Sastrify

Sastrify powers their sales strategy by connecting enrichment tools with HubSpot via Surfe’s API

As SaaS tools are becoming a staple for any digital team, finding the right ones, comparing pricing plans, and managing subscriptions can easily turn into a full-time job. To spare companies the time and effort and allow them to focus on business activities, Sastrify has created a platform that automates all these repetitive processes.

Sastrify’s one stop shop allows their clients to purchase SaaS tools for the best price on the market and helps optimize and manage software contracts.

We sat down with Stefan Mersch, Revenue Operations Manager, to discover how Surfe helps Sastrify’s team optimize their workflow and secure more clients.

Challenge 1: Adding leads and enriching contact information with fragmented tools is time-consuming

Prior to implementing Surfe, Sastrify found prospecting on their business socials to be a lengthy process with plenty of manual actions involved. Sourcing prospects and creating their profiles inside of the CRM involved a lot of tab-switching and data entry.

On top of this, finding validated professional phone numbers or email addresses took quite some time since contact enrichment tools had to be used separately.

Solution 1: Surfe connects Skrapp and Hunter.io with HubSpot & their business socials.

Surfe lets Sastrify add companies and contacts to the CRM directly from their social interface.

The team has also gained clear visibility of the information that is already inside of the CRM while browsing their business socials, since it’s highlighted in blue.

Sastrify can now take advantage of Surfe’s Hunter.io and Skrapp integrations with business socials and HubSpot through an API, while also benefiting from DropContact being built within the tool.

Challenge 2: Manual and admin processes lengthen the Account-based selling workflow

Sastrify’s team works in an Account Based Sales structure that has proven to generate more clients.

While they make use of HubSpot sequences, SDRs and Account Executives still have to create and assign tasks related to their activity on business socials such as sending connection requests and following-up, and then execute. Paired with personalized outreach and propositions, Sastrify’s workflow efficiency was hampered by these additional admin CRM tasks.

Solution 2: Lead management is simplified with added efficiency from Surfe

Surfe has prevented Sastrify’s team from creating and assigning additional tasks inside HubSpot that brought in low value. Sales reps no longer have to remind themselves about connecting to people or sending out follow-ups, as it can be done directly from their business socials.

On top of that, the message template feature has become the team’s best friend when it comes to personalized and targeted messages for different target markets and personas – with the added bonus of saving time.

Since all conversations can be synchronized in HubSpot, the need to manually record every interaction has been eliminated.