining processes, or cutting down time-to-market. Anything that lowers their operational costs will catch their attention, especially if they’re working with limited resources.

App store approval and policies

App developers must navigate complex app store policies, often leading to delays or rejections during the submission process.

Why it’s a pain point:

Strict guidelines from platforms like Apple and Google can cause delays in launching or updating apps.
Rejections can be difficult to fix and require multiple rounds of revisions.
Policy changes (e.g., regarding data collection or monetization) force developers to constantly adapt.

How you can leverage this: Understanding this frustration, you can position your solution as one that helps developers meet compliance requirements more easily. Whether it’s through clearer guidelines or tools that assist in navigating these policies, reducing friction in the approval process will be a major selling point.

App performance and scalability

As user bases grow, many apps face issues with performance, stability, and scalability, leading to poor user experiences.

Why it’s a pain point:

Poor performance, such as slow load times or crashes, can result in negative reviews and user churn.
Scaling the app to accommodate more users often requires costly infrastructure upgrades.
Monitoring and improving app performance requires ongoing resources.

How you can leverage this: Present your solution as one that helps optimize app performance and scalability. Whether through performance monitoring, infrastructure scaling solutions, or cloud-based tools, showing that you can help apps run smoothly as they grow will resonate with developers.

Difficulty in gaining visibility and reviews

Even well-designed apps struggle to gain traction due to a lack of visibility and reviews in app stores.

Why it’s a pain point:

With millions of apps, standing out in search results is challenging.
Apps often rely on positive reviews for credibility, but getting users to leave reviews can be difficult.
App stores’ ranking algorithms favor apps with consistent, high ratings and engagement.

How you can leverage this: By offering tools or strategies that improve app visibility or help generate positive reviews, you can provide tangible value. Whether it’s through SEO for app stores, incentivizing reviews, or boosting in-app engagement, positioning your solution as a way to gain visibility will be attractive to developers.

Frequent security threats

With the rise of cyberattacks, ensuring app security is a growing concern for developers, especially when handling sensitive user data.

Why it’s a pain point:

Cyberattacks like data breaches and malware pose serious risks to user data and app integrity.
Ensuring strong security measures while maintaining usability is a constant challenge.
Security vulnerabilities can result in lost user trust and costly damage control.

How you can leverage this: You can highlight how your solution improves app security, whether through better encryption, real-time threat detection, or easier integration of security protocols. Emphasizing the importance of safeguarding user data while keeping apps easy to use will resonate with developers who prioritize both security and user experience.

Rapidly changing technology and trends

The tech landscape is constantly evolving, forcing developers to keep up with new tools, frameworks, and user expectations.

Why it’s a pain point:

Developers must frequently learn new programming languages or adopt new frameworks to stay relevant.
Emerging technologies (like AI, AR/VR, and 5G) require constant adaptation.
Falling behind on trends can result in outdated apps and missed opportunities.

How you can leverage this: Position your solution as one that helps developers stay ahead of the curve, whether by offering integrations with the latest technologies or providing regular updates and insights into industry trends. By helping developers stay competitive, you make your product indispensable as they strive to innovate.

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Key Decision-Makers and Influencers in Apps

Key Departments

Accounting and Finance

Insight: This team ensures that any app-related purchase aligns with the company’s budget and financial strategy. They evaluate subscription models, scrutinize ROI, and assess long-term financial sustainability. Their decisions focus on cost-effectiveness and financial impact.

Board

Insight: The board provides oversight on high-level strategy and governance. For app purchases, their focus would be on the potential for market expansion, risk management, and long-term business goals. They are involved in approving major investments and partnerships.

Business Support

Insight: Business support teams focus on streamlining internal operations. They look for tools that can enhance productivity through improved communication, task automation, and document management. Solutions that reduce administrative burden are highly valued.

Customer Relations

Insight: Customer relations departments, especially in app companies, focus on enhancing customer satisfaction, retention, and support. They seek tools that improve customer interaction, resolve issues quickly, and optimize user onboarding for app products.

Design

Insight: In app development, design teams prioritize user experience (UX) and interface design. They value tools that improve collaboration between developers and designers, enable prototyping, and support efficient design iterations while maintaining creativity.

Editorial Personnel

Insight: Editorial teams may play a role in app companies that provide content-driven products. Their focus is on maintaining content quality, managing workflows, and ensuring that releases are timely. They value tools that streamline collaboration and manage editorial schedules.

Engineering

Insight: Engineering teams are critical in app development. They evaluate tools based on technical capabilities, integration with existing systems, and overall impact on development speed. Their decisions are driven by the need for scalable, secure, and reliable solutions.

Founder/Owner

Insight: In smaller app companies, founders/owners are key decision-makers. They focus on long-term business growth, cost efficiency, and scalability when making decisions about app-related tools and solutions. Their decisions often align with company vision and market positioning.

HR (Human Resources)

Insight: HR teams in app companies prioritize employee experience, recruitment, and retention. They look for solutions that support remote team management, streamline onboarding, and improve employee engagement. Tools that help with compliance and training are also important.

Healthcare

Insight: Healthcare departments, especially in healthcare-related app companies, focus on regulatory compliance, patient data security, and improving care quality. They evaluate tools based on their ability to meet stringent healthcare standards and provide better patient outcomes.

Product Development

Insight: Product development teams in app companies drive the roadmap and feature set of the app. They prioritize tools that improve development workflows, streamline testing, and help ensure that app features meet user needs and market demands.

Sales and Business Development

Insight: Sales teams focus on tools that help manage leads, improve customer engagement, and close deals faster. In app companies, they look for solutions that integrate with CRM systems, enhance sales efficiency, and offer robust reporting features to forecast revenue accurately.

Marketing

Insight: Marketing teams in app companies are key buyers of tools that help with campaign management, customer segmentation, and performance tracking. They prioritize solutions with strong analytics, A/B testing features, and automation capabilities to drive app downloads and user engagement.

Seniority Level

Founder

Insight: Founders are typically focused on the long-term vision and growth of the company. They make decisions that align with strategic goals, often with a focus on innovation, scalability, and overall business impact. Founders also consider cost efficiency and how solutions help them compete in their market.

Board Member

Insight: Board members have an oversight role and focus on governance, risk, and financial health. Their decisions are guided by a need for high-level strategy alignment, regulatory compliance, and safeguarding shareholder value.

C-level

Insight: C-level executives (e.g., CEO, COO, CFO) are responsible for strategic initiatives that impact the entire organization. Their decisions prioritize long-term profitability, market positioning, risk management, and innovation. They also require a strong ROI case when considering new investments.

Partner

Insight: Partners in firms are often heavily involved in client relationships and business growth. They focus on long-term value creation, relationship management, and aligning solutions with customer needs. They are influenced by both operational efficiency and the potential for new business opportunities.

VP (Vice President)

Insight: VPs lead specific departments or functions and are concerned with meeting departmental goals, improving operational efficiency, and driving growth. They often play a pivotal role in decision-making, balancing high-level strategy with practical, day-to-day operations.

Head

Insight: The “Head of” a department is often responsible for leading a specific business unit or team. They focus on execution and achieving key performance indicators (KPIs) within their area. They tend to evaluate how new solutions will directly impact their team’s efficiency and outcomes.

Director

Insight: Directors manage teams and oversee project implementation. They often play a critical role in researching and recommending solutions. Their focus is on improving productivity, achieving departmental objectives, and supporting broader company goals.

Manager

Insight: Managers handle the day-to-day operations and frequently deal with tactical decisions. They are key influencers in purchasing decisions, as they have hands-on experience with current tools and processes. They are focused on solving immediate problems and improving workflow efficiency.

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Buying Processes and Behaviors in Apps

Focus on user-centric solutions

App businesses prioritize tools and services that help them improve user engagement and retention.

User experience (UX) is critical for app success, driving repeat usage and loyalty.
App developers are focused on understanding their users’ behavior through analytics to optimize features.
Solutions that allow for rapid iteration and feedback are highly valued.

How to leverage: Sales professionals should emphasize how their solution can improve the end-user experience and provide detailed insights into user behaviors. Show how your product enables quick adjustments and enhancements, making the app more engaging and user-friendly.

Need for scalability

App companies, especially startups, look for solutions that can grow alongside them as their user base expands.

Flexibility and the ability to handle increased usage without disruption are key.
Companies prefer platforms with tiered pricing or scalable features to align with their growth trajectory.

How to leverage: Highlight how your product can scale with the company’s growth, offering flexible pricing or usage options. Use case studies showing how similar clients have expanded without hitting roadblocks.

Preference for integration capabilities

App developers need products that integrate seamlessly with their existing tech stack.

Disconnected systems can slow down workflows and create data silos.
API compatibility and out-of-the-box integrations with common tools (e.g., payment systems, CRMs, analytics platforms) are non-negotiable.

How to leverage: Position your product as easily integratable with key platforms that app developers already use. Provide technical documentation or demo how simple it is to connect your solution to their existing infrastructure.

Value-driven decision making

Pricing remains a significant factor, but app companies balance cost against the potential return on investment (ROI).

Startups and mid-sized app companies often have tight budgets, so they want clear proof of value before making a commitment.
Subscription models or usage-based pricing is often preferred.

How to leverage: Focus on how your solution can drive tangible results like increased user engagement, improved monetization, or cost savings. Offer ROI projections and case studies to build a compelling financial case.

Emphasis on security and compliance

With increased data privacy concerns, especially with mobile apps, security and compliance are major priorities.

App companies must ensure that user data is protected and that they comply with regulations like GDPR or CCPA.
They seek solutions with built-in security features like encryption, data protection, and regular audits.

How to leverage: Showcase your product’s security credentials and emphasize how it helps customers remain compliant with relevant regulations. Offering third-party certifications and customer testimonials on data security can strengthen your pitch.

Demand for speed and efficiency

Speed is crucial in the app industry, where development cycles are often rapid.

App companies look for tools that reduce time to market and improve operational efficiency.
Automated workflows, templates, and pre-built solutions are appealing because they save time.

How to leverage: Stress the time-saving aspects of your solution. Highlight features that enable teams to quickly implement, test, or update their apps without complicated processes or delays.

Preference for transparent customer support

App companies often seek strong customer support and responsive service when choosing vendors.

They prefer clear, reliable support channels to resolve technical issues quickly.
Ongoing training or knowledge-sharing resources are also valued to keep their teams up to speed.

How to leverage: Highlight your commitment to customer success with transparent support processes. Offer case studies that demonstrate how your team has helped other app companies resolve issues quickly and effectively.

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Prospecting Tips for Selling to App Companies

Emphasize time-saving and efficiency

The app industry is fast-paced and highly competitive. Companies are always looking for ways to streamline development and speed up time to market. When prospecting, emphasize how your solution can save time, reduce complexity, or enhance team efficiency. Highlighting these benefits can resonate well with app developers and decision-makers who are juggling multiple projects.

Tip: Focus on how your solution reduces bottlenecks or simplifies workflows, making it easier for teams to focus on innovation.

Address scalability and performance

App developers often face challenges with scaling their products as user bases grow. This makes performance a key area of concern, especially in terms of handling large traffic spikes or ensuring smooth functionality across devices. If your product can help optimize app performance or support scaling, bring this up early in your outreach.

Tip: Offer examples of how your solution has successfully helped apps maintain high performance during peak usage or as they’ve scaled.

Showcase integration with popular development tools

Developers prefer tools that easily integrate with the platforms they’re already using. The more frictionless the integration, the more appealing your solution will be. Whether it’s compatibility with popular frameworks, APIs, or collaboration tools, demonstrating ease of use is essential when prospecting in the app industry.

Tip: Highlight any key integrations your product offers, and show how it can seamlessly fit into their existing development stack.

Position security as a priority

Security is an increasing concern in app development, especially with the rise in cyberattacks and data breaches. App developers need to ensure that their platforms are secure without compromising user experience. If your product can enhance security—whether through encryption, compliance, or secure code development—this will catch the attention of your prospects.

Tip: Share how your solution supports app security, referencing specific security protocols or compliance standards your product adheres to.

Focus on user experience and retention

For app companies, success isn’t just about downloads—it’s about retaining users over time. Solutions that help improve user experience or provide insights into user behavior are highly valuable. When reaching out, emphasize how your product can help app developers boost retention rates or optimize the user journey.

Tip: Share customer success stories where your solution helped increase user engagement or improve app retention rates.

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Want to see more app companies?

Things to Consider When Prospecting into App Companies

Common Pain Points and Challenges for Companies in Apps

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Apps

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Apps

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to App Companies

Need prospects?

Top 10 App Companies — a guide for sales

Want to see more app companies?

Things to Consider When Prospecting into App Companies

Common Pain Points and Challenges for Companies in Apps

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Apps

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Apps

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to App Companies