Top 10 Media & Entertainment Companies in 2024

Companies	Employees	HQ location	Revenue	Website	Industry
The Walt Disney Company	View 174,831 employees	🇺🇸 USA, CA, Burbank	$ 1B+	thewaltdisneycompany.com	Media and Entertainment, Amusement Park and Arcade, Event Management, Events
NBCUniversal	View 57,139 employees	🇺🇸 USA, NY, New York	$ 500M – $ 1B	nbcuniversal.com	Digital Media, Media and Entertainment, TV, Broadcasting, TV Production, Digital Entertainment, Film, Advertising, Content, Film Distribution
Warner Bros. Discovery	View 39,042 employees	🇺🇸 USA, NY, New York	$ 1B+	wbd.com	Media and Entertainment, TV, Broadcasting, TV Production, Digital Entertainment
Sony Group Corporation	View 9,601 employees	🇺🇸 USA, CA, Culver City	$ 500M – $ 1B	sonypictures.com	Film, Film Production, Media and Entertainment, Film Distribution, TV Production, Motion Capture, Digital Entertainment, Theatre, Digital Media
Netflix, Inc.	View 17,516 employees	🇺🇸 USA, CA, Los Gatos	$ 1B+	netflix.com	Digital Entertainment, Internet, Media and Entertainment, TV, Video Streaming, Video on Demand, Digital Media, Broadcasting
Paramount Global	View 41,344 employees	🇺🇸 USA, NY, New York	$ 1B+	paramount.com	Advertising, Digital Media, Media and Entertainment, Marketing, TV Production, TV, Content Creators, Digital Entertainment, Social Media Advertising, Broadcasting, Social Media
Apple	View 162,010 employees	🇺🇸 USA, CA, Cupertino	$ 1B+	apple.com	Media and Entertainment, Digital Entertainment, Digital Media
Bertelsmann SE & Co. KGaA	View 18,186 employees	🇩🇪 Germany, Gütersloh	$ 500M – $ 1B	bertelsmann.com	Media and Entertainment
Canal +	View 8,805 employees	🇫🇷 France, Paris	$ 500M – $ 1B	canalplus.com	Broadcasting, Media and Entertainment, TV, Digital Entertainment, Video Streaming, Internet, TV Production, Digital Media, Film, Video on Demand
BBC	View 38,710 employees	🇬🇧 United Kingdom, London	$ 500M – $ 1B	bbc.co.uk	Media and Entertainment, News, Digital Media, Broadcasting, TV, TV Production, Digital Entertainment, Video, Publishing

1. The Walt Disney Company

The Walt Disney Company is a global entertainment leader known for its iconic characters, films, and theme parks. With a diverse portfolio that spans movies, television, streaming services, and merchandise, Disney creates immersive experiences that capture the imagination of audiences worldwide. Its expansion into digital platforms, including Disney+, has solidified its presence in the streaming industry, while its theme parks and resorts continue to attract millions of visitors. Through storytelling, innovation, and a focus on family-friendly content, Disney remains at the forefront of the entertainment industry.

Location 🇺🇸 USA, CA, Burbank	Size View 174,831 employees
Revenue $ 1B+	Industries Media and Entertainment, Amusement Park and Arcade, Event Management, Events
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2. NBCUniversal

NBCUniversal is a global media and entertainment powerhouse, known for its wide-ranging portfolio of television networks, film studios, and streaming services. Home to iconic brands like NBC, Universal Pictures, and Peacock, NBCUniversal delivers a diverse array of content across news, sports, entertainment, and film. The company’s streaming platform, Peacock, is expanding its digital footprint, while its Universal theme parks offer immersive experiences. With a focus on innovation and cross-platform storytelling, NBCUniversal continues to shape the media landscape and engage audiences across the globe.

Location 🇺🇸 USA, NY, New York	Size View 57,139 employees
Revenue $ 500M – $ 1B	Industries Digital Media, Media and Entertainment, TV, Broadcasting, TV Production, Digital Entertainment, Film, Advertising, Content, Film Distribution
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3. Warner Bros. Discovery

Warner Bros. Discovery is a global entertainment and media company that combines the storied film and television legacy of Warner Bros. with the expansive non-fiction and lifestyle programming of Discovery. Known for producing blockbuster films, popular TV shows, and streaming content through platforms like Max (formerly HBO Max), the company offers a broad range of entertainment from scripted dramas to documentaries and reality TV. With iconic brands like HBO, CNN, and the Discovery Channel, Warner Bros. Discovery leverages its diverse content portfolio to engage audiences across both traditional and digital platforms.

Location 🇺🇸 USA, NY, New York	Size View 39,042 employees
Revenue $ 1B+	Industries Media and Entertainment, TV, Broadcasting, TV Production, Digital Entertainment
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4. Sony Group Corporation

Sony Group Corporation is a global conglomerate known for its leadership in electronics, entertainment, and gaming. With a diverse portfolio spanning consumer electronics, including high-quality TVs, cameras, and audio equipment, Sony is also a dominant player in interactive entertainment with its PlayStation gaming consoles and network services. In addition, the company has a strong presence in film, music, and television through Sony Pictures and Sony Music. By blending cutting-edge technology with content creation, Sony continues to deliver innovative products and experiences that captivate global audiences across multiple industries.

Location 🇺🇸 USA, CA, Culver City	Size View 9,601 employees
Revenue $ 500M – $ 1B	Industries Film, Film Production, Media and Entertainment, Film Distribution, TV Production, Motion Capture, Digital Entertainment, Theatre, Digital Media
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5. Netflix, Inc.

Netflix, Inc. is a global leader in streaming entertainment, offering a vast library of TV shows, movies, and original content to subscribers in over 190 countries. Known for pioneering the subscription-based streaming model, Netflix has become a dominant force in digital entertainment with hit originals like Stranger Things and The Crown. Its data-driven approach to content creation and recommendation algorithms allows Netflix to cater to diverse viewer preferences. As the streaming landscape grows increasingly competitive, Netflix continues to expand its global footprint while investing heavily in original programming and international content.

Location 🇺🇸 USA, CA, Los Gatos	Size View 17,516 employees
Revenue $ 1B+	Industries Digital Entertainment, Internet, Media and Entertainment, TV, Video Streaming, Video on Demand, Digital Media, Broadcasting
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6. Paramount Global

Paramount Global is a leading media and entertainment company with a vast portfolio that includes iconic film studios, television networks, and streaming services. Known for brands like Paramount Pictures, CBS, MTV, and Nickelodeon, the company produces and distributes a wide array of content across genres and platforms. Paramount’s streaming services, including Paramount+ and Pluto TV, are central to its digital strategy, offering both premium and ad-supported content. By combining its rich legacy in entertainment with a focus on streaming and global expansion, Paramount Global continues to engage diverse audiences worldwide.

Location 🇺🇸 USA, NY, New York	Size View 41,344 employees
Revenue $ 1B+	Industries Advertising, Digital Media, Media and Entertainment, Marketing, TV Production, TV, Content Creators, Digital Entertainment, Social Media Advertising, Broadcasting, Social Media
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7. Apple

Apple is a global technology leader renowned for its innovative products, including the iPhone, iPad, Mac, and Apple Watch. The company’s ecosystem seamlessly integrates hardware, software, and services, providing users with a unified experience across devices. In addition to its devices, Apple offers digital services such as the App Store, iCloud, Apple Music, and Apple TV+, enhancing both productivity and entertainment. Known for its design excellence, privacy features, and relentless focus on user experience, Apple continues to shape the future of technology and consumer electronics.

Location 🇺🇸 USA, CA, Cupertino	Size View 162,010 employees
Revenue $ 1B+	Industries Media and Entertainment, Digital Entertainment, Digital Media
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8. Bertelsmann SE & Co. KGaA

Bertelsmann SE & Co. KGaA is a global media, services, and education company with a diversified portfolio that includes television, publishing, music, and digital media. Its key divisions—RTL Group, Penguin Random House, BMG, and Arvato—produce content and provide services that reach millions worldwide. Bertelsmann is known for its leadership in book publishing and television production, while its Arvato division offers business process outsourcing solutions. With a focus on digital transformation and global expansion, Bertelsmann continues to innovate across industries while maintaining its strong media heritage.

Location 🇩🇪 Germany, Gütersloh	Size View 18,186 employees
Revenue $ 500M – $ 1B	Industries Media and Entertainment
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9. Canal +

Canal+ is a leading French media company known for its premium television channels, original content, and pay-TV services. It operates both in France and internationally, offering a mix of films, series, sports, and documentaries. Canal+ is also recognized for its strong production arm, StudioCanal, which distributes and produces films and TV shows across Europe and beyond. With its subscription-based services and a growing presence in streaming through platforms like myCanal, Canal+ continues to innovate in the digital space while delivering high-quality, diverse entertainment to global audiences.

Location 🇫🇷 France, Paris	Size View 8,805 employees
Revenue $ 500M – $ 1B	Industries Broadcasting, Media and Entertainment, TV, Digital Entertainment, Video Streaming, Internet, TV Production, Digital Media, Film, Video on Demand
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10. BBC

The BBC (British Broadcasting Corporation) is a globally respected public service broadcaster known for its wide-ranging content, including news, documentaries, dramas, and educational programming. Funded primarily by the UK television license fee, the BBC operates multiple TV channels, radio stations, and digital platforms, reaching audiences worldwide. Renowned for its commitment to impartial reporting, high-quality storytelling, and cultural programming, the BBC produces acclaimed series like Planet Earth and Sherlock. With its extensive global reach through BBC World Service and BBC News, the organization remains a trusted source of information and entertainment.

Location 🇬🇧 United Kingdom, London	Size View 38,710 employees
Revenue $ 500M – $ 1B	Industries Media and Entertainment, News, Digital Media, Broadcasting, TV, TV Production, Digital Entertainment, Video, Publishing
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Things to Consider When Prospecting into Media & Entertainment Companies

Common Pain Points and Challenges for Companies in Entertainment & Media

Fragmented Audience Attention

With so many platforms competing for people’s time—streaming services, social media, podcasts—it’s harder than ever to capture and hold audience attention.

Why it’s a pain point:

Audiences are scattered across multiple platforms.
Shorter attention spans due to content overload.
It’s challenging to decide where to invest your marketing budget for the best return.

How to leverage it: Use this insight to help your prospects consolidate their efforts or target specific audience segments more effectively. Show them how your solution can improve cross-platform engagement and provide better customer insights, helping them get the most out of their marketing spend.

Declining Traditional Revenue Streams

Revenue from traditional media models like cable subscriptions and cinema ticket sales is shrinking as more consumers shift to digital platforms like streaming and on-demand services.

Why it’s a pain point:

Drop in ad revenue from traditional TV.
Lower box office earnings.
Increased competition from cheaper digital alternatives.

How to leverage it: Focus on how your product can help companies diversify their revenue streams. Whether it’s through digital ad optimization, subscription models, or new monetization strategies, positioning your solution as a way to counter shrinking traditional revenues makes you a valuable partner in their transformation.

Pressure to Produce Constant Content

Today’s audiences expect fresh, engaging content at a constant pace, putting pressure on media companies to keep up without compromising quality.

Why it’s a pain point:

Rising production costs and tighter deadlines.
Creative teams are stretched thin.
Balancing the need for quantity with maintaining high-quality standards.

How to leverage it: Offer solutions that streamline the content creation process or scale production efficiently. If you can show how your product helps teams deliver more without burning out, you’ll address a key pain point while demonstrating how you help companies maintain quality and creativity.

Complex Licensing and Rights Management

Managing content rights is becoming more complicated, especially as media companies expand to digital platforms and international markets. Licensing deals, royalties, and IP protections now span multiple regions and formats.

Why it’s a pain point:

High costs and legal complexities around rights negotiations.
Revenue-sharing challenges across different platforms and regions.
Keeping track of licensing agreements for multiple formats is time-consuming.

How to leverage it: Simplify the conversation by showing how your solution can automate rights tracking or optimize licensing revenue. Demonstrate how you can reduce the legal and operational headaches associated with managing complex IP rights, freeing up resources for creative efforts.

Keeping Up with Emerging Technologies

The rapid pace of change in AI, VR, AR, and blockchain is transforming how media is produced and consumed, but keeping up with these advancements while managing day-to-day operations is overwhelming for many companies.

Why it’s a pain point:

High costs of adopting and integrating new technologies.
Uncertainty about which tech investments will deliver the best ROI.
Extensive training and upskilling required to use these technologies effectively.

How to leverage it: Position your solution as a low-risk entry point for digital transformation. Help prospects test emerging tech or gradually integrate it into their existing operations, showing how your product enables them to stay competitive without overcommitting to costly tech investments.

Shifts in Consumer Behavior

Consumers today are selective and interactive in how they engage with media. They expect personalized content, want direct engagement with creators, and are quick to abandon brands that don’t cater to their preferences.

Why it’s a pain point:

Traditional content models don’t cater to interactivity or personalization.
Difficulty tracking and responding to individual user preferences.
Increasing demand for user-generated content and community involvement.

How to leverage it: Use your product to show how companies can better understand their audiences and deliver more personalized content. Whether through data-driven insights or tools that enable real-time engagement, offering solutions that enhance personalization will help prospects stay relevant and responsive to their audiences.

Content Piracy

The accessibility of digital content makes it easy for piracy to cut into media companies’ revenue, threatening exclusive releases and intellectual property.

Why it’s a pain point:

Loss of revenue from unauthorized downloads and streams.
Difficulty enforcing copyright laws across multiple regions.
Piracy damages relationships with talent and distributors who expect premium releases to be protected.

How to leverage it: Position your solution as a safeguard for their content. Whether through encryption, secure distribution, or advanced anti-piracy measures, helping companies protect their IP will enhance their ability to generate revenue from exclusive releases and reduce risk.

Globalization and Localization

As media companies grow internationally, they need to localize content for different markets, which often means navigating cultural differences, regulatory requirements, and language barriers while maintaining brand consistency.

Why it’s a pain point:

High costs for translating and adapting content.
Maintaining brand identity while meeting local preferences is difficult.
Navigating different countries’ regulations adds operational complexity.

How to leverage it: If your solution helps streamline localization efforts, you can position it as a tool for reducing costs and speeding up time to market in new regions. Highlight how you can ensure content remains culturally relevant without sacrificing brand consistency or compliance.

Increased Competition from Niche Platforms

Niche streaming services and individual creators on platforms like YouTube, TikTok, and Twitch are pulling viewers away from mainstream media, fragmenting the audience even further.

Why it’s a pain point:

Established media companies are losing market share to niche platforms.
Smaller platforms operate with lower costs, making them hard to compete with.
Media companies are pressured to produce hyper-targeted content or acquire niche players to remain relevant.

How to leverage it: Offer insights into niche market trends and show how your product can help companies better segment and engage their audience. Providing tools for targeted marketing or personalized content will help media companies regain a competitive edge in a fragmented landscape.

Data Privacy and Compliance

As data privacy regulations like GDPR and CCPA continue to evolve, media companies must be extra cautious in how they collect, store, and use customer data, adding both technical and legal challenges.

Why it’s a pain point:

Complex, region-specific regulations are hard to navigate.
High costs for implementing compliant data management systems.
Data breaches carry huge financial and reputational risks.

How to leverage it: Highlight how your solution ensures compliance with global data privacy regulations. If you can help media companies protect customer data and avoid costly fines, you position yourself as a crucial partner in safeguarding both their revenue and their reputation.

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Key Decision-Makers and Influencers in Media & Entertainment

Key Departments

Accounting and Finance

Insight: Finance teams are gatekeepers for large purchases, evaluating the financial viability of new tools or services. Their main focus is on ROI, cost savings, and ensuring that new solutions don’t strain the company’s budget.

Sales Approach: Position your product as a cost-effective solution that delivers measurable financial benefits. Use clear metrics like potential savings, productivity gains, and ROI. Highlight how your product can streamline processes, reduce operational costs, or open up new revenue opportunities.

Design

Insight: Designers are concerned with the visual elements of content creation, whether that’s in advertising, digital media, or production design. Their focus is on tools that enhance creativity and speed up the creative process, from concept to execution.

Sales Approach: Focus on how your product empowers creativity and improves workflow efficiency. Emphasize intuitive design features, flexibility, and how it allows them to innovate faster. Case studies or demos showing how similar media teams use your tool for better creative output can resonate well with them.

Editorial Personnel

Insight: Editors ensure content quality and consistency across various platforms, working closely with writers, producers, and design teams. They look for solutions that streamline collaboration and content management, as well as tools that enhance editing efficiency.

Sales Approach: Highlight how your product improves the editorial workflow, facilitates easier collaboration, and ensures content accuracy. If your product offers version control, editing tools, or content management capabilities, emphasize those features. Show how it can save time and reduce errors in fast-paced environments.

Legal

Insight: Legal departments in media and entertainment focus on protecting intellectual property, managing contracts, and ensuring compliance with legal regulations. They seek tools that mitigate risks and streamline contract management.

Sales Approach: Position your product as a solution that minimizes legal risks and simplifies compliance. Highlight how it helps manage contracts, track licensing agreements, and ensure compliance with media laws and regulations. If your product integrates legal tracking or alerts, make that a key selling point.

Marketing and Advertising

Insight: The marketing team in media companies is responsible for driving audience engagement and maximizing ad revenue. They need solutions that offer deep audience insights, improve campaign management, and help them track performance across multiple channels.

Sales Approach: Sell your product as a powerful tool for increasing audience reach and improving campaign performance. Demonstrate how it helps target specific demographics, track viewer behavior, and optimize advertising strategies. If applicable, show data on how your product increases audience retention or ad revenue.

PR and Communications

Insight: PR teams are responsible for managing the brand’s public image and communication strategy. They need tools that help monitor public perception, manage media outreach, and quickly respond to crises.

Sales Approach: Emphasize your product’s ability to help PR teams track public sentiment, manage media relationships, and ensure consistent messaging. If your product can help them respond faster to crises or coordinate outreach campaigns, those features will be very appealing. Highlight case studies of companies that have used your solution to manage PR challenges effectively.

Sales

Insight: Sales teams in the media and entertainment industry, particularly those dealing with advertising sales, focus on maximizing revenue through effective client relationships and inventory management. They prioritize solutions that help them sell more ad space and offer real-time analytics to optimize their efforts.

Sales Approach: Position your product as a tool that increases revenue potential by optimizing ad sales strategies. Highlight how it helps with real-time inventory management, client targeting, and revenue forecasting. Provide clear use cases where your product has helped other media sales teams close more deals or increase ad sales performance.

Product

Insight: Product teams oversee the development, management, and distribution of content. Their focus is on tools that enhance the user experience, streamline product delivery, and innovate new content types or platforms.

Sales Approach: Emphasize how your product can help product teams innovate faster and improve user engagement. If your product offers features that enhance content delivery, user interface, or cross-platform integration, focus on those aspects. Highlight how it can help them stay competitive in a rapidly evolving digital landscape.

Seniority Level

Founder

Insight: Founders in media and entertainment companies are involved in high-level strategy and long-term vision. They focus on how a product or service aligns with the company’s goals, values, and future growth potential.

Sales Approach: When targeting founders, highlight how your product supports their strategic goals and can help scale the business. Focus on long-term value and sustainability. Show that your solution aligns with their vision for growth, innovation, or audience expansion.

C-level Executives (e.g., Chief Marketing Officer, Chief Financial Officer)

Insight: C-level executives focus on long-term profitability, strategic alignment, and ensuring the scalability of any major investment. They look for solutions that deliver strong ROI and fit within the company’s overall business strategy.

Sales Approach: Emphasize the strategic value of your product, how it can drive innovation, and its ability to generate long-term returns. Use financial metrics and business growth case studies to back up your claims. Ensure that your product is positioned as a solution that helps meet high-level corporate objectives like revenue growth, brand expansion, or cost reduction.

VP (Vice President)

Insight: VPs are responsible for overseeing specific departments, such as production, marketing, or finance. They focus on department-level performance and how new tools can help their teams achieve specific goals.

Sales Approach: Tailor your pitch to show how your product helps solve department-specific challenges, such as improving production efficiency, streamlining marketing efforts, or maximizing sales opportunities. Highlight any department-relevant case studies and how your product directly benefits their specific goals.

Head

Insight: Department heads manage large teams and ensure the successful execution of operational strategies. They are key decision-makers in evaluating solutions that align with the needs of their departments and teams.

Sales Approach: Position your product as a solution that can improve team productivity, streamline workflows, or enhance collaboration. Focus on how your product can help them execute their strategies more effectively and provide tangible benefits to the team they manage.

Director

Insight: Directors are responsible for departmental operations and are often involved in evaluating tools that improve workflow efficiency. They seek solutions that align with team goals and make daily operations smoother.

Sales Approach: Directors will appreciate a product that simplifies their team’s workflows, saves time, or reduces operational bottlenecks. Offer detailed insights into how your product has helped other teams or organizations overcome similar challenges. Demos that show ease of use and practical benefits will resonate well with them.

Manager

Insight: Managers handle the day-to-day operations and are often the first to notice inefficiencies or workflow issues. They may not always have the final say but can heavily influence purchasing decisions based on their hands-on experience.

Sales Approach: When targeting managers, focus on the practical, everyday benefits of your product. Show how it will help them solve immediate problems, reduce time spent on repetitive tasks, or improve team productivity. Highlight ease of implementation and use, as they’ll often be responsible for getting the team onboard with new tools.

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Buying Processes and Behaviors in Media & Entertainment

Content Needs Drive Buying Decisions

Media & entertainment companies make buying decisions based on the tools and tech that help them create, manage, and distribute content effectively.

They prioritize solutions that boost production quality and speed.
The need to meet shifting consumer demands (e.g., streaming, interactive media) guides their choices.
Flexibility and scalability are essential as the industry rapidly evolves.

How to leverage: When selling to these companies, focus on how your product can enhance content creation and distribution efficiency. Make it clear that your solution helps them keep up with trends and scale operations without sacrificing quality. Show them how your tools can keep them ahead of the curve.

Audience Engagement is Key

Buying decisions are heavily influenced by how well a product helps companies engage with their audiences.

Media & entertainment firms look for solutions that improve audience targeting and interaction.
Data analytics, personalized content, and real-time engagement features are in high demand.
Anything that improves the overall user experience and keeps audiences coming back holds high value.

How to leverage: Speak directly to how your solution increases audience engagement. Highlight the ways it helps companies get better insights into their viewers, create more personalized experiences, or boost interaction. If you can prove that your product helps them win over their audience, you’re much closer to closing the deal.

Trend-Driven Purchases

The media landscape shifts quickly, and companies are constantly on the lookout for solutions that align with the latest trends.

They invest in emerging tech (e.g., AI, VR, and AR) to stay competitive.
New content formats and platforms influence their buying decisions.
Staying ahead of competitors and meeting audience expectations is a top priority.

How to leverage: Be proactive in understanding industry trends and align your product with what’s next in media. Pitch your solution as a forward-thinking tool that not only meets current needs but also sets them up for future success. Your insight into the industry’s evolution can differentiate you from competitors.

High Demand for Integrated Solutions

Media companies prefer solutions that integrate easily with their existing tech stack.

Seamless integration reduces operational complexity and minimizes downtime.
Products that offer multiple functionalities in one platform are favored to streamline workflows.
Solutions that support multiple content formats and distribution channels are highly attractive.

How to leverage: Focus on the ease of integration when pitching your product. Show them how your solution works within their current systems and how it can simplify workflows. If your product replaces multiple tools or unifies various processes, make that a key selling point to demonstrate long-term value.

Data-Driven Decision Making

Data is a powerful driver for media companies’ purchasing choices. They rely heavily on analytics to guide their content strategies and operational decisions.

Products that offer detailed analytics on content performance are highly valued.
Tools that enable better audience segmentation and targeting are often prioritized.
Media companies look for solutions that help them understand ROI on marketing and content spend.

How to leverage: Lead with data. Show how your product provides meaningful insights that will drive business results. Whether it’s content performance, audience behavior, or financial ROI, emphasize that your solution offers the data they need to make smarter decisions.

Budget Sensitivity and ROI Focus

While media companies want cutting-edge tools, they are highly budget-conscious and ROI-driven.

Buyers need to see clear proof of ROI before committing to a purchase.
Long sales cycles often mean that cost-effectiveness and measurable success play key roles in decision-making.
Media firms are typically wary of making large upfront investments without clear, proven benefits.

How to leverage: Make ROI the centerpiece of your pitch. Present case studies or examples that show how your product drives profitability. Break down how your solution will pay off for them in both the short and long term, reducing risk and ensuring they see the value of the investment early on.

Vendor Relationships and Trust

Media companies value long-term, trusted relationships with vendors that understand their needs and industry nuances.

Vendors that show deep industry knowledge are more likely to win deals.
Strong post-sale support and ongoing customer success are key differentiators.
Trust and reliability are critical in such a fast-paced industry where technical issues can quickly lead to production delays.

How to leverage: Build trust by showing that you know their world. Speak their language, understand their challenges, and demonstrate your reliability with consistent follow-ups and customer success stories. Offering exceptional post-sale support is often the tipping point when clients are choosing between vendors.

Creative Collaboration is a Priority

Creative teams within media companies are a key influence in the buying process, especially when it comes to tools that impact content creation.

They prefer products that allow for seamless collaboration across teams and geographies.
Tools that foster creativity, flexibility, and experimentation are top of mind.
Simple, user-friendly interfaces that don’t disrupt creative workflows are a must.

How to leverage: Highlight the collaborative and creative strengths of your solution. Show how it helps their teams work together more efficiently and fosters creativity without technical headaches. Ease of use and flexibility can be a major selling point if it makes their creative process smoother and faster.

Focus on Speed and Efficiency

Speed is everything in media, and companies are under constant pressure to deliver high-quality content quickly.

Products that improve efficiency and streamline workflows are in high demand.
Media companies prefer tools that help reduce turnaround times without compromising quality.
Automation features are a plus as they can help eliminate repetitive tasks and free up teams to focus on creative work.

How to leverage: When pitching, zero in on how your solution can improve their speed to market. Show them exactly how your product streamlines production, automates repetitive tasks, or reduces bottlenecks. Time is money in media, so efficiency gains will resonate strongly with buyers.

Multi-Channel Distribution Needs

Media companies are distributing content across a growing number of platforms (social media, streaming, traditional broadcast), and they need tools that can support multi-channel strategies.

Solutions that optimize content for different platforms are highly desirable.
Buyers seek tools that simplify publishing across multiple channels and formats.
Multi-channel tracking and analytics tools help them understand performance across platforms.

How to leverage: Demonstrate how your product can simplify multi-channel content distribution. Whether it’s optimizing content for different platforms or tracking performance across channels, position your solution as a time-saving, performance-enhancing tool. Focus on how it will help them reach their audiences more effectively.

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Prospecting Tips for Selling to Media & Entertainment Companies

Understand the Shift to Digital Experiences

The media and entertainment industry is in the midst of a major digital transformation. From streaming services to immersive experiences like AR and VR, companies are focusing on digital channels to engage audiences. When prospecting, show that you understand this shift and highlight how your solution can help them deliver more engaging, digital-first experiences.

Tip: Reference how your product supports content distribution, customer engagement, or audience analytics, and mention any successful partnerships with digital media companies.

Focus on Personalization and Audience Engagement

With an overwhelming amount of content available, media companies are prioritizing personalized experiences to capture and retain audience attention. They want to know how your product can help them understand their audience better and deliver tailored content.

Tip: Talk about how your solution enables personalization, whether through data analytics, AI, or content recommendations, to keep users engaged and boost loyalty.

Highlight Scalability for Growing Content Demands

The demand for content in the media and entertainment space is exploding, and companies are looking for tools that can scale with them. Whether they need to distribute content across multiple platforms or manage large libraries of digital assets, scalability is key.

Tip: Focus on your product’s ability to handle increased loads, support multi-channel distribution, or streamline asset management as content volumes grow.

Emphasize Collaboration in Remote Production

The pandemic accelerated the shift to remote production, and it’s here to stay. Media teams are often spread across locations and time zones, making collaboration tools essential for efficient workflows. Media companies are looking for solutions that make remote work easier, without compromising creativity or speed.

Tip: Highlight how your product fosters seamless collaboration, especially for remote teams, whether it’s through cloud-based editing, real-time feedback, or virtual project management tools.

Address Intellectual Property and Content Security

Media and entertainment companies are deeply concerned with protecting their intellectual property, especially in an era of widespread digital piracy. When reaching out, emphasize your product’s security features and how they safeguard content at every stage of the production and distribution process.

Tip: Mention your solution’s encryption, rights management, or data protection features, and share any case studies where you helped clients secure their high-value media assets.

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Things to Consider When Prospecting into Media & Entertainment Companies

Common Pain Points and Challenges for Companies in Entertainment & Media

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Key Decision-Makers and Influencers in Media & Entertainment

Key Departments

Seniority Level

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Buying Processes and Behaviors in Media & Entertainment

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Prospecting Tips for Selling to Media & Entertainment Companies

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Top 10 Media & Entertainment Companies — a guide for sales

Want to see more media & entertainment companies?

Things to Consider When Prospecting into Media & Entertainment Companies

Common Pain Points and Challenges for Companies in Entertainment & Media

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Media & Entertainment

Key Departments

Seniority Level

Not joined Surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Media & Entertainment

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Media & Entertainment Companies